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Jurnal Pewarta Indonesia
Published by Pengurus Pusat Persatuan Wartawan Indonesia
ISSN : -     EISSN : 26566893     DOI : https://doi.org/10.25008/jpi
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JURNAL PEWARTA INDONESIA adalah Open Journal berkala ilmiah, diterbitkan oleh Pengurus Pusat Persatuan Wartawan Indonesia (PWI) setiap bulan April dan Oktober tahun berjalan. Jurnal ini dikelola dengan prinsip peer-reviewed dan merupakan wadah bagi para wartawan, peneliti, dosen, serta para pemerhati media, ataupun jurnalisme untuk menyebarluaskan hasil-hasil penelitian ataupun kajian teortis terkait media dan jurnalisme, ataupun ilmu komunikasi secara umum. Fokus terbitan Pewarta Indonesia adalah segala sesuatu yang terkait dengan media, baik media cetak, elektronik maupun siber, media sosial, termasuk juga media luar ruang. Penelitian yang terkait bidang ilmu komunikasi juga dimungkinkan sepanjang berisisan dengan media massa dalam arti luas (radio, televisi, suratkabar, film, ataupun buku).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 179 Documents
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Perolehan dan Kontribusi Pengetahuan menggunakan Media Sosial di Kalangan Mahasiswa Indonesia A. Ramadhona Nilawati; Dinda Rakhma Fitriani; Edy Prihantoro
Jurnal Pewarta Indonesia Vol 5 No 1 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i1.132

Abstract

Penelitian ini bertujuan mengeksplorasi faktor-faktor penentu perilaku berbagi pengetahuan di antara mahasiswa di perguruan tinggi swasta di Indonesia. Teori dasar yang digunakan adalah Social Cognitive Theory. Penggujian model menggunakan structural equation model dengan enam latent variabel yaitu: (1) Knowledge Sharing (KS) Self Eficacy; (2) Social Trust; (3) Shared Vision; (4) Knowledge Acquisition; (5) Knowledge Contribution, dan (6) Community Participation. Responden penelitian ini berjumlah 448 mahasiswa, mereka mengisi kuesioner online dengan skala pengukuran latent variabel menggunakan lima point skala Likert. Self Efficacy berpengaruh signifikan terhadap Knowledge Acquisition dan Knowledge Contribution dengan arah positif, sedangkan Social Trust tidak memengaruhi perilaku berbagi pengetahuan. Determinan paling besar pengaruhnya terhadap knowledge acquisition adalah shared vision, sedangkan determinan yang paling besar pengaruhnya terhadap knowledge contribution adalah self-efficacy. Knowledge contribution, dan knowledge acquisition berpengaruh signifikan dengan arah positif terhadap community participation. Memberi pengetahuan lebih besar pengaruhnya dibandingkan dengan menerima pengetahuan terhadap community participation. Perbedaan perilaku berbagi pengetahuan, baik menerima atau memberi pengetahuan, di media sosial di kalangan mahasiswa bisa dijadikan pertimbangan dalam pemanfaatan group media sosial untuk tujuan pembelajaran dengan memperhatikan perbedaan karakteristik individual.
Sebuah Menata Diskusi Ruang Publik Online sebagai Sarana Penyebaran Konten Inspiratif Edukatif Eni Kusti Rahayu; Joe Harrianto Setiawan; Muhammad Wanadli Rivan; Ni Putu Limarandani
Jurnal Pewarta Indonesia Vol 5 No 2 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i2.136

Abstract

The Youtube channel Bincang Online Inspiratif (BIONS) Series presents educational content as an online public discussion space for enthusiasts. This study discusses the strategy of the BIONS Youtube account in disseminating these inspirational contents. The theory used is Peter Pringle's program strategy management to create and improve program quality and broadcast strategies to produce optimal impact. The research approach is qualitative with a case study method. The research findings are that online talk shows are planned through creative strategies starting from pre-production, production, and post-production to achieve broadcast success. The pre-production stage is an area to determine the theme, sources, and shooting layout before stepping into the production stage using zoom and YouTube live streaming. The next step is post-production, which is the core of dissemination, including editing, evaluation and marketing publications. To get viewers and account subscribers, it is done by distributing flyers on Instagram, WA groups, and various other supporting communication facilities, as well as making luckydraw as an effort to attract new viewers and maintain audience loyalty.
Kepuasan Khalayak Menonton Tayangan On The Spot di Stasiun Televisi Trans 7 Tuti Widiastuti; Rajab Ritonga; Marsetio Marsetio
Jurnal Pewarta Indonesia Vol 5 No 1 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i1.138

Abstract

This study aims to examine "Factors Affecting the Level of Audience Satisfaction On The Spot Trans 7". From this research, it is expected to know the things that influence the level of audience satisfaction in consuming media, one of which is On The Spot. The main theory used as the basis for this research is the Uses and Gratifications Theory. The research method used is a quantitative research method, namely data collected in the form of numbers which will be tested using the media effects research method and the data is processed using the SPSS program. The end result of this research is that demographic matters do not affect the gratification that the audience is looking for. Meanwhile, factors from the media and the social environment have an effect on audience gratification satisfaction. research scope.
Tantangan Komunikasi Pemasaran Terpadu Industri Perhotelan di Era Digital Alif Sioux Ramli; Jokhanan Kristiyono
Jurnal Pewarta Indonesia Vol 5 No 2 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i2.139

Abstract

The Covid-19 pandemic caused the hotel accommodation economy to stop, forcing 1,504 hotels across Indonesia to close. This situation forces hotel accommodation to innovate, by designing a recovery strategy until it arrives in the post-covid-19 pandemic. The right recovery strategy to develop is a marketing strategy, in order to increase motivation and be able to develop the company. Marketing Communication Mix is a marketing strategy that is often used by companies. In this study the researchers discussed "Marketing Mix Strategy in Post-Covid-19 Pandemic Hospitality Accommodation (Case Study: At Kokoon Hotel Surabaya)" with the aim of identifying and describing the 4P marketing communication mix strategy namely Product, Price, Promotion, and Place carried out by Hotel Kokoon Surabaya after the covid-19 pandemic. This research uses a case study method with a descriptive qualitative approach, in order to be able to describe the research results in a systematic, factual, and accurate manner. The results of this study stated that Hotel Kokoon Surabaya had utilized the 4P (Product, Price, Promotion, and Place) marketing communication mix strategy during the post-covid-19 pandemic. However, of the four elements, only one element uses all the attributes, namely the Promotion element. While the other three elements are only used as supporting elements.
Pengaruh Live Streaming Shopping dan E-WOM terhadap Perilaku Impulsive Buying Konsumen Online Akun TikTok @jiniso.id Syachwaldan Rizky Fadillah Vidayat; Mochammad Arkansyah
Jurnal Pewarta Indonesia Vol 5 No 2 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i2.140

Abstract

The convenience offered in online transactions has triggered an excess of consumers' desire to shop, thereby encouraging the tendency for impulsive buying behavior, especially as a result of sales promotions through live streaming shopping and E-WOM communications. This study aims to find out how live streaming shopping and E-WOM influence the impulsive buying behavior of online consumers using the study of the S-O-R theory. This type of research is explanatory research with quantitative research methods. The population in this study is all followers of the TikTok account @jiniso.id. The sampling procedure used is non-probability with purposive sampling technique. Followers who have purchased Jiniso products during live streaming shopping are the criteria for respondents in this study. The results of research conducted on 100 respondents proved that the two independent variables, namely live streaming shopping and E-WOM, have a joint influence on online consumers' impulsive buying behavior on the TikTok account @jiniso.id.
The Effect of Reading Intensity on Perception of SARA Issues Frame News Tolikara Papua on July 17, 2015 Rizki Hidayat; Flora Meliana Siahaan; Deddy Irwandy
Jurnal Pewarta Indonesia Vol 5 No 2 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i2.142

Abstract

This study aims to explain the effect of the intensity of reading news at metrotvnews.com on the attitude of the reader, to clarify the attitude of the reader toward reader perception about the news of Tolikara, Papua 17 Juli 2015. One of the factors that influence the credibility of the media is the intensity of journalists in reporting news. The effect of uncertainty of the news will make ambiguity of public perception. Data were obtained from 100 populations, using the nonprobability sampling technique model of purposive sampling. The results showed that the intensity of reading news on Metrotvnews.com had an effect of 0.327 or 32.7% on reader attitudes. The reader's perspective affects the reader's perception of the Tolikara news frame by 0.546 or 54.6%. Readers' attitudes modulate the impact of news intensity on readers' perceptions by 0.375, or 37.5%. This study concludes that cyber media still have an impact on agenda setting against the reader. Proved there is a significant relationship between the intensity of reading news and reader attitude to reader perception, it can be said that the longer individuals are exposed to an issue, so people will be affected by the agenda setting. Therefore, the media in covering the news must be impartial (covering both sides) and the principle of neutrality in the preparation of news.
Organizational Communication Strategy of Menantea Purwokerto in Handling Customer Complaints Through Digital Media Ade Tuti Turistiati; Feby Irawan; Yusmedi Nurfaizal
Jurnal Pewarta Indonesia Vol 5 No 2 (2023): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v5i2.143

Abstract

Menantea Purwokerto uses Instagram to promote its products and engage with its followers. Although Menantea Purwokerto has been successful in utilizing digital media to increase its sales potential, it has been noted that since the opening of Menantea Purwokerto on 5 February 2022, there have been customer complaints that can have a negative impact on Menantea Purwokerto. This study aims to analyze and describe how Menantea Purwokerto's organizational communication strategy handles customer complaints via digital media, what obstacles are encountered when implementing organizational communication, and how solutions are devised to overcome the obstacles encountered. This study employs a qualitative descriptive approach, with data collected via observation, interviews, documentation studies, and literature reviews. The research shows two types of complaints made by customers via digital media: Gofood, Grabfood, Shopeefood, and Menantea Customer Service at 0812-8415xxxx. Menantea Purwokerto encountered internal obstacles such as the distance between the owner and employees, obstacles to individual employee behavior, and external obstacles such as difficulties in handling incoming complaints via Gofood, Grabfood, and Shopeefood when implementing organizational communication. The Menantea Purwokerto conducts an organizational communication audit to address complaints and obstacles in the implementation of organizational communication. For handling complaints and obstacles between Menantea and customers, the Menantea Purwokerto employs a top-down internal communication strategy as well as an external communication strategy.
Personal Branding of Politicians through Social Media as Political Communication in Attracting Gen-Z People Yasa, I Komang Widya Purnama
Jurnal Pewarta Indonesia Vol 6 No 1 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i1.145

Abstract

Personal branding of politicians through social media as political communication in attracting Gen Z people will provide insight into what Gen Z people want with personal branding owned by politicians on social media. The research method uses a descriptive qualitative approach with primary data sources obtained from Mataram City politicians, the General Election Commission and Gen Z people. The location of this research is Mataram City. This research discusses Social Media as Political Communication of Politicians Ahead of the 2024 Election, Personal Branding of Politicians Through Social Media, The Role of Social Media as a Source of Political Information in Increasing Gen Z Support and Gen Z Perception and Response to Political Communication of Politicians. Data obtained from the General Election Commission shows that 18 political parties will compete in the Mataram City area with a total of 534 candidates. The importance of this matter is discussed to provide views to politicians in Mataram City regarding the political communication desired by Gen Z people through social media platforms ahead of the 2024 Election.
Pengaruh Konten Tiktok Hanif Alim dalam Meningkatkan Keterampilan Komunikasi Gen-Z untuk Mencari Kerja Valerie, Felicia; Nurhajati, Lestari
Jurnal Pewarta Indonesia Vol 6 No 1 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i1.150

Abstract

This research focuses on the influence of Hanif Alim's TikTok content on the communication skills of Gen-Z in job seeking. With the rapid growth of internet users, social media platforms like TikTok have become important for sharing information. The research aims to understand the impact of such content on the communication skills of Gen-Z in the context of employment. Thus, this study explores how TikTok affects their job readiness. The research utilizes a survey method within a quantitative analysis approach. A questionnaire was employed to collect data from 100 Gen-Z respondents following the TikTok account @hanifalim in Jakarta. The questions were related to Likert scale indicators with 5 points. The questionnaire was distributed via Google Form to the account followers through direct messages (DMs) to solicit participation. Consequently, it can be inferred that there is an influence of Hanif Alim's TikTok Content (X) in Enhancing the Communication Skills of Gen-Z in Job Seeking. The influence of the variable Hanif Alim's TikTok Content (X) on the variable Enhancing the Communication Skills of Gen-Z in Job Seeking (Y) is 77.5%. The remaining percentage is influenced by other factors not identified in this study.
Pemanfaatan Musik Klasik sebagai Media Pengelola Kesehatan Mental Gen Z Hannan, Fathiya; Setiawan, Joe Harrianto
Jurnal Pewarta Indonesia Vol 6 No 1 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i1.151

Abstract

Currently, Generation Z is prone to developing signs of mental health illnesses, such as stress and anxiety. If not managed properly, these symptoms could lower their overall quality of life. In contrast, Gen Z shows traits that are typically characterized by openness, tolerance, and innovation, allowing them to develop creative approaches to the challenges they face. One approach involves utilizing classical music as a means of regulating their mental well-being. The younger generation mostly chooses to engage in the act of listening to classical music due to its character that often associated with music that soothes the soul. The author conducted research to see how classical music fans among Gen Z utilize this type of music as a means of maintaining a good mental state. This study employs the Uses and Gratifications (UGT) theory, which refers to the four typologies of uses outlined in McQuail's UGT theory: distraction, personal relations, personal identity, and monitoring. The method used is a qualitative descriptive research, with semi-structured interviews involving three respondents and document analysis as data gathering approaches. The research findings indicate that classical music is effectively utilized as a means of regulating the mental well-being of listeners. This is evident through the satisfaction of the four typologies of uses mentioned earlier when engaging with classical music. These findings demonstrate the potential of classical music to aid individuals in coping with or controlling their mental health by inducing a state of tranquillity, neutralizing negative emotions, providing a sense of security and comfort with one's identity, and stimulating the mind through imaginative visualizations evoked by the act of listening to classical music.

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