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Jurnal Ekonomi Bisnis Dan Industri (EBI)
Published by Universitas Catur Insan Cendekia
ISSN : 26858622     EISSN : 27460290     DOI : -
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Ekonomi Bisnis dan Industri (EBI) merupakan jurnal nasional yang diterbitkan oleh Fakultas Ekonomi Bisnis, Universitas Catur Insan Cendekia (UCIC). Jurnal ini memuat artikel hasil-hasil penelitian di bidang Ekonomi dan Bisnis. Jurnal ini dijadikan media informasi tentang karya ilmiah dibidang Ekonomi dan Bisnis baik hasil penelitian, kajian empiris maupun teoritis bagi setiap akademisi terutama dosen, mahasiswa dan alumni baik di lingkungan Universitas Catur Insan Cendekia Cirebon. Penyunting juga menerima tulisan dari penulis di luar lingkungan Universitas. Fokus dan cakupan terkait bisnis, akuntansi, manajemen, perpajakan, UMKM, ekonomi, ekonomi pembangunan,ekspor impor, kebijakan publik terkait perdagangan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 90 Documents
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LITERATURE REVIEW: SIARAN LANGSUNG TIKTOK TERHADAP KESADARAN MEREK, KEPERCAYAAN MEREK, DAN KEPUTUSAN PEMBELIAN Yuningsih, Yuningsih; Lukita, Chandra; Pranata, Sudadi
Jurnal EBI Vol 6, No 1 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i1.241

Abstract

This research examines the influence of TikTok live streaming in the context of marketing and consumer behavior. It aims to provide deeper insights into how TikTok live streaming affects consumer behavior, including enhancing brand awareness, strengthening brand trust, and influencing purchase decisions. The method used in this research is qualitative research with a literature review approach. The results of the study indicate the importance of TikTok live streaming in the context of marketing and consumer behavior. Marketing strategies utilizing live streaming need to be tailored to the characteristics of the target market and the desired objectives. Creating brand awareness and generating engaging content on social media can enhance consumer trust and drive purchase decisions.Kata kunci: Interaktivitas, Kepercayaan merek, Keputusan pembelian, Kesadaran merek, Siaran Langsung TikTok
PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DI PT ALAM JAYA GRAHA Abdullah, Aliah; Army, Widya Lelisa; Rahayu, Tutik
Jurnal EBI Vol 6, No 2 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i2.289

Abstract

Work discipline is a crucial factor in achieving a company's goals. This study aims to determine the impact of work discipline on employee performance in the Logistics Division of PT Alam Jaya Graha. The company operates in the transportation sector and is based in Bekasi, West Java. The research was conducted using arithmetic mean and simple linear regression methods, with a sample size of 71 respondents and census is adapted. The findings indicate that the average work discipline score is 3.55, which falls into the "Good" category, and the average employee performance score is 3.56, also categorized as "Good." Furthermore, the simple linear regression analysis shows that work discipline has a positive and significant effect on employee performance (0.00 0.05). The coefficient of determination obtained is 97%, indicating that work discipline has a substantial contribution to influencing employee performance. Future research is recommended to use different methods and a combination of more independent variables
ANALISIS PEMASARAN OTAK-OTAK JUMBO IKAN TENGGIRI PADA UMKM PERMAI SARI KABUPATEN BANDUNG Junianto, Junianto; Hidayati, Salmaa Ishma; Nanang, Nanang; Febrianti, Risma Melati; Reza, Mohamad
Jurnal EBI Vol 6, No 1 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i1.228

Abstract

Permai Sari’s MSME, which is located in the Kopo complex, is a micro, small and medium enterprise that sells products in the field of fish processing, namely grilled fish cake made from mackerel fish. Carrying out marketing analysis aims to find out how management and social processes occur in Permai Sari’s MSME. This research method uses a survey method. Sampling used purposive sampling. The data collected is primary data from interviews and secondary data taken from journals, books or other libraries. The results of this research show that the business of grilled fish cake  made from mackerel fish obtained an added value of IDR 47,000/kg of raw material. With a profit of IDR 41,390/kg. Permai Sari's MSME competitors in terms of selling otak-otak products are street vendors who don't sell every day. Determining product prices uses cost-plus pricing which aims to make a profit. The promotional methods used are word of mouth and through applications on the internet. Distribution of otak-otak products by leaving them in stores and selling directly to consumers. Analysis of product production using forecasting methods.
PENGARUH KETERSEDIAAN FITUR, KEAMANAN DAN KEMUDAHAN TERHADAP KENYAMANAN PENGGUNAAN MOBILE BANKING K, Felicia Chandra; Dian Wulandari, Oryz Agnu
Jurnal EBI Vol 6, No 2 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i2.319

Abstract

 The widespread use of mobile banking in every transaction leads to high user expectations for mobile banking services. This poses a significant challenge for banks to focus on user comfort. This study aims to measure the impact of feature availability, security, and ease of use on the comfort of mobile banking users. The research sample was obtained using a random sampling technique from mobile banking users in Cirebon City, with a total of 100 respondents, and data collection was conducted through a Google Form questionnaire. This study employs quantitative analysis, including outer loading analysis, inner model analysis, discriminant validity test, reliability test, determination coefficient test (R Square), effect size test (F Square), and predictive relevance test (Q Predict).Key words:features, security, userfriendly, comfort, mobile banking.
STRATEGI PEMASARAN DIGITAL DAN PENDISTRIBUSIAN BATIK TULIS DI KALANGAN MASYARAKAT: STUDY KASUS DESA GAMEL MELALUI SORUM ASOFA CIREBON Pratiwi, Rina Ari; Susanti, Susan Santi; Dini, Dini Selasi
Jurnal EBI Vol 6, No 1 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i1.235

Abstract

In distributing written batik, a batik craftsman in Gamel Village needs to have a digital marketing strategy through Sorum Asofa to develop batik cloth more widely in order to preserve batik culture in Cirebon. After the process of distributing written batik cloth from craftsmen, sorum asofa will be redistributed in the form of more creative products. Sorum Asofa's digital marketing strategy process promotes its products by utilizing social media (online) through applications such as Shopee, TikTok Shop, Lazada, and Tokopedia. Apart from that, Sorum Asofa also promotes its products offline (directly) so that innovation is needed that is in line with current technological developments. this this. Written batik is one of the regional cultural heritages that must be preserved both with more modern and traditional processes, so digital marketing has a very important role in preserving regional culture with more modern innovations among local communities and the manufacturing process is different from stamped batik, and mixed batik.Key words: Marketing,  Distribution, Handmade Batik, Sorum Asofa   
DAMPAK TEKNOLOGI INFORMASI TERHADAP PROSES DAN KUALITAS AUDIT Iqlimah, Nur; Kanivia, Aan; Chandra, Aditya Kurniawan
Jurnal EBI Vol 6, No 2 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i2.292

Abstract

Teknologi informasi saat ini mengalami kemajuan yang pesat, mengubah banyak aspek dalam dunia perusahaan termasuk bidang akuntansi, yang berpengaruh langsung terhadap proses dan kualitas audit. Penelitian ini bertujuan untuk mengeksplorasi dampak dari perkembangan penggunaan teknologi terhadap proses dan kualitas audit. Metodologi penelitian ini menggunakan pendekatan tinjauan pustaka berbasis jurnal penelitian untuk mengumpulkan, membandingkan, dan menganalisis studi sebelumnya yang relevan dengan topik ini. Penelitian ini menyimpulkan bahwa teknologi informasi memberikan dampak signifikan terhadap proses audit dan kualitas audit. Perkembangan teknologi informasi telah secara fundamental mempengaruhi proses audit internal dengan memanfaatkan teknologi sebagai alat untuk mengumpulkan informasi, sistem pengendalian, komunikasi, pemantauan sistem, pemantauan kinerja, dan pemantauan risiko. Selain itu, teknologi informasi juga meningkatkan kualitas audit dengan meningkatkan efisiensi, akurasi, keamanan, dan kolaborasi, serta memungkinkan pendekatan audit yang lebih proaktif dan berkelanjutan. Dengan demikian, penelitian ini bertujuan untuk memberikan wawasan mendalam tentang bagaimana teknologi informasi mempengaruhi proses dan kualitas audit dalam lingkungan bisnis modern.
THE IMPACT OF NON-PERFORMING LOANS AND THE BI RATE ON RETURN ON ASSETS Yuttama, Faizal Rizky
Jurnal EBI Vol 6, No 1 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i1.237

Abstract

The increase in interest rates also brings changes in the management of funding sources and distribution of funds (credit). Changes in interest rates of course not only affect the profits generated by banks, but also how banks manage the interest income earned and interest paid. This research aims to determine the effect of non-performing loans (NPL) and the Bank Indonesia Interest Rate (BI Rate) on Return on Assets (ROA). The sample used in this research is state-owned banks listed on the Indonesian Stock Exchange (BEI) for the period 2020-2022. The research method used is an associative method with a quantitive approach. The data analysis technique used is multiple linear regression. The research results show that Non Performing Loans (NPL) have a negative and significant influence on Return on Assets (ROA) and the BI Rate has a negative and insignificant influence on Return on Assets (ROA).
DETERMINAN FAKTOR YANG MEMENGARUHI KINERJA SISTEM INFORMASI PADA KOPERASI DI KABUPATEN BANYUMAS Kusuma Wiguna, Muhamad Wisnu; Oktaviana, Amelita; Wiratno, Adi
Jurnal EBI Vol 6, No 2 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i2.326

Abstract

Currently, technological developments are increasingly rapid and sophisticated, one of which is developments in accounting information systems. In this situation, users are required to adapt to current developments in technology because many companies are competing to advance their business. This research aims to determine the variables influencing the performance of accounting information systems in cooperatives in Banyumas Regency. Data was obtained in this research by distributing questionnaires to employees with a total of 106 respondents. The sampling technique uses purposive sampling with certain criteria. The results of this research indicate that user technical abilities, formalization of system development, user training and education programs, and top management support have a positive influence on accounting information system performance, while the work experience variable has no effect.Keywords : performance; accounting information system; cooperative;
PENGARUH PROMOSI TERHADAP KEBERHASILAN USAHA PELAKU UMKM Purnamasari, Dewi Laily; Hajijah, Sitta Nur; Ridho Rusydi, Ibrahim Rasyid; Amroni, Amroni
Jurnal EBI Vol 6, No 1 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i1.243

Abstract

The development of micro, small and medium enterprises (MSMEs) has recently attracted theattention of the government, the local government has a very strategic role in growing thedevelopment of regional MSMEs, especially the Cirebon City Government. This study aims todetermine the influence of food product marketing on the business success of MSME actors.This research sample was obtained using purposive sampling techniques on food MSME actorslocated in the SME Mall in Cirebon city with a total of 55 people. Data collection usingGoogle Form questionnaire. This study used quantitative analysis with validity test, reliabilitytest, simple linear regression analysis test, partial test (T Test), coefficient of determination.The results showed that product marketing had a positive and significant effect on businesssuccess. The percentage of influence of food product marketing on the success of MSMEbusinesses in the SME Mall in Cirebon city can be interpreted that 30.2% and 69.8% areinfluenced by other variables that are not in the study.Keywords: product marketing, success, msme
SISTEM PELAPORAN PENCATATAN AKUNTANSI ATAS PENDAPATAN PAJAK KENDARAAN BERMOTOR DENGAN MENGGUNAKAN METODE CASH BASIS PADA LAYANAN SAMSAT KELILING Turini, Turini; Hatta, Muhammad; Fanisa, Nur
Jurnal EBI Vol 6, No 1 (2024): Jurnal Ekonomi Bisnis dan Industri
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52061/ebi.v6i1.225

Abstract

AbstractRegional Revenue Management Center for Kab. Cirebon 1 Sumber is the center of an organization or agency that is under the local government which has responsibility for receiving regional revenues through coordinating and collecting taxes, levies, tax sharing, balancing funds and others. This study aims to design, implement, analyze, and implement.The data collection methodology used in a study is observation. The system used in this application program is PHP (Hypertext Preprocessor) as the web, MySQL as the database design, using the Google Chrome browser and using a cash-based method (cash basis). In reporting daily receipts at the central office for regional revenue management in the Cirebon Regency, 1 source is still using the manual, namely using HVS paper, there is accumulation of files, data recording errors, and in making reports less efficient and effective. cirebon 1 source is illustrated by using a running flowchart accompanied by explanatory narration, then made computerized into a flowmap to be applied to the system so as to minimize the occurrence of human errors, file stacking, lost data, to be more efficient and effective. Keywords: Income, Motor Vehicle Tax, Cash Basis, Mobile Samsat

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