cover
Contact Name
Manggala Wiriya Tantra
Contact Email
manggalawiriyatantra@gmail.com
Phone
+6285735845285
Journal Mail Official
jurnalnivedana@gmail.com
Editorial Address
Jl. Kantil, Bulusulur, Wonogiri, Jawa Tengah, Kode Pos 57615
Location
Kab. wonogiri,
Jawa tengah
INDONESIA
Nivedana : Jurnal Komunikasi dan Bahasa
ISSN : -     EISSN : 27237664     DOI : -
Jurnal komunikasi dan bahasa (nivedana) menerbitkan artikel berbasis penelitian dari berbagai topik dalam ilmu komunikasi dan bahasa. Jurnal ini memberikan ruang untuk mengakomodasi terkait dengan cakupan utama, yaitu: 1). Komunikasi dengan cakupan media, jurnalisme, komunikasi interpersonal, komunikasi massa, iklan dan studi media. 2). Bahasa dengan cakupan pembelajaran asing, bahasa Indonesia, bahasa daerah, linguistik, linguistik terapan dan sastra.
Articles 287 Documents
PRODUCTION DESIGN IN THE CREATION OF THE SHORT FILM BEHIND THE DOOR : (A Qualitative Approach to Cinematography and Visual Storytelling) Ken Norton Hutasoit; Tuty Mutiah; Ali Imron Hamid
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2779

Abstract

This study examines the process of making a short film entitled “Behind the Door”, which has a psychological and mystery theme. Audio-visual works with optimized artistic and technical work are the main objectives of this design. Pre-production, production, and post-production are all part of the design process, which focuses on script creation, storyboarding, location selection, and lighting and sound arrangements to support the mood of the story. To ensure the quality of production in accordance with cinematographic standards, this design uses a qualitative approach by conducting literature research, observation, and interviews with film practitioners. It is hoped that this design will become a model for making short films that can convey story messages and provide a deep experience to the audience.
Digitalisasi Komunikasi Bisnis UMKM sebagai Upaya Meningkatkan Daya Saing Fitri Argarini
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2780

Abstract

Communication plays a crucial role in organizations as it influences interactions between individuals and the achievement of organizational goals. In the context of organizations, communication occurs in three main forms: verbal, non-verbal, and written. Each of these forms plays a role in shaping perceptions, understanding, and supporting appropriate decision-making. However, misunderstandings often arise due to differences in perception between individuals or groups, which can affect work effectiveness and relationships within the organization. This study aims to explore the role of verbal, non-verbal, and written communication in fostering effective relationships within organizations. Using a qualitative method and literature review, this research delves deeply into the communication phenomena within organizations. The findings indicate that clear and effective communication whether verbal, non-verbal, or written can enhance employee performance, facilitate the flow of information, and strengthen cooperation within the organization. Therefore, it is essential for organizations to understand and implement communication effectively to reduce the potential for misunderstandings and improve work effectiveness and the achievement of organizational goals.
PROSES EDITING VIDEO DALAM PRODUKSI VIDEO PROFIL PERUSAHAAN WISKUL MEDIA DALAM UPAYA MEMBANGUN BRAND AWARENESS Novia Fitri Aisyah; Hari Otang Sasmita
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2805

Abstract

Di era komunikasi digital yang terus berkembang, perusahaan dituntut untuk mampu menyampaikan informasi secara efektif melalui media yang menarik dan mudah dipahami. Salah satu media yang banyak digunakan adalah video profil perusahaan karena mampu menggabungkan unsur visual, audio, dan narasi dalam memperkenalkan identitas, layanan, serta citra perusahaan kepada publik. Wiskul Media sebagai perusahaan yang bergerak di bidang konten digital memanfaatkan video profil sebagai media komunikasi untuk mendukung pembentukan brand awareness dan meningkatkan citra profesional perusahaan di mata audiens. Penelitian ini bertujuan untuk menganalisis proses editing video dalam produksi video profil perusahaan di Wiskul Media serta mengidentifikasi keterbatasan yang terjadi selama proses editing. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Observasi dilakukan secara langsung terhadap proses editing video profil di lingkungan kerja Wiskul Media, sedangkan wawancara dilakukan dengan pihak internal yang terlibat dalam produksi video. Data yang diperoleh dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa proses editing memiliki peran penting dalam menyusun pesan visual melalui tahapan arrange, trimming, combine, correction, construction, dan finishing sehingga menghasilkan video yang informatif, komunikatif, dan sesuai dengan identitas perusahaan. Namun, proses editing masih menghadapi beberapa keterbatasan, seperti footage yang belum lengkap, revisi internal, serta keterbatasan waktu produksi. Oleh karena itu, diperlukan perencanaan produksi yang lebih terstruktur dan koordinasi tim yang lebih baik agar proses editing dapat berjalan lebih efektif serta menghasilkan video profil yang mampu mendukung brand awareness perusahaan. Kata kunci: brand awareness, editing video, komunikasi digital, video profil, wiskul media
IMPLEMENTASI MARKETING PUBLIC RELATIONS NITYA AESTHETIC CLINIC DALAM MEMBANGUN BRAND IMAGE SEBAGAI KLINIK KECANTIKAN PREMIUM Mike Indarsih; Horidatul Bakiyah; Fajar Diah Astuti; Afdaliza; Siti Alpiah; Puput Martanto
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2857

Abstract

This study analyzes the marketing public relations strategy of Nitya Aesthetic Clinic in building its brand image as a premium beauty clinic in Citra Raya, Tangerang. The growing demand for high-quality aesthetic services in suburban areas requires effective communication strategies to remain competitive. This research employs a qualitative approach using a case study method and a constructivist paradigm. Data were collected through in-depth interviews, direct observations, and documentation. The theoretical framework is based on Thomas L. Harris’s marketing public relations concept, which includes push, pull, and pass strategies. The findings reveal that Nitya Aesthetic Clinic integrates all three strategies: push through direct promotions such as events and exhibitions, pull through educational content, storytelling, and the use of digital media, and pass through collaborations with influencers and KOL (key opinion leaders) that reinforce its premium image. Internal factors such as consistent SOP-based services, staff training, and regular evaluations further strengthen the brand image. The synergy between external communication strategies and high-standard internal services effectively positions Nitya Aesthetic Clinic as a trusted and competitive premium beauty clinic within the rapidly growing aesthetic industry. Keywords: Marketing Public Relations, Brand Image
STRATEGI KOMUNIKASI PARIWISATA KULINER UNTUK PENCITRAAN MEREK DESTINASI: : (Memposisikan Mie Ayam dan Bakso sebagai Identitas Kuliner Wonogiri) Ananda Marvian Dwi Nopiyanto
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.3010

Abstract

This study examines tourism communication strategies to promote mie ayam and bakso as culinary icons to represent Wonogiri culinary identity. Culinary tourism has become an essential component of destination branding and tourism marketing, particularly in strengthening local identity and enhancing destination competitiveness. Wonogiri is widely recognized as the origin and development center of mie ayam and bakso, yet systematic communication strategies to position these culinary products as official tourism icons remain limited. Using a qualitative descriptive approach, this research employs in-depth interviews, observation, and document analysis involving culinary entrepreneurs, tourism stakeholders, and local institutions. The study analyzes communication strategies through the dimensions of message content, communication channels, stakeholder roles, and institutional support. The findings reveal that tourism communication about mie ayam and bakso in Wonogiri remains fragmented, relying heavily on informal networks, word-of-mouth promotion, and digital media, and lacking an integrated branding strategy. This research contributes to tourism marketing and destination studies by proposing a communication strategy model that integrates culinary identity, institutional collaboration, and destination branding. The results are expected to support sustainable tourism development, strengthen local economic investment, and enhance Wonogiri’s position as a national culinary tourism destination.
EFEKTIVITAS AKUN TIKTOK @CNNIDONESIA SEBAGAI MEDIA BERITA DI KALANGAN MAHASISWA KOMUNIKASI PENYIARAN ISLAM FAKULTAS DAKWAH DAN KOMUNIKASI UNIVERSITAS ISLAM NEGERI SUMATERA UTARA Juliana Damayanti; Abdul Karim Batubara
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.3054

Abstract

This study aimed to examine the effectiveness of the TikTok account @cnnindonesia as a national news medium among students of the Islamic Broadcasting Communication (KPI) Program at the State Islamic University of North Sumatra. The research employed a quantitative survey method involving 100 respondents selected from a population of 323 students using the Slovin formula with an 8.3% margin of error. Data were collected through Likert-scale questionnaires and were analyzed using SPSS, including validity testing, reliability testing, and descriptive statistical analysis. The findings showed that all questionnaire items were valid (r-count > 0.196) and reliable (Cronbach’s Alpha = 0.867). The overall mean score for effectiveness was 4.02, which was categorized as good. The highest mean scores were found in content attractiveness and information needs (4.07), followed by information clarity (4.05) and credibility (3.96). The study concluded that the @cnnindonesia TikTok account was effective as a national news medium among students and reflected a shift in information consumption from conventional media toward social media, particularly TikTok.
LEGAL DIMENSIONS OF THERAPEUTIC COMMUNICATION IN MIDWIFERY CARE: PROTECTING PATIENT RIGHTS AND ENSURING PATIENT SAFETY IN INDONESIA Dida Wanti; Rosmala Atina Rosadi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.3091

Abstract

Therapeutic communication is a fundamental component of quality midwifery care that extends beyond clinical interaction to encompass legal and ethical responsibilities. In Indonesia, the enactment of Law Number 17 of 2023 on Health has reinforced the protection of patient rights, informed consent, and patient safety, thereby increasing the legal significance of effective communication between midwives and patients. This study aims to examine the legal dimensions of therapeutic communication in midwifery care and its role in protecting patient rights while ensuring patient safety. Employing a normative legal research design, the study adopts statutory, conceptual, and comparative approaches to analyze relevant legislation, professional standards, ethical codes, and international guidelines concerning health communication and patient safety. The analysis demonstrates that therapeutic communication constitutes not only a professional competency but also a legal obligation that underpins informed consent, respect for patient autonomy, shared decision-making, and the prevention of medical disputes. Furthermore, effective communication strengthens patient trust, reduces the likelihood of adverse events, and enhances legal accountability in midwifery practice. The study proposes an integrated legal framework positioning therapeutic communication as a bridge between regulatory compliance and safe, patient-centered maternity care. Strengthening legal awareness and communication competence among midwives is therefore essential for improving healthcare quality and safeguarding both patients and healthcare professionals in Indonesia.