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INDONESIA
Articles 1,077 Documents
Digital Advertising Impact On Sales Performance Of Gen Z In Indonesia E-Commerce Wijoyo, Agung
International Journal of Science, Technology & Management Vol. 6 No. 5 (2025): September 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i5.1364

Abstract

This study investigates the impact of digital advertising effectiveness and contextual relevance on sales performance among Generation Z consumers in Indonesia’s e-commerce sector. The research aims to assess how persuasive clarity and message personalization jointly influence purchasing behavior within one of the fastest-growing digital economies in Southeast Asia. A quantitative survey method was employed, targeting 300 Generation Z respondents (aged 18–27) in the Greater Jakarta area who have experienced online advertising and subsequent purchases. Data were collected through structured questionnaires and analyzed using multiple regression with robustness checks to validate the findings. Measurement constructs included advertising effectiveness, advertising relevance, and sales performance, adapted from established marketing scales.The results show that both advertising effectiveness and advertising relevance significantly and positively affect sales performance, jointly explaining 66.5% of the variance in consumer purchase behavior. These findings confirm that personalized, persuasive, and contextually relevant digital ads are key drivers of Generation Z’s purchasing decisions.The study is limited to respondents from the Greater Jakarta area, which may affect the generalizability of results to other regions or age cohorts. Future research should examine moderating factors such as platform type, consumer trust, and ad fatigue, and extend the model to cross-country comparisons.For marketers and e-commerce firms, the study highlights the need to integrate persuasive ad design with contextual personalization. Effective strategies include leveraging influencer credibility, employing real-time analytics, and developing content that resonates with Gen Z’s lifestyle and values to maximize engagement and conversion.This research contributes to marketing theory by extending the AIDA model and the Theory of Planned Behavior to the context of Southeast Asian digital commerce. It provides novel insights into the combined role of advertising effectiveness and relevance, a dimension that remains underexplored in emerging markets, and offers actionable implications for data-driven, consumer-centered advertising strategies.
Implementation of IoT in Inventory Management and Logistics at the Business Incubator Center of the Kosgoro Institute of Business and Informatics 1957 Angellia, Filda; Firmansyah, Boy; Purwandari, Nuraini; Steven Rahmat, Mars
International Journal of Science, Technology & Management Vol. 6 No. 5 (2025): September 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i5.1365

Abstract

Inventory management and logistics are crucial aspects in the operation of business incubator centers, especially in ensuring the efficient availability and distribution of resources. This research aims to develop and implement an Internet of Things (IoT)-based system in inventory management and logistics at the IBIK57 Innovation Center and Business Incubator Center. The system is designed to provide automation solutions in goods tracking, stock monitoring, and asset distribution optimization using RFID sensor technology, QR codes, and cloud-based communication. The research methods used include literature studies, user needs analysis, IoT-based system design, implementation, and system performance evaluation. RFID sensors and QR codes are used to detect the presence and movement of goods in real-time, while the data obtained is sent to a cloud-based server for processing and analysis. With this system, it is hoped that inventory management will be more accurate, reduce the risk of asset loss, and increase the operational efficiency of business incubator centers. The results show that the application of IoT in inventory management and logistics is able to increase efficiency by up to 40% in stock recording and asset tracking compared to manual methods. In addition, the system also provides users with real-time access to manage inventory in a more transparent and integrated manner. In conclusion, the use of IoT in inventory management and logistics can be an innovative solution in improving the effectiveness of resource management in academic and business environments.
The Impact of Carbon Emission Disclosure On Firm Value With Sustainability Performance As A Mediating Variable: Evidence From Palm Oil and Mining Companies In Indonesia Harnida, Muthia; Bulkia, Sri; Nurhayati, Netty; Anshory, Kemas; Aulia Tambang, Pasha
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1370

Abstract

This study aims to analyze the impact of carbon emission disclosure on firm value, with sustainability performance as a mediating variable. This study focuses on palm oil and mining companies listed on the Indonesia Stock Exchange (IDX) with 105 data points for the period 2019–2023. Carbon emission disclosure is a form of corporate transparency in managing environmental impacts and is increasingly a major concern for stakeholders, particularly investors. However, the direct relationship between carbon emission disclosure and firm value remains a gap in various previous studies. This study used a panel data regression with a fixed effects model equipped with robust standard errors (clustered by company). Carbon emission disclosure is measured using the Global Reporting Initiative (GRI) 305: Emissions index, Sustainability performance with Environmental, Social, and Governance (ESG) score as the proxy for sustainability performance, and firm value by the Tobin's Q ratio. The results indicate that carbon emission disclosure has a direct effect on firm value. However, ESG in this study does not mediate the relationship between carbon emission disclosure and firm value. The implications of this research are expected to be a reference for companies in increasing sustainability transparency and for regulators in formulating policies for carbon emission disclosure and its incentive mechanism.
The Influence of Emotional Intelligence and Work-Nonwork Boundary on Work-Life Balance and Job Satisfaction among Dentists in Samarinda City Wicaksono, Arif; Hidayati, Tetra; Noorlitaria Achmad, Gusti
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1371

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Emotional Intelligence (EI) dan Work-Nonwork Boundary (WNB) terhadap Work-Life Balance (WLB) dan Job Satisfaction (JS) pada Dokter Gigi di Kota Samarinda. Profesi dokter gigi menghadapi tuntutan kerja yang kompleks, baik dari aspek klinis maupun sosial, yang dapat menimbulkan konflik peran dan ketidakseimbangan hidup. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang dirancang berdasarkan indikator teoritis dan empiris. Populasi penelitian mencakup seluruh dokter gigi aktif di Samarinda dengan teknik sensus sebagai metode pengambilan sampel. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian diharapkan menunjukkan bahwa EI berperan penting dalam meningkatkan kemampuan pengelolaan emosi, penetapan batas peran, serta pencapaian keseimbangan hidup. Sementara itu, pengelolaan WNB diprediksi dapat mengurangi konflik peran dan meningkatkan kepuasan kerja. Penelitian ini diharapkan memberikan kontribusi teoritis dalam pengembangan literatur MSDM dan psikologi kerja, serta manfaat praktis bagi institusi kesehatan dalam merancang kebijakan pengembangan kompetensi emosional dan strategi manajemen peran untuk meningkatkan kesejahteraan kerja dan kualitas pelayanan dokter gigi.
Trends and Knowledge Gaps In Fish-Based Fermented Foods: A Bibliometric Analysis From The Last Decade (2015-2024) Mamangkey, Jendri; Grovy Naibaho, Frans; Rosenta Purba, Ika; Yusriya Hibatullah, Alnadia; Aryanti Pada Soa, Christina
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1369

Abstract

Fish-based fermented foods are integral to traditional diets across Asia, Africa, and Europe, valued for both their nutritional role and cultural significance. Increasingly, they are also studied for potential functional properties such as probiotic activity and bioactive compounds, yet their global research landscape has not been systematically assessed. This study presents a bibliometric analysis of global research on fish-based fermented foods published between 2015 and 2024. Data were retrieved from the Scopus database and analyzed using the Bibliometrix R package and Biblioshiny interface. A total of 263 documents were identified across 145 sources, authored by 1,150 researchers. The field has shown rapid growth, with an annual publication increase of 27.01% and an average of 28.48 citations per article, indicating strong scholarly visibility. Most contributions originated from East and Southeast Asia, particularly China, South Korea, and Thailand, reflecting the cultural and culinary importance of fermented fish in these regions. Author productivity followed Lotka’s law, with a small group of core researchers driving sustained output. Keyword co-occurrence and thematic mapping revealed dominant clusters around fermented fish sauce, lactic acid bacteria, and microbial diversity, alongside emerging themes related to fatty acids and bacterial communities. Despite these advances, the analysis highlighted notable gaps, including limited international collaboration and underrepresentation of research from Africa and parts of South Asia. These findings suggest that while the field is expanding and diversifying, greater cross-regional engagement and methodological innovation are needed to fully explore the nutritional, functional, and socio-economic dimensions of fish-based fermented foods.
Exploring Business Sustainability Factors In MICE Tourism From an MSME Perspective Yuniati, Nining
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1372

Abstract

Event industry as popular known as MICE Tourism business is rapidly growing in Indonesia, various international events have been successfully held in Indonesia, but little is known about how these events are operated and who the parties involved are. Behind the success of the event, many MSME are involved with several constraints that also need government attention, so that they can support the sustainability of event entrepreneurs in the future. The main problem is the lack of achievement standards that can serve as a reference other than simply meeting the terms of reference and spending according to the budget plan outlined in the contract. Based on direct observation and interviews with event business owners, namely a number of involved event organisers and vendors, and with the help of NVIVO software, at least eight important factors were identified: Commitment & Contract, Innovation & Novelty of Event, Mutual Partnership, Payment, Portfolio & Experience, Product Quality, Profit, and Zero Complaint. Each factor and its implications are discussed in detail in this study
Identification of Threats To The Sustainability of Smallholder Dairy Farming Using A Multidimensional Risk Perspective Erma Malika, Uyun; Ahmad Hudori, Huda; Perlambang CNAWP, Rizal; Prasetyo, Budi
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1301

Abstract

The sustainability of dairy cattle businesses in smallholder farms faces various complex and interconnected threats, especially after the outbreak of Foot-and-Mouth Disease, which worsened the national cattle population and milk production. This research aims to identify threats to the sustainability of dairy cattle businesses in Suci Village, Panti District, Jember, using a multidimensional risk approach that includes ecological, economic, social, technological, and institutional dimensions. A quantitative approach was used with a census method on 25 dairy farmers as respondents, using a structured questionnaire. The research results indicate that the majority of dairy farms fall into the "less sustainable" category, characterized by low availability of green fodder, barn capacity, number of livestock, income, education level, farming experience, group role, and low technology utilization. Leverage analysis identifies several sensitive attributes that most influence sustainability levels, namely agricultural waste utilization (ecological), number of livestock (economic), education and farming experience (social), group role (institutional), and mobile phone usage (technological). These findings highlight the need for comprehensive interventions in farmer capacity building, institutional strengthening, technology modernization, and improved feed and waste management to promote the sustainability of smallholder dairy farming at the village level.
Sustainable Ecotourism Management In Para Village, Sangihe Islands Regency Bataha, Katerina; Monintja, Donald K.; Pombengi, Jericho D
International Journal of Science, Technology & Management Vol. 6 No. 6 (2025): November 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i6.1373

Abstract

This study aims to analyze the strategy of the Sangihe Islands Regency Tourism Office in managing Para Village as a community-based, sustainable ecotourism destination and to identify the challenges encountered in its management. The approach used is qualitative, using a case study method, with in-depth interviews, field observations, and documentation of local governments, Tourism Awareness Groups (Pokdarwis), and local communities. The study's results show that Kampung Para's ecotourism potential is enormous, with its main attractions being natural beauty, sustainable mangrove ecosystems, and the cultural richness of coastal communities. However, destination management still faces institutional and regulatory constraints, especially the unenacted Village Regulation (Perdes) on tourism levies, which has led to a weak legal basis and management accountability. Nevertheless, the community actively participates in maintaining the area's cleanliness, preserving local culture, and developing tourist attractions such as the Ampa Wayer dance and the Seke Maneke ceremony. The role of NGOs is significant in increasing community capacity through hospitality training, digital promotion, and policy assistance. To realize sustainable management, it is necessary to accelerate the legalization of Village Regulations, strengthen the Pokdarwis institution, and collaborate across sectors between the government, the community, and non-governmental partners. This research emphasizes that collaborative, locally rooted, value-based governance is the key to developing ecotourism that is inclusive, competitive, and supports achieving the Village SDGs, especially goals 8, 11, and 15.
Government Policy In Coastal Management And Small Island Muna Regency, Indonesia La Ode Restele; La Ode Sahaba; La Ode Muh Munadi
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.331

Abstract

Improving the management of coastal areas and small islands needs to have the support of the State of Indonesia as the world's maritime axis area because it has abundant fisheries and marine wealth. The study was conducted in Muna Regency in April-June 2021 with the determination of the location of purposive sampling in the archipelago. Research uses qualitative and quantitative approaches with data collection methods including observations, interviews and document studies using SWOT analysis. The results of the study showed the Muna Regency government in improving the management of coastal areas and small islands provides convenience and support both namely financial access, coaching, counseling and assistance for fishing communities.
The Effect Of Leverage, Capital Intensity, And Sales Growth On Tax Avoidance With Independent Commissioners As Moderating Variables (Empirical Study On Manufacturing Companies Listed On The Indonesia Stock Exchange In 2017-2020) Afrianti, Firdha; Uzliawat, Lia; Ayu Noorida S
International Journal of Science, Technology & Management Vol. 3 No. 2 (2022): March 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i2.441

Abstract

This study aims to determine the effect of leverage, capital intensity and sales growth on tax avoidance with independent commissioners as moderating variables. The independent variables in this study are leverage, capital intensity, and sales growth. The dependent variable in this study is tax avoidance. The moderating variable in this study is the independent commissioner. The population in this study are manufacturing companies listed on the Indonesia Stock Exchange in the 2017-2020 period. The sampling method used was purposive sampling and 53 companies were selected with a total sample of 212 research data. The analytical technique used is Moderated Regression Analysis (MRA) with SPSSv25 software. The results of this study indicate that leverage has a positive effect on tax avoidance, capital intensity has no effect on tax avoidance, sales growth has a positive effect on tax avoidance, the moderating variable of independent commissioners is unable to moderate the effect of leverage, capital intensity and sales growth on tax avoidance.

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