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Kalijaga Journal of Communication
Published by Universitas Islam Negeri Sunan Kalijaga Yogyakarta
ISSN : -     EISSN : 26851334     DOI : -
Core Subject : Education, Social,
Social Sciences Other
KKalijaga Journal of Communication always places studies related to Islamic broadcasting and journalism as the main focus on academic inquiry and invites comprehensive observations of multidisciplinary studies. The journal, which functions as a forum for the study of Islamic broadcasting in Indonesia and other parts of the world in a challenging local and global context, supports studies that focus on specific themes and studies across disciplines. Subjects include textual studies and fieldwork with a media development perspective.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 89 Documents
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The Role of New Media towards the Way K-Pop Fans Do Fashion as Their Self Representation Sihombing, Lambok Hermanto
Kalijaga Journal of Communication Vol. 7 No. 1 (2025)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.71.03.2025

Abstract

Korean pop (K-pop) culture has become a global phenomenon, significantly influencing youth lifestyles and fashion trends, especially in countries like Indonesia. This study investigates how new media acts as a central platform through which K-pop fans engage with and adopt fashion styles inspired by idols, and how these styles are used for identity construction and self-representation. The research focuses on Indonesian youth aged 15–25 who actively follow BTS, EXO, and Blackpink, the groups with the largest and most engaged fandoms in the country. Using questionnaires and visual documentation from social media, this study draws on theories of new media, fandom, and self-representation. The findings reveal that new media platforms not only disseminate K-pop fashion trends but also empower fans to creatively express their social identity and sense of belonging through personalized fashion choices aligned with their fandom.
Leveraging Social Media for Da’wah and Waqf: Al-Bahjah’s MIZKA Program in Enhancing Community Engagement and Pesantren Development Syaefudin, Mochamad; Bakti, Andi Faisal; Islami, Nurul
Kalijaga Journal of Communication Vol. 7 No. 1 (2025)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.71.06.2025

Abstract

Al-Bahjah Islamic Boarding School in Cirebon has intensified promotional efforts to boost community participation in charitable giving, including donations and almsgiving, to support its land endowment (waqf) program and pesantren development through the MIZKA initiative, increasingly utilizing social media as a primary medium. This shift reflects a transition from conventional to digital da’wah models. This study examines the mechanisms of this transition, employing a qualitative approach informed by Anthony Giddens’ structuration theory to analyze interactions between social media and da’wah activities. Findings reveal that pesantren administrators, recognizing technological advancements, leverage social media to sustain da’wah’s core identity. They disseminate Qur’anic verses, hadith, and scholarly opinions to foster followers’ awareness and encourage contributions. The effectiveness of this approach is maintained through transparent social media posts showcasing construction progress and funds raised, establishing a new model of accountability. This indicates that tech-savvy preachers reconstruct social media not only as a tool for outreach but also as a platform for managerial transparency and responsibility.
The Role of WhatsApp Social Media in the Spreading of Community-Based Bil Tadwin Preaching: A Case Study of Ustadz Hanan Attaki's Preaching Channel Kahfi, Al
Kalijaga Journal of Communication Vol. 7 No. 1 (2025)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.71.05.2025

Abstract

This study examines the role of WhatsApp as a community-based da'wah bil tadwin media, focusing on Ustadz Hanan Attaki's da'wah channel, which uses a one-way communication format. This study aims to analyze the effectiveness of WhatsApp in spreading da'wah to a wide and diverse audience, while exploring how this approach allows full control over da'wah content. Using a qualitative method with a case study approach, data were obtained through observation of message content, interviews with community members, and analysis of literature related to digital da'wah. The study results indicate that WhatsApp's one-way format effectively maintains the consistency of da'wah messages, reduces the risk of information distortion, and maximizes control of narrative quality. Messages delivered through the bil tadwin format, such as inspirational quotes, study materials, and calls for goodness, were well received without direct interaction. This shows that the one-way approach on WhatsApp provides advantages in controlling the quality of da'wah messages, maintaining narrative consistency, and reducing the risk of information distortion. Messages delivered through the bil tadwin format, such as inspirational quotes, study materials, and calls for goodness, were well received by the audience, even without direct interaction. In addition, the private nature of WhatsApp helps create an exclusive and focused environment for the da'wah community, where the audience feels more connected to the religious message being conveyed.
Viral Humanitarian Imagery: The Impact of #AllEyesonRafah on Global Social Media Dynamics Luhuringbudi, Teguh; Liza, Fitri; Kurniawan, Edi; Masuwd, Mowafg Abrahem; Alrumayh, Safa Husayn
Kalijaga Journal of Communication Vol. 7 No. 1 (2025)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.71.04.2025

Abstract

This study examines the impact of viral humanitarian imagery, focusing on the AI-generated image campaign with the hashtag #AllEyesonRafah on global social media dynamics. It explores how the imagery influences public awareness and encourages responses to humanitarian issues in Rafah, Palestine. The study aims to identify a pattern linking social media use to social mobilization driven by humanitarian imagery. Data were collected through analysis of digital content posted by public figures and humanitarian organizations, employing a qualitative approach informed by relevant communication theories. Primary sources included posts by public figures such as Bella Hadid, Ariana Grande, and Paramore, which significantly increased engagement. The analysis integrates three theories: Mark Granovetter’s Social Network Theory to examine the viral spread of AI-generated imagery on platforms like X, Instagram, and TikTok; Stuart Hall’s Representation Theory to analyze global public interpretations of these images; and Marshall McLuhan’s “Medium is the Message” Theory to assess how social media platforms and visual formats shape perception of the Rafah crisis. Findings indicate that viral humanitarian imagery not only raises awareness but also drives tangible global audiences. The study confirms social media’s role as an agent of social change, with its novelty lying in the detailed explanation of emotions in visual communication. The limitations of this study include the focus on one aspect of social media and the lack of longitudinal analysis, while suggestions for further research include a broader exploration of audience interactions and offline dimensions of similar phenomena.
Analyzing Generation Z's Internal Freedom Through Self-Concept Formation on Instagram Setiawan, Fristian; Astuti, R.A. Vita
Kalijaga Journal of Communication Vol. 7 No. 2 (2025)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.72.04.2025

Abstract

Generation Z forms its self-concept through Instagram. The process of forming this self-concept is related to the concept of internal freedom. This concept is used to observe the process by which Gen Z forms their self-concept on Instagram, specifically to determine whether this process is based on their own freedom or external intervention. The purpose of this study is to identify and offer new ways of understanding and applying Gen Z's internal freedom in their efforts to form their self-concept on Instagram. This study employs a qualitative approach, utilizing a phenomenological method and in-depth interviews with eight Gen Z informants who are active personal Instagram users. The study's results reveal five key findings. The first is that some Gen Zers understand that they are not free to form their self-concept on Instagram, yet feel free to do so; however, they are actually not free either, and have felt unfree, only to eventually realize their freedom in forming their self-concept. The fourth finding is that some Gen Zers feel constrained in forming their self-concept due to their own freedom, and the last finding is that some Gen Zers genuinely feel free in forming their self-concept on Instagram. Based on these results, Gen Z's understanding and application of their freedom in forming their self-concept on Instagram shows that Gen Z interprets every interaction they experience with others as a truth to be heeded, rather than rejected.
Autopoiesis And Organizational Communication: How The Jember Fashion Carnaval Adapts Through Communicative Processes As'adi, Mohamad Hasan; Haryadi, Fransiskus Trisakti; Raya, Alia Bihrajihant; Wahyuni, Hermin Indah
Kalijaga Journal of Communication Vol. 7 No. 2 (2025)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.72.02.2025

Abstract

This study examines the adaptation of the Jember Fashion Carnaval (JFC) organization to the dynamic social connectivity of its environment. Utilizing a qualitative approach and digital ethnography, the research analyzes the organization's responses, interpenetration, and adaptation strategies. Findings indicate that JFC demonstrates responsiveness through innovative carnival themes and diverse communication channels. However, limitations arise from programmatic constraints and individual influences within the organization. Furthermore, JFC's interpenetration into various societal sectors, including education, economy, and culture, shapes its policies and decisions. This adaptation manifests in the evolution of fashion design, event concepts, and community-inclusive management. This research contributes to understanding organizational adaptation within a rapidly changing socio-cultural context, highlighting the interplay between organizational systems and their environment. Employing Niklas Luhmann's social systems theory, specifically the concept of autopoiesis, this study offers a unique perspective on how JFC, as an organizational system, maintains its identity while adapting to its surroundings. The results provide valuable insights for the field of development communication and challenge traditional approaches that focus on internal organizational factors by emphasizing the importance of external factors in shaping organizational behavior.
A Critical Discourse Analysis of Body Positivity and Female Sexuality Narratives on Social Media Alfiansyah, Pandu; Martina, Hanna Shasyi; Rahma, Afifa Siti; Safitri, Dini
Kalijaga Journal of Communication Vol. 7 No. 2 (2025)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.72.03.2025

Abstract

This research examines critical discourse surrounding body positivity and women's sexuality on social media, with a focus on the Instagram account @ririebogar. The account was chosen because it has a significant influence on shaping the body positivity discourse among young women in Indonesia and actively discusses issues related to sexuality. Utilizing Fairclough's Critical Discourse Analysis framework, this study aims to examine how these narratives reflect, negotiate, and contest dominant norms related to body and sexuality in Indonesia. Data was collected from 25 posts during the period from January to December 2024, employing an in-depth qualitative approach. The findings suggest that this account actively challenges traditional beauty standards that often harm women, promoting self-acceptance through strong affirmative language and engaging visual representations. Text analysis reveals deliberate lexical choices that sharply contrast normative narratives with the transformative narratives offered by this account. The identified discursive practices demonstrate structured content production strategies that effectively leverage the mechanisms and features of digital platforms. However, this research also reveals the complexities that arise between empowerment and commodification in the context of evolving digital capitalism. Overall, this study contributes to a deeper understanding of the role of social media as both a space of resistance and an arena for the reproduction of hegemonic ideologies related to women's bodies and sexuality. This research is expected to provide new insights and a more comprehensive understanding of the dynamic relationship between social media, body culture, and women's sexuality in Indonesia.
Politics Communication Based on Local Cultural Branding: A Critical Ethnographic Study of Cultural Festivals in Lamongan Regency Prayogo, Moh. Dey; Kusumaningrum, Herlina
Kalijaga Journal of Communication Vol. 7 No. 2 (2025)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.72.01.2025

Abstract

In 2023, the Lamongan Regency government released a schedule of 39 cultural festivals held from March to December. The Regent of Lamongan's involvement in each event, from the promotional stage, where his image was prominently featured on posters and billboards, to the implementation stage, where he was given a dedicated time and platform to address the public directly, is crucial for examining the underlying message behind these cultural festival programs and the extent to which the local government has developed and successfully implemented a local cultural branding program to promote Lamongan's local cultural wisdom without any political bias. This research aims to uncover the hegemony of power from a political communication perspective through an examination of the cultural festivals held. A qualitative approach using critical ethnography methods positions and embeds culture within a broader symbolic, social, economic, political, and historical context, rather than simply seeking recognition from its members. The research results indicate that cultural festivals serve as a form of political legitimacy by integrating local identity, promoting public participation, protecting heritage, and fostering economic empowerment. Political communication strategies encompass verbal, non-verbal, mass media, digital, and cultural forms, which are integrated to create an image of leadership that cares about regional culture. Future research could focus on countering hegemony through populist practices in festivals, both at the local and national levels. This could include delving deeper into how community groups, artists, cultural communities, academics, and activists construct counter-spaces against the dominant discourses and symbols of power reproduced through festivals.
Da'wah Strategy of Nahdlatul Ulama's Fatayat PAC Management in Strengthening the Role of Women Yuwafik, Muhammad Hamdan; Masty, Kuffa Meldana
Kalijaga Journal of Communication Vol. 7 No. 2 (2025)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.72.05.2025

Abstract

This study examines the da'wah strategy employed by PAC Fatayat NU in Wonodadi District, Blitar Regency, in an effort to empower women. The primary issue is the underrepresentation of women in social, economic, and religious spheres. The focus of this study is to describe the da'wah strategy and its implementation form in empowering women through religious organizations. The method employed is qualitative descriptive analysis, incorporating the theory of da'wah strategy from Abu Al-Fath Al-Bayanuni. Data were obtained through observation, interviews, and documentation. The results of the study revealed three da'wah strategies: a sentimental strategy (recitation of the Qur'an, routine religious studies, istighosah, and IHF community), a rational strategy (work meetings, socialization, and discussion of women's issues), and a sensory strategy (entrepreneurship skills training and social activities). This strategy is effective in increasing the active role of women in society and demonstrates that empowerment-based da'wah can create participatory spaces and foster social transformation.

Page 9 of 9 | Total Record : 89

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