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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 337 Documents
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Production of Shadow Puppet Performances in Building Artistic Entrepreneurship Masunah, Juju; Dyani, Putri Lilis; Gaffar, Vanessa; Sari, Maya
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 2 (2022): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i2.1221

Abstract

Purpose: This research describes the efforts to promote entrepreneurial motivation through shadow puppet performances. Research Methodology: This research used a project-based approach, and the activities are initiated by: 1) diagnosing the problems of performing arts entrepreneurship, 2) creating art incubation designs, 3) implementing activity plans, and 4) evaluating activities through performances. The participants were students with educational backgrounds in dance, music, and fine arts at Universitas Pendidikan Indonesia, as well as partners in the Indigo Moon Theater, a community-based in London. Results: A production of shadow puppet performance art with a Jungle Book story can foster students’ entrepreneurial motivation, shown through paid performances and business planning sales of show packages, merchandise, and a shadow puppet workshop model for children and families. Limitations: This research cannot assist the participants in managerial work to continue their business. Contributions: This research contributes to developing art entrepreneurship in the performing arts field as part of Indonesia’s creative industry sub-sector.
Role of tourism advertising campaigns in improving destination image Mohamed, Ghada Abdallah; Alakhras, Hebatullah Atef; Khalil, Rasha Ahmed; Mohamed, Mohamed Ali
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 2 (2022): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i2.1223

Abstract

Purpose: The current paper aims to study the role of tourism advertising campaigns in improving the destination image and to propose a framework for improving the effectiveness of these campaigns. Research Methodology: This study is a qualitative study and it relied on distributing a questionnaire to a random sample of specialists about advertising campaigns in the tourism sector at the Egyptian Ministry of Tourism. Results: There is a statistically significant effect of advertising campaigns in improving the destination image by defining the type of tourist image and how it can be converted from negative to positive by following the latest and appropriate advertising means to diversify that image. Limitations: The field study data was collected from January to April 2022, in which 135 questionnaires were distributed, and 110 usable answers were received, with a response rate of 81%. Contributions: The study provides instructions for workers in the field of advertising campaigns to follow modern methods when preparing advertising campaigns that increase tourist movement and create a good tourist image.
Agro-Tourist Satisfaction in Sri Lanka: With Special Reference to Tourist Socio-Demographic and Destination Characteristics Gunasekara, Indrachapa; Silva, Suranga
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 2 (2022): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i2.1230

Abstract

Purpose: The purpose of the study was to examine what factors are determining the level of satisfaction in agro-tourists and define the possible ways and means to enhance their satisfaction levels in promoting agro-tourism in Sri Lanka. There are four specific objectives in the study; to examine the current situation of the ago-tourism industry in Sri Lanka, to study the agro-tourism destination characteristics and socio-demographic characteristics of tourists, to analyze the relationship between the level of satisfaction, agro-tourism destination characteristics and socio-demographic characteristics of agro-tourist, and to discuss possible policy measures and management strategies to enhance tourist satisfaction and positive experience for agro-tourists in Sri Lanka. Research Methodology: This research utilized both qualitative and quantitative data collection methods. The gathered data were analyzed using five instruments; reliability test, inferential analysis, Pearson correlation analysis, regression analysis, and Kruskal Wallis test. Results: Ten possible policy measures and management strategies to enhance tourist satisfaction and positive experience for agro-tourists in Sri Lanka. Limitation: This research is limited to investigating the factors that affect the tourist satisfaction of agro-tourists. The scope focused on three areas, destination, tourist, and travel characteristics. The study focused on foreign tourists who have already visited Sri Lanka and been to agro-tourism sites. Contribution: This study is based on one such tourism concept which promotes in agricultural societies. The agro-tourism in Sri Lanka is identified as an important aspect of gaining the benefits of tourism. The satisfaction of the tourist must be ensured in the tourism industry for the long-term benefit of the business. The study contributes by suggesting actions and projects for agro-tourism satisfaction.
Halal Tourism Potential in Muslim Minority Areas (A Case Study in Indonesia) Alam, Azhar; Nofitri, Dian; Ma'ruf, Aminudin
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 3 (2022): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i3.1296

Abstract

Purpose: The purpose of this study is to determine the potential that Ngada Regency has as a Muslim minority area in developing halal tourism, as well as the efforts that must be made to support this potential so that it can be applied. Research Methodology: The research method used is descriptive qualitative research. Primary data sources were obtained through interviews with fourteen respondents, including; the Indonesian Ulema Council of Ngada Regency, the Ministry of Islamic Religion of Ngada Regency, the Ngada Regency Tourism Office, Islamic religious leaders, and local Muslim tourists. Results: The results of this study show that Ngada Regency has the opportunity to implement halal tourism, judging from the tourism potential it has, including; marine parks of 17 islands, beaches, mountains, hills, waterfalls, craters, hot springs, and traditional villages. The available tourist attractions are the main attractions and characteristics that distinguish Ngada Regency from other districts in East Nusa Tenggara. Then, judging from the enthusiasm of local Muslim tourists visiting tourist destinations, Ngada Regency has the opportunity to implement halal tourism. However, the facilities and infrastructure available in tourist destinations and lodging places must follow halal tourism principles. Limitations: This study has limited data coverage in an Eastern Indonesia region that has a Muslim minority demographic. Contributions: The study is the first to examine the potential of halal tourism in eastern Indonesia with the condition of the Muslim minority population. Novelty: This study makes a valuable contribution to the study of the development of halal tourism in eastern Indonesia, which has a Muslim minority demographic.
Revival of Sri Lankan Wildlife Tourism Operation in New Normal Conditions of Covid -19: Challenges and Readiness Pathiraja, H.P.P.M.; Karunarathne, A.C.I.D.; Hewage, Vindya; Jayawardena, H.N.
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 2 (2022): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i2.1353

Abstract

Purpose: Wildlife tourism industry as a form of nature-based tourism was a rapidly growing niche market segment & has developed a revenue platform for many economies. Outstretching the Pandemic of COVID-19, badly hit with wildlife tourism sector too. Nevertheless, it is a contemporary need to rejuvenate the current market segments to reconstruct tourism industry potentials. This study explores the ways and means to revival of wildlife tourism operations with the challenges of COVID-19. Methodology/approach: This study used a qualitative research approach. Primary data was collected from 16 wildlife service providers at Minneriya national park using the purposive sampling technique. Content analysis was used to analyze the data. Results/findings: The study's findings revealed operational, financial, labor-related, communication, technology & economic impact as the existing challenges in wildlife tourism operations during pandemics & introducing recreational activities, health & safety measures, technology, policy planning, etc. should be key priorities to revive the wildlife tourism sector in a post-COVID-19 scenario. Limitations: The study limited to the Minneriya National Park and given the number of existing national parks in Sri Lanka, the geographical region is comparatively smaller. Contribution: The outcome of this study recommends the Sri Lankan policy makers to identify the gaps to promote wildlife tourism from the perspective of service providers. The pandemic has created a sustainable platform to rejuvenate the wildlife tourism which it has been enabled to address the issues in long-term. Novelty: Based on the results, there should be strong transformational strategies to avoid the worst effects of future operation: such as government involvement, financial facilities, promotions, and research & development. This study identified a response mechanism to attract travelers to achieve a niche market segment. It will manifest the significance to the future generation, policymakers, and academic students to grab value scale for future operation in new normal conditions and post-COVID-19.
Travel Bubble and Virtual Tourism Strategies to Increase Tourist Visits Riyadi, Bambang; Yuliari, Giyah; Perdana, Putra
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 2 (2022): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i2.1378

Abstract

Purpose: The purpose of the research is to find out the application of the Travel Bubble Strategy and Virtual Tour Package in order to increase tourist visits. The research was conducted in the Ex-Residency of Surakarta which includes the city of Solo, 6 Regencies (Boyolali, Karanganyar, Klaten, Sragen, Sukoharjo and Wonogiri). which have museums and heritage of international standard. Research Methodology: In qualitative research design, data is presented descriptively qualitatively and interpretatively. The data needed are primary data and secondary data. Data collection methods, observation and interviews, and involving informants. Data description is supported by the review of several documents, literature and related records, documentation in the form of photos or video recordings about the object of research to complete data analysis. Results: There are 2 strategies, namely Travel Bubble and Virtual Tourism to increase tourist visits to Museum and Cultural Heritage Attractions, during a pandemic that doesn't know when it will end. Limitations: The research was conducted for museums and cultural heritage that have been developed, and are known by domestic and foreign tourists. Various tourist attractions that have been developed by the region have not been offered by specialized tourist agents. Contributions: The use of travel bubble strategies and virtual tourism is one solution so that tourism activities continue to run even though there is still a threat of the covid-19 pandemic. The lives of people who depend on tourism businesses can continue well.
Sustainable resort-related tourism growth: Identifying challenges and opportunities in Montalban, Rizal Lichauco, Theresa Anne Nadine B.
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 1 (2022): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i1.1499

Abstract

Purpose: This study aims to identify the challenges and opportunities related to sustainable resort-related tourism growth in Montalban, Rizal, and the Philippines. Research Methodology:  This study collected data from resort managers/operators and employees in Montalban using thematic analysis. The data were analyzed using systems theory to identify the interconnection of the economic, social, and environmental components of sustainable resort development. Results: The study found that resorts in Montalban are commercially viable, but environmental and social sustainability has been compromised since their founding and throughout the COVID-19 pandemic. The overexploitation of natural resources by resorts has led to concerns about groundwater level and water quality, while employees are subjected to precarious work and low income. Limitations: This study was limited by the sample size of the resorts in Montalban. Contributions: This study contributes to the current knowledge of sustainable resort-related tourism growth in rural destinations, particularly tourism destinations in the Philippines. This research seeks to educate policymakers, other tourism stakeholders, and local tourism communities on the need to shift their focus to more sustainable development. Novelty: This study pioneers the investigation of sustainability in resort-related tourism growth in the Philippines using the case of Montalban Rizal and the use of the system model in the qualitative study of sustainability in tourism destinations.
Operating Carbon-Neutral Tourism: Systematic Review & Bibliometric Analysis Ranasinghe, J. P. R. C.; Ranatunga, R. A. D. D. N.; Pattiyagedara, P. G. S. S.
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 3 (2022): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i3.1506

Abstract

Purpose: The primary goal is to identify the existing knowledge on carbon-neutral tourism gained from 2005 to 2023. Research Methodology: To accomplish the research purpose, a systematic literature review (SLR) approach and preferred reporting items for systematic reviews and Meta-analysis (PRISMA) guidelines were used to address the research objective. Through methodical literature research, bibliometric analysis, and the use of the VOS viewer software, all chosen papers were thoroughly reviewed, summarized, and synthesized. Results: Combining The Google Scholar, Emerald Insight, and Lens.ORG databases resulted in 43 articles. An increasing variety of tourism destinations are planning to become "carbon neutral" as pressure on the tourism industry to reduce greenhouse gas emissions grows. This is because tourism is now widely acknowledged as a significant contributor to global climate change due to the significant greenhouse gas emissions associated with air travel. Overlay visualization shows that there has been a high demand for carbon-neutral tourism since 2021. Contributions: They want to minimize their impact on global warming while simultaneously expanding their tourism industries by enhancing their reputation as green, environmentally conscious, and sustainable destinations.
The growth of SMEs amid the COVID-19 pandemic in Ghana Aidoo, Samuel
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 3 (2022): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i3.1507

Abstract

Purpose: This study aimed to determine how Ghana's small and medium-sized businesses (SMEs) performed in terms of growth during the COVID-19 pandemic. Research Methodology: This study adopted a quantitative research method, alongside descriptive and explanatory research designs. Primary data were gathered from 400 SMEs in the general trading and manufacturing industries. Descriptive statistical analyses and Pearson multiple regression analyses were performed using the Statistical Package for Social Sciences (SPSvs.26) and XL Stats. Results: The most critical challenges faced by SMEs during the COVID-19 pandemic include a decrease in sales revenue, followed by the inability of SMEs to pay staff, retrenchment of workers, shortages of raw materials, halted operations, difficulty in supplying goods and services, inability to repay loans, insufficient capital, cash flow shortages, accounting deficiencies, and the least critical challenge associated with a lack of advanced technology. The next major finding was that lockdowns, movement restrictions, social distancing, and market closures had significant negative effects on SMEs’ growth. Limitations: Varied responses from SMEs in other regions and industries in the country were not gathered. Furthermore, the research instrument ignored the direct views of SME owners and managers regarding the challenges they encountered. Contributions: The findings are important for entrepreneurs and managers of SMEs, financial institutions, government, and other stakeholders for decision-making purposes. Novelty: The effect of the pandemic has mostly been linked to financial performance. No study in the Ghanaian context has investigated the effect of the COVID-19 pandemic on the growth of trading and manufacturing SMEs.
Empowering workers’ involvement: Unveiling the dynamics of communication, recognition, productivity, and decision-making in the RMG sector Hawlader, Md. Rasel; Rana, Md. Masud; Kalam, Abul; Polas, Mohammad Rashed Hasan
Journal of Sustainable Tourism and Entrepreneurship Vol. 3 No. 3 (2022): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v3i3.1511

Abstract

Purpose: This study investigates the relationship between workers' perspectives on communication, recognition, productivity, and their involvement in the Readymade Garment (RMG) sector policymaking. Research Methodology:  A sample of 226 individuals from the RMG sector in Bangladesh was surveyed using a well-designed questionnaire. The data were examined, and the study's hypotheses were tested, using the statistical program SPSS V.25. In IBM SPSS, the chi-square test and other statistical techniques were used to examine the data. The study investigates the relationship between the independent variables, including communication, employee recognition, and productivity, and the dependent variable, worker perception, using a conceptual framework. Results: There is a positive and significant relationship between employees' perceptions of communication and their involvement in the decision-making process. The study also shows that there is a positive and significant association between workers' perceptions of employee recognition, productivity, and involvement in decision-making in Bangladesh's RMG industry. Additionally, the organization's decision-making process is significantly impacted by employee participation. Limitations: While many studies examined the workers’ participation in decision-making in the various sectors, only a few studies have focused on the RMG sectors to explore the effects of communication, employee recognition, and productivity on the workers’ participation in decision-making. Contributions: The study reveals that the organization’s total effectiveness is reflected in how deeply workers are involved in decision-making. The degree of involvement is a key determining element since encouraging people to engage instead of just dragging them along is essential for enhancing performance and ensuring commitment.

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