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Jurnal Pewarta Indonesia
Published by Pengurus Pusat Persatuan Wartawan Indonesia
ISSN : -     EISSN : 26566893     DOI : https://doi.org/10.25008/jpi
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JURNAL PEWARTA INDONESIA adalah Open Journal berkala ilmiah, diterbitkan oleh Pengurus Pusat Persatuan Wartawan Indonesia (PWI) setiap bulan April dan Oktober tahun berjalan. Jurnal ini dikelola dengan prinsip peer-reviewed dan merupakan wadah bagi para wartawan, peneliti, dosen, serta para pemerhati media, ataupun jurnalisme untuk menyebarluaskan hasil-hasil penelitian ataupun kajian teortis terkait media dan jurnalisme, ataupun ilmu komunikasi secara umum. Fokus terbitan Pewarta Indonesia adalah segala sesuatu yang terkait dengan media, baik media cetak, elektronik maupun siber, media sosial, termasuk juga media luar ruang. Penelitian yang terkait bidang ilmu komunikasi juga dimungkinkan sepanjang berisisan dengan media massa dalam arti luas (radio, televisi, suratkabar, film, ataupun buku).
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 169 Documents
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Pengaruh Iklan dan Harga di TikTok Terhadap Perilaku Konsumtif Mahasiswa Sleman Yogyakarta Kusuma, Atika Anggraini; Pudrianisa, Sheila Lestari Giza
Jurnal Pewarta Indonesia Vol 6 No 1 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i1.153

Abstract

The use of TikTok inspires people to shop online, especially students. With advertising and the prices given, can it influence the consumer behavior of students to purchase a product/service? The research used quantitative methods by taking samples through purpose sampling according to the specified criteria, namely 100 students in Sleman-Yogyakarta because it is famous as a student city and most campuses are located in Sleman. So it becomes the center for carrying out the largest purchasing transactions. Not surprisingly, the social mobility of students who live in Sleman is relatively high. The results of the research explain that advertising has a significant effect on consumer behavior with a calculated T of 2.034 and a T table of 1.984, meaning that the T calculated > T table value with a sig value is smaller than 0.05. Price has a significant effect on consumptive behavior with a T count of 4.327 and a T table of 1.984, meaning that the T count > T table value with a sig value is smaller than 0.05. Advertising and price have a significant effect on consumer behavior with F Calculation of 19.176 and F Table of 3.09, meaning the value of F Table>F Calculation with a sig value smaller than 0.05. The coefficient of determination is 28.3%, so the variation in consumer behavior is 71.7% determined by advertising and price variables. The AISAS theory has succeeded in explaining that human consumptive behavior is influenced by several factors, such as attention and interest in products that come from advertising and price offers, insight provided so that people will always look for them and are not even embarrassed to share information with other people. Directly, human psychology influences people's behavior in purchasing decisions. The many advertising offers and prices influence students to form consumer behavior to buy products/services repeatedly on Tiktok.
Inklusivitas dan Aksesibilitas dalam Alat Komunikasi Digital: Studi Kasus Platform Berbasis Peningkatan AI di Indonesia Gemiharto, Ilham; CMS, Samson
Jurnal Pewarta Indonesia Vol 6 No 1 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i1.154

Abstract

In the dynamic digital communication landscape, ensuring inclusivity and accessibility remains a pivotal concern. This qualitative case study explores contemporary challenges and inventive solutions within AI-enhanced platforms to champion digital communication that is all-encompassing. This research uses a qualitative case study methodology for various AI-enhanced digital communication tools. Comprehensive data was collected through in-depth interviews, content analysis, and usability assessments involving participants, including individuals with disabilities, accessibility experts, and digital communication tool developers. The study reveals significant hurdles in achieving inclusivity and accessibility, encompassing accessibility disparities for individuals with disabilities, limited awareness of accessibility features, and inherent design biases. It also unveils forward-looking strategies like AI-driven assistive technologies, voice-activated interfaces, and inclusive design principles that hold the potential to revolutionize digital communication. These findings underscore the pivotal role of inclusive design in AI-enhanced digital communication platforms, emphasizing the necessity for heightened awareness and collaboration among developers, accessibility experts, and users with disabilities. This research underscores the promising role of AI in mitigating accessibility challenges and advancing inclusivity. In pursuing all-encompassing and accessible digital communication, this qualitative case study provides valuable insights into the prevailing difficulties and pioneering pathways within AI-enhanced platforms. It calls for unified efforts among stakeholders to leverage AI's capabilities to render digital communication tools more inclusive, fostering a more equitable online environment
Peran Film Dokumenter "Cerita dari Dalam Tembok Keraton Surakarta Hadiningrat" untuk Mempertahankan Warisan Budaya Wiranegara, IGP
Jurnal Pewarta Indonesia Vol 6 No 2 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i2.156

Abstract

Documentary films play a crucial role in introducing and understanding Indonesia's cultural heritage through factual and realistic narratives. They not only unearth marginalized stories in history but also act as agents of change in preserving culture. The production process of documentary films involves in-depth qualitative research, similar to scientific research, to ensure the authenticity and depth of the story. "Stories From Inside the Walls of Surakarta Hadiningrat Palace" is a tangible example of the application of documentary films in showcasing Indonesia's cultural richness through audio-visual media. By approaching the subject intimately, the film presents life inside the palace with captivating authenticity. From production to message delivery, the film demonstrates the significant potential of documentary films in strengthening understanding and appreciation of a nation's cultural heritage.
Sinergi Pemerintah, Lembaga, Dan UMKM Di Era Digital Melalui Konten Bincang Online Limarandani, Ni Putu; Sabah, Kartika; Ketut, Anak Agung; Saisan, Made; Patera, A A Aditya Kusuma
Jurnal Pewarta Indonesia Vol 6 No 2 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i2.157

Abstract

This study highlights the importance of synergy between government, institutions, and SMEs in the digital era through online discussion content, with a focus on the Terminal as the Local Economic Center in Pandeglang. Speakers from various relevant agencies, such as the Head of Terminal Management Section, Traffic Management & Engineering Division, and SME actors, provide insights into how the harmonization of central and regional government policies is crucial in implementing autonomy. The research emphasizes the significant role of information and communication technology in addressing the challenges of globalization, democratization, and decentralization. A qualitative case study method is used to demonstrate the importance of development communication through online discussion content to enhance synergy between government, institutions, and the public in responsive and transparent public services. New insights such as improving the competence of human resources in local government and the public, as well as expanding access to information networks, are crucial steps in addressing information technology gaps. In conclusion, synergy between government, institutions, and the public through effective communication and the utilization of information technology is key to building quality and inclusive public services in the era of regional autonomy. Keywords: The Digital Era; Content; development communication; public services; Government Synergy
Strategi Bauran Komunikasi Pemasaran Program Sosial Sahabat Relawan Komunitas Sekolah Marjinal Yogyakarta Yudaninggar, Kartika Sari; Eszi, Jasmine Aunillah; Estiningsih, Estiningsih
Jurnal Pewarta Indonesia Vol 6 No 2 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i2.158

Abstract

The Marginal School Community has one program, namely Volunteer Friends. This program is a one-day volunteer program teaching marginalized children. This research discusses and describes the marketing communication strategies used by Marginal School Communities. This research uses the theory of segmentation, targeting, positioning, marketing communication, and descriptive methods. The data collection techniques used were interviews, observation, and documentation. The triangulation used by researchers is source triangulation. The results of this research show that to promote the Sahabat Relawan program, the Marginal School Community applies segmentation, targeting, and positioning and a marketing communication mix of sales promotion, events, and experience, public relations and publicity, online and social media marketing, mobile marketing, and personal selling.
Preferensi Followers terhadap Postingan Akun Instagram @Brin_Indonesia Periode Januari-Desember 2023 Anwar, Adani Nurshadrina; Hafiar, Hanny; Ryanto Budiana, Heru
Jurnal Pewarta Indonesia Vol 6 No 2 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i2.159

Abstract

Akun Instagram @brin_Indonesia merupakan salah satu lembaga penelitian yang berfokus pada riset dan inovasi di Indonesia dengan jumlah pengikut lebih dari 700.000 followers. Followers tentunya memiliki preferensi yang berbeda terkait jenis konten yang mereka sukai. Penelitian ini bertujuan untuk mengetahui jumlah dan jenis postingan, preferensi followers pada setiap postingan, serta sentimen followers pada postingan akun Instagram @brin_Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode statistik deskriptif. Penelitian pada 16 Maret 2024 mengumpulkan data dari akun Instagram @Brin_Indonesia untuk periode Januari-Desember 2023, menemukan total 259 postingan. Frekuensi unggahan bervariasi setiap bulan, dengan puncak tertinggi pada bulan September 43 postingan yang menandakan peningkatan aktivitas terkait berbagai kegiatan, pencapaian, atau pengumuman penting. Sebaliknya, bulan Juli memiliki jumlah postingan terendah 8 unggahan. Ditemukan bahwa jenis postingan functional brand post menjadi postingan dengan tingkat frekuensi tertinggi, dilanjutkan dengan educational brand post, current brand post, lalu emotional brand post dengan frekuensi terendah. Preferensi followers berdasarkan perhitungan engagement rate ditemukan bahwa postingan dengan kategori functional brand post bernilai sebesar 6,3%, educational brand post bernilai sebesar 3,4%, emotional brand post bernilai sebesar 3%, preferensi terendah pada postingan current event brand post bernilai sebesar 1,70%. Analisis data mention dan sentimen terhadap akun Instagram @brin_Indonesia selama tahun 2023 menunjukkan bahwa BRIN disebut sebanyak 65 kali di platform Awario, dengan puncak penyebutan pada bulan September. Sentimen followers didominasi oleh sentimen netral sebanyak 81,5%, menunjukkan bahwa BRIN dianggap profesional dan informatif. Sentimen positif mencapai 13,8%, menunjukkan adanya apresiasi publik terhadap beberapa inisiatif BRIN. Sementara itu, 4,6% penyebutan memiliki sentimen negatif.
The Influence of Brand Image, Service Quality and Word of Mouth on Students' Decision in Choosing Tuition Classes Fitrinada, Dela Masita; Santoso, Budi; Anita, Sumarni Bayu
Jurnal Pewarta Indonesia Vol 6 No 2 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i2.160

Abstract

The research set out to analyze the impact of brand image, service quality, and word of mouth on Class 12 students' course selection at Bimbingan Tes Alumni (BTA) in Palembang. Employing a quantitative survey approach, the study included 152 class 12 students enrolled at the branch. The findings revealed that service quality and word of mouth significantly influenced students' course decisions. Notably, superior service quality heightened student satisfaction and loyalty, while word of mouth substantially shaped student choices. Conversely, brand image did not emerge as a significant factor in course selection. These results indicate that Bimbingan Tes Alumni (BTA) in Palembang should prioritize enhancing service quality to foster positive word of mouth and attract new students. Although brand image had less impact, maintaining a strong brand image remains integral to a comprehensive marketing strategy.
Crime Reporting on the Online Media Lampost.co: An Analysis of the Journalistic Code of Ethics Istiani, Ade Nur; Nasution, Nadya Amalia; Syafira, Nanda
Jurnal Pewarta Indonesia Vol 6 No 2 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i2.164

Abstract

This research analyzes the implementation of Article 5 of the Journalistic Code of Ethics in reporting crime on the online media Lampost.co. The Journalistic Code of Ethics is a moral guideline that guides journalists in carrying out journalistic duties with high professionalism and ethics. Lampost.co, as part of the Lampung Post General Daily, co-media has a vital role in maintaining the quality of reporting, especially in the context of crime news. This research uses a field research method with a qualitative descriptive approach. Primary data was collected through purposive sampling from five informants: Chief Editor, one Editor, and three Journalists. Secondary data sources come from photo documentation during news production and relevant theoretical references. Data collection techniques include interviews, observation, and documentation, while data analysis is carried out through data reduction, data presentation, and conclusion. The results of the research showed that there were violations in the application of Article 5 of the Journalistic Code of Ethics in two news stories from the 84 crime stories in the November 2023 edition, where there was a mention of the identity of a minor victim of immoral violence and the face of a minor perpetrator of immoral crime was shown. However, both news have been corrected on the Lampost.co website. Lampost.co explained that the violation was caused by a technical error in the editing process due to pressure to broadcast the news immediately. Meanwhile, other crime news in the same edition complies well with Article 5 of the Journalistic Code of Ethics.
Transparency and Trust: Building Strong Relationships Through Open Communication PT Pupuk Kalimantan Timur Kurnia, Renita; Wulung, Lingga Angling; Cindoswari, Ageng Rara
Jurnal Pewarta Indonesia Vol 6 No 2 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i2.165

Abstract

This research focuses on the implementation of PT Pupuk Kalimantan Timur when it builds strong relationships with its public through open communication. Public trust and transparency are crucial in overcoming the consequences of the explosion at Factory 5 of PT Pupuk Kalimantan Timur. These attract media attention because of their significant impact on its factory operations. The research method used in this study is a qualitative case study. It collected data through 3 (three) stages: observation, interviews, and literature study. In this research, the data reduction, data presentation, and conclusion or verification stages are the three steps to assist the authors in the data analysis. The research results show that PT Pupuk Kalimantan Timur has applied principles of Excellence Public Relations Theory by prioritizing transparency, trust, and open communication to maintain its reputation and relationships with the public. It responded quickly, provided a transparent written response regarding the incident, and actively monitored the dynamics of public opinion. PT Pupuk Kalimantan Timur's steps include stakeholder involvement, collaboration in designing PR programs, and effective online reputation management. Evaluation of these steps shows its awareness of the importance of continuous learning and adaptation to maintain its reputation and image. Therefore, PT Pupuk Kalimantan Timur's transparent, open communication approach reflects its commitment to achieving PR principles effectively in facing the challenges they are encountering.
Pentingnya Penguasaan Bahasa Asing bagi Pengembangan Sektor Pariwisata di Wonosobo Fajarsari, Amalia; Setiansah, Mite; Santoso, Edi
Jurnal Pewarta Indonesia Vol 6 No 2 (2024): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v6i2.168

Abstract

Wonosobo, as a developing tourist city, has great potential to attract both domestic and international tourists, especially with its natural beauty and tourist attractions like the Dieng Plateau. However, one of the main challenges faced is the limitation of local human capital, particularly in foreign language proficiency, which is necessary to provide optimal services to international tourists. This research aims to analyze the role of foreign language proficiency in the development of the tourism sector in Wonosobo using the frameworks of Innovation Diffusion Theory, Agenda Setting Theory, and Human Capital Theory. This study employs a qualitative method with a case study approach, involving in-depth interviews with various stakeholders, including local government, tourism operators, and local media. The research results show that proficiency in foreign languages, especially English, plays a crucial role in improving service quality, attracting more foreign tourists, and creating new job opportunities in the area. In addition, the strategies implemented by the government and the support of local media in establishing the agenda for foreign language proficiency have proven effective in raising public awareness. In conclusion, mastery of foreign languages is a crucial innovation in strengthening the competitiveness of Wonosobo's tourism in the global market, as well as contributing to more inclusive and sustainable regional economic growth.

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