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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 216 Documents
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An empirical analysis of brand image of Sitakunda as a tourist destination Masum, Md. Yeamin; Khairuzzaman , Khairuzzaman; Tanvir, Mehedi Hasan; Hasan , Md. Sakib
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2441

Abstract

Purpose: The study aims to establish a powerful brand image and create an emotional bond between tourists and destinations. Based on visitors' opinions of various aspects of tourism, this study seeks to create a powerful brand image of Sitakunda as a travel destination. Research Methodology: The study gathered 312 samples using a quantitative survey to examine people's opinions about Sitakunda as a tourism destination.  Descriptive statistics and reliability analysis techniques were used to discuss the methodology section of this study. Results: The study found that tourism significantly contributes to establishing Sitakunda's brand image as a tourist destination. Conclusion: The study concludes that establishing a strong brand image centered on Sitakunda’s distinctive quality-price ratio is essential for enhancing its global recognition and tourism appeal. Limitations: The sample for the research is limited to the people living in Sitakunda and tourists from different areas of Bangladesh. Contribution: The paper's empirical insights offer information on the actual experiences and results of the brand image of Sitakunda as a tourist destination. Practical Implications: The research recommends that social media marketing is essential for promoting any destination as a brand. Finally, the study urges stakeholders to work proactively to establish a powerful brand image for any tourist location.
Cultural preservation as a catalyst for sustainable tourism: Challenges and potentials in Cimande tourism village, Indonesia Soeswoyo, Dina Mayasari; Arafah, Willy; Oktadiana, Hera; Budiman, Surya Fadjar
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2458

Abstract

Purpose: This study aimed to investigate the cultural potential and challenges of preserving the intangible cultural heritage and living culture of Cimande Tourism Village to enhance its development as a sustainable tourism destination. Research Methodology: A qualitative approach was used, with data collected through Focus Group Discussions (FGDs) and in-depth interviews involving cultural practitioners, POKDARWIS (tourism committees), local residents, and government officials. Results: The study identified nine key cultural elements, including Pencak Silat, traditional medicine, and local rituals, while highlighting 11 major challenges, including insufficient stakeholder support, low community participation, limited human resource capacity, and minimal use of digital marketing. Limitations: This study focuses on cultural preservation efforts, specifically in Cimande Tourism Village, using qualitative methods such as thematic analysis and CAQDAS NVivo, limiting its scope. Contribution: This study deepens the understanding of how local culture can promote sustainable tourism, particularly in rural areas rich in cultural traditions such as Cimande. These findings provide valuable insights for tourism village managers and local governments to balance cultural preservation with economic growth through tourism. Novelty: This study offers a comprehensive exploration of the integration of local culture with sustainable tourism development in Cimande Village, an area that has not been extensively studied.
Advocacy for human capital development through entrepreneurship education: Preparing undergraduates towards self-employment Udodiugwu, Michael Ikenna; Eneremadu , Kingsley Enyinna; Njoku, Christian Onwuegbuchem; Obiakor, Ugochukwu Jude; Ilonze, Uju Gloria
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2479

Abstract

Purpose: The objective was to assess the impact of entrepreneurship education on human capital development. Research Methodology: This study employed a descriptive survey methodology, focusing specifically on students in their 300-level business education and business administration programs. The sample was drawn from selected Universities in Anambra and Imo states, Nigeria. To analyze data effectively, the study utilized a linear regression model, which allowed us to test the hypotheses we had formulated for this research rigorously. Results: This study uncovered compelling evidence that entrepreneurship education plays a crucial role in enhancing human capital development. Specifically, it fosters critical skills, innovative thinking, and practical knowledge. Limitations: This study was conducted with a specific focus on a sample of 440 undergraduate students, carefully selected from various universities located in two southeastern states of Nigeria. This deliberate choice of participants allows us to gain insights that reflect the unique educational context of the region. Contribution: This study has significantly enhanced our understanding of the challenges faced by undergraduates regarding white-collar job opportunities in the country. It has highlighted the reality that many of these positions may be increasingly out of reach due to various economic and competitive factors.
Sustainable tourism practices adopted by the hotel sector in Zimbabwe. Hotel managers perceptions Muchingami, Abraham; Basera, Vitalis; Mashoko, Dennis; Bhasopo, Trinity
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2491

Abstract

Purpose: This study investigated hotel managers perceptions of sustainability practices adopted in the hotel sector in Zimbabwe, focusing on hotels in Mutare. The issue of sustainable business practices is driving modern-day business operations, and hotels are leading the adoption of sustainable tourism practices. Managers perceive the adoption of sustainable tourism practices in varied or indifferent manners. This study focused on identifying the extent to which hotels in Zimbabwe have adopted sustainable practices, the impacts of adopting these practices, the challenges hotels face when adopting these practices, and the strategies hotels implement when adopting these practices. Research Methodology: A qualitative research design was used to understand hotel managers’ perceptions regarding the adoption of sustainable tourism practices, with interviews being used to collect data. The study’s population comprised managerial employees and supervisors of selected hotels in Mutare, Zimbabwe. Results: The findings revealed that the implementation of sustainable practices has a positive impact on hotel operations in terms of reduced consumption of water and energy, waste reduction, promotion of the local economy, and empowerment of societies. Conclusion: Hotels in Mutare perceive sustainability as highly beneficial, not only for cost savings and environmental protection but also for competitive advantages. Training, guest involvement, and certification emerged as essential strategies, whereas resistance, high costs, and lack of knowledge were noted as barriers. Limitations: The study used only hotel managers in Mutare to represent all hotel managers in Zimbabwe, and it was purely qualitative. Contributions: The study concluded that waste management undertakings, such as recycling, re-use, or sale of processed or unprocessed waste substances, can also contribute towards efficiency.
Government support for revitalizing performance of tourism MSMEs: A resource advantage theory perspective Munasingha, Prabodya; Ranasinghe, Ruwan; Ranathunga, Dinushi; Pattiyagedara, Shashika
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2568

Abstract

Purpose: The study aims to investigate the impact of Government Support on revitalizing the Environmental and Financial Performance of Tourism MSMEs with the Resource Advantage theory perspective. Methodology/approach: Data were collected from 384 TMSMEs through a snowball sampling technique using a self-administered structured questionnaire. Three multiple linear regression models were constructed to investigate the impact of Government Support as an independent variable on performance as a dependent variable, and the Statistical Package for Social Sciences (SPSS) was employed to analyze the data. Results/findings: The results indicate that both Government Financial (GFS) and Non-Financial Support (GNFS) significantly influence the financial and environmental performance of TMSMEs at a 5% level. Moreover, GFS shows a slightly high impact on financial performance GNFS, although both supports show a significant impact on revitalizing the performance of businesses in emerging economies. Conclusion: The study concludes that government financial and non-financial support are critical determinants of tourism MSME performance. Strengthened support not only enhances financial viability but also fosters environmental accountability, aligning with the principles of sustainable development. Limitations: The study focused on TMSMEs in selected emerging tourism regions of Sri Lanka, a least-developed economy, using a quantitative approach. Business performance was assessed through subjective measures due to owners' reluctance to disclose financial data. Contribution: The study contributes to R-A theory by highlighting how government support strengthens firms' resource capabilities, leading to superior performance. It also facilitates policymakers, tourism entrepreneurs, and regulators in fostering regional development by revitalizing TMSMEs, reducing socio-economic disparities, and increasing per capita income.
Factors influencing job satisfaction among tourism and hospitality undergraduate students: A path to a sustainable tourism industry in Bangladesh Sukrana, Bipasha; Jui, Farjana Islam; Khan, Noor Hasan Mahmud
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2610

Abstract

Purpose: The tourism industry in Bangladesh presents a promising avenue for economic expansion and employment generation. Many undergraduate students in Bangladesh work part-time or full-time in this field while studying. This study aims to explore the factors that determine the job satisfaction of these tourism and hospitality undergraduate students, addressing a gap in existing research. Research Methodology: A convenience sample of 118 undergraduate students from five universities was surveyed using a structured questionnaire. The data were analyzed using SPSS 25, and multiple linear regression analysis was employed to assess the impact of various factors on job satisfaction. Results: The findings reveal that compensation and benefits, communication, opportunities for growth, and the nature of the work significantly influence job satisfaction, whereas work environment and company policy have a comparatively weaker association. Limitations: The small sample size and the use of a non-probability sampling method have limited the generalizability of the present study, which may not fully represent the broader student workforce in the tourism sector. Contribution: This research provides actionable insights for industry leaders and HR professionals in the tourism and hospitality sector, helping them to better understand and enhance job satisfaction among student employees. Novelty: This is the first comprehensive study to investigate the determinants of job satisfaction among tourism and hospitality undergraduate students in Bangladesh who are currently engaged in academic studies and employment.
Problems of Tourism Leakage in Badung Regency due to Foreign Tourist Invasion Margayawati, Ni Luh Putu; Dewi, Nyoman Diah Utari; Widnyani, Ida Ayu Putu Sri
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.2651

Abstract

Purpose: Bali Province, a popular tourist destination, is facing challenges due to the "Foreign Tourist Invasion." This term refers to foreign tourists dominating the local economy by establishing illegal businesses, such as restaurants, tour services, and money changers. These operations often evade taxes and negatively affect local enterprises. Research Methodology: This study employed a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews, direct observations, and document analysis in tourism hotspots, such as Kuta, Seminyak, and Nusa Dua. Results: The study reveals that tourism leakage is caused by the weak enforcement of regulations, the dominance of foreign-owned businesses, and minimal local community involvement. Consequently, most tourism revenue benefits foreign investors rather than local residents. Conclusion: To mitigate leakage, this study recommends strengthening community-based tourism (CBT), supporting local SMEs, enforcing tourism-related regulations, and diversifying tourism markets to include more domestic travelers. Limitations: The study's findings are geographically limited to major tourist zones in Badung Regency and rely on qualitative data, which may not fully capture broader statistical patterns across Bali, Indonesia. Contributions: This study provides strategic insights for policymakers and tourism stakeholders by highlighting the need for structural reforms in tourism governance. It also raises awareness of the long-term socioeconomic implications of unmanaged tourism and advocates for sustainable, inclusive tourism development rooted in local participation.
Stakeholder engagement and organisational interest in ecotourism development at brumas forest plantation Tampokong, Mohd Daud; Farizan, Noor Hamzani; Yazid, Abdullah Zawawi; Yaakob, Sam Shor Nahar
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2653

Abstract

Purpose: This study examined stakeholder engagement and organisational interest in ecotourism development at Brumas Forest Plantation, Sabah. It explored local communities’ perceptions, participation barriers, and the role of Sabah Softwoods Berhad (SSB) in promoting sustainable tourism initiatives. Research Methodology: A mixed-methods approach was employed, integrating survey, interview, and focus group discussion (FGD). Data were collected from 250 local residents and nine SSB personnel. Quantitative data were analysed using SPSS, while qualitative data underwent thematic analysis using ATLAS.ti. Results: 88.4% of the respondents recognised the ecotourism potential but only 19.2% actively participated. Main barriers included poor infrastructure (74.0%), limited promotion (69.6%), and insufficient government support (66.8%). Despite this, communities expressed interest if structured programmes, training, and economic incentives were provided. SSB supported ecotourism but emphasised the need for clear policies and collaborative frameworks. Conclusion: Effective development requires coordinated stakeholder engagement, strategic planning, and community empowerment. Corporate efforts alone are insufficient without addressing local barriers and governance support. Limitations: The study was limited to Brumas, reducing generalisability to other contexts. Contributions: This research integrates community and corporate views to offer practical strategies for bridging the gap between ecotourism potential and participation. It contributes to literature on sustainable tourism, rural development, and CSR.
Entrepreneurial self-efficacy on enterprise growth of SMEs in South-Eastern Nigeria: the role of entrepreneurial passion Kusa, Nanfa Danjuma; Nson, Yilkes Danladi; Obode , Solomon
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2654

Abstract

Purpose: This study examines the effect of entrepreneurial self-efficacy on enterprise growth and the mediating effect of entrepreneurial passion on the relationship between entrepreneurial self-efficacy and enterprise growth of small and medium enterprises (SMES) in South Eastern Nigeria. Research Methodology: To achieve the objectives of the study, primary data were obtained using a questionnaire from a sample size of 399 SME owners in the in South Eastern States of Nigeria, comprising five States; Abia, Anambra, Ebonyi, Enugu, and Imo. The data collected were analyzed using PLS-SEM version 4. Results: The results of the analysis revealed no positive relationship between ESE and EG (? =0.198, t = 1.284, p < 0.00). A positive significant relationship exist between ESE and EP  (? = 0.953, t = 149.478, 0.000). EP had a significant and positive effect on EG (? =0.470, t = 3.088, p<0.02). The mediation results revealed full mediation of EP in the relationship between ESE and EG (t = 3.093, P < 0.002). Conclusion: The study concludes that ESE alone does not directly enhance EG, but when mediated by EP, it significantly contributes to the success of SMEs. Therefore, entrepreneurial passion is essential for translating self-efficacy into enterprise growth. Limitations: The study is limited to 399 SME owners in South-Eastern Nigeria, restricting broader generalization to SMEs in other regions or contexts. Contributions: This study provides a fundamental framework for understanding the interplay between ESE, EP, and EG. This study enhances the literature by highlighting the mediating role of passion, informing policy reviews, and offering practical guidance for SME owners and entrepreneurs to strengthen growth strategies through tested entrepreneurial methods.
Influence of beach attributes on recreationists’ beach preferences: Evidence from Mombasa, Kenya Atsieno, Jesca Ketura; Ndubi, Edgar; Bitok, Kipkosgei
Journal of Sustainable Tourism and Entrepreneurship Vol. 7 No. 1 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v7i1.2657

Abstract

Purpose: This study examines how beach attributes influence preferences among resident recreationists in Mombasa County, Kenya, and explores how recreationists' characteristics moderate these preferences. Methodology/approach: A survey of 77 frequent beachgoers (visiting ?3 times weekly) was conducted at four beaches using enumerator-administered questionnaires. Descriptive statistics profiled demographics, exploratory factor analysis assessed environmental attitudes, conjoint analysis evaluated beach profile preferences (cleanliness, safety, congestion), and binary logistic regression examined moderating effects of demographics and attitudes. Results/findings: Clean, litter-free, patrolled, and uncrowded beaches were strongly preferred. Heavy litter and the absence of patrols significantly detracted from appeal, while congestion moderately reduced preferences. Gender significantly moderated the influence of congestion, highlighting differing valuations between male and female recreationists. These findings underscore the need for targeted management strategies to enhance beach experiences. Conclusion: The study reveals that extreme levels of key beach attributes-cleanliness, patrolling frequency, and congestion-significantly influence recreationists' preferences. Limitations: The cross-sectional design limits insights into the evolution of preferences over time. Longitudinal studies are recommended to assess how environmental education, management changes, and societal norms influence preferences. Additionally, the context-specific findings suggest a need for comparative studies across diverse regions. Contribution: This study contributes empirical evidence on resident beach preferences, an often-overlooked segment in tourism research. By applying conjoint analysis, it provides nuanced insights into how varying levels of cleanliness, safety, and congestion shape preferences, offering actionable guidance for beach management and policy.

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