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Strategi Pemasaran Layanan Keuangan dalam Meningkatkan Transaksi di Kantor Pos KCP Rantau Rasau Maulana, Andre; Haeran, Haeran; Munip, Al; Edi Saputra, Ahmad
Jurnal Bangun Abdimas Vol 3 No 2: November 2024
Publisher : PT. Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56854/ba.v3i2.409

Penelitian ini membahas strategi pemasaran layanan keuangan yang diterapkan Kantor Pos KCP Rantau Rasau dalam meningkatkan transaksi. Layanan keuangan di era digital menghadapi tantangan besar dengan munculnya platform keuangan digital seperti fintech. Kantor Pos, yang memiliki sejarah sebagai penyedia layanan tradisional, kini harus beradaptasi dengan perubahan pasar melalui strategi pemasaran yang inovatif. Studi ini menekankan pentingnya penggunaan pendekatan yang menggabungkan teknologi, personalisasi layanan, dan edukasi masyarakat agar tetap relevan dan kompetitif. Hasil pengabdian menunjukkan bahwa kombinasi pemasaran berbasis edukasi, promosi digital, dan kolaborasi lokal berkontribusi dalam meningkatkan transaksi dan loyalitas pelanggan.

TINJAUAN ETIKA BISNIS ISLAM DALAM STRATEGI PEMASARAN BUSANA MUSLIM DI TOKO PURNAMA STORE MUARA SABAK BARAT KABUPATEN TANJUNG JABUNG TIMUR Hanna Fadhila Syahira, Siti; Daud, Daud; Edi Saputra, Ahmad; Wandi
Jurnal Dinamika Ekonomi Syariah Vol 12 No 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Institut Agama Islam Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1288

Marketing strategy is a series of business steps designed at the product presentation stage to attract consumer interest in buying the product. In addition to attracting consumer attention to buy, marketing strategy also aims to ensure that consumers understand the products offered, verify their quality, and encourage repeat purchases. This study uses a field approach with a qualitative descriptive method. Data collection was carried out through observation, interviews, and documentation. The data collected was then analyzed to answer the research problems. The purpose of this study was to identify the marketing strategies implemented by Toko Purnama Store Muara Sabak. The results showed that Toko Purnama Store Muara Sabak has an effective defensive marketing strategy, with a variety of products, both from big and local brands, as well as adequate services and has undergone training. The pricing of goods is based on the policies of the central big brand and local market prices for local products. Promotion is carried out through social media such as WhatsApp, Facebook, TikTok, live streaming, and Instagram. Islamic values are applied in store operations, which can be seen from the obligation of employees to wear gamis and hijab uniforms, as well as the requirement for employees to be Muslim.

Assessing the Impact of Service Quality on Student Satisfaction: A Case Study of Barokatul Ishlah Islamic Boarding School Cooperative Wahyuni, Fitri; Daud; Edi Saputra, Ahmad
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.882

Education serves as the fundamental cornerstone of national development, aiming not only to produce intellectually capable individuals, but also morally grounded, socially responsible, and skillful citizens. In Indonesia, pesantren (Islamic boarding schools) hold a strategic position within the educational system due to their holistic approach, which integrates religious instruction, character formation, and, increasingly, vocational training. This study aims to analyze the influence of service quality on student (santri) satisfaction at the cooperative of Barokatul Islah Islamic Boarding School, located in Rantau Karya Village, Tanjung Jabung Timur Regency. Employing a quantitative approach with an explanatory research design, the study adopts the SERVQUAL model, encompassing the dimensions of reliability, assurance, empathy, and responsiveness. A total of 101 student respondents were selected through purposive sampling. The results of a simple linear regression analysis indicate that service quality has a significant and positive effect on student satisfaction, with an R² value of 0.608 and a significance level of 0.000. These findings suggest that improvements in service quality—particularly in the dimensions of tangibles and empathy have a direct impact on student satisfaction. This research highlights the importance of managing pesantren cooperatives professionally and in alignment with Islamic values, in order to support the value-oriented, spiritual, and economically self-reliant educational goals of the pesantren system

TINJAUAN ETIKA BISNIS ISLAM DALAM STRATEGI PEMASARAN BUSANA MUSLIM DI TOKO PURNAMA STORE MUARA SABAK BARAT KABUPATEN TANJUNG JABUNG TIMUR Hanna Fadhila Syahira, Siti; Daud, Daud; Edi Saputra, Ahmad; Wandi
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 1 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i1.1288

Marketing strategy is a series of business steps designed at the product presentation stage to attract consumer interest in buying the product. In addition to attracting consumer attention to buy, marketing strategy also aims to ensure that consumers understand the products offered, verify their quality, and encourage repeat purchases. This study uses a field approach with a qualitative descriptive method. Data collection was carried out through observation, interviews, and documentation. The data collected was then analyzed to answer the research problems. The purpose of this study was to identify the marketing strategies implemented by Toko Purnama Store Muara Sabak. The results showed that Toko Purnama Store Muara Sabak has an effective defensive marketing strategy, with a variety of products, both from big and local brands, as well as adequate services and has undergone training. The pricing of goods is based on the policies of the central big brand and local market prices for local products. Promotion is carried out through social media such as WhatsApp, Facebook, TikTok, live streaming, and Instagram. Islamic values are applied in store operations, which can be seen from the obligation of employees to wear gamis and hijab uniforms, as well as the requirement for employees to be Muslim.

Pricing Model of Palm Oil by Toke: An Islamic Economic Perspective on Indebted Farmers Rima; Musthofa , M. Arif; Yatima, Khusnul; Daud; Sarwono; Wulandari, Triyana; Edi Saputra, Ahmad
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.903

This study examines the unilateral price-setting practices by toke (middlemen) on indebted palm oil farmers in Muara Sabak Timur District from an Islamic economic perspective. The findings reveal that price determination occurs without farmers’ consultation or mutual consent, leading to significantly lower prices for indebted farmers compared to debt-free counterparts. This practice exacerbates economic injustice and deepens farmers’ dependency on toke, who use debt as a covert mechanism of price control. The study identifies elements of gharar (uncertainty), zulm (oppression), and ikrah (coercion) in the pricing practices, which violate the Islamic principle of an-tarāḍin (mutual consent) in transactions. Recommendations include establishing Sharia-compliant cooperatives and microfinance institutions offering interest-free financing and transparent, fair pricing mechanisms. Additionally, the study proposes the implementation of hisbah supervision as a social control instrument to prevent exploitative practices. The research contributes to the agrarian economic literature by integrating maqāṣid shariah principles to promote social justice and economic empowerment for small-scale farmers, ultimately supporting sustainable development and equitable market systems

Analysis of Community Digital Literacy Levels in the Use of Mobile Banking at Islamic Banks Ramadhan Asmara, Rizky; Dewi , Hasna; Edi Saputra, Ahmad; Kartika Devi, Erwina; Haeran
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.906

This study explores the level of knowledge and understanding of mobile banking services offered by Bank Syariah Indonesia among the community of Kelurahan Mendahara Ilir. Utilizing a qualitative descriptive approach, data were collected through interviews, observations, and document reviews to analyze community experiences and perceptions. Findings reveal that knowledge about mobile banking varies significantly, with younger and more educated individuals demonstrating greater awareness and usage. Major barriers include insufficient socialization and training, unstable internet connectivity, limited data availability, and concerns over digital transaction security. These challenges contribute to the continued reliance on conventional banking methods among certain groups. The study highlights the necessity for intensified and inclusive educational programs, improved digital infrastructure, and user-friendly guidance to enhance digital literacy. Addressing these issues will facilitate broader adoption of mobile banking services and support the advancement of sharia-compliant financial inclusion in the digital age

The Firewood-Fried Shrimp Crackers MSME: A Model for Sustainable Local Economic Empowerment Prameswari, Nanda; Pitri, Alisyah; Khoiratun Nisak, Sayida; Nisak Munamah, Anatun; Dewi , Hasna; Kartika Devi, Erwina; Edi Saputra, Ahmad
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 2 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.v4i2.913

This study aims to examine the role of the Firewood-Fried Shrimp Cracker Micro, Small, and Medium Enterprise (MSME) in Mendahara Ilir Village, East Tanjung Jabung Regency, in enhancing the income of coastal communities. Employing a qualitative approach with a descriptive method, data were collected through direct observation, in-depth interviews, and documentation, and were subsequently analyzed inductively using data reduction, data display, and conclusion-drawing techniques. The findings indicate that this MSME makes a significant contribution to the local economy by creating employment opportunities for low-educated workers, increasing household income, and improving quality of life in areas such as education, health, and housing. The enterprise’s main strengths lie in production skills inherited across generations and the use of traditional methods that preserve its distinctive flavor. Nonetheless, it faces challenges including limited capital, unstructured management, a shortage of skilled labor, and dependence on raw material supplies affected by weather and environmental conditions. Government support in the form of training, financial assistance, and marketing facilitation has helped expand market reach. The study concludes that, with strengthened managerial capacity, improved access to financing, and the development of adaptive marketing strategies, the Firewood-Fried Shrimp Cracker MSME has the potential to serve as a sustainable model of local wisdom-based economic development

Pelayanan Berkualitas, Santri Puas: Mengungkap Peran Koperasi Pesantren Al-Kautsar Dendang Rudianto, Rudianto; Pitri, Alisyah; Edi Saputra, Ahmad
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18435

The advancement of time demands educational institutions, including Islamic boarding schools (pesantren), to not only focus on religious education but also equip students (santri) with economic skills to enhance their independence. This study aims to analyze the effectiveness of economic empowerment through the Al-Kautsar Dendang Cooperative and identify supporting and inhibiting factors affecting service quality and student satisfaction. Using a descriptive qualitative approach through observation, interviews, and literature studies, the research found that the cooperative plays a strategic role in meeting students' needs, providing academic supplies, and teaching Sharia-based economic principles. The success of the cooperative is supported by good management and active involvement from the pesantren; however, it still faces challenges such as limited resources and low financial literacy among students. Therefore, optimizing management strategies and entrepreneurship education is essential to enable pesantren cooperatives to contribute more significantly to improving students' welfare and fostering independent, competitive individuals in the modern era

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