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Hadi Ismanto
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Dekanat Building, Faculty of Economics and Business, Universitas Islam Nahdlatul Ulama Jepara Jl. Taman Siswa No. 9 Kauman Tahunan, Jepara, Jawa Tengah, Indonesia 59451
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Journal of Management and Entrepreneurship Research
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : 27231658     EISSN : 27231666     DOI : https://doi.org/10.34001/jmer.2020.12.01.2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 84 Documents
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Push-Pull Factors and Financial Inclusion of MSME Owners in Nigeria: An Empirical Analysis Babatunde, Abdullahi Adio; Adekunle, Ahmed Oluwatobi
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-83

Abstract

Objective: This study examines the determinants of financial inclusion among MSME owners in North Central Nigeria. Research Design & Methods: The study adopted a survey research design; the target population consisted of 11,607 MSME owners across North Central Nigeria. A combination of stratified and simple random sampling techniques was used to select participants. The sample size of 435 was determined using Krejcie and Morgan’s (1970) sample size formula. Data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings: The findings revealed that push-pull factors significantly explained variations in financial inclusion. Based on these results, the study concludes that push-pull factors have a positive effect on the financial inclusion of MSME owners in North Central Nigeria. Practical Implications: This study accentuates the imperative for financial regulatory bodies to adopt targeted financial inclusion management strategies tailored to the unique needs of Micro, Small, and Medium Enterprises (MSMEs). By doing so, these institutions can catalyze economic emancipation, particularly in emerging economies such as Nigeria. Recommendations: The study recommends that the government should implement financial literacy programs to raise awareness among MSME owners about the importance of financial knowledge and skills. Additionally, the government should collaborate with banks to provide lower interest rates and more flexible repayment options to ensure that financial support effectively reaches the intended beneficiaries. Contribution & Value Added: This research contributes to the literature by empirically demonstrating the influence of push-pull factors such as necessity-driven entrepreneurship (push) and opportunity-driven entrepreneurship (pull) on MSME performance in Kwara State, Nigeria.
Analyzing the Effect of Celebrity Endorsement on Purchase Intention: The Role of Attitude toward the Brand and Brand Congruity Haryanto, Budhi; Kristiani, Nuning; Setiawan, Ahmad Ikhwan; Dewi, Amina Sukma; Khoiriyah, Siti; Haryanto, Haryanto
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-82

Abstract

Objective: Grounded in the Theory of Planned Behavior (TPB) and the Match-Up Hypothesis, this study examines how celebrity endorsement credibility influences consumers’ purchase intention, with attitude toward the brand as a mediating variable and brand congruity as a moderating factor in the context of the Muslim fashion brand Buttonscarves. Research Design & Methods: An online survey collected responses from 181 individuals who were familiar with Buttonscarves products. The analysis employed PLS-SEM to evaluate construct validity and to test the structural model, including the second-order construct of endorser credibility. Findings: Celebrity endorsement credibility positively influences both brand attitude and purchase intention. Brand attitude also significantly mediates this relationship. However, brand congruity does not moderate the link between brand attitude and purchase intention, indicating that perceived credibility and emotional evaluation are stronger determinants of purchase intention than perceived endorser–brand fit. Implications & Recommendations: Marketers should prioritize endorsers with strong authenticity and credibility to strengthen brand attitudes and drive consumer intention, rather than relying solely on perceived image similarity. Contribution & Value Added: This study advances understanding of endorsement effectiveness by empirically integrating TPB and the Match-Up Hypothesis in the Muslim fashion context. In this area, empirical evidence remains limited. The findings provide theoretical and practical insights into designing culturally aligned and attitude-driven endorsement strategies.
Marching toward Women’s Entrepreneurial Success: The Moderating Role of Family Stress and Support Hendri, Meriza
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-84

Abstract

Objective: In contexts where women entrepreneurs must navigate overlapping business and family roles, the path to entrepreneurial success is often shaped not only by internal capacities, but also by familial dynamics. Drawing from Conservation of Resources (COR) theory, this study investigates how entrepreneurial mindset influences women’s entrepreneurial success through experiential learning, while accounting for the conditional effects of family-related stress and family support. Research Design & Methods: Using Hayes' PROCESS Model 9, this study tests a conditional process model where experiential learning mediates the relationship between entrepreneurial mindset and entrepreneurial success. Furthermore, family-related stress and family support are positioned as moderators in the relationship. Data were collected from 180 women entrepreneurs in West Java, and analyzed using conditional process analysis. Findings: The findings provide insight into whether and how the dual roles of family, as a potential source of emotional strain and/or support, impact women’s learning and success in entrepreneurial environments. Implications & Recommendations: Practical implications include strategies for strengthening support systems for women entrepreneurs and addressing the hidden costs of family-related stress in entrepreneurial contexts. Contribution & Value Added: The study contributes to the literature on women entrepreneurship, entrepreneurial cognition, and learning, while also highlighting the nuanced role of the family system within women’s entrepreneurial activity.
Exploring Family-Owned SMEs: A Systematic Review of Corporate Social Responsibility Practices Harsono, Mugi; Munarsih, Eni; Arifiani, Ratya Syafira; Hidayat, Wahyu
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-81

Abstract

Objective: This study explores how family values are reflected in the Corporate Social Responsibility (CSR) practices of family owned small- and medium-sized enterprises (SMEs). It also seeks to identify the dominant theoretical frameworks and conceptual models used in CSR research on these firms. This study addresses a gap in the literature by focusing specifically on SMEs, which have been underrepresented in systematic reviews of CSR in family businesses. Research Design & Methods: A systematic literature review (SLR) was conducted following the PRISMA 2020 guidelines. A comprehensive database search identified 418 articles that were initially screened based on clearly defined inclusion and exclusion criteria. After a multi-stage review process, 55 articles were selected for analysis. This study employed thematic analysis to categorize CSR motivations, practices, and outcomes in family-owned SMEs. Findings: Findings indicate that CSR in family-owned SMEs is strongly shaped by informal mechanisms, community embeddedness, and intergenerational values. Socioemotional wealth (SEW) and stewardship theories are the most frequently applied frameworks. However, CSR initiatives in these firms are typically reactive and value-driven, rather than strategic. Variations were found across contexts, with firms in developing countries being more influenced by family legacy and community ties. Implications & Recommendations: This study highlights the need for tailored CSR frameworks that consider the informal nature and resource limitations of family-owned SMEs. Policymakers and support institutions should design CSR programs that align with these firms’ values and structures. Future research should explore the longitudinal changes in CSR motivations as family firms evolve across generations. Contribution & Value Added: This study contributes to the CSR and family business literature by focusing on how CSR is practiced and theorized within family-owned SMEs. It differentiates itself from prior reviews by concentrating on smaller enterprises and uncovering unique CSR patterns tied to family dynamics and informal governance structures.

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