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Nivedana : Jurnal Komunikasi dan Bahasa
Published by Sekolah Tinggi Agama Buddha Negeri Raden WIjaya Wonogiri
ISSN : -     EISSN : 27237664     DOI : -
Core Subject : Religion, Humanities, Education, Art,
Religion Arts Humanities Education
Jurnal komunikasi dan bahasa (nivedana) menerbitkan artikel berbasis penelitian dari berbagai topik dalam ilmu komunikasi dan bahasa. Jurnal ini memberikan ruang untuk mengakomodasi terkait dengan cakupan utama, yaitu: 1). Komunikasi dengan cakupan media, jurnalisme, komunikasi interpersonal, komunikasi massa, iklan dan studi media. 2). Bahasa dengan cakupan pembelajaran asing, bahasa Indonesia, bahasa daerah, linguistik, linguistik terapan dan sastra.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 302 Documents
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CANDI BOROBUDUR SEBAGAI BAHASA SIMBOL: REFLEKSI SOSIOKULTURAL PADA UMAT BUDDHA JAWA TENGAH Tri Yatno
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i1.1597

Abstract

Borobudur sebagai candi terdiri dari relasi simbol-simbol bercirikan agama Buddha yang memiliki berbagai. Penelitian ini bertujuan untuk menganalisis Borobudur sebagai bahasa simbol melalui refleksi sosiokultural umat Buddha di Jawa Tengah. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnografi dan hermeneutic dan analisisnya menggunakan teori-teori sosiologi budaya. Hasil penelitian menyatakan bahwa Borobudur merepresentasikan kehidupan universal melalui struktur, relief, dan artefak candi. Bahasa simbol Borobudur berfungsi sebagai sarana komunikasi non-verbal yang mampu menjangkau kehidupan umat Buddha maupun masyarakat secara umum. Sebagai teks visual, Borobudur menjadi arena transformasi pesan budaya dan spiritual yang melampaui batas ruang dan waktu. Ditinjau dari bahasa simbol, Borobudur sebagai refleksi sosial budaya umat Buddha Jawa Tengah melalui praktik keagamaan dan tradisi lokal, seperti nyadran, sedekah bumi. Borobudur tidak hanya menjadi monumen religius, tetapi juga cerminan harmoni antara nilai spiritual dan budaya lokal. Nilai simbol Borobudur memperkuat identitas dan keberlanjutan budaya masyarakat Buddha di Jawa Tengah.
PENGELOLAAN AKUN TIKTOK PT PERTAMINA (PERSERO) SEBAGAI MEDIA KOMUNIKASI PUBLIK Sabriena; Bayu Suriaatmaja Suwanda; Tasya Camila Hamdani
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2194

Abstract

This study discusses the management strategy of PT Pertamina (Persero)’s TikTok account as a public communication medium to strengthen the company’s image. The objective is to identify how Pertamina’s digital communication strategy is implemented through creative content, audience interaction, and the effectiveness of messages delivered to the public. This research applies a descriptive qualitative method through observation and interviews with the Media Communication Division of PT Pertamina (Persero). The results show that TikTok account management is conducted systematically through stages of trend analysis, message formulation, content planning, and performance evaluation. A personal approach through the admin persona “Mina” effectively enhances two-way interaction and emotional engagement with the audience. A light, educational, and trend-relevant communication style enables Pertamina’s TikTok content to reach a broader public. Challenges related to corporate ethics are managed through internal coordination and regular evaluation. Overall, the TikTok account management contributes significantly to increasing public trust and strengthening Pertamina’s image as a modern, transparent, and adaptive company in the digital media landscape.
STRATEGI PEMBUATAN KONTEN INSTAGRAM SEBAGAI MEDIA PUBLIC RELATIONS UNTUK MENINGKATKAN BRAND AWARENESS HOTEL SALAK THE HERITAGE BOGOR: Indonesia Nazwa Yuliana; Hudi Santoso
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2700

Abstract

Perkembangan teknologi digital telah mengubah pola komunikasi dalam industri perhotelan, khususnya dalam praktik Public Relations (PR). Instagram sebagai platform visual menjadi media strategis untuk membangun citra dan meningkatkan brand awareness. Penelitian ini bertujuan untuk menganalisis strategi konten Instagram Hotel Salak The Heritage Bogor dalam meningkatkan brand awareness menggunakan pendekatan Four Step Model. Metode yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi insight Instagram. Hasil penelitian menunjukkan bahwa penerapan Four Step Model secara sistematis mampu meningkatkan brand awareness hotel. Tahap riset membantu memahami audiens, perencanaan menghasilkan konten yang terarah, aksi komunikasi meningkatkan interaksi, dan evaluasi berbasis data mengoptimalkan strategi. Implementasi tersebut berhasil memperkuat identitas hotel sebagai heritage hotel serta meningkatkan engagement pengikut di Instagram. Kata Kunci: Public Relations, Instagram, Brand Awareness, Four Step Model, Hotel Heritage The rapid development of digital technology has transformed communication patterns in the hospitality industry, particularly in Public Relations (PR) practices. Instagram, as a visual platform, plays a strategic role in building brand image and increasing brand awareness. This study aims to analyze the Instagram content strategy of Hotel Salak The Heritage Bogor in enhancing brand awareness using the Four Step Model approach. The research employed a descriptive qualitative method, with data collected through in-depth interviews, participant observation, and Instagram insight documentation. The results show that the systematic implementation of the Four Step Model effectively increases brand awareness. The research stage helps identify audience needs, planning produces structured content, action and communication enhance interaction, and evaluation based on data optimizes the strategy. This implementation strengthens the hotel’s identity as a heritage hotel and increases follower engagement on Instagram. Keywords: Public Relations, Instagram, Brand Awareness, Four Step Model, Heritage Hotel
STRATEGI DISTRIBUSI KONTEN DIGITAL PROGRAM “DMD PANGGUNG REZEKI” PADA YOUTUBE MNCTV Nasywa Athaya Fakhira; Yusalina
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2824

Abstract

The rapid development of digital technology has encouraged television media to adapt their content distribution strategies to digital platforms. This study aimed to analyze the digital content distribution strategy of the *DMD Panggung Rezeki* program on the MNCTV Rumahnya Dangdut YouTube channel. The study employed a qualitative approach with a case study method. Data were collected through in-depth interviews, observations, and documentation, and were analyzed using data reduction, data display, and conclusion drawing. Data validity was ensured through source and method triangulation as well as member checking. The findings showed that the digital content distribution strategy consisted of repurposing television broadcasts, selecting engaging highlights, creating compelling titles and thumbnails, and scheduling uploads after the television broadcast. These strategies expanded audience reach, increased viewer engagement, extended the lifespan of the content, and generated additional revenue through YouTube monetization. The study concluded that digital content distribution was an essential strategy for optimizing television content on digital platforms.
STRATEGI KOMUNIKASI FORUM KERUKUNAN UMAT BERAGAMA (FKUB) DALAM UPAYA PENYELESAIAN KONFLIK AGAMA DI ACEH SINGKIL Dian Saputra; Mazdalifah; Yovita Sabarina Sitepu
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2834

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi Forum Kerukunan Umat Beragama (FKUB) Aceh Singkil dalam upaya mewujudkan kerukunan dan mencari solusi permanen atas sengketa rumah ibadah pasca-eskalasi konflik tahun 2015. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi terhadap informan yang dipilih secara purposive, dengan teknik analisis data model Miles, Huberman, dan Saldana. Hasil penelitian menunjukkan bahwa FKUB menerapkan pola komunikasi partisipatif melalui dialog lintas agama serta komunikasi persuasif melalui sosialisasi moderasi beragama bagi generasi muda. Namun, strategi ini mengalami hambatan struktural berupa regulasi Qanun Aceh Nomor 4 Tahun 2016, bias kepentingan politik praktis, serta pemanfaatan media yang masih bersifat seremonial. Dalam mengelola konflik, FKUB cenderung menggunakan strategi avoidance (penghindaran) terhadap topik perizinan rumah ibadah guna menjaga stabilitas sosial dan menghindari kejenuhan konflik. Penelitian ini merekomendasikan perlunya ketelusan maklumat dan optimalisasi media digital untuk membangunkan konsensus kekal yang lebih inklusif.
Pendekatan Komunikasi Interpersonal Pasangan dalam Mengatasi Baby Blues Syndrome Norma Putri Sejati; Ummu Salamah; Hadiati
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.2881

Abstract

Baby blues syndrome is an emotional disturbance commonly experienced by mothers during the early postpartum period and may hinder psychological adjustment if left untreated. This study aims to analyze husbands’ interpersonal communication approaches in helping wives cope with baby blues syndrome. The research employed a qualitative approach with a multiple case study design involving five married couples in Garut Regency, West Java. Data were collected through semi-structured in-depth interviews and analyzed using Miles and Huberman’s interactive model through the perspective of Social Penetration Theory. The findings show that husbands’ communication plays an important role through two dimensions: communication breadth and communication depth. Breadth was reflected in discussions about mothers’ physical needs, infant care, and role changes, while depth appeared in wives’ emotional openness, empathy, validation, and psychological safety. Empathic, supportive, and responsive communication helped reduce wives’ emotional distress. In contrast, communication focused solely on technical matters tended to hinder emotional disclosure.
STRATEGI KONVERGENSI MEDIA DALAM PENGELOLAAN KONTEN YOUTUBE PADA REDAKSI SINDONEWS.COM Fadli Sungkara; Andi Mirza Ronda
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.3095

Abstract

Digital transformation has encouraged media organizations to adopt media convergence strategies to remain competitive and reach audiences who increasingly consume news through digital platforms. One of the most significant platforms is YouTube, which has evolved beyond a content distribution channel into an integral component of digital newsroom strategies. This study aims to analyze the media convergence strategy in managing Sindonews.com's YouTube platform and to examine the implementation of broadcasting media management functions in supporting digital content management. This research employed a qualitative approach using a case study method. The study was conducted in the Sindonews.com newsroom from January to March 2026. Data were collected through in-depth interviews with key informants involved in YouTube management, observation, and documentation. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing, while data validity was ensured through source and technique triangulation. The findings reveal that Sindonews.com implements media convergence through the integration of technology, organizational processes, and content within a digital newsroom system. YouTube management is supported by the implementation of broadcasting media management functions, including planning, organizing, actuating, and controlling, as well as the utilization of a Content Management System (CMS), Artificial Intelligence (AI), Search Engine Optimization (SEO), and YouTube Analytics throughout the processes of content production, distribution, and evaluation. The study concludes that YouTube has become a core component of the newsroom strategy, enabling editorial decision-making that is more adaptive, integrated, and data-driven.
REPRESENTASI KESEPIAN MELALUI VISUAL DALAM VIDEO MUSIK DITTO (SIDE B) OLEH NEWJEANS: ANALISIS SEMIOTIKA JOHN FISKE Selvira Rani Meirianticha; Marini; Hagi Julio Salas
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 3 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i3.3184

Abstract

Penelitian ini membahas representasi kesepian melalui narasi visual dalam video musik Ditto (Side B) oleh NewJeans. Penelitian bertujuan untuk menganalisis bagaimana pengalaman kesepian dikonstruksi melalui tanda dan kode visual berdasarkan semiotika John Fiske yang meliputi level realitas, representasi, dan ideologi. Penelitian menggunakan pendekatan kualitatif deskriptif dengan objek video musik Ditto (Side B). Data primer berupa adegan, dialog, ekspresi, gestur, komposisi visual, dan teknik sinematografi yang berkaitan dengan representasi kesepian, sedangkan data sekunder diperoleh dari literatur yang relevan. Pengumpulan data dilakukan melalui dokumentasi dengan mengamati video secara berulang, mencatat adegan yang relevan, dan mendokumentasikan tangkapan layar. Hasil penelitian menunjukkan bahwa kesepian direpresentasikan melalui keterasingan, minimnya interaksi sosial, kehilangan, kerinduan, serta keterputusan hubungan dengan lingkungan sekitar. Pada level realitas, kesepian tampak melalui ekspresi, gestur pasif, ruang kosong, serta penggunaan kamera, perban, telepon genggam, dan rusa sebagai penanda visual. Pada level representasi, long shot, medium shot, close-up, eye level angle, low key lighting, warna redup, dan negative space memperkuat suasana sunyi dan melankolis. Pada level ideologi, kesepian dimaknai sebagai pengalaman emosional yang berkembang menuju refleksi dan penerimaan diri. Temuan tersebut memperlihatkan bahwa narasi visual mampu menyampaikan pengalaman emosional secara implisit melalui hubungan antartanda yang saling mendukung dalam membentuk makna kesepian bagi tokoh utama.
PENGELOLAAN MEDIA SOSIAL DALAM MENDUKUNG STRATEGI BRANDING DAN ENGAGEMENT LUMOSCA INDONESIA: Produksi Konten Media Sosial Lumosca Indonesia dalam Mendukung Branding dan Engagement Hafizul Hamda; Sutisna Riyanto; Erna Ernawati
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 1 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i1.2288

Abstract

This study aims to analyze and formulate an effective social media strategy to build branding and increase audience engagement for Lumosca Indonesia. Lumosca Indonesia, as a beauty company, faces challenges in utilizing digital platforms, particularly social media, to strengthen its brand image and build a loyal customer community. The research method used is descriptive qualitative with data collection techniques in the form of participatory observation during the internship, in-depth interviews with related teams, and documentation studies of the content and performance of Lumosca Indonesia's Instagram and TikTok social media accounts. The results show that a content strategy focused on behind-the-scenes content successfully increased engagement rates and strengthened a professional brand image. The implementation of a consistent and adaptive social media strategy to trends is crucial in achieving sustainable branding and engagement goals.
PENGARUH POPULARITAS DRAMA SQUID GAME SEASON 3 TERHADAP MINAT BERLANGGANAN NETFLIX :: (Studi Kuantitatif pada Generasi Z di Wilayah Jabodetabek) Fiorent Shevania; Diana Aprillia Saleh; Deddy Muharman
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 7 No. 4 (2026): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v7i4.2752

Abstract

This study aims to analyze the influence of the popularity of Squid Game Season 3 on Generation Z's intention to subscribe to Netflix in the Greater Jakarta area (Jabodetabek). The development of digital media and Subscription Video on Demand (SVOD) services has transformed entertainment consumption patterns, with Generation Z, as digital natives, showing a strong tendency to follow popular content trends that go viral on social media. The global phenomenon of Squid Game Season 3, which has attracted widespread public attention, provides an important basis for examining how content popularity can influence subscription decisions on streaming platforms. This study employs a quantitative approach using a survey method involving Generation Z respondents in the Greater Jakarta area. The data are analyzed using statistical techniques to examine the relationships between variables and assess the influence of content popularity on subscription intention. The findings indicate that the popularity of Squid Game Season 3 has a positive and significant influence on the intention to subscribe to Netflix. The higher the level of content popularity and exposure experienced by Generation Z, the greater their tendency to subscribe to the service. These findings suggest that social influence, content virality, and emotional engagement with the storyline are key factors in shaping subscription intention. This study further highlights how Netflix's global content strategy and digital distribution can generate strong appeal among younger audiences.

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