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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 359 Documents
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An Assessment of Challenges and Professional Development Needs of Tour Guides in Sri Lanka Indrachapa Gunasekara
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 4 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i4.2696

Abstract

Purpose: The main objective of the research is to examine the key challenges face by tour guides in Sri Lanka with the development of tourism Methodology: This research utilized a mixed research design that combined quantitative and qualitative approaches. The quantitative approaches were selected to identify the patterns of challenges faced by the tour guides while qualitative approaches made for the deeper insight about the experiences and tour guides’ perceptions Results: The development of professionalism and job satisfaction of tour guides in Sri Lanka is identified in five areas: welfare of the tour guides, job security, financial stability, knowledge development, and social recognition. Conclusions: The challenges faced by tour guides in the Sri Lankan tourism industry have been identified as key challenges. Corrective measures were introduced for the identified areas. Limitations: Lack of registered tour guides and inconvenience in accessing the population of registered tour guides due to the nature of the profession.  Contributions: This study contributes to contemporary applications of Job Demands–Resources Theory by highlighting the role of job security, financial stability, professional development, and social recognition in understanding tour guides’ professionalism and job satisfaction.
Preserving Kerinci Culture Through Tourists' Purchase Intention for Incoang Batik Gampo Haryono; Reggyant Abel Frisya; Melifia Liantifa; Rio Baviga
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 4 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i4.4157

Abstract

Purpose: This study aims to examine the influence of cultural values, local wisdom, and marketing strategies on tourists’ purchase intention toward Incoang Batik souvenirs in Sungai Penuh, as well as the role of Incoang Batik in preserving Kerinci cultural identity and the traditional Incoang script. Methodology: This study employed a quantitative explanatory research approach using survey methods through questionnaire distribution to tourists and consumers who had seen, recognized, or purchased Incoang Batik in Sungai Penuh. The independent variables were cultural values, local wisdom, and marketing strategy, while the dependent variable was tourists’ purchase intention. Results: The findings revealed that cultural values had a positive and significant influence on tourists’ purchase intention toward Incoang Batik souvenirs in Sungai Penuh. In contrast, local wisdom and marketing strategy showed no significant influence. However, simultaneously, all three variables significantly affected tourists’ purchase intention, contributing 10.4% to its variance. Conclusions: The study concludes that cultural values constitute the most influential factor in increasing tourists’ purchase intention toward Incoang Batik souvenirs. Limitations: In addition, the research relied on questionnaire-based responses and employed a quantitative approach that could not deeply explore tourists’ cultural interpretations and experiences of Incoang Batik. Contributions: This study extends contemporary applications of the theory of planned behavior by highlighting the significant role of cultural values in shaping tourists’ purchase intentions, while providing insights into cultural heritage preservation and sustainable souvenir marketing.
Sentiment Analysis of Airbnb Guest Reviews in Increasing Reservations at Tri Datu Properties Cokorda Zaic Arizena; Putu Diah Sastri Pitanatri; Ni Wayan Chintia Pinaria
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 4 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i4.4230

Abstract

Purpose: Few studies have applied sentiment analysis to identify service improvement priorities from Airbnb guest reviews. Therefore, this study aims to analyze guest review sentiments to generate insights for improving service quality and increasing reservations. Methodology: A quantitative computational approach was applied to 599 Airbnb guest reviews collected via API scraping. Reviews were processed in Python, transformed using term frequency-inverse TF-IDF, and classified using the Support Vector Machine (SVM) algorithm. A word cloud was used to visualize the key review topics. Results: The proposed SVM model achieved an accuracy of 98.33 %, demonstrating a robust sentiment classification performance. Most reviews (94.4%) expressed positive sentiments, highlighting property quality, host hospitality, and stay experience, whereas negative reviews (5.5%) primarily concerned cleanliness and facility maintenance. These findings identify key service attributes for improving guest satisfaction and supporting future reservations in the hospitality industry. Conclusions: Guest perceptions are largely positive, indicating high satisfaction, although negative reviews remain important to be addressed. These findings demonstrate that sentiment analysis can identify service improvement priorities to enhance service quality and increase reservation numbers. Limitations: This study focused on analyzing guest sentiment toward Tri Datu Properties on the Airbnb platform with 599 data entries. Contributions: This study extends the Expectation Confirmation Theory by integrating sentiment analysis and machine learning to transform large-scale Airbnb reviews into actionable insights for hospitality decision-making.
Peran Ulasan Tamu Online TripAdvisor pada Hotel Mewah: Pendekatan Analisis Sentimen untuk Meningkatkan Kinerja Hotel Sri Aida Melianty; Putu Diah Sastri Pitanatri; Ni Luh Ketut Sri Sulistyawati
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 4 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i4.4276

Abstract

Purpose: This study aims to analyze guest sentiment expressed in TripAdvisor reviews of Conrad Bali using the Multinomial Naïve Bayes algorithm to identify service attributes discussed by guests and generate evidence-based managerial insights that support hotel performance enhancement. Methodology: A quantitative text-mining approach was used. 833 TripAdvisor reviews (2023–2025) were collected using the Apify web scraping tool. The analysis involved text preprocessing, TF-IDF feature extraction, sentiment classification using the Multinomial Naïve Bayes algorithm, Synthetic Minority Oversampling Technique (SMOTE) for class balancing, confusion matrix evaluation, and word cloud visualization using Python. Results: The findings revealed that Positive, neutral, and negative sentiments accounted for 88.48%,8.64%and 2.88%, respectively. The application of SMOTE improved the model classification balance, increasing the F1-score from 0.8298 to 0.8596. Words related to staff, service, room, and hotel facilities appeared most frequently within positively classified reviews, indicating recurring discussion themes associated with favorable guest experiences. Conclusions: The findings demonstrate that sentiment analysis can effectively identify guest perceptions and recurring service attributes discussed in online hotel reviews. These insights support evidence-based service evaluation and managerial decision-making, thereby contributing to continuous service improvement and hotel performance enhancement. Limitations: The study was limited to TripAdvisor reviews, and the word clouds reflected word frequency rather than contextual meaning. In addition, the relatively small number of negative reviews may limit the classifier's ability to generalize minority sentiment patterns. Contributions: This study contributes to contemporary digital service quality research by applying machine learning-based sentiment analysis to understand guest experiences and improve hotel service quality.
The Implementation of Transportation Service Quality to Enhance Guest Satisfaction at The ONE Legian Hotel I Made David Diawan; I Made Darma Oka; Gede Ginaya
Journal of Sustainable Tourism and Entrepreneurship Vol. 8 No. 1 (2026): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v8.n1.p1-20.2026

Abstract

Purpose: This study examines the implementation of transportation service quality and its influence on guest satisfaction at The ONE Legian Hotel, Bali. Research Methodology: An explanatory sequential mixed-methods design was used. Transportation service quality was assessed using the SERVQUAL dimensions of reliability, responsiveness, assurance, empathy, and tangibility. Quantitative data were collected from 115 hotel guests and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Qualitative data were gathered through in-depth interviews with guests and hotel management to explain and enrich these quantitative results. Results: SEM-PLS results showed that empathy (β = 0.731, p < 0.001), reliability (β = 0.267, p < 0.001), and tangibles (β = 0.215, p = 0.035) significantly improved guest satisfaction, while responsiveness negatively affected it (β = −0.224, p < 0.001). Assurance was insignificant (β = −0.003, p = 0.980). The model explained 85.3% of the variance in guest satisfaction (R² = 0.853). Qualitative findings emphasized dependable service, personalized attention, and vehicle condition as key priorities for customers. Conclusions: Transportation service quality significantly affects guest satisfaction, with empathy being the strongest determinant. Reliability and tangibility also contributed positively to satisfaction. Limitations: This study was limited to a single four-star hotel and transportation service. This study extends the application of SERVQUAL to hotel-operated transportation services and offers practical insights for improving service performance and guest satisfaction. Contributions: This study extends the Service Quality (SERVQUAL) application in hotel transportation services and provides insights into improving guest satisfaction.
​The Influence of Education Investment and Health Investment on Economic Growth in Palopo City Umultafya Umultafya; Muh. Yusuf Qomaruddin; Adi Firmanzah
Journal of Sustainable Tourism and Entrepreneurship Vol. 8 No. 1 (2026): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v8.n1.p35-51.2026

Abstract

Purpose: This study aims to analyze the impact of education and health investment on economic growth in Palopo. Methodology: This research was conducted in Palopo using time-series data for 2010–2024. Secondary data sources were obtained from the Regional Revenue and Expenditure Budget (Anggaran Pendapatan dan Belanja Daerah/ APBD) documents of Palopo City published by the Finance Department, as well as economic growth rate data measured by the Gross Regional Domestic Product (GRDP) from the official publication of the BPS of Palopo City. Multiple linear regression was used for the analysis. Data processing was performed using SPSS version 27. Results: Education investment has a positive but insignificant effect, whereas health investment has a significant negative effect. Simultaneously, both variables have a significant impact on the economic growth. The coefficient of determination value of 0.492 indicates that 49.2% of the variation in economic growth can be explained by this model. Conclusions: Investment in education and health plays an important role in influencing economic growth, although individually, they show different results. Limitations: This research has limitations because it only uses two independent variables that focus solely on the realization data of the regional budget (APBD) and is limited to the region and the period from 2010 to 2025. Contributions: This study extends contemporary Human Capital Theory and Endogenous Growth Theory by revealing the differing relationships of education and health investment with regional economic growth, offering theoretical insights and practical implications for public budget allocation.
​Sustainable Heritage Tourism Development and Spatial Governance Strategy in Kertagosa I Gede Pratama Amijaya; Nyoman Diah Utari Dewi; Mohd Hafiz Hanafiah
Journal of Sustainable Tourism and Entrepreneurship Vol. 8 No. 1 (2026): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v8.n1.p21-34.2026

Abstract

Purpose: Heritage tourism faces complex challenges in balancing economic development, urban spatial dynamics, and cultural heritage preservation. This study aims to analyze the development and spatial arrangement strategy of the Kertagosa Tourism Object in Semarapura, Klungkung, by examining its regulatory, governance, economic, socio-cultural, and environmental dimensions. Methodology: This study employed a qualitative approach with a descriptive case study design. Data were collected through passive observation, documentation studies, and in-depth interviews with stakeholders, including the Tourism Office, Kertagosa Management Unit, Puri Agung Klungkung, Transportation Office, and local Micro, Small, and Medium Enterprises (MSME) representatives. Results: The findings reveal regulatory fragmentation, weak Pentahelix collaboration, and inefficient tourist flow management, causing economic leakage, cultural commodification, and environmental threats from vehicle emissions and vibrations. Conclusions: Kertagosa requires an integrated heritage management strategy through the establishment of an Integrated Heritage Zone that combines spatial restructuring, cultural conservation, local supply chain strengthening, and digital heritage interpretation. Limitations: This study is limited by its qualitative approach and focus on a single heritage tourism destination, which may restrict the generalization of the findings to other heritage sites. Contributions: This study extends contemporary Collaborative Governance Theory and Sustainable Heritage Tourism frameworks by integrating spatial planning, cultural preservation, stakeholder collaboration, and local economic development into an integrated heritage governance framework.
​Information Technology Utilization, Organizational Culture, and Servant Leadership on Employee Engagement in Batam Hotels Ratih Anggraini; Cindy Felicia; Fahmi Muhammad Rizky
Journal of Sustainable Tourism and Entrepreneurship Vol. 8 No. 1 (2026): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v8.n1.p53-68.2026

Abstract

Purpose: This study aimed to examine the impact of Information Technology Utilization (ITU), Organizational Culture (OC), and Servant Leadership (SL) on Employee Engagement (EE) among staff members employed in four- and five-star hotels situated in Batam. Methodology: A quantitative survey approach was adopted, with 206 hotel employees recruited using purposive sampling. Questionnaires were used as the data collection instrument, and the gathered data were analyzed through SEM-PLS with SmartPLS. Results: ITU was found to exert a significant positive influence on both SL (β = 0.342; p < 0.001) and EE (β = 0.791; p < 0.001). OC significantly affected SL (β = 0.616; p < 0.001), although its influence on EE was not significant (β = 0.117; p = 0.192). No significant effect of SL on EE (β = 0.014; p = 0.884). Furthermore, the mediating role of SL in the respective associations between ITU and EE, as well as between OC and EE, was not found to be statistically significant. Conclusions: ITU was directly related to elevated EE, whereas OC was more strongly associated with SL. The mediation relationships proposed were not supported. Limitations: Because the investigation was restricted to personnel of four- and five-star hotels in Batam, the extent to which its findings can be generalized to other hospitality settings is limited. Contributions: This study extends the Job Demands–Resources (JD-R) framework and Servant Leadership Theory by highlighting technology’s direct influence on employee engagement and the insignificant mediating role of servant leadership in Batam hotels.
Stock Market Performance and Economic Growth in Malawi: An ARDL Approach, 1995-2025 Haneefah Omar Ndeketa; Yaqoob Ndeketa
Journal of Sustainable Tourism and Entrepreneurship Vol. 8 No. 1 (2026): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v8.n1.p69-86.2026

Abstract

Purpose: This study examines the short- and long-run relationships between stock market performance and economic growth in Malawi, controlling for broad money growth, Foreign Direct Investment (FDI), inflation, and trade openness. Research Methodology: Annual data from 1995 to 2025 were analyzed using the Autoregressive Distributed Lag (ARDL) bounds-testing approach, following Phillips-Perron unit-root tests. An error-correction model and diagnostic tests assessed short-run dynamics and model stability. Results: The bounds test confirmed cointegration (F = 5.214). Long-run estimates revealed positive coefficients for Malawi All Share Index (MASI) returns (0.033), broad money growth (0.084), FDI (0.413), and trade openness (0.199), while inflation exhibited a negative coefficient (−0.215). The error-correction coefficient (−0.517) indicated approximately 52% annual adjustment toward equilibrium. Conclusions: Stock market performance is positively associated with economic growth, although macroeconomic stability, particularly inflation control, remains essential for sustainable development. Limitations: The small annual sample, reliance on nominal stock returns, and exclusion of structural breaks and broader market-development indicators limit generalizability and causal interpretation. Contributions: This study extends finance-growth theory in frontier-market contexts by providing updated evidence that stock market performance supports long-run economic growth alongside macroeconomic fundamentals. It further advances empirical understanding through standardized effect comparisons and equilibrium-adjustment estimates.

Page 36 of 36 | Total Record : 359

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