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Manggala Wiriya Tantra
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Nivedana : Jurnal Komunikasi dan Bahasa
Published by Sekolah Tinggi Agama Buddha Negeri Raden WIjaya Wonogiri
ISSN : -     EISSN : 27237664     DOI : -
Core Subject : Religion, Humanities, Education, Art,
Religion Arts Humanities Education
Jurnal komunikasi dan bahasa (nivedana) menerbitkan artikel berbasis penelitian dari berbagai topik dalam ilmu komunikasi dan bahasa. Jurnal ini memberikan ruang untuk mengakomodasi terkait dengan cakupan utama, yaitu: 1). Komunikasi dengan cakupan media, jurnalisme, komunikasi interpersonal, komunikasi massa, iklan dan studi media. 2). Bahasa dengan cakupan pembelajaran asing, bahasa Indonesia, bahasa daerah, linguistik, linguistik terapan dan sastra.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 302 Documents
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STRATEGI KOMUNIKASI DIGITAL BERBASIS VRIO DALAM PENGELOLAAN KAMPANYE #SAYABERBUDAYASAFETY OLEH CORPORATE COMMUNICATION KPP MINING Raden Gladis Muthia Fauziah; Hudi Santoso
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 4 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i4.2802

Abstract

The development of digital media has encouraged companies to utilize digital communication as a medium for delivering workplace safety messages to employees. This study aimed to analyze the digital communication strategy implemented by the Corporate Communication division of PT Kalimantan Prima Persada (KPP MINING) in managing the internal campaign #SayaBerbudayaSafety and to identify the forms of messages and communication media used in the campaign. This research employed a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation. Data analysis was conducted using the VRIO framework (Value, Rarity, Imitability, Organization). The findings showed that the digital communication strategy was implemented through content planning, the use of content pillars, and the utilization of internal digital media such as Instagram and WhatsApp. Campaign messages were developed using persuasive, educational, and visual approaches tailored to the characteristics of the company’s internal audience. The VRIO analysis indicated that the #SayaBerbudayaSafety digital communication strategy possessed strategic value, distinctive communication characteristics, and organized communication management.
SEMIOTIKA FEMINISME DALAM FILM PENDEK PAMIT RONDA KARYA ERLINA RAKHMAWATI Isnaini Afifah; Syafawi Ahmad Qadzafi; Kamila Adnani; Eny Susilowati
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 4 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i4.3116

Abstract

This article aims to examine the representation of feminism and shifting gender roles in the film Pamit Ronda through Roland Barthes' semiotic approach. This film shows the condition when women replace men's roles in maintaining village security, as well as dealing with theft incidents that occur in the neighborhood. This situation shows the imbalance between men's symbolic power in the public space and the social practices that are actually carried out by women. This study uses a qualitative approach with a qualitative descriptive method, and uses data collection techniques in the form of observation and documentation of scenes and dialogues in the film. Data analysis is carried out using Roland Barthes' semiotic approach through three stages of meaning, namely denotation, connotation, and myth. Based on the classification of feminism according to Rosemarie Tong, this study focuses on two main streams, namely liberal feminism and radical feminism. The results of the study show that liberal feminism is represented trough women's participation in the public space of night patrol activities, which appears in scene 1, scene 2, scene 3, scene 4 scene 2, and scene 7 at the denotative, connotative, and myth levels as a form of demand for equal access and social roles. Meanwhile, radical feminism is seen in scene 4 scene 1, scene 4 scene 3, scene 11, scene 15, and scene 16 which show resistance against patriarchal structures, especially in decision-making, criticism of policies, and independent conflict resolution.

Page 31 of 31 | Total Record : 302

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