cover
Contact Name
Arman Harahap
Contact Email
ijstm@inarah.co.id
Phone
+6285370005518
Journal Mail Official
armanhrahap82@gmail.com
Editorial Address
Jl. SM. Raja, No 27 Kota Rantauprapat, Sumatera Utara, Indonesia Whatsapp: +6285370005518 e-Mail: jurnalijstm@gmail.com
Location
Unknown,
Unknown
INDONESIA
Articles 1,077 Documents
Exploring the Influence of Viewers Engagement in Live Shopping: A Study on the Impact of Skepticism and Perceived Emotional Value on Purchase Intention Batara, Lisa Charisa; Sugiarto, Catur
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1097

Abstract

The primary aim of this study is to investigate how viewer engagement during live streaming shopping impacts consumer skepticism, perceived emotional value, and purchase intention. Utilizing the Structural Equation Modeling (SEM) Partial Least Squares (PLS) method, we analyzed survey data gathered from consumers actively involved in the live streaming e-commerce scene in Indonesia. .The research findings indicate significant support for the proposed hypotheses. Viewer engagement is proven to have a positive impact on consumer skepticism levels and significantly contributes to the enhancement of perceived emotional value. However, interesting findings emerge when consumer skepticism levels do not significantly influence their purchase intentions. On the contrary, perceived emotional value has a significant positive impact on purchase intention. Practical implications of this research involve expanding marketing strategies that focus on increasing viewer engagement and providing strong emotional value to encourage consumer purchase intentions during live streaming shopping sessions. This research contributes to the understanding of consumer dynamics in the context of live streaming e-commerce and provides guidance for companies to optimize customer interactions and sales outcomes.
Analysis of The Influence of Electronic Wallet Usage, Lifestyle, And Financial Literacy on The Consumptive Behaviour of Generation Z Workers in DKI Jakarta Ramadhan Putrantona, Farhan; Djunita Pasaribu, Rina
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1098

Abstract

This study investigates the influence of electronic wallet usage, lifestyle, and financial literacy on consumptive behavior among Generation Z workers in DKI Jakarta. With a population comprising about one-third of DKI Jakarta's total population, Generation Z is notably technologically adept, often referred to as the Internet or Digital Generation. Employing a quantitative approach, the research utilizes Partial Least Square Structure Equation Modeling (PLS-SEM) and collects data from 407 respondents through an online questionnaire. Findings reveal a positive and significant association between electronic wallet usage and consumptive behavior, as well as lifestyle and consumptive behavior. However, financial literacy exhibits an insignificant and negative impact on consumptive behavior. These insights contribute to understanding the financial behavior of Generation Z workers and may aid in fostering more prudent financial management practices among this demographic.
Green Vehicles For Sustanability In Support For Smart City Development Suryono, Bisma; andriansyah, Bedy; Felisya Purnama, Devira
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1099

Abstract

Green vehicles are vehicles that produce less harmful impacts to the environment than vehicles that use conventional internal combustion comparable to gasoline or diesel, or that use certain alternative fuels. Green vehicles consist of electric, hydrogen and hybrid. Where this green vehicle will help develop and advance smart cities. This research aims to Support the sustainability of Smart City Development and provide Innovation to research and develop green vehicles that are low emission and Dependent on renewable energy or renewable energy. This research was carried out by qualitative methods. By focusing on the sustainability of green vehicles to support smart cities.
The Influence of Quality of Work Life on Work Engagement: The Mediating Role of Burnout, Supervisor Support, and Career Identity Budiarti Mastuti Indrianingsih, Tiwik; Laksmi Riani, Asri
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1100

Abstract

This study aims to explore the relationship between burnout, supervisor support, career identity, quality of work life, and work engagement among nurses at Indriati Solo Baru Hospital, Sukoharjo, Central Java, Indonesia. A quantitative research method was employed, including descriptive analysis and Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis, using the SmartPLS application. The findings indicate that burnout and supervisor support are significantly correlated with the level of work engagement, while career identity exerts a strong influence on work engagement. Moreover, quality of work life is proven to play a crucial role as a mediator in the relationship between these variables. The practical implications of this study emphasize the importance of prioritizing the quality of work life, providing leadership training for supervisors, and developing employees' career identities to enhance work engagement
The Influence Of E-Service Quality, E-Trust, And Perceived Value On Customer Loyalty Through Customer Satisfaction Of Alfagift Application By Alfamart In Indonesia Meileny S.A.B, Findy; Maya Ariyanti, S., M.M, Dr.
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1101

Abstract

The purpose of this study is to identify some significant effects of perceived value, e-trust, and e-service quality on customer loyalty through customer satisfaction of Alfagift in Indonesia. This research includes quantitative research using questionnaires data collection methods. The researcher had sent online questionnaires to 155 respondents and non probability purposive sampling was used in this study. The data analysis technique used is SEM with the Smart PLS application. The results of the statistical analysis shows that there is a significant impact of customer satisfaction with Alfagift on customer loyalty. Whereas. Alfagift's customer satisfaction is determined by factors such as perceived value, e-trust, and e-service quality that consumers experience while utilizing the program. Eventually, if the user is satisfied with the application's support, they will likely remain faithful to Alfagift. In addition, the customer loyalty of Alfagift users is significantly impacted by e-service quality, e-trust, and perceived value through customer satisfaction.
Assignment of Meanings by Audiences Towards Ganjar Pranowo’s Personal Branding on Semarang City’s People Dwirawati, Shinto
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1103

Abstract

Youtube is a social media site that enables the audiences to give comments, share, and like focusing solely on video contents. Youtube functions as a medium of information and entertainment. Ganjar Pranowo has a personal branding in this specific app that differentiates him from other Indonesian political figures. This research aims to analyze how the audiences give meaning towards Ganjar Pranowo’s personal branding in his Youtube channel. This research is conducted through the descriptive qualitative method, with the extensive usage of interviews and documentation for collecting data. In analyzing Ganjar Pranowo’s personal branding, this research uses Stuart Hall’s reception analysis theory in giving meaning to audience media message, divided into three positions: 1) Hegemonic-dominant; 2) Negotiated, and; 3) Oppositional. Other that that, this research also uses Peter Montoya’s eight concepts of personal branding: 1) Specialization; 2) Leadership; 3) Personality; 4) Difference; 5) Appearance; 6) Unity; 7) Firmness, and; 8) Prestige. This research shows that in general, audiences accept Ganjar Pranowo’s personal branding. This is shown through the responses of the informants, with three of them firmly in the hegemonic-dominant position, two of them in the negotiated position, and none of them in the oppositional position.
Business Model Fintech Aggregator In Indonesia (Cermati.com Case Study) Yossi Artika Puti
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1104

Abstract

Development in technology is increasingly rapid and continues to bind human life, which also encourages technological innovation in financial services usually called Financial Technology or Fintech. Fintech is considered able to reach people who so far are still not reached by banking. The number of companies undertaking fintech businesses in Indonesia is increasing and this increase is one of the factors driving financial inclusion in Indonesia. One of those participating in the use of this technology is dealing as Fintech Aggregator, namely fintech that gathers information by providing comparisons of benefits, facilities, protection and prices available in bank and non-bank financial institution products. This research focuses on finding out about the Fintech Aggregator business model in Indonesia based on the study of 9 blocks of Business Model Canvas and 4 pillars of Value Design Model through case studies on Cermati.com. From the results based on the two business models above, it can be found out that each of the available block elements has described business activities in detail, in which based on the Business Model Canvas, the company has been able to effectively and efficiently determine its business strategy. Meanwhile, if viewed from the Value Design Model, the entire ecosystem in the company is in accordance with each other and moves in the same direction and has mutual connection between its 4 pillars. In this way, value creation can be carried out on the basis of complementary relationships.
How Can Tourism Achieve Long-Term Resilience After Crises And Disruptions? Crisis Management Model Hendhana, Sandra; Gede Sri Darma; Luh Putu Mahyuni; Agus Fredy Maradona
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1105

Abstract

The tourism industry has faced numerous crises and disruptions around the world. The global travel and tourism industry is currently suffering substantial economic losses as a result of a health-related crisis, specifically the COVID-19 pandemic. As a result, tourism-related organizations have a growing interest in crisis management, including disaster management and risk management. The present study examines the tourism industry's strategies for effectively managing crises and disruptions, focusing on fostering long-term resilience. This study examines more than just the disruption caused by health-related crises. To get insight into the adoption of crisis management and resilience strategies within the tourism industry, a comprehensive analysis was conducted on 43 articles spanning a period of ten years (2012-2022). This study uses the Systematic Literature Review method. This study presents a novel theme conceptual framework that can guide future research endeavors on resilience and crisis management within the tourism sector. The study identified three primary themes on the resilience of the tourist sector in effectively managing and responding to crises and disruptions. The first is adaptive responses, the second is innovations, and the transformation model is the third theme. The results and discussion sections will explain each theme in more detail.
The Influence Of Perceived Product Quality, Perceived Marketing Quality And Social Media Marketing On Consumer Buying Interest Setia Pratama, Ade
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1107

Abstract

This research was conducted with the aim of finding out how much influence product quality, service quality and social media marketing have on consumer buying interest at the Batik Gallery of the East Java Province Cooperative and SME Service, partially and simultaneously and how much influence they have. This research data was obtained from primary data through interviews and distributing questionnaires to consumers who had purchased products at the Batik Gallery of the East Java Province UKM Service. In this study, researchers used the Lemeshow formula to obtain the population size and obtained 96 data samples for processing. In this research the author used quantitative descriptive methods. The analysis used is multiple linear regression analysis, t test, F test, classical assumption test, and coefficient of determination test using the SPSS version 23 application. The questionnaire in this research has also passed the validity and reliability testing stage. The results of the partial test (t-test) between the product quality variable (X1) and purchasing interest (Y), can be concluded that the product quality variables (X1) and (Y) have no partial influence. The service quality and social media marketing variables have a partial influence. Meanwhile, the results of simultaneous testing (F-test) can be concluded that there is a significant simultaneous influence between the variables product quality (X1), service quality (X2) and social media marketing (X3) on consumer buying interest (Y).
The Influence of Leadership and Work Motivation on Employee Discipline at PT Bank XYZ in West Jakarta Christina Sirait, Juwita; Poerwita Sary, Fetty
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1108

Abstract

This research examines the influence of leadership and work motivation on employee discipline at PT Bank XYZ in West Jakarta. Bank XYZ, as one of the leading financial institutions in Indonesia, is committed to employee development and maintaining a positive work culture. The lack of employee discipline can affect operational efficiency and customer service. Therefore, leadership and work motivation are considered crucial factors in influencing the level of employee discipline. This study utilizes data from 2020 to 2022 to analyze the relationship between these variables. The analysis results indicate that both leadership and work motivation have a positive and significant impact on employee discipline. The better the leadership and work motivation, the higher the level of employee discipline. The implication is the importance of the leader's role in setting a good example and providing motivation to employees to achieve optimal performance. This research contributes to the development of human resource management theory, particularly in the context of the banking industry. Additionally, the findings can serve as a guide for companies to improve employee performance through the optimization of leadership and work motivation.

Page 77 of 108 | Total Record : 1077