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INDONESIA
Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 736 Documents
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THE PSYCHOLOGICAL AND EDUCATIONAL DRIVERS OF INVESTMENT DECISIONS: A STUDY ON GEN Y AND GEN Z IN BATAM CITY Marheni, Dewi Khornida; Serina, Serina; Hashim, Hanini Ilyana Che; Ramadani, Arienda Gitty
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20434

Abstract

The primary purpose of this research is to thoroughly analyze the influence of overconfidence and herding behavior on stock investment decisions. Additionally, this research aims to investigate the moderating effect of financial literacy on the relationship between these behavioral factors (overconfidence and herding) and investment decisions. This research is quantitative research. The sample of this research is Gen Y and Gen Z stock investors in Batam City, Indonesia. The research analyzed the data using Partial Least Square Structural Equation Model (PLS-SEM), an advanced statistical technique that allows examining complicated relationships among observed variables and latent variables. The findings have revealed that overconfidence has a significant positive effect on investment. Similarly, herding significantly positively affects investment decisions, while financial literacy successfully moderates the relationship between overconfidence and investment decisions; however, it does not successfully moderate the relationship between herding and investment decisions. Keywords: Financial Literacy; Herding; Investment Decision; Overconfidence
THE INFLUENCE OF BRAND TRUST, LIVE PROMO, AND PRICE ON CONSUMER PURCHASING INTEREST IN TIKTOK SHOP IN THE SOUTH SULAWESI REGION Angreni, Novi; Maszudi, Edi; Adil, Adil
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20456

Abstract

This research aims to examine the impact of Brand Trust, Live Promo, and Price on Consumer Purchasing Interest in TikTok Shop. The study focuses on TikTok Shop users in the South Sulawesi area, with the exact number of respondents not being specified. A total of 200 respondents participated in the study. The research utilized a Likert scale for measurement, and data analysis was conducted using SPSS version 22. The findings of this study reveal that (1) Brand Trust significantly and positively influences consumer purchasing interest in TikTok Shop in the South Sulawesi area, (2) Live Promo has a significant and positive effect on consumer purchasing interest in TikTok Shop in the South Sulawesi area, (3) Price significantly and positively impacts consumer purchasing interest in TikTok Shop in the South Sulawesi area, and (4) Brand Trust, Live Promo, and Price collectively have an effect on consumer purchasing interest in TikTok Shop in the South Sulawesi area. Keywords: Brand Trust; Live Promo; Price; Purchasing Interest
IMPROVING TOURISM BUSINESS PERFORMANCE THROUGH GREEN MARKET ORIENTATION, IT ADOPTION CAPABILITY, AND GREEN INNOVATION Nugroho, Arif; Mulyani, Sri; Usman, Miftahudin
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20483

Abstract

This research aims to investigate the impact of green market orientation on the development of IT adoption capability and subsequently green innovation. This research identifies important factors that influence higher business performance in response to environmental pressures. The research examines 216 tourism firms operating in the Greater Jakarta area to provide confirmation on the constructs’ relationships under observation. It is done using structural equation modelling (SEM) to confirm the validity and reliability of the measurement and structural model. The study suggests that green market orientation positively affects the building of IT adoption capability and encourages green innovation. Firms‘ decisions to develop both capabilities are not affected by stakeholders’ environmental pressure. This research also found that IT adoption capability alone could not improve business performance. Green innovation is critical to mediate the two constructs. Suggestions are listed for future research. Keywords: Green Market Orientation; IT Adoption Capability; Green Innovation; Stakeholders’ Environmental Pressure; Business Performance.
THE ROLE OF FINANCIAL LITERACY AND FINANCIAL ATTITUDE IN INCREASING INCOME Hikmah, Nurul; Munawarah, Munawarah; Darman, Darman; Risendy, Rian
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20508

Abstract

This research investigates the impact of financial literacy and financial attitudes on MSME income in South Palu using a quantitative approach. Primary data was collected directly from respondents through questionnaires, with data sources coming from MSME owners in the South Palu region. SPSS was used for data analysis. The findings reveal that both financial literacy and financial attitudes significantly contribute to increasing MSME income. MSME owners with strong financial literacy can allocate budgets efficiently, cut unnecessary expenses, and optimize business potential. Positive financial attitudes, such as discipline, financial commitment, and prioritizing decision-making, form the core of business success. Financial attitudes play a more substantial role than financial literacy, as they are more directly applicable in decision-making. Financial literacy offers the knowledge, but without the right attitude, it remains theoretical and ineffective in practice. Keywords: Financial Literacy; Financial Attitude; MSME Income; MSME
STRATEGY OF FINANCIAL MANAGEMENT OF MSMEs IN THE DIGITAL 5.0 ERA OF PALU BUSINESS INCUBATOR Bosara, Christina Agnelya; Kadang, Juliana; Darman, Darman; Bidin, Cici Rianty K.
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20514

Abstract

This study aims to analyze the financial management strategies of MSMEs in the digital 5.0 era, focusing on four main indicators, namely budget planning and use, financial recording, financial reporting, and financial control. The research was conducted on 31 MSMEs registered at the Palu City Business Incubator, using descriptive quantitative methods. Data were collected through a questionnaire with a Likert scale and analyzed using descriptive statistics through frequency tabulation. The results showed that the majority of MSMEs have implemented financial management strategies well in the aspects of financial planning, recording, and control. The utilization of digital technology is proven to support the effectiveness of financial management, especially in preparing budgets, recording transactions, and monitoring cash flow in real-time. However, in the aspect of financial reporting, there are still shortcomings, where most MSMEs have not prepared complete financial reports such as balance sheets, income statements, and cash flows. Nevertheless, some MSMEs have used digital technology to prepare financial reports more quickly and accurately. Overall, this study indicates that the financial management of MSMEs in the digital 5.0 era is quite good but still requires strengthening in the aspect of financial reporting to support business sustainability. Keywords: Financial Management Strategy; MSMEs; Digital Era 5.0; Financial Planning; Financial Recording; Financial Reporting; Financial Control
THE INFLUENCE OF WORK BALANCE, WORK DISCIPLINE, AND EMPLOYEE MOTIVATION ON EMPLOYEE PERFORMANCE OF AUTOMOTIVE CARS IN PALOPO CITY Nurhayani, Nurhayani; Junaidi, Junaidi; Duriani, Duriani
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20527

Abstract

This study aims to investigate the effect of work balance, work discipline, and employee motivation on the performance of Palopo city car automotive employees. The method used in this research is a quantitative method. Data were analyzed using structural equation modeling (SEM), a multivariate analysis technique used to help understand complex relationships between observed and latent variables. Multivariate analysis is to analyze the influence of independent variables on dependent variables. This research was tested using SMARTPLS4. The sample used in this research is 50 employees, and the population is all employees of Palopo City Car Autos. The results of this study indicate that work-life balance has a positive and significant effect on employee motivation. Work discipline has a positive and significant effect on employee motivation. Work-life balance has a positive and significant effect on employee performance. Work discipline has a positive and significant effect on employee performance. Employee motivation has a positive and significant influence on employee performance. Keywords: Work Balance; Discipline; Employee Motivation; Employee Performance
THE ROLE OF RELIGIOSITY AS MODERATION IN THE EFFECT OF BRAND IMAGE ON REPURCHASE INTENTION AMONG MCDONALD’S CONSUMERS IN BANDUNG CITY Wicaksono, Ichsan; Nurjahjadi, Edi
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20559

Abstract

This research examines how brand image influences repurchase intention among McDonald's customers in Bandung City, with religiosity serving as a potential moderating factor. The study employed quantitative methodology, surveying 200 purposively selected participants aged 17-45. The findings indicate that brand image has a negative effect on repurchase intention, while religiosity does not significantly moderate this relationship. Despite a strong brand image, repurchase intention remains low due to contextual sensitivities. These results highlight the importance of integrating religiosity-related considerations into marketing strategies during global geopolitical tensions. Keywords: Brand Image; Repurchase Intention; Religiosity
ONLINE CUSTOMER EXPERIENCE FOR DIGITAL BANKING CUSTOMERS: RECONFIRMATION OF INFORMATION SYSTEM SUCCESS MODEL Maskur, Ali; Nawatmi, Sri; Santoso, Ignatius Hari
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20605

Abstract

The rapid transformation of the banking industry, driven by advancements in digital technology, has reshaped how banks deliver services and interact with customers. This study investigates the impact of system quality, information quality, and service quality on online customer experience and customer loyalty in the digital banking context. Using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, data was collected from 95 respondents who have actively used mobile banking services for over three years. The findings reveal that system quality and information quality significantly influence customer loyalty and online customer experience, while service quality does not have a direct effect on customer loyalty. Similarly, system quality does not significantly affect online customer experience unless paired with other quality dimensions. These results highlight the evolving priorities of digital banking customers, who value efficient, secure, and intuitive platforms over traditional service interactions. The study emphasizes the importance of integrating high system and information quality with personalized and responsive service to enhance the overall customer experience. This research provides theoretical and practical insights for banking institutions aiming to strengthen their digital strategies and foster sustainable customer loyalty in the competitive landscape of digital banking. Keywords: System Quality; Information Quality; Service Quality; Customer Loyalty; Online Customer Experience
THE EFFECT OF EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, AND HEDONIC MOTIVATION ON THE CONTINUANCE INTENTION TO USE SHOPEEPAY MODERATED BY GENDER Sagita, Rani; Rahmiati, Rahmiati
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20636

Abstract

The effect of effort expectancy, social influence, facilitating conditions, and hedonic motivation on the continuance intention to use ShopeePay, moderated by gender. The intention to continue using ShopeePay is explained by the continuance intention itself. Data was collected from 170 ShopeePay users in West Sumatera who participated in an online survey. Data analysis using SmartPLS revealed that the effects of effort expectancy, social influence, facilitating conditions, and hedonic motivation directly impactcontinuance intention. The findings provide evidence that gender influences effort expectancy and social influence on continuance intention. Keywords: Unified Theory Acceptance and Use of Technology;Continuance Intention; Effort Expectancy; Social Influence; Facilitating Conditions; Hedonic Motivation
THE INFLUENCE OF E-PROMOTION, VIRAL MARKETING, AND SOCIAL PROOF ON PURCHASING DECISIONS AT E-COMMERCE SHOPEE IN SIDOARJO Khoironi, Affan; Sari, Dewi Komala; Febriansah, Rizky Eka
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.20703

Abstract

The purpose of this study is to ascertain how social proof, viral marketing, and e-promotion affect consumer choices. This study's methodology makes use of quantitative techniques. Purposive sampling was the method employed in this study, which had 96 respondents in total. Questionnaires were sent as part of the data-gathering strategy. Multiple linear regression analysis, traditional assumption test analysis, and hypothesis testing using theSPSS 26 application analysis tool is an example of a data analysis methodology. This study may draw a number of conclusions from the testing and discussion outcomes, including the following: E-promotion, viral marketing, and social proof all affect e-commerce purchase decisions. Sidoarjo's Shopee. Keywords: E-Promotion; Viral Marketing; Social Proof; Purchase Decision

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