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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 337 Documents
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Antecedents of destination brand experience Tarigan, Miska Irani; Lubis, Arlina Nurbaity; Rini, Endang Sulistya; Sembiring, Beby Karina Fawzeea
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Abstract

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba
Consumers' purchase behavior in Bangladesh: green products perspectives Uddin, Burhan
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.475

Abstract

Purpose: This study aimed to identify the influential aspects of consumers' purchase behavior of green products perspectives in Bangladesh. Research methodology: The study was quantitative in nature. The main methodology chosen for this study was the questionnaire survey method (online survey). Primary data were gained through a structured questionnaire survey from 324 Bangladeshi respondents using a seven-point Likert scale from strongly disagree to strongly agree. Data were analyzed by statistical package for social science (SPSS) 25.0. Results: The study results found all the variables are significant with Consumers' green purchase behavior in Bangladesh. As the interpretation of descriptive and regression analyses, Environmental consciousness is the most influential factor in Consumers' green purchase behavior in Bangladesh. Other independent variables like Environmental Responsibility, Environmental Knowledge, Product Quality, Environmental Protection, Social Appeal, Green Advertisement also have positive & significant influences respectively. Limitation: The research was conducted & focused on Bangladesh only, so the study result may not be applicable in any other geographical location. The study was also limited by the sample size of 324 which is not representative of all customers in Bangladesh. There may have other variables except for the variables that are measured in this research. Contribution: The result and analyses of the study will be supportive for the researchers, government, marketing specialist, and business people to gain an insight into Consumers' green buying behavior in Bangladesh and direct them to find out other significant factors related to Consumers' green purchase behavior so that they can formulate their strategies & policies regarding environmental and consumption issues. Keywords: Green product, Green purchase, Consumer behavior, Sustainable product, Environmentally friendly, Green marketing
Coronavirus pandemic and its impacts on the world’s economy Nasir, Muhammad Suleman; Ahsan, Muhammad Qayyum
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.501

Abstract

Purpose: This study is about the coronavirus pandemic and its long-lasting impacts on the world economy. The study's main purpose is to highlight the adverse effects of the Coronavirus on the world's economy and how to mitigate it. Research Methodology: An analytical and descriptive research methodology was conducted to get findings and recommendations. Original material is obtained from primary sources. Information is also taken from books on websites and previous articles on the subject. Results: Precautions and impacts are presented, followed by the recommendations to diminish the effects of Coronavirus. Limitations: The impacts of Coronavirus are not limited to developing countries, but this study has given less focus to developed countries. Contribution: This study is helpful to understand the impacts and redefine the course of actions accordingly. Keywords: Covid-19, Symptoms, Precautions, Economic effect
Modern dance commodification strategy in tourism promotion (Study on the modern dance community in Kupang city) Raya, Victor C. B.; Fanggidae, Rolland E.; Fanggidae, Apriana J.
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 1 (2020): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v1i4.507

Abstract

Purpose: This study aimed to describe the modern dance commodification strategy in promoting cultural tourism in East Nusa Tenggara Province. Research methodology: The research method used in this research is a qualitative method. Respondents used in this study were 15 people. Data processing was performed using a SWOT analysis. Results: According to the analysis results, the most appropriate strategy for the modern dance community in developing cultural tourism in East Nusa Tenggara is to work together with various parties, create online competitions, innovate with culture, and organize independent events by the dancer community. Limitations: This study only discusses the strategy of the commodification of modern dance in tourism promotion in East Nusa Tenggara. Contribution: This research can become scientific information for students specifically studying tourism. Keywords: Modern dance commodification, Tourism promotion
Corporate Social Responsibility (CSR) practices of financial institution in Bangladesh: the case of United Commercial Bank Afrin, Sumaiya; Sehreen, Farhana; Polas, Mohammad Rashed Hasan; Sharin, Rubyat
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 2 (2020): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i2.539

Abstract

Purpose: The main purpose of the research is to understand the CSR practices of financial institutions in Bangladesh better. Research methodology: Corporate Social Responsibility (CSR) is concerned with businesses’ interactions with society as a whole. Such CSR operations cover an organisation’s fiscal, legal, ethical, and philanthropic obligations. United Commercial Bank Limited (UCB) has been chosen as the study’s subject. This study is a qualitative research project that used an exploratory research design. For data collection, both main and secondary data sources were used. The in-depth interview approach with an open-ended questionnaire was used to gather primary data on CSR practices from 70 UCB employees. Results: According to the findings of the study, UCB is deeply performing its fiscal, legal, ethical, and philanthropic responsibilities, but it has not expanded its philanthropic activities on a voluntary basis. Furthermore, the representation of UCB employees in CSR management is inadequate, with the exception of top-level executives. Limitations: Any methodological issues were addressed, such as sampling challenges because financial institutions do not encourage third parties to obtain their secrets because competition occurs everywhere. Contribution: This study makes several suggestions, such as improved and more systematic communication of CSR strategies to employees, increased investments in CSR programs, and specially targeted CSR preparation, which could assist UCB in encouraging a more successful application of its CSR strategies.
Indonesian traveler study: analyze the role of the big five personalities on hard adventure traveler type Akhrani, Lusy Asa; Dewi, Chintya Fatima
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 2 (2020): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i2.551

Abstract

Purpose: This study aims to determine the role of big five personalities simultaneously and partially towards the tendency of hard adventure travelers. Research methodology: This study will also look at the five traits found in the big five personalities which tend to play a role in the hard adventure traveler. This research is a replication study of Kristin Scott and John C. Mowen with a quantitative approach involving 1,558 subjects with a purposive sampling technique. Big five personality was measured using the big five infentory scale, while the hard adventure type would be measured using a scale from Scott & Mowen. Data analysis of this study using multiple regression techniques. Results: The results showed that there is a role of big five personalities that is simultaneous towards traveler's hard adventure type of 7,6%, whereas partially openness, extraversion, and neuroticism trait had a role towards the type of hard adventure, where openness trait had the biggest role towards hard adventure type. Limitations: Based on the magnitude of the role generated in this study, there are still other factors that can influence traveler's decision making to choose the traveling type, so that these other factors are expected to explore more. Contribution: This research can be a reference in the development of tourist attraction marketing by taking into account visitors' personality types.
Social and cultural influences and their implications for sustainable tourism: A case study of Trinidad & Tobago's tourism and the growth of the LGBTQ traveler segment George, Annette A.
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 3 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i3.554

Abstract

Purpose: This study examined how social and cultural influences are affecting the government of Trinidad & Tobago's decision-making policies as it relates to the growth of the LGBTQ traveler tourism segment, which is currently threatening the sustainability and competitiveness of the country's tourism industry. This study also aimed to add to the literature on gay tourism in that nation and region as a whole. Research methodology: Data for this research were collected from various sources, including existing literature on the industry's competitiveness, followed by a review of official government surveys, reports and other media documents, and academic research literature. Results: The study's findings reveal that the leaders' lack of failure to understand the economic power of the LGBTQ traveler segment is short-sighted and has negative effects on the fragile nature of the industry's ability to compete globally, lack of long-term vision of the leaders. Limitations: This study relied on secondary data, limiting direct views from individuals in the local communities due to the country being on lockdown since March of 2020 as a result of the COVID-19 pandemic. Contribution: This study makes a few suggestions for further improvement, such as leaders in that nation deciphering existing buggery laws publicly, to show urgency and commitment to this vulnerable traveler segment; conducting robust discussions with various interest groups that are presenting barriers to changes that could result in a more robust industry, and finally, consider the use of images of members of the LGBTQ community in all marketing promotions.
The impact of hotel attributes on room rate in star graded hotels in Colombo, Sri Lanka Karunarathne, A.C.I.D.; Silva, D A C
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 3 (2021): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i3.557

Abstract

Purpose: The purpose of this study was to examine how the availability or absence of different hotel attributes affect the room rate during a given period. This study identified the impact of various hotel attributes on the room rate. Research methodology: Published data on available hotel attributes, and room rates of selected room categories of star-graded hotels in Colombo district, Sri Lanka, were gathered online through booking.com. The Ordinary Least Squares (OLS) method was used to estimate the impact of key determinants under hotel amenities, quality signals, and locational attributes. Results: The results revealed eleven key attributes of the room rate in star-graded hotels, illustrating the positive impact from seven determinants and the negative impact from four determinants. Hotel class or star grade was the most significant determinant in the room rate, which generally determines the pricing behavior and service quality and most of the attributes and characteristics in a hotel. Availability of a business center, location of the hotel, fitness center/spa, total number of rooms in the hotel, room size, and view from room also significantly determined the room rate. Limitations: Booking.com, as the most popular Online Travel Agent (OTA) used in Sri Lanka, it was assumed that the information is frequently updated. The study was extended for the hotels in the Colombo district, and hence, the results were based on the point data, which may not be an islandwide representation or year through data. Contribution: As theoretical applications are underused in pricing and revenue decisions in the Sri Lankan hotel sector, results will lead to advance the decision making of practitioners, and this study will be a complement to the lack of literature in the field of revenue management in Sri Lankan context and may encourage future researchers laying an inspiring beginning.
Community-based tourism: concepts, opportunities and challenges Prakoso, Aditha Agung; Pradipto, Eugenius; Roychansyah, Muhammad Sani; Nugraha, Bima Setya
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 2 (2020): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i2.563

Abstract

Purpose: The community-based tourism concept needs to be understood deeply. We need to know and predict the opportunities and challenges that exist and will occur in the future in developing the community and tourism as a mutualism. This research analyzed the theories to describe it and derive conclusions for the basic concepts of community-based tourism as well as further explore the cases of applying these concepts to gain opportunities and challenges from community-based tourism Research methodology: This study is a conceptual article using the literature review method Results: This study elaborates the concepts, opportunities and challenges of the community-based tourism paradigm. Limitations: This study is a secondary data-based analysis (literature review) on the concept of community-based tourism in the social and cultural context of the community, as well as the opportunities and challenges of its application to tourism development Contribution: This study provides an in-depth and comprehensive view of community-based tourism to assist in exploring approaches and theories in community-based tourism research and planning and policymaking in the tourism sector, especially in the local community aspect.
Relationship between the three dimensions of institutes required for entrepreneurship development Sonkar, Saurabh; Sarkar, Ashoke Kumar
Journal of Sustainable Tourism and Entrepreneurship Vol. 2 No. 2 (2020): December
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v2i1.577

Abstract

Purpose: The study was conducted to formulate the relationship between the three dimensions of institutes, namely cognitive, regulative and, normative dimensions of institutes. The model was formulated using SmartPLS 3. Research Methodology: In this study, the Five-point Likert scale was used and the data were collected from postgraduate students in two states of Uttar Pradesh and Jharkhand. SmartPLS 3 was used to formulate the model and establish the relationship between the three dimensions of institutes. Results: There exists a positive relationship between "Cognitive dimension and normative dimension"; "Regulative dimensions and Cognitive dimensions; and between Regulative dimensions and Normative dimensions" respectively of institutes. Limitations: Study is conducted on a small sample of 100 postgraduate students from two states of India namely Jharkhand and Uttar Pradesh which may decrease the reliability of the study. Contribution: In this study, a relationship is established by using smart PLS 3 between the three dimensions of institutes required for entrepreneurship development with the help of Likert scale developed based on previous studies which can help in measuring the country institutional profile and provide the base for studying the role of these dimension of the institute in entrepreneurial intention growth among the postgraduate students in states of India.

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