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Juni Iswanto
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INDONESIA
Jurnal Dinamika Ekonomi Syariah
Published by Institut Agama Islam Pangeran Diponegoro Nganjuk
ISSN : 26543567     EISSN : 27157334     DOI : https://doi.org/10.53429/jdes.v8i2
Core Subject : Religion, Economy,
Religion Economics, Econometrics & Finance
Jurnal Dinamika Ekonomi Syariah invites scholars researchers and students to contribute the result of their studies and researches in the areas related to Islamic economics Islamic public finance Islamic finance Islamic accounting Islamic business ethics Islamic banking Islamic insurance Islamic economic thoughts Islamic human resource management Islamic microfinance Islamic development economics Islamic monetary economics Islamic fiscal economics Islamic capital market Macroeconomics Microeconomics Peoples Economy Accounting Cooperatives Zakat Sharia Financial Institutions and other relevant themes
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 230 Documents
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PERILAKU KONSUMTIF GEN Z DALAM PEMBELIAN PRODUK HALAL DI DESA KAPEDI BLUTO SUMENEP Hayatun; Maksum
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1224

Abstract

Abstract: The demand for halal products continues to increase along with the growth of the Muslim population in the world, and Indonesia is no exception. High interest in halal products in Kapedi Village, Bluto Sub-District, and Sumenep Regency is also shown by Gen Z. This study aims to analyze the effect of literacy, halal awareness, and religiosity on purchasing decisions for halal-labeled products among Gen Z in Kapedi Village, Bluto. The survey method with a quantitative approach was chosen in this study. Respondents were selected using the purposive sampling method with the criteria of Gen Z who had purchased halal products, with a total of 103 respondents. The results showed that literacy, halal awareness, and religiosity have a positive and significant influence on purchasing decisions for halal-labeled products, both partially and simultaneously. The results of this study have implications that the level of literacy, halal awareness, and religiosity has an important role for Gez Z to improve purchasing decisions for halal products. This finding strengthens the view that the younger generation, despite being exposed to a consumptive culture and global lifestyle, is still influenced by religiosity and awareness of halal factors in choosing halal products. Keywords: Literacy, Halal Awareness, Religiosity, Purchase Decision
PENGARUH ANGKATAN KERJA, INDUSTRIALISASI, INVESTASI, DAN TEKNOLOGI INFORMASI TERHADAP PDRB DI PULAU JAWA Sabrina Ayunani, Nanda; Ida Nuraini
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1260

Abstract

This research analyzes the Gross Regional Domestic Product of all provinces on the island of Java, namely DKI Jakarta, East Java, West Java, Central Java, Yogyakarta and Banten. The aim of this research is to find out how labor force, industrialization, investment and information technology variables have an impact on gross regional domestic product (GRDP) on the island of Java. The research data is secondary data in the form of a time series from 2018 to 2023 originating from the central statistics agency of each province. The data analysis technique is panel data regression analysis. The selection of the best regression model is carried out through the Chow test, Hausman test and Lagrange multiplier test. The research results show that the labor force has a negative and significant influence on GRDP, the number of large and medium industries and the number of internet users have a positive and significant influence on GRDP, domestic and foreign investment have no influence on GRDP. It is recommended that local governments improve the quality of human resources, increase the number of industries, both large and medium, and make it easier for people to access the internet.
STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PRODUK KERIPIK PISANG 'MERASA' DI KABUPATEN TANJUNG JABUNG TIMUR Marsya, Andi; Arif Musthofa, M.; Nurjali, Nurjali; Wandi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1261

Abstract

This research is motivated by the high level of competition among entrepreneurs, especially traders, in attracting consumer attention in order to increase sales. One solution that can be applied is an effective and efficient marketing strategy. This marketing strategy focuses on four main elements known as the marketing mix, namely product, pricing, distribution policy, and promotion. The marketing mix has an important role in ensuring the survival of a business. However, in practice, marketing strategies are often still based on conventional economic principles. Therefore, this study aims to analyze the application of marketing strategies in increasing sales. This study uses a qualitative method with a type of field research. Primary data were obtained through interviews with business owners, employees, and prospective business successors, namely the children of the owner of the banana chips business "Merasa." Meanwhile, secondary data were obtained from various relevant written reference sources. Data collection methods used in this study include interviews, observations, and documentation. The results of data analysis show that marketing strategies in increasing sales can be seen from three main aspects, namely: product strategies that focus on quality and innovation, pricing strategies that set competitive prices, and promotional strategies carried out to expand market reach. Thus, the right and targeted marketing strategy can be the main key in increasing sales and supporting the sustainability of the "Merasa" banana chips business.
ANALISIS PROGRAM SEHATI TERHADAP AKSELERASI INDUSTRI HALAL DI WISATA RELIGI SUNAN DRAJAT LAMONGAN Fithrotin; Khurul Aimmatul Umah; Vika Madinatul Ilmi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1268

Abstract

This research aims to accelerate the development of the halal industry in the Sunan Drajat Paciran Religious Tourism area, Lamongan, through the assistance of the selfdeclare program. The activities are focused on Micro and Small Enterprises (MSEs) which have great potential in the religious tourism sector and the halal economy. The Community-Based Research (CBR). The results of the assistance show an increased understanding of MSE actors about the importance of halal certification. In addition, this program has succeeded in strengthening local product branding and opening access to a wider market. Obstacles found include a lack of understanding of the halal concept and limited human resources. This research contributes to the improvement of MSE competitiveness and the development of inclusive halal tourism.
GRAND DESIGN LEMBAGA PEREKONOMIAN NAHDLATUL ULAMA (LPNU) JAWA TIMUR DALAM PEMBERDAYAAN UMKM MELALUI GERAKAN NUCONOMIC Hajar
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1272

Abstract

NU as the largest Islamic organization in the world, one of its functions is to empower in the economic field in order to realize economic development and equity, and provide equal opportunities to enjoy the results of development. The spirit of this movement certainly cannot be separated from the spirit of Nahdlatut Tujjar as one of the embryos of the birth of NU, where this organization was formed one of the goals was to give birth to Muslim entrepreneurs to solve the economic problems felt by the community at that time. In practice, the NU populist economic movement is carried out, among others, through LPNU as an institution that concentrates on the economic field, where the East Java LPNU has specifically formulated a grand design in empowering MSMEs through the NUCONOMIC movement. This article is a study of the NUCONOMIC program as a grand design of the East Java Nahdlatul Ulama Economic Institute (LPNU) in empowering MSMEs which is focused on two main problems: (1) how is the implementation of NUCONOMIC in empowering MSMEs in East Java LPNU? (2) what are the challenges and opportunities for the NUCONOMIC movement of East Java LPNU in empowering MSMEs? This research uses qualitative methods with an ethnographic approach. Data collection techniques are carried out by means of observation, interviews, and documentation. The results of this research show that the grand design of the NUCONOMIC program is carried out with five stage processes, namely: (a) Training; (b) Assistance; (c) Exhibitions; (d) Technology; and (e) Monev.
MEKANISME JASA KUPON PERAWATAN BERKALA DALAM MENINGKATKAN KEPUASAN PELANGGAN TUNAS DWIPA MATRA, MUARA SABAK BARAT: KAJIAN DALAM PERSPEKTIF ISLAM Aulia, Noerfirdha; Arif Musthofa, M.; Kuswanto; Wandi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1274

Abstract

Tunas Dwipa Matra continues to innovate to improve competitiveness and customer satisfaction through the implementation of effective strategies. One of the strategic steps introduced is the Periodic Maintenance Coupon (KPB) program. KPB is an exclusive service in the form of service claims aimed at new motorcycle buyers as a form of appreciation and an effort to maintain long-term relationships with customers. In this program, new motorcycle buyers get facilities in the form of four periodic maintenance services as part of the vehicle purchase package. In the implementation of the first KPB, customers receive benefits in the form of free service accompanied by the provision of engine oil at no additional cost. This provides a double benefit, namely optimal engine maintenance as well as reduced maintenance costs for customers. Meanwhile, in the second, third, and fourth KPBs, customers are still entitled to free service even without additional engine oil. Thus, this program not only helps customers in maintaining their vehicles in prime condition but also encourages them to carry out routine maintenance. This KPB program is designed with a clear goal, namely to provide added value to customers and build their loyalty to Tunas Dwipa Matra products and services. By providing consistent and useful services, the company hopes to create a mutually beneficial relationship between the company and customers, while improving the brand image in the eyes of consumers. This strategy is expected to strengthen Tunas Dwipa Matra’s position as one of the best automotive service providers in the market.
ANALYSIS OF THE EFFECTIVENESS OF ONLINE ADVERTISING ON THE LEVEL OF BRAND AWARENESS AT PT TOKOPEDIA INDONESIA (Case Study on PT Tokopedia Users at DKJ Jakarta) Didik Kurniawan; Zanuar Rizqi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1275

Abstract

Indonesia has experienced rapid growth in the e-commerce sector in recent years, there have been significant changes in increasing internet penetration, the growth of the middle class, and changes in consumer behavior that increasingly rely on online transactions. This study aims to determine the effect of the effectiveness of online advertising on the level of brand awareness at PT Tokopedia Indonesia for users in DKJ Jakarta. The method used in this research is quantitative method with a sample of 100 Tokopedia users using non-probability sampling technique. This study uses a google form in the form of a questionnaire distributed via social media, researchers apply a cross-sectional design to observe and analyze data from a population or sample at a certain point in time used, namely The result of the research is that online advertising is very effective in increasing Tokopedia brand awareness. The more often someone sees Tokopedia advertisements, the more likely they are to remember the brand. Demographic characteristics affect the level of brand awareness. Young users, women, and those with higher education tend to be more familiar with the Tokopedia brand. Repetition of advertising messages (frequency of viewing) is very important. The more often someone sees an ad, the stronger their memory of the brand.
TINJAUAN ETIKA BISNIS ISLAM DALAM STRATEGI PEMASARAN BUSANA MUSLIM DI TOKO PURNAMA STORE MUARA SABAK BARAT KABUPATEN TANJUNG JABUNG TIMUR Hanna Fadhila Syahira, Siti; Daud, Daud; Edi Saputra, Ahmad; Wandi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1288

Abstract

Marketing strategy is a series of business steps designed at the product presentation stage to attract consumer interest in buying the product. In addition to attracting consumer attention to buy, marketing strategy also aims to ensure that consumers understand the products offered, verify their quality, and encourage repeat purchases. This study uses a field approach with a qualitative descriptive method. Data collection was carried out through observation, interviews, and documentation. The data collected was then analyzed to answer the research problems. The purpose of this study was to identify the marketing strategies implemented by Toko Purnama Store Muara Sabak. The results showed that Toko Purnama Store Muara Sabak has an effective defensive marketing strategy, with a variety of products, both from big and local brands, as well as adequate services and has undergone training. The pricing of goods is based on the policies of the central big brand and local market prices for local products. Promotion is carried out through social media such as WhatsApp, Facebook, TikTok, live streaming, and Instagram. Islamic values are applied in store operations, which can be seen from the obligation of employees to wear gamis and hijab uniforms, as well as the requirement for employees to be Muslim.
DAMPAK PARIWISATA HIU PAUS TERHADAP LINGKUNGAN DI TELUK SALEH: STUDI PUSTAKA TENTANG UPAYA MENUJU PARIWISATA BERKELANJUTAN Arisandi, Bobi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1289

Abstract

The whale shark tourism in Saleh Bay, Indonesia, has become a significant attraction for both domestic and international visitors, providing substantial economic benefits to the local community. However, this increase in tourism activity has raised concerns about its environmental impacts. This study conducts a comprehensive literature review to assess the environmental impacts of whale shark tourism in Saleh Bay and explores strategies for achieving sustainable tourism practices. Findings indicate that whale shark tourism has led to behavioral disturbances in whale sharks, including changes in feeding and migratory patterns, as well as increased stress levels. Additionally, tourism activities have contributed to coral reef degradation and increased marine pollution. The study identifies key measures for mitigating these impacts, including enhanced tourist education, stringent regulations, environmentally-friendly infrastructure development, and community involvement. The recommendations aim to balance the economic benefits of whale shark tourism with the need for effective environmental conservation. This review provides a foundation for further research and policy development to support sustainable tourism in Saleh Bay, ensuring the protection of marine ecosystems while promoting local socio-economic growth.
MANAJEMEN PEMBIAYAAN PENDIDIKAN PPDB DI MTs ASSALAAM BANDUNG Ardiansyah, Ardiansyah; Muzakki, Ahsyaf; Hidayat, Ara
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1290

Abstract

Education at Madrasah Tsanawiyah (MTs) has an important role in producing a generation that excels both academically and in Islamic character. In the process of providing education, effective financing management, especially in Admission of New Students (PPDB), is a crucial factor. This research aims to analyze PPDB financing management at MTs Assalam Bandung, identify obstacles and opportunities in the management process, and propose improvement strategies to increase financing efficiency. The research used a qualitative approach with a case study method, involving interviews with madrasa heads, financial staff, the PPDB committee, and analysis of financial documents. The research results show that PPDB financing management at MTs Assalam Bandung is carried out through detailed planning, efficient management and strict supervision. The use of a wave-based payment system and online registration increases operational efficiency and transparency. However, challenges such as late payments and parents' lack of understanding of financial provisions are still the main obstacles. The resulting recommendations include implementing an installment and education savings system, as well as strengthening communication between schools and parents to ensure a better understanding of financial regulations. This research concludes that transparent and efficient financing management can improve the quality of education and build public trust in educational institutions.

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