cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Bagus Sugeng Riyadi
Contact Email
admin@goodwoodpub.com
Phone
+6281333596618
Journal Mail Official
admin@goodwoodpub.com
Editorial Address
Z.A. Pagar Alam Street No. 57, Rajabasa, Bandar Lampung City - Indonesia
Location
Kota bandar lampung,
Lampung
INDONESIA
Annals of Management and Organization Research
Published by Goodwood Publishing
ISSN : -     EISSN : 26857715     DOI : 10.35912/amor
Core Subject : Economy,
Economics, Econometrics & Finance
The Annals of Management and Organization Research (AMOR) is an international, peer-reviewed, and scholarly journal that publishes high-quality research articles covering qualitative and quantitative research discussing interesting and contemporary topics on all areas of management and organization sciences. AMOR is aimed at providing academic media for researchers, academicians and practitioners to express their innovative ideas in developing theories and practice of management and organization. The scopes of the journal include, but are not limited to, the following fields: - Management education, particularly experiential education - Organizational behavior - Business strategy and policy - Organisational theory - Human resource management - Business Management - Financial Management - Leadership - Marketing Management - Risk Management - Supply Chain Management - Strategic Management - Organizational Learning - Organizational Culture - Corporate Governance - Reward Management - Educational Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 385 Documents
 35   36   37   38   39 
Impact of Mobile Marketing on Brand Loyalty Towards Gen Z in Bangladesh: Evidence from BKash Md. Abdullah Al Jamil; Sk Shakil Ahmed Sk Shakil Ahmed; Md. Azmir Hossain
Annals of Management and Organization Research Vol. 7 No. 4 (2026): May
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v7i4.4010

Abstract

Abstract Purpose: The aim of the study is to investigate the impacts of mobile marketing on the brand loyalty among Generation Z consumers in Bangladesh, by examining four mobile marketing components: mobile phone contact, text message marketing, permission-based SMS marketing, and mobile website content. Research Methodology: This study adopts an explanatory research design within a quantitative, cross-sectional framework. Primary data were collected in Bangladesh through a structured questionnaire administered online and offline to Gen Z bKash users across 36 districts (n = 322; data collection: 1–20 December 2025). Data were analyzed using IBM SPSS and SmartPLS. Results: Mobile marketing in general has a significant impact on brand loyalty. Text message marketing, permission-based SMS marketing, and mobile website content show significant positive effects on brand loyalty, whereas mobile phone contact is not significant. The strongest predictor is permission-based SMS marketing, which points out the importance of consent and trust. Conclusions: Mobile marketing can strengthen Gen Z’s brand loyalty in Bangladesh when it prioritizes permission-based SMS marketing, relevant SMS content, and a user-friendly mobile web experience; intrusive direct phone contact appears less effective. Limitations: Convenience sampling, a single-brand (bKash) focus, and a cross-sectional design may limit generalizability and causal inference. Contributions: This study extends mobile marketing and brand loyalty evidence to an under-researched emerging market and provides guidance for fintech/service marketers on designing consent-based messaging and mobile website experience improvements to build long-term loyalty among Gen Z.
Integrating Public Management and Leadership to Explain Local Government Performance Herman Herman; Shofia Amin; Sigit Indrawijaya; Sry Rosita
Annals of Management and Organization Research Vol. 8 No. 1 (2026): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v8.n1.p15-31.2026

Abstract

Purpose: This study aims to examine how New Public Management (NPM) inf0luences Public Service Performance through two leadership mechanisms, namely Leadership Behaviour as an instrumental mechanism and Servant Leadership as a value-based mechanism, in Indonesian local government organizations. Methodology: This research was conducted in local government organizations in Indonesia using a quantitative explanatory design. Data were collected through a survey of 385 civil servants in South Korea. The study employed a structured questionnaire and analyzed the data using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software to test both direct and indirect relationships among variables. Results: The results show that New Public Management has a strong positive effect on both Leadership Behaviour and Servant Leadership. However, only Servant Leadership has a significant direct effect on Public Service Performance and acts as a significant mediating variable between NPM and Public Service Performance. Leadership Behaviour does not have a significant direct effect on Public Service Performance. Conclusions: The study concludes that managerial reforms alone are insufficient to improve Public Service Performance. Value-based leadership, particularly Servant Leadership, is a crucial mechanism for translating New Public Management reforms into meaningful service outcomes. Limitations: This study is limited by its cross-sectional design and reliance on self-reported data from a single regional context, which may restrict its generalizability. Contributions: This study contributes to the public management literature by integrating managerial reform and leadership and providing empirical evidence of the role of servant-oriented leadership in public sector performance.
Human Resource Management Practices in Strengthening Organizational Performance through Innovation Capabilities among SME Employees Erbin Chandra; Reina A Hadikusumo; Elly Romy; Acai Sudirman
Annals of Management and Organization Research Vol. 8 No. 1 (2026): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v8.n1.p33-51.2026

Abstract

Purpose: This study examines how Human Resource Management (HRM) practices, organizational agility, and technology capabilities relate to organizational performance through the mediating role of innovation capabilities among Small and Medium Enterprises (SME) employees. Methodology: This study was oriented towards quantitative research. The research sample comprised 250 SME employees. Data were analyzed using Structural Equation Modelling (SEM). Results: The findings indicate that HRM practices, organizational agility, and technological capabilities are positively associated with innovation capabilities. Innovation capability plays a significant mediating role in linking organizational resources to organizational performance. Conclusions: The findings indicate that HRM practices, organizational agility, and technological capabilities are positively associated with innovation capabilities. Innovation capabilities play a significant mediating role in linking organizational resources to organizational performance. Limitations: The cross-sectional design limits causal inference, and reliance on self-reported data may introduce a common method bias. The sample was limited to SMEs within a specific national context. Contributions: This study integrates HRM, agility, and technological perspectives within a dynamic capability framework, offering empirical evidence on capability-based performance mechanisms in SMEs and providing practical insights for SME managers.
Customer Loyalty in Fast-Food Restaurants: The Mediating Role of Customer Satisfaction in Batam Mohamad Gita Indrawan; Angelina Eleonora Rumengan; Raymond Raymond
Annals of Management and Organization Research Vol. 8 No. 1 (2026): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v8.n1.p1-14.2026

Abstract

Purpose:  This study aims to examine the direct and indirect effects of selling price, advertising, and location on customer loyalty, with service quality acting as a mediating variable in fast food outlets in Batam City. Methodology: This study employed a quantitative approach using a survey method. Data were collected from customers who purchased and consumed fast-food products in Batam City. The sampling technique used was purposive sampling, and the data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to test both direct and indirect relationships among variables. Results: The findings indicate that selling price significantly affects service quality but does not directly influence customer loyalty, demonstrating a full mediating effect through service quality. Advertising and location have significant direct and indirect effects on customer loyalty, indicating partial mediation. Furthermore, service quality significantly affects customer loyalty and is the most critical determinant of customer retention. Conclusions:   This study confirms that service quality is a key mechanism linking marketing variables to customer loyalty. The effectiveness of pricing, advertising, and location strategies largely depends on their ability to enhance the perceived service quality. Limitations:  This study is limited to fast-food outlets in Batam City and focuses only on selected variables, which may restrict the generalizability of the findings to other regions. Additionally, the cross-sectional design does not capture changes in customer behavior over time. Contributions:  This study contributes to the literature by integrating marketing mix variables with service quality within the Stimulus-Organism-Response (S-O-R) framework, highlighting the mediating role of service quality in shaping customer loyalty. Practically, it provides insights for fast-food businesses to align their marketing strategies with service quality improvements to achieve a sustainable competitive advantage.
Determinants of Technology Acceptance of the Pamong Desa LMS Among Village Officials in West Bandung Regency Muhamad Nur Fajar; Heri Fathurahman
Annals of Management and Organization Research Vol. 8 No. 1 (2026): August
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v8.n1.p53-71.2026

Abstract

Purpose: This study aimed to examine the factors influencing the technology acceptance of the Learning Management System (LMS) Pamong Desa among village officials in West Bandung Regency using the General Extended Technology Acceptance Model for E-Learning (GETAMEL) framework. Methodology: This study employed a quantitative approach with 245 village officials with prior experience using the LMS Pamong Desa. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS), incorporating variables such as experience, subjective norms, enjoyment, computer anxiety, and self-efficacy. Results: The results show that Enjoyment significantly affected perceived usefulness and perceived ease of use, whereas self-efficacy influenced perceived ease of use. Perceived ease of use affects perceived usefulness and intention to use, and perceived usefulness also influences the intention to use. Experience, subjective norms, and computer anxiety were not significant. Conclusions: Intrinsic and cognitive factors are more influential than external and social factors in determining technology acceptance. Limitations: This study was limited to a single regional context and cross-sectional data. Contributions: This study contributes to the literature by demonstrating that the explanatory power of the GETAMEL model is context-dependent rather than universal, particularly in decentralized public sector settings. It highlights that intrinsic and cognitive factors outweigh social influences in shaping technology acceptance, offering new insights into e-learning adoption in local governance environments.

Page 39 of 39 | Total Record : 385

 35   36   37   38   39 

Filter by Year

2019 2026


Reset
Filter By Issues
All Issue Vol. 8 No. 1 (2026): August Vol. 7 No. 4 (2026): May Vol. 7 No. 3 (2026): February Vol. 7 No. 2 (2025): November Vol. 7 No. 1 (2025): August Vol. 6 No. 4 (2025): May Vol. 6 No. 3 (2025): February Vol. 6 No. 2 (2024): November Vol. 6 No. 1 (2024): August Vol. 5 No. 4 (2024): May Vol. 5 No. 3 (2024): February Vol. 5 No. 2 (2023): November Vol. 5 No. 1 (2023): August Vol. 4 No. 4 (2023): May Vol. 4 No. 3 (2023): February Vol. 4 No. 2 (2022): November Vol. 4 No. 1 (2022): August Vol. 3 No. 4 (2022): May Vol. 3 No. 3 (2022): February Vol. 3 No. 1 (2021): August Vol. 3 No. 2 (2021): November Vol. 2 No. 4 (2021): May Vol. 2 No. 3 (2021): February Vol. 2 No. 2 (2020): November Vol. 2 No. 1 (2020): August Vol. 1 No. 4 (2020): May Vol. 1 No. 3 (2020): February Vol. 1 No. 3: February Vol. 1 No. 1: August Vol. 1 No. 2 (2019): November Vol. 1 No. 1 (2019): August Vol. 1 No. 4: May Vol. 1 No. 2: November More Issue