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Nivedana : Jurnal Komunikasi dan Bahasa
Published by Sekolah Tinggi Agama Buddha Negeri Raden WIjaya Wonogiri
ISSN : -     EISSN : 27237664     DOI : -
Core Subject : Religion, Humanities, Education, Art,
Religion Arts Humanities Education
Jurnal komunikasi dan bahasa (nivedana) menerbitkan artikel berbasis penelitian dari berbagai topik dalam ilmu komunikasi dan bahasa. Jurnal ini memberikan ruang untuk mengakomodasi terkait dengan cakupan utama, yaitu: 1). Komunikasi dengan cakupan media, jurnalisme, komunikasi interpersonal, komunikasi massa, iklan dan studi media. 2). Bahasa dengan cakupan pembelajaran asing, bahasa Indonesia, bahasa daerah, linguistik, linguistik terapan dan sastra.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 21 Documents
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Search results for , issue "Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa" : 21 Documents clear
IMPLEMENTASI MULTIPLATFORM MEDIA SOSIAL DALAM PEMASARAN KAMPUNG WISATA BAROKAH Amalina, Husna Nur
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1752

Abstract

This study aims to analyze the use of social media multiplatforms in marketing Barokah Tourism Village located in Dukuh Pakel, Gerdu Village, Karangpandan District, Karanganyar Regency. Barokah Tourism Village has great potential to become a leading tourist destination. This research uses qualitative methods and collects data through observation, as well as content analysis of various social media platforms such as Instagram, Facebook, and YouTube. The results show that the use of social media multiplatforms can expand marketing reach, with each platform having its own role and advantages in attracting different audiences. Instagram is effective for attracting a visual audience, Facebook provides more in-depth information, while YouTube is used to present more detailed video content. In addition, a content strategy that focuses on visualizing the activities, activities and local culture that are offered attractively in the tourism village has proven to be effective in attracting audience attention. This study also found that consistency in managing content and interaction with audiences is essential to increase engagement and brand awareness. Based on these findings, it is recommended that the manager of Barokah Tourism Village continue to optimize the use of social media multiplatforms by paying attention to the characteristics of each platform and increasing active interaction with audiences to increase tourist visits.
KAJIAN TEORI KOMUNIKASI JÜRGEN HABERMAS: FONDASI RASIONALITAS DALAM INTERAKSI SOSIAL Aryanto, Tiara Nisa; Sitorus, Fitzerald Kennedy
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1755

Abstract

Tulisan ini membahas teori komunikasi Jürgen Habermas sebagai fondasi rasionalitas dalam interaksi sosial modern. Dalam masyarakat yang semakin kompleks dan dipenuhi oleh kepentingan politik, ideologi, serta dominasi simbolik, komunikasi publik kerap mengalami distorsi yang menghambat tercapainya pemahaman bersama. Melalui pendekatan studi pustaka, artikel ini mengulas konsep-konsep utama dalam teori Habermas seperti tindakan komunikatif, klaim validitas, kompetensi komunikatif, situasi tutur ideal, dan komunikasi yang terdistorsi secara sistematis. Pembahasan juga mencakup relevansi teorinya dalam konteks kontemporer, seperti perdebatan di media sosial, praktik pendidikan, serta dinamika dalam keluarga dan institusi publik. Artikel ini menunjukkan bahwa meskipun teori Habermas dianggap idealistik dan mengutamakan konsensus, kurang memperhatikan aspek emosi dan konteks budaya, kerangka ini tetap relevan sebagai acuan untuk mengevaluasi kualitas komunikasi yang adil, terbuka, dan berbasis argumen. Sebagai refleksi kritis, tulisan ini mendorong pentingnya literasi komunikasi dan budaya diskursus rasional sebagai bagian dari penguatan ruang publik yang demokratis dan inklusif.
THE INFLUENCE OF INTERPERSONAL AND MARKETING COMMUNICATION ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION Christover, William
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1758

Abstract

This study examines the influence of interpersonal communication and marketing communication on customer loyalty, mediated by customer satisfaction. The research focuses on customers of BCA KCU Pontianak Bank, utilizing primary data collected through online questionnaires. SEM-PLS was employed for data analysis. Key findings reveal that: (1) interpersonal communication has a significant positive impact on customer satisfaction; (2) marketing communication does not exert a significant influence on customer satisfaction; (3) interpersonal communication, marketing communication, and customer satisfaction collectively demonstrate a significant positive effect on customer loyalty; (4) customer satisfaction effectively mediates the relationship between interpersonal communication and customer loyalty; and (5) customer satisfaction fails to mediate the influence of interpersonal communication on customer loyalty.
STRATEGI CONTENT WRITING DALAM MENINGKATKAN DAYA TARIK INSTAGRAM PT INHUTANI I Difa Nadia Kharisma, Erika; Budi Priatna, Wahyu
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1762

Abstract

This research aims to understand the content writing strategy applied in an effort to increase the attractiveness of PT Inhutani I's Instagram social media, as well as knowing the challenges and solutions faced by the company. PT Inhutani I is a State-Owned Enterprise (BUMN) engaged in the forestry sector that utilizes Instagram as a means of communication to the public and company branding since 2017. This research used a qualitative method with a case study approach and is supported by data from in-depth interviews with the company's Communication Department team and audiences. The results showed that the content writing strategy implemented by PT Inhutani I can be analyzed using the AIDA (Attention, Interest, Desire, Action) approach which has been proven to be applied in a well-structured manner through consistent visual content, selection of communicative language styles, and utilization of trends that are aligned. However, the Desire and Action elements still require improvement with the presentation of call-to-actions that need to be strengthened. The challenges faced are the absence of specific writing guidelines, lack of references to the use of forestry technical terms, and limited time in content production. Solutions include cross-team coordination, periodic evaluation, and the preparation of permanent guidelines for content writing. This content writing strategy is highly important for the company because it has great potential in increasing the company's revenue. Keywords: AIDA, BUMN, attractiveness, instagram, content writing strategy Penelitian ini bertujuan untuk memahami strategi content writing yang diterapkan dalam upaya meningkatkan daya tarik media sosial Instagram PT Inhutani I, serta mengetahui adanya tantangan dan solusi yang dihadapi oleh perusahaan. PT Inhutani I sebagai Badan Usaha Milik Negara (BUMN) yang bergerak di bidang kehutanan memanfaatkan media sosial Instagram sebagai sarana komunikasi kepada masyarakat dan branding perusahaan sejak tahun 2017. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus dan didukung melalui data hasil wawancara mendalam kepada tim Departemen Komunikasi perusahaan hingga audiens. Hasil penelitian menunjukkan strategi content writing yang diterapkan oleh PT Inhutani I dapat dianalisis menggunakan pendekatan AIDA (Attention, Interest, Desire, Action) yang telah terbukti diterapkan secara terstruktur baik melalui visual konten yang konsisten, pemilihan gaya bahasa yang komunikatif, serta pemanfaatan tren yang selaras. Namun, pada unsur Desire dan Action masih memerlukan peningkatan dengan penyajian call-to-action yang perlu diperkuat. Tantangan yang dihadapi yaitu belum adanya pedoman khusus penulisan, kurangnya referensi penggunaan istilah teknis kehutanan, dan keterbatasan waktu dalam produksi konten. Solusi yang dapat dilakukan adalah keterlibatan koordinasi lintas tim, evaluasi berkala, serta penyusunan panduan tetap penulisan konten. Strategi content writing ini sangat penting bagi perusahaan karena memiliki potensi besar dalam meningkatkan citra positif perusahaan dan kredibilitas PT Inhutani I dimata publik. Kata Kunci: AIDA, BUMN, daya tarik, instagram, strategi content writing
GAYA KOMUNIKASI DAN PERUBAHAN RELASI DALAM PERKAWINAN IMPAL SUKU KARO DI KABUPATEN DELI SERDANG Barus, Nia Nuryanti
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1770

Abstract

Impal marriage is a traditional custom of the Karo ethnic group in North Sumatra, in which a man marries his maternal cousin. Although it is culturally believed to strengthen family ties, in practice, the relationship between mother-in-law and daughter-in-law in impal marriages often leads to conflict. This study aims to analyze the forms of conflict and the communication styles that develop between mother-in-law and daughter-in-law in this context, focusing on the Karo community in Deli Serdang Regency. Using a qualitative approach and case study method, data were collected through in-depth interviews and observation of six mother-in-law and daughter-in-law pairs, along with one key triangulation informant from the local customary leadership. The findings reveal that conflict is triggered by expectancy violations, value differences, shifting social roles, and ineffective communication styles. Expectancy Violation Theory and Face Negotiation Theory are employed to explain the dynamics of these conflicts. The transition in relationship status from aunt and niece to mother-in-law and daughter-in-law creates identity tension and cultural expectations that, if not addressed through open communication, may lead to the breakdown of interpersonal relationships within traditional family structures.
STRATEGI KONTEN AKUN INSTAGRAM @beraspunokawan_id SEBAGAI SARANA PROMOSI Cahya Pratiwi, Maylani; Riyanto, Sutisna
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1771

Abstract

Penelitian ini bertujuan untuk menganalisis strategi konten yang digunakan oleh akun Instagram @beraspunokawan_id sebagai sarana promosi produk beras lokal. Dalam era digital, media sosial menjadi kanal yang efektif untuk membangun kesadaran merek, menjangkau audiens yang lebih luas, serta meningkatkan penjualan. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dokumentasi, dan studi pustaka. Teori AIDA (Attention, Interest, Desire, Action) digunakan untuk mengkaji efektivitas strategi konten yang diterapkan. Hasil penelitian menunjukkan bahwa akun @beraspunokawan_id berhasil menarik perhatian audiens melalui visual yang konsisten dan copywriting persuasif. Minat audiens dibangun melalui konten edukatif seputar beras. Aksi konsumen didorong melalui ajakan langsung dan kemudahan akses pembelian. Meskipun strategi ini cukup efektif dalam membangun citra positif, akun ini menghadapi sejumlah tantangan, antara lain keterbatasan sumber daya manusia, variasi konten yang minim, serta tantangan algoritma Instagram yang dinamis. Oleh karena itu, diperlukan inovasi konten dan kolaborasi lebih luas untuk meningkatkan daya saing promosi digital produk lokal.
PENGARUH PELATIHAN PUBLIC SPEAKING TERHADAP PENINGKATAN SOFT SKILL SISWA DI SMKN 17 JAKARTA Ria Restina Robiyanti; Tatik Purwaningsih; Arnold Surya Nugroho; Dharmika Pranidhi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1773

Abstract

This study aims to determine the effect of public speaking training on improving students' soft skills at SMKN 17Jakarta. The background of this research is based on the importance of soft skills, such as effectivecommunication, confidence, and teamwork in supporting students' readiness to face the world of work. Theresearch method used is a quantitative approach with a pre-experimental design of the one-group pretest-posttesttype. The research sample amounted to 60 students in grades X to XII who were selected using the purposivesampling technique. The research instrument is in the form of a soft skill questionnaire that has been tested forvalidity and reliability. Data analysis using a paired sample t-test with the help of SPSS version 26. The resultsshowed that there was a significant difference between students' soft skill scores before and after participating inpublic speaking training. The average student soft skill score increased from 68.45 during the pretest to 82.17during the posttest. The results of the t-test showed a significance value of 0.000 (p < 0.05), which means thatpublic speaking training has a significant effect on improving students' soft skills. Thus, this training has provento be effective in developing important aspects of soft skills, especially in terms of verbal communication,confidence, and social interaction skills. Based on these findings, it is recommended that public speaking trainingbe made a continuous program in schools to support the holistic development of students' character andcompetencies. Follow-up research is also recommended involving control variables to test their long-term effects.Keywords: Public Speaking, Soft Skills, Communication, Confidence
PERSPEKTIF PUBLIK TERHADAP TAGAR #kaburajadulu: SEBUAH ANALISIS SENTIMEN KOMUNIKASI DIGITAL DI INDONESIA: Sebuah Analisis Sentimen Komunikasi Digital di Indonesia Manurung, Nida Azizah; Suparman
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1775

Abstract

This research analyzes public perspectives on the hashtag #KaburAjaDulu on social media X (Twitter) thatwent viral in Indonesia in early 2024. This hashtag reflects the young generation's disappointment with thesocio-economic conditions in the country. The research objective is to analyze public sentiment towards thehashtag using a quantitative approach. The method used was sentiment analysis with the VADER algorithm on413 relevant tweets during February 2025. The results showed that the majority of tweets (52.1%) had apositive sentiment, followed by negative (28.6%) and neutral (19.4%). Positive tweets generally expressedhope for a better life abroad, while negative tweets criticized domestic conditions. This research contributes tothe study of digital communication and public opinion, and can help policymakers understand the aspirations ofthe younger generation through their digital expressions.Keywords: #KaburAjaDulu, sentiment analysis, digital communication, public opinion, VADER.
STRATEGI KREATIF DIGITAL STRATEGIS DALAM MENGELOLA TIKTOK ASTRA DIGITAL Fauzul, Adhim
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1776

Abstract

This study aims to analyze the application of creative digital strategies in managing TikTok content by Astra Digital. As a rapidly growing social media platform, TikTok requires a creative approach to enhance engagement and brand awareness. This research uses a qualitative method with data collection through direct observation, interviews, and literature studies related to digital marketing strategies and content management. The results show that Astra Digital applies a creative strategy based on data analysis and audience understanding, along with the use of multimedia features on TikTok such as filters and effects to enhance content appeal. Furthermore, the implemented strategy has proven effective in achieving business and marketing communication goals, increasing interaction between the company and its audience. The study also finds that the appropriate application of creative digital strategies can strengthen brand positioning in the market and boost user engagement. Regular evaluations and measuring campaign success with the right metrics also play a crucial role in improving the effectiveness of the applied strategy.Keywords: Brand Awareness, Creative Digital Strategy, Digital Marketing, Engagement, Tiktok
PEMANFAATAN INSTAGRAM DALAM MEMBANGUN BRAND AWARENESS PADA @BABYMOMCAREPAKAM Alya, Rahma; Nashrillah
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1777

Abstract

Social media, particularly Instagram, has become a primary tool in digital marketing due to its ability to reach a wide and interactive audience. In Indonesia, Instagram is the second most popular platform, but research on its use to build brand awareness for small businesses in the mother and baby care sector is still limited. This study aims to analyze how the @babymomcarepakam account, a small business in Lubuk Pakam, utilizes Instagram to increase brand awareness. This qualitative study employs interviews with the business owner and five active followers of the @babymomcarepakam account, Instagram content observation, and analysis of posted documentation. Data was analyzed using an interactive model (reduction, presentation, and conclusion drawing), with triangulation to ensure validity. The Instagram account @babymomcarepakam utilizes educational content, Reels, Stories, and responsive communication to build brand awareness. Visual consistency and active interaction enhance brand recognition and recall among the audience, with positive responses to service quality and competitive pricing. Instagram has proven effective in increasing brand awareness through consistent and consumer-centric content strategies, aligning with Robert F. Lauterborn's Marketing Mix Theory (4C) and Chris Heuer's Social Media Management Theory. Practically, small businesses can adopt similar strategies, such as collaborating with influencers and optimizing Instagram ads, to expand their reach. Theoretically, this study enriches digital marketing literature by highlighting Instagram's role in a specific sector, encouraging further exploration of other social media platforms. Keywords: Social Media; Brand Awareness; Digital Marketing; Instagram; @babymomcarepakam.

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