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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 337 Documents
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Empowering local communities engagement: Rural tourism and business innovation for SDGs desa Sulaiman, Eman; Fitralisma, Gian; Fata, M. Anissul; Nawawi, Rusto
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 1 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i1.1968

Abstract

Purpose: This study investigates the role of social entrepreneurship and business innovation in empowering local communities for rural tourism development within the framework of sustainable development goals (SDGs). Research methodology: A comprehensive review of the existing literature on social entrepreneurship, business innovation, and rural tourism development is conducted. The study also involved qualitative interviews with key stakeholders and community members in the selected villages, followed by thematic analysis of the data. Results: The findings reveal that Social entrepreneurship plays a crucial role in fostering community engagement, promoting social inclusivity, and creating sustainable tourism initiatives. On the other hand, business innovation enables local communities to differentiate themselves, enhance visitor experiences, and improve the overall competitiveness of rural tourism destinations. Limitations: This study acknowledges certain limitations, including the selection of a limited number of case study villages and potential bias in qualitative interviews. Further research is needed to explore the generalizability of the findings across different contexts. Contribution: This study contributes to the understanding of the synergistic relationship among social entrepreneurship, business innovation, and rural tourism development. These findings provide insights for policymakers, community leaders, and practitioners in designing effective strategies to empower local communities and promote sustainable tourism within the SDGs Desa framework. Novelty: The novelty of this study lies in its comprehensive examination of the combined influence of social entrepreneurship and business innovation on rural tourism development in the context of sustainable development goals (SDGs Desa). This highlights the potential of these concepts to drive positive change and create inclusive and resilient rural tourism destinations.
A review on tourist experience quality – Systematic review and bibliometric analysis Bandara, W. M. A. H.; Ranasinghe, J. P. R. C.; Dassanayake, D. M. C.
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 3 (2025): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i3.1975

Abstract

Purpose: This study summarizes, synthesizes, and presents the existing empirical knowledge on tourist experience quality from to 2002-2023. Research Methodology: Systematic Literature Review methodology recommended reporting items, and PRISMA guidelines were used to achieve the above-mentioned objective. Based on predetermined seven inclusion criteria 50 papers were obtained from Lens.Org, Google Scholar, Emerald Insight, Tailor, and Francis. Every paper obtained was prepared in Lens.ORG format. Further, Biblioshiny and VOSviewer-based mathematical tools such as Keyword Co-Occurrence Analysis were employed to analyze the content and structure of papers. Results: The researcher found four themes, including (01). Tourist Contentment (02). Perceived Performance (03). Future Travel Behaviors (04). Tourist Wellbeing. Thus, Destination Image, Satisfaction, and Tourist Loyalty were the keywords of the first theme. Perceived Values and Perceived Risks were the keywords of the second theme. The only keyword of the third theme was behavioral intentions. The fourth theme was authenticity and QoL. Moreover, the findings emphasized that Tourist Experience quality had been investigated by many researchers in relation to satisfaction, behavioral intentions, and destination image perceived value. However, few studies have been undertaken on perceived risk, authenticity, and quality of life related to tourist experience quality. Conclusion: The study analyzed tourist experience quality research from 2002-2023 to, identifying four themes by meeting systematic literature review requirements. Limitations: This study obtained papers only from the aforementioned databases. Thus, future researchers could obtain papers from other databases. Contribution: This study assists government, non-government organizations, and academics in developing improved techniques, concepts, and service developments related to tourist experience quality.
Relationship between Customer Management Micro, Small and Medium Enterprises (MSMEs) and Marketing Performance in Banten Suherna, Suherna; Nasiatin, Titin
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 1 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i1.2005

Abstract

Introduction: The current economic crisis in Indonesia, micro, small, and medium-sized enterprises (MSMEs) have proven to be very resilient. When expanding a nation's economy, micro, small, and medium-sized businesses (MSMEs) play a crucial and vital role, so that’s why the researcher want to know about The aim of this research is to see the influence of customer relationship quality on the marketing performance of MSMEs. Materials and Methods: Sampling from food and beverage MSMEs in Banten province. The sample size was 209 respondents. Data collection using a questionnaire with direct interviews with respondents. Secondary data was obtained from BPS Banten Province. analysis technique using the SEM method Results: There is a relationship between Micro, Small and Medium Enterprises (MSME) Customer Management and Marketing Performance with a p value above 0.05.
Enhancing entrepreneurial intention in secondary school Kakava, Eunah; Eta, Marima; Shepherd, Murebwa
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 3 (2023): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i3.2034

Abstract

Purpose: The literature reveals that emerging markets experience high unemployment rates. However, tertiary institutions continue to chant out a large number of graduates, increasing the rate of unemployment. Regardless of the tertiary institutions introducing entrepreneurship education, graduates continue to seek employment instead of creating it. This study analyses the introduction of entrepreneurship education in secondary schools to create entrepreneurship intentions in students. Research Methodology:  The researcher adopted an interpretative paradigm that advocates a qualitative approach. The study face-to-face interviewed 17 head teachers from secondary schools in the Mashonaland West Province.  This study thematically deduces entrepreneurship teaching methods, entrepreneurship content, and entrepreneurship assessment methods as sub-concepts that, if implemented, lead to entrepreneurship intention. Results: The researcher established that entrepreneurship education leads to entrepreneurship intentions if introduced in secondary schools. However, it requires commitment from policy designers and implementers to achieve the intended goals.  This study recommends the adoption of entrepreneurship education based on a funding model supported by stakeholders, including financial institutions and the government. Limitations: The study had a methodological limitation in that the sample size was small (17 head teachers). Contributions: This study contributes to educational policy changes through the introduction of entrepreneurship education and its curriculum. Novelty: This study analyzed the implementation of entrepreneurship education in secondary schools as a vehicle to solve the unemployment challenge.
Exploring the potential: Small-scale tourism entrepreneurship in emerging markets Yuliastuti, Hilda; Kamsariaty, Kamsariaty; Istiqaroh, Choirum Rindah; Mastuti, Dian Nur; Yosepha, Sri Yanthy; Irmadiani, Nadia Dwi; Suryawan, Ryan Firdiansyah
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2081

Abstract

Purpose: This study explores small-scale tourism entrepreneurship in emerging markets to uncover what drives entrepreneurs in this sector. By analyzing factors such as entrepreneurial intentions, perceived opportunities, skills, and market knowledge, this study offers insights into entrepreneurship dynamics in tourism. Research Methodology: Studying small-scale tourism entrepreneurship in emerging markets using a qualitative approach means using methods that focus on understanding the experiences, perceptions, and behaviors of individuals and organizations in the tourism industry. This method is valuable for capturing the complexity of entrepreneurial activities in these markets, where economic, social, and cultural factors significantly influence the success and sustainability of small-scale tourism businesses. Results: Entrepreneurial skills are crucial for success, and this study identifies the essential skills for entrepreneurs in these markets. Market knowledge is key for decision making, and this study highlights its importance in fostering sustainable entrepreneurship. Limitations: The focus on small-scale tourism entrepreneurship may overlook large-scale tourism ventures, which could also be significant drivers of economic development in emerging markets. Contributions: By combining these elements, this study offers a thorough understanding of the potential for small-scale tourism entrepreneurship in emerging markets with the goal of providing guidance for policymakers, practitioners, and aspiring entrepreneurs to stimulate industry expansion and progress. Novelty: This study explores how entrepreneurs in these markets tackle challenges and seize opportunities, highlighting their innovative strategies and their impact on local economies. Focusing on this less-explored area, this study aims to offer insights that can guide policymakers, empower entrepreneurs, and enrich academic discussions on entrepreneurship in emerging markets.
Toward a greener future: Exploring sustainable practices in travel and tourism in Bali Apriani, Ari; Kamsariaty, Kamsariaty; Nia Sarinastiti; Hilda Yuliastuti; Sukmayadi, Sukmayadi
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 3 (2023): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i3.2092

Abstract

Purpose: This study examines sustainable practices in travel and tourism, particularly Balinese tourism. It reviews the literature to understand the current sustainability efforts and suggests ways to enhance environmental, social, and economic sustainability. The aim is to offer ideas for a greener future in travel and tourism that is applicable beyond Bali. Research Methodology:  This study employs a quantitative approach, focusing on structural equation modelling, to investigate sustainable tourism practices in Bali. A quantitative approach was selected for its ability to offer a comprehensive understanding of sustainable practices, challenges, and opportunities in Balinese tourism. Results: The findings suggest that while progress has been made in implementing sustainable practices, challenges remain to be overcome, such as balancing economic growth with environmental protection and ensuring that benefits are equally distributed among local communities. Limitations: The main limitation of this study is its reliance on quantitative analysis, which might limit the depth of analysis and the ability to collect firsthand insights from Balinese tourism stakeholders. Focusing solely on Balinese tourism could restrict the relevance of these findings to other locations. Contribution: This research can improve environmental, social, and economic sustainability. It aims to benefit policymakers, industry practitioners, and academics interested in promoting sustainability of travel and tourism in Bali and beyond. Novelty: This study is unique in its exploration of sustainable travel and tourism practices. Although sustainability in tourism is gaining attention, this study stands out for its detailed examination of environmental conservation, social responsibility, and economic viability.
The influence of social media marketing efforts towards brand perception of customers Albutra, Angelie R.; Pornes, Natalia C; Almagro, Ronald E.
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 3 (2023): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i3.2099

Abstract

Purpose: This study investigates the relationship between social media marketing efforts and brand perception among customers of clothing stores in Davao del Norte, the Philippines. Research Methodology:  A descriptive-correlational research design was employed, involving 200 respondents selected through stratified sampling. Adapted questionnaires were used to measure social media marketing efforts and brand perception, and statistical analysis was conducted to determine the correlation. Results: The findings indicate a high level of social media marketing efforts, particularly in the areas of entertainment, interaction, trendiness, customization, and word-of-mouth. Functional perception has emerged as the most significant factor influencing brand perception. A significant correlation (p < 0.000, R = 0.784) was found between social media marketing efforts and brand perceptions. Limitations: The study's generalizability is limited because of its focus on a specific region and sample demographics. Contribution: This study underscores the critical role of social media marketing in fostering consumer trust and engagement in clothing stores. By leveraging user-generated content and entertainment elements, businesses can amplify brand visibility, deepen their emotional connections with customers, and foster loyalty and repeat purchases. Future research should delve deeper into the interplay between word-of-mouth marketing, affective perceptions, and brand identity to enrich our understanding of consumer behavior in the digital age.
Entrepreneurial passion on the success of SME’s in Plateau State, Nigeria: The role of entrepreneurial skills Kusa, Nanfa Danjuma; Danladi, Nson Yilkes
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 1 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i1.2124

Abstract

Purpose: The purpose of the study was to examine the extent to which entrepreneurial skills mediate the influences of entrepreneurial passion on the entrepreneurial success of SMEs in Plateau State, Nigeria. Research Methodology:  The researchers self-administered 337 questionnaires to SME owners in the Jos North and South LGA of Plateau State, Nigeria, and obtained a response rate of 91.1%. Quantitative data were analyzed using PLS-SEM version 3.0. Results: Results showed that Entrepreneurial skills partially and fully mediated the influence of entrepreneurial passion on entrepreneurial success. Limitations: The study was limited to SME owners in the Jos North and South LGA of Plateau State, Nigeria. Contribution: This study contributes to the body of knowledge in entrepreneurship literature. It helps policymakers formulate holistic policies that will encourage entrepreneurship and skill acquisition, as well as enhance the socio-economic well-being of people via entrepreneurship. It also helps entrepreneurs, business owners, managers, and aspiring entrepreneurs learn and obtain the necessary skills, knowledge, and abilities to succeed.
Roles of positive psychological capital resources dimensions on self-employment creation among youths Yonla, Maklu Nanteer; Auta, Habila Dogo; Katunku, Fredrick Longwul; Dafeng, Tongshakap Gyang
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 2 (2024): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i2.2154

Abstract

Purpose: This research paper aims to explore how positive psychological resources influence youth participating in the Industrial Training Fund’s (ITF) National Industrial Skill Development Programme (NISDP), specifically examining the programs’ impact on self-employment creation in Plateau State, Nigeria. Method: The paper employs Confirmatory Factor Analysis (CFA) and a Structural Equation Model (SEM) to examine the relationship between positive psychological resources and self-employment creation in Plateau State. Results: The study concludes that dimensions of positive psychological resources serve as effective predictors of self-employment creation among youths. However, it notes that two dimensions; resilience and hope, did not exhibit a significant positive relationship. Nonetheless, the lack of significance does not negate the existence of a relationship explaining self-employment creation among youths in the context of this study. Limitations: Several factors constrained the study. It was conducted within a specific constituency in Plateau State, limiting its scope and generalizability. Therefore, the results may not be applicable to the entire state. Contributions: This study offers insights beneficial to both self-employed and unemployed youths, emphasizing the importance of a positive mindset in self-employment creation. The findings are particularly relevant to the Industrial Training Fund (ITF) and its National Industrial Skills Development Programme (NISDP), shedding light on the effectiveness of their training programs fostering self-employment. Moreover, this research contributes to the existing body of literature on self-employment creation among youths and extends understanding of positive psychological capital resources (PSYCAP) by examining various dimensions. Additionally, it provides guidance for future directions in research and practice in this field.
Gender roles in tourism development in East Nusa Tenggara -Timor Leste border Nalle, Frederic Winston; Muljaningsih, Sri
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2166

Abstract

Purpose: This research explores the challenges and opportunities of integrating a gender perspective into tourism development in the border regions of East Nusa Tenggara (ENT) and Timor Leste. Research Methodology: Using a qualitative approach, this study collected data through literature reviews and stakeholder interviews. Results: The analysis revealed that women face various obstacles to tourism sector development, such as limited access to capital, unequal job opportunities, and societal gender stereotypes. Despite these challenges, there are significant opportunities for women to enhance their participation in the tourism industry, potentially leading to increased wellbeing. Limitations: This study acknowledges limitations, including the scope of qualitative research and the challenges in generalizing findings to broader contexts beyond ENT and Timor Leste. Contributions: Based on these findings, this research proposes tourism development strategies focusing on inclusive gender vocational training programs; enhanced collaboration among government, private sector, and educational institutions; and promoting women's leadership and decision-making roles in tourism management. Novelty: This study highlights the potential for more inclusive tourism development in the ENT-Timor Leste border region, with the aim of providing economic benefits to local communities.

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