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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 216 Documents
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The effectiveness of growth strategies used by Zimbabwean microfinance institutions to improve company performance Mveku, Blessed; Mutero, Tanaka T. T.; Masinire, Sharon
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2238

Abstract

Purpose: Growth strategies are essential for the survival of MFIs worldwide; however, this phenomenon has not been extensively researched, particularly in developed countries. Accordingly, this study aims to ascertain the effectiveness of the growth strategies used by Zimbabwean microfinance institutions to improve company performance. Research Methodology:  The study adopted a quantitative research approach using an explanatory research design. The target population was drawn from personnel at 10 registered microfinance institutions in Bulawayo, Zimbabwe, from accounting, finance, marketing, operations, and business development. The targeted population total was 250, and the sample size was 152, using Krejcie and Morgan's sample size determination model. The study employed a stratified sampling technique, and the data were analyzed using Spearman’s correlation coefficient. Results: Results showed that Digital innovation significantly affects the operational efficiency of MFIs. Funding diversification positively influences profitability. The results further show that an increased branch network positively affects the market share. Limitations: The current study's investigation of ten registered microfinance institutions within Bulawayo, Zimbabwe, restricts the generalizability of the findings to other contexts. Contributions: The findings of this study can influence policies and practices in Zimbabwe and other developing countries. The research will contribute massively to microfinance institutions, where they will be able to handle transactions, retain records, manage client databases, and enhance loan disbursement and repayment procedures.
Psychological capital of employee and innovativeness of Small and Medium-Sized Enterprises (SMEs) Salubre, Prince Lenard R.; Bahalla, Junalyn L.; Almagro, Ronald E.
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 3 (2024): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i3.2242

Abstract

Purpose: This study explores the association between employees (PsyCap) and the innovation ability of Small and Medium-Sized Enterprises (SMEs). Research methodology:  A descriptive correlational research design was employed, involving 150 respondents selected through simple random sampling. Two adapted questionnaires were used to measure PsyCap and innovation outcomes. Results: The results revealed A The strong positive relationship between employees' PsyCap and innovation outcomes (p<0.000, R=0.650), particularly creativity, risk-taking, and problem-solving. These findings underscore the importance of PsyCap as a significant predictor of innovative behavior within SMEs. Limitations: The study's limitations include its focus on SMEs, which may limit the generalizability of the results to larger organizations or different geographical regions. Despite this, the study contributes valuable insights into Human Resource Management (HRM) practices, emphasizing the need for targeted employee training and strategic organizational growth initiatives. Contributions: The findings highlight the critical role of Psychological Capital in fostering innovation and offer practical implications for enhancing competitiveness and sustainability in SMEs through the development of employees' psychological resources.
The role of marketing communications in influencing the promotion and visibility of tourist destinations: A systematic literature review Hardiyanto, Dhony; Wijaya, Mahendra; Satyawan, Agung
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2266

Abstract

Purpose: This systematic literature review (SLR) analyzes tourism marketing communication, uncovering successful strategies and emerging trends. It covers branding, digital marketing, social media, and more, while assessing effectiveness across various contexts. Research Methodology:  Systematic literature review was conducted by analyzing 31 journals related to marketing communication, which addressed strengths, limitations, biases, and gaps, and answered the research objectives and questions coherently. Results: The discussion of the research questions revealed insights into the impact of digital marketing communication strategies on the promotion and visibility of tourist destinations (RQ 1). It is evident that digital strategies utilizing various online channels, real-time updates, and search engine optimization play a pivotal role in enhancing destination visibility. The influence of marketing communication on tourists' decision-making processes (RQ 2) was illuminated, highlighting the role of marketing communication at every stage of the traveler's journey. Marketing communication significantly shaped tourists' decisions, from creating awareness to post-trip engagement. Cultural, social, and environmental factors were found to influence the effectiveness of marketing communication strategies in sustainable and responsible tourism (RQ 3). Sensitivity to local culture, commitment to sustainability, and messaging of eco-friendly practices were pivotal in aligning communication with responsible tourism. Limitations: The literature reviewed may be limited to a specific time period; therefore, trends and strategies that emerged after that period were not covered. This affects the relevance of future findings in digital marketing communication. Contribution: This SLR contributes to a comprehensive understanding of marketing communication strategies in tourism, offering insights into their impact, relevance, and alignment with responsible practices.
Digital transformation in rural settings: Unlocking opportunities for sustainable economic growth and community empowerment Kosasih, Asep; Sulaiman, Eman
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 2 (2024): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i2.2278

Abstract

Purpose: This study explores the potential of digital transformation in rural settings and its role in unlocking opportunities for sustainable economic growth and community empowerment. Method: This study employed a mixed-methods approach that included both qualitative and quantitative research methods. In-depth interviews were conducted with key stakeholders from rural communities, government agencies, and technology experts to gain insights into the current state of digital transformation in rural settings. A survey was also administered to assess their digital literacy levels and attitudes towards digital technologies. Results: The study revealed that the adoption of digital technologies can enhance access to information, improve connectivity, and create new economic opportunities for rural communities. It also demonstrates that digital transformation initiatives can empower community members by providing them with the skills and resources necessary to participate in the digital economy. Furthermore, this study identifies several key success factors for implementing digital transformation in rural areas, including infrastructure development, capacity building, and collaboration between stakeholders. Limitations: This study acknowledges certain limitations, such as the focus on a specific geographic area and potential for response bias in the survey. Further research is needed to explore the generalizability of the findings and to examine the long-term impacts of digital transformation in rural settings. Contributions: This study contributes to understanding the potential benefits of digital transformation in rural settings for sustainable economic growth and community empowerment. These findings provide insights for policymakers, community leaders, and technology providers in designing and implementing effective strategies for digital inclusion and rural development.
Mapping and rebranding ornamental fish farming in Depok, West Java, contributions to the SDGs Harriz, Muhammad Alfathan; Setiyowati, Harlis; Akbariani, Nurhaliza Vania
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2300

Abstract

Purpose: This study aims to identify and prioritize effective rebranding strategies for the ornamental fish farming industry in Depok, West Java, using the Analytic Hierarchy Process (AHP) to address challenges such as limited market access, environmental sustainability issues, and economic feasibility concerns while aligning with Sustainable Development Goals (SDGs). Research Methodology: The research employs a mixed-method approach, combining qualitative research through in-depth interviews with key stakeholders and quantitative analysis using the AHP to systematically evaluate and prioritize rebranding strategies based on multiple criteria. Results: The study identified market access as the most critical criterion, followed by environmental sustainability and economic feasibility, with digital marketing emerging as the most effective rebranding strategy, scoring 0.67, followed by sustainability certification (0.22) and community outreach programs (0.11). Limitations: The research is limited by a small sample size, potentially affecting result generalizability. The AHP methodology introduces possible subjective biases through pairwise comparisons. The study's regional specificity may constrain broader applicability. Furthermore, the emphasis on rebranding strategies may not encompass all potential solutions to industry challenges. Contribution: This research provides actionable insights for stakeholders in the ornamental fish farming industry to implement sustainable development strategies, aligning with SDGs 1, 8, and 14. It offers a systematic approach to decision-making through the application of AHP. Novelty: This study innovatively applies the AHP to rebranding strategies in ornamental fish farming, uniquely integrating sustainable development principles with quantitative decision-making. This approach offers a new paradigm for strategic planning in aquaculture, contrasting with traditional qualitative methods in the field.
Entrepreneurial passion and professionalism on the success of SMEs in Plateau State, Nigeria Nson, Yilkes Danladi; Abimaje, Adejoh Solomon
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 3 (2024): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i3.2344

Abstract

Purpose: This study examines the mediating influence of professionalism on the relationship between entrepreneurial passion and success in small and medium-sized enterprises (SMEs) in Nigeria. Research Methodology:  Data were collected from a sample size of 288 SMEs owners in Jos South LGA of Plateau State out of a total population of 1026 SME owners and were analyzed using PLS-SEM version 3.0. Results: The results of the direct relationships revealed a significant positive relationship between the variables HO1 (? = 0.831, tstat = 20.447, and p-value = 0.000), HO2 (? = 0.882, t-stat = 51.325, and p-value = 0.000), and HO3 (? = 0.168, t-stat = 3.822, and p-value = 0.000). Mediation analysis revealed that EP  and ES were mediated by professionalism (HO4, t-stat = 3.817, p = 0.000). Limitations: This study was limited to EP, ES, and professionalism, and was analyzed using PLS-SEM version 3.0. Contributions: This paper provides useful insights for aspiring entrepreneurs, managers, policy makers, corporate businesses, and governmental and nongovernmental organizations around the world to facilitate business success using passion and professionalism. Originality/Value: This study adds to the corpus of information on professionalism in entrepreneurship and small business literature in Africa, which academics in developing countries generally overlook.
Effect of motives on sustainability performance of tourist hotels: Mediating role of sustainability adoption Wijesundara, Namal; Khatibi, Ali; Azam, S. M. Ferdous; Tham, Jacquline
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2412

Abstract

Purpose: This study examines how sustainability adoption mediates the relationship between sustainability motives and performance of tourist hotels in Sri Lanka. Research Methodology:  To check the proposed hypotheses of this quantitative investigation, a Structural Equation Model was utilized as an analytical technique using 207 datasets from registered tourist hotels in Sri Lanka. The questionnaire survey technique was used to collect the data. Results: The structural model analysis revealed that while managerial motivations significantly enhance sustainability performance when mediated by corporate sustainability adoption, stakeholder and institutional motivations do not exhibit the same mediating effect. Limitations: This study is confined to the Sri Lankan hotel industry, which may limit the generalizability of the findings to other countries. Focusing solely on tourist hotels may limit the applicability of these results to other industries. The use of cross-sectional data limits one’s ability to infer causal relationships over time. Contribution: The contributions of both theory and practice are profound, advocating a strategic focus on internal leadership to drive sustainability in the lodging industry. Future research should explore these relationships across different sectors to enhance our understanding of the factors that foster sustainability initiatives. Implications: The findings emphasize the significance of internal leadership and managerial motivations, rather than external motives, in driving sustainability efforts toward the sustainability performance of hotels. This justifies the need for change in the literature on sustainability, with a greater focus on the role of managerial commitment as a critical component in attaining sustainable performance. Novelty: These findings challenge the conventional wisdom that external pressures alone can drive sustainability success, and highlight the importance of internal leadership and managerial commitment.
Community Empowerment as a Catalyst for Marine Ecotourism: The Case of Spermonde Archipelago, Makassar Prakasa, Yudha; Sawu, Michael Rudolfus; Ulinnuha, M. Farid
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2421

Abstract

Purpose: This study aimed to examine the development of marine ecotourism and the community’s participation in marine ecotourism development in the Spermonde Archipelago. The findings were used as a foundation to create a conceptual framework for community empowerment in marine ecotourism in the Spermonde Archipelago. Methodology/Approach: The research was conducted on several islands in the Spermonde Archipelago, Makassar City, including Samalona Island, Kodingareng Keke Island, Barrang Caddi Island, and Lanjukang Island. The study employed a qualitative approach with a case study method. Data were collected through interviews, observations, documentation, and a literature review. The informants included local communities, government officials, the private sector, and academics. The data were analyzed using qualitative thematic analysis. Results/Findings: The research developed a framework for community empowerment in marine ecotourism, focusing on improving political, economic, and environmental quality of life. Based on findings from the Spermonde Archipelago, it showed that ecotourism transformed natural resources into tourism products, leading to diverse community perceptions about its impacts. Community involvement was driven by economic motives but limited by knowledge and skills in integrating tourism and conservation. Nonetheless, communities had opportunities to participate in development, planning, and benefit distribution. Limitations: This research did not provide a detailed set of practical strategies based on the formulated community empowerment model. Contribution: This study contributed to the conceptual understanding by proposing a community empowerment model in the Spermonde Archipelago. This model was expected to serve as a theoretical reference for implementing community empowerment focused on social and environmental justice.
Influence of tour operator’s sustainability practices on tourists’ spending and trip duration Ronoh, Kipchirchir Samuel; Kipkosgei, Bitok; Ndolo, Urbanus Mwinzi; Mutiga, Marciano; Chemutai, Nancy
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2427

Abstract

Purpose: This study examines how sustainability practices influence tourists' propensity to spend more time and extend their stay. Research Methodology:  The study involved 114 tour firms and 342 tourists in Nairobi City County, Kenya. Tour operators' sustainability adoption levels were categorized using Z-scores from a compliance checklist, while tourist behavior was assessed through questionnaires. General Linear Models (GLM) were used to analyze the relationship between adoption levels and tourist behavior. Results: The findings of the study reveal that higher levels of sustainability - specifically Very High (VH), high (H), and moderate (M)–are positively associated with increased spending and longer stays. In contrast, low (L) and Very Low (VL) sustainability levels did not significantly affect these behaviors. Limitations: The use of Z-scores for categorization reduces complex data to a single dimension, which may oversimplify subtle differences in the adoption of sustainability practices among tour operators. Contribution: These results offer valuable insights for tour operators and stakeholders, demonstrating that integrating sustainability into business operations not only benefits the environment and local cultures, but also enhances economic outcomes for businesses and destinations.
The role of supportive ecosystems in nurturing resilient startups and entrepreneurship: A case of Zimbabwe Zvavahera, Promise
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2436

Abstract

Purpose: Consistent with Sustainable Development Goal 8, this study explores the role of supportive ecosystems in nurturing resilient startups and entrepreneurship in Zimbabwe post-COVID-19. Research Methodology: Comprehensive relevant literature drawing on Web of Science, PubMed, Google Scholar, Scopus, ProQuest, and JSTOR was conducted using the Zimbabwe case as the investigative context. Drawing on published peer-reviewed articles and official reports as data sources, fifty-eight articles and reports were thoroughly assessed for this study. Results: The findings revealed that barriers to the growth of startups and entrepreneurial enterprises in Zimbabwe include difficulties in accessing finances, inadequate institutional support, a deficiency of mentorship networks, economic instability, infrastructure deficiencies, regulatory and bureaucratic hurdles, market constraints, and limited consumer purchasing power. The study also noted that the COVID-19 pandemic has created digital transformation and innovation opportunities for startups. Conclusion: This study concludes that the entrepreneurship ecosystem in Zimbabwe is weak and lacks most of the fundamental principles necessary for a thriving entrepreneurial environment. Limitations: Overreliance on secondary data: Depending solely on secondary data sources without primary research may limit the depth of insights and understanding of local nuances and contexts. Contribution: This study emphasizes the value of encouraging public-private partnerships and global alliances to support entrepreneurial ecosystems. This strategy can boost social inclusion, increase job opportunities, and promote economic growth. This study argues that fostering a supportive environment for startups and entrepreneurship can significantly empower emerging economies during post-pandemic recovery efforts.

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