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Nivedana : Jurnal Komunikasi dan Bahasa
Published by Sekolah Tinggi Agama Buddha Negeri Raden WIjaya Wonogiri
ISSN : -     EISSN : 27237664     DOI : -
Core Subject : Religion, Humanities, Education, Art,
Religion Arts Humanities Education
Jurnal komunikasi dan bahasa (nivedana) menerbitkan artikel berbasis penelitian dari berbagai topik dalam ilmu komunikasi dan bahasa. Jurnal ini memberikan ruang untuk mengakomodasi terkait dengan cakupan utama, yaitu: 1). Komunikasi dengan cakupan media, jurnalisme, komunikasi interpersonal, komunikasi massa, iklan dan studi media. 2). Bahasa dengan cakupan pembelajaran asing, bahasa Indonesia, bahasa daerah, linguistik, linguistik terapan dan sastra.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 287 Documents
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HASHTAG SEBAGAI MEDIA DAKWAH DIGITAL AKUN TIKTOK @SWARGALOKA.3578 DALAM EDUKASI ADMINISTRASI KEPENDUDUKAN KOTA SURABAYA: Indonesia Ulfa Safira; Hafidlatul Fauzuna
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2623

Abstract

Hashtag (#) merupakan metadata yang digunakan di pelbagai media sosial sekarang ini. Dalam penggunaannya tokoh yang memperkenalkan pertama kali ialah Chris Messina di media sosial Twitter dengan kategori hashtag berita pada tahun 2007. Perkembangan media sosial saat ini penggunaan hashtag tidak hanya terbatas pada aspek berita melainkan merambah terhadap konten edukasi, vlog, traveler dll. penelitian ini membahas penggunaan hashtag sebagai new media dalam dakwah digital platform TikTok @swargaloka.3578 sebagai bentuk edukasi administrasi kependudukan di Kota Surabaya. Metode penelitian ini menggunakan metode kualitatif dengan pendekatan netnografi, data yang dianalisis menggunakan desain analisis konten karena menganalisis konten @swargaloka.3578 sebagai objek penelitian. Data yang digunakan meliputi, data primer dengan bentuk wawancara terhadap humas Dispendukcapil Surabaya serta observasi digital terhadap media sosial TikTok. Data sekunder yang didapatkan ialah tangkapan layar, buku, jurnal ilmiah, teori yang mendukung seperti teori dakwah bil hal dan teori difusi inovasi. Data tersier ialah laporan statistik atau insight penyebaran video. Hasil penelitian menunjukkan bahwa penggunaan hashtag memiliki peran sentral dalam media sosial, peran sentral tersebut berupa meningkatkan jangkauan sekaligus engagement dakwah digital mengenai edukasi administrasi kependudukan. Pembahasan yang digunakan berupa: Relevansi Dakwah Bil Hal Terhadap Dakwah Digital, Hashtag dalam Penyampaian Konten Dakwah Tiktok @swargaloka.3578. Dengan demikian dapat ditarik kesimpulan bahwa meskipun hashtag menjadi indikator terpengaruh diperlukan tahapan menganalisis penyebaran konten serta penyampaian konten yang berisi nuansa edukatif serta transformatif terhadap isi yang disampaikan.
RESONANCE OF MESSAGES ABOUT ACADEMIC INTEGRITY: ANALYSIS OF PUBLIC RESPONSES TO VIDEO OF UI LECTURER EXPOSING DOCTORAL DEGREE SCAM Syafika Ramadhani; Nurhakki; Muhammad Qadaruddin; Sulvinajayanti; Reynaldi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2640

Abstract

This study analyzes message resonance and public response dynamics to the issue of academic integrity in a YouTube video titled “UI Lecturer Exposes Doctoral Degree Scam.” The study uses a quantitative descriptive approach with Social Network Analysis (SNA) combined with sentiment and toxicity analysis. A total of 1,200 comments were collected through web scraping techniques using Communalytic. The results show that neutral sentiment dominates public responses, followed by negative and positive sentiment in smaller proportions. Network visualization shows the formation of opinion clusters with a number of central actors playing a role in amplifying the discourse. Although emotional expressions appear, the level of toxicity is relatively low. These findings indicate that the issue of academic integrity resonates morally in the digital space, but is discussed in a relatively rational and discursive manner. This study contributes to the integration of message resonance theory and social network analysis in the context of Indonesian social media.
KARAKTER TOKOH UTAMA PADA NOVEL SEPTIHAN KARYA POPPI PERTIWI Irfan Ananto; Fatimah; As'ad; Laksita Nirmala Putri
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2679

Abstract

Tujuan penelitian ini adalah untuk mendeskripsikan dan menganalisis Karakter Tokoh Utama pada Novel Septihan karya Poppi Pertiwi. Data dalam penelitian ini menggunakan teks dialog yang terdapat dalam karakter tokoh utama yang dikaji dan diteliti melalui sikap, emosi, kepercayaan dan kebiasaan. Karakter adalah sifat atau watak seseorang dalam memengaruhi pikiran, perilaku, dan tabiat yang dimiliki seseorang dalam berinteraksi. Dalam penelitian ini, penulis menggunakan pendekatan kualitatif dengan metode deskriptif. Teknik penelitian yang digunakan adalah teknik analisis isi. Hasil penelitian meliputi 72 data karakter tokoh utama, diantaranya sikap 34 temuan dengan persentase 47,23%, emosi 21 temuan dengan persentase 29,17%, kepercayaan 8 temuan dengan persentase 11,12%, dan kebiasaan 9 temuan dengan persentase 12,50%. Dapat disimpulkan bahwa Karakter Tokoh Utama pada Novel Septihan karya Poppi Pertiwi lebih dominan pada karakter sikap.
AI INFLUENCER GOVERNANCE IN DIGITAL PLATFORMS: REGULATORY AND TECHNOLOGICAL PERSPECTIVES IN INDONESIA Moch. Abdullah Faqih; Intan Putriani; Agradi Aryatama; Rinna Ardina Novriani
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2688

Abstract

Advances in artificial intelligence technology have dramatically changed the way we communicate digitally and the marketing strategies we employ. Social media platforms like Instagram, TikTok, and YouTube are now primary venues for interaction and content dissemination. In this context, influencers play a crucial role in shaping audience views and influencing their purchasing choices. Recently, the emergence of AI-based influencers, digital characters created using technologies such as generative artificial intelligence, computer-generated imagery (CGI), and machine learning, has garnered attention. This technology enables the creation of virtual characters that can create content, communicate with users, and engage in promotional activities independently. However, the presence of AI influencers presents several management challenges, particularly those related to transparency, personal data protection, and the impact of algorithms on content dissemination. This study aims to analyze the technological infrastructure supporting the existence of AI influencers and to identify governance challenges within the digital platform realm in Indonesia. The method used is a qualitative approach through normative legal studies and literature analysis. The findings of this study indicate that AI influencers operate within a complex technological ecosystem, interconnecting generative AI systems, digital avatar technology, and platform algorithms. This research also offers a management framework consisting of three layers, namely technology, regulation, and protection for users.
STRATEGI RESPON KRISIS PEMERINTAH TERHADAP KASUS AKSI DEMONSTRASI TUNJANGAN DPR: ANALISIS ISI KUANTITATIF PADA PEMBERITAAN MEDIA Shafira Ayyu Listia Azizah; Dian Purworini
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2696

Abstract

This study discusses the crisis response strategies employed by the Indonesian government in handling demonstrations related to the policy on allowances for members of the House of Representatives. Using the Situational Crisis Communication Theory (SCCT) approach, this study was conducted using a descriptive quantitative content analysis methodology. The units of analysis in this study were taken from every news item published in the media during the period from August to September 2025. The results show that in facing the crisis, the government used the attack the accuser strategy 20% of the time, scapegoat 20%, compensation 20%, reminder 15%, justification 12.5%, and ingratiation 12.5%. Meanwhile, the denial, excuse, apology, and victimization strategies were not found in the news. From the difference test results, it can be concluded that there is no significant difference in the use of response strategies in various media, where the government tends to combine defensive and accommodative strategies to minimize responsibility while reducing escalation. The results of this study provide an understanding of the dynamics of government responses when facing public pressure and serve as a reference for the government in managing its reputation during policy conflicts.
POLA KOMUNIKASI KONFLIK DALAM PERCERAIAN DI INDONESIA: ( Analisis Putusan Pengadilan dengan Kerangka Four Horsemen) Anggie Ayu Astria Latuperissa; Novalia; Rindana Intan Emeilia; Arina Muntazah
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2719

Abstract

Berbagai laporan statistik menunjukkan bahwa perselisihan dan pertengkaran yang terus-menerus menjadi salahsatu penyebab utama perceraian, yang pada dasarnya berkaitan dengan dinamika komunikasi antara pasangan.Meskipun demikian, kajian yang secara spesifik menjelaskan pola komunikasi konflik dalam perkara perceraiandi Indonesia masih terbatas. Penelitian ini bertujuan untuk mengidentifikasi dan menjelaskan pola komunikasikonflik dalam perkara perceraian di Indonesia dengan menggunakan kerangka The Four Horsemen of theApocalypse yang diperkenalkan oleh John Gottman. Penelitian ini menggunakan pendekatan kualitatif denganmetode analisis isi terhadap 25 dokumen putusan perceraian yang memuat narasi konflik rumah tangga. Hasilpenelitian menunjukkan bahwa konflik komunikasi dalam perkara perceraian ditandai oleh kemunculan empatpola komunikasi destruktif, yaitu criticism, defensiveness, contempt, dan stonewalling. Temuan inimenunjukkan bahwa perceraian sering kali merupakan hasil dari eskalasi konflik komunikasi yang berkembangsecara bertahap hingga menyebabkan disintegrasi relasi pasangan. Penelitian ini menegaskan pentingnyamemahami dinamika komunikasi interpersonal dalam menjelaskan fenomena perceraian di IndonesiaKata Kunci: perceraian, komunikasi konflik, komunikasi keluarga, Four Horsemen, Gottman
KOMUNIKASI INTERPERSONAL CUSTOMER SERVICE TRAVEL UMRAH DALAM PELAYANAN JAMAAH (STUDI DESKRIPTIF PADA BB TOUR & TRAVEL KARAWANG) Annisaa Rizjun; Rastri Kusumaningrum; Tikka Muslimah
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2721

Abstract

This study was motivated by the importance of pilgrims’ trust in Umrah travel services, which is influenced by the quality of customer service interpersonal communication. The study aims to analyze how customer service interpersonal communication in Umrah pilgrim services builds pilgrims’ trust. The study employs a qualitative approach using a descriptive method. Data were collected through interviews with customer service representatives and the business owner, supplemented by documentation in the form of pilgrim questionnaires. Data analysis was conducted through data reduction, data presentation, and drawing conclusions. The results indicate that customer service interpersonal communication fosters pilgrim trust through three primary patterns: informative communication during the registration phase, educational communication during the manasik phase, and ongoing communication during the pre-departure preparation phase. Furthermore, consistent verbal and nonverbal communication helps strengthen the relationship between customer service representatives and pilgrims. Thus, customer service interpersonal communication plays a crucial role in building pilgrims’ trust through the clear delivery of information, empathetic attitudes, and continuous interaction throughout the service process.
DIGITAL POLITICAL REPRESENTATION IN LOCAL ELECTIONS: SOCIAL MEDIA’S ROLE IN BANGKA BELITUNG Zanuar Barep Prasetyo
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2751

Abstract

The rise of social media has transformed political communication by enabling direct interaction between political actors and the public, including in local elections. This study examines strategies for strengthening political representation through social media and identifies factors affecting its effectiveness in building support bases in Bangka Belitung Province. Using a qualitative case study approach, data were collected through in-depth interviews, observations of campaign activities, and analysis of candidates’ social media content. The findings show that social media is used to build contextual political representation through narratives on local issues, candidate image-building based on achievements and personal closeness, and targeted communication strategies for different voter groups. Its effectiveness depends on factors such as campaign team capacity, public digital literacy, responsiveness to public opinion, data-driven evaluation, and integration with offline interactions. Overall, social media serves as a strategic tool in local political communication, but its success requires an integrated and context-sensitive approach. This study contributes to digital political communication research by providing local-level evidence and practical insights for developing adaptive campaign strategies in the social media era.
ANALISIS FRAMING KEPELATIHAN PATRICK KLUIVERT DI TIMNAS MELALUI MEDIA ONLINE DETIK.COM Muhammad Irsyad Faizin; Andika Sanjaya
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2763

Abstract

This study aims to analyze the framing of Patrick Kluivert's coaching news in the online media Detik.com after the change of Indonesian national team coach in early 2025. The method used is descriptive interpretative with a qualitative approach through observation and documentation techniques on 17 news items for the period January–October 2025. The analysis was conducted using the Pan and Kosicki framing model which includes syntactic, script, thematic, and rhetorical structures. The results show that Detik.com tends to frame Patrick Kluivert positively by emphasizing his professional, tactical, and hard-working image, although still presenting criticism of match results. Syntactically, the use of interesting titles and quotes maintains an objective impression. In the script and thematic structure, the media emphasizes strategy and professionalism, while rhetorically uses positive diction and appreciative sentences to strengthen the image. In addition, there is an application of agenda setting by highlighting certain aspects to shape public opinion. This study confirms that the media plays an important role in building perceptions through the choice of perspectives and language in sports reporting.
PENGARUH KUALITAS LAYANAN DAN INFORMASI INSTAGRAM TERHADAP KEPUASAN PENGUNJUNG PERPUSTAKAAN DAN KEARSIPAN KABUPATEN TEGAL Deswa Fairysa Zahra; Sarwo Edy; Ike Desi Florina
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 2 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i2.2764

Abstract

This study is motivated by the importance of improving the quality of services and information dissemination via Instagram to meet the needs of library visitors, as well as the gap between the services provided and visitor satisfaction levels. This study aims to analyze the influence of service quality and Instagram information on the satisfaction of library visitors in Tegal Regency. This study uses a quantitative approach to test the relationship between variabels. The study population consisted of 5,045 people, with a sample size of 98 respondents, determined using the Solvin formula at a 10% error rate. Data collection was conducted through the direct distribution of questionnaires to library visitors using a Likert scale as the measurement tool. Data analysis was performed using multiple linear regression with the assistance of SPSS version 22 software. Prior to analysis, instrument validation tests including validity, reliability, and classical assumption tests were conducted to ensure the model’s suitability. The results of the study indicate that the quality of service and information on Instagram have a positive and significant effect on visitor satisfaction simultaneously. This suggests that the better the quality of service provided and the more optimal the delivery of information via Instagram, the higher the level of visitor satisfaction. A coefficient of determination of 52.1% indicates that both independent variabels contribute. Keywords: Instagram information, satisfaction of library, service quality.

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