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Hadi Ismanto
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Dekanat Building, Faculty of Economics and Business, Universitas Islam Nahdlatul Ulama Jepara Jl. Taman Siswa No. 9 Kauman Tahunan, Jepara, Jawa Tengah, Indonesia 59451
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INDONESIA
Journal of Management and Entrepreneurship Research
Published by Universitas Islam Nahdlatul Ulama Jepara
ISSN : 27231658     EISSN : 27231666     DOI : https://doi.org/10.34001/jmer.2020.12.01.2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 106 Documents
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Enhancing Financial Decision-Making: Real Options Complementing the Net Present Value Technique in the Financial Services Sector Ferina Marimuthu; Kyle Fitzgerald
Journal of Management and Entrepreneurship Research Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2024.12.05.2-55

Abstract

Objective: This study investigates the effectiveness of integrating real options with the Net Present Value (NPV) technique in the context of the financial services sector. The aim of the study was to assess how this approach enhances decision-making among financial practitioners. Research Design & Methods: Employing a quantitative research approach, data was collected through a questionnaire from 286 participants in the financial services sector who had prior experience in project evaluation and decision-making. Findings: The results concluded that the incorporation of real options into traditional NPV analysis significantly improves decision-making, offering decision-makers greater flexibility and efficiency. The results suggest that when faced with hypothetical projects where initial NPV turns negative with the adoption of real options, decision-makers are more likely to make rational choices that optimize the outcome. Implications and Recommendations: Based on the findings, the adoption of a combined NPV and real options strategy for practitioners in the financial services sector is recommended in order to make more informed and flexible investment decisions, which would ultimately benefit their organizations and stakeholders. Contribution & Value Added: Future research should explore the qualitative aspects of decision-making and expand the analysis to different nations and industries.
The Emotional Edge of Skincare Brands in Online Reviews: Impact on Purchase Decisions Makruf Kausar Mulyana; Chrisanty V. Layman
Journal of Management and Entrepreneurship Research Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2024.12.05.2-52

Abstract

Optimizing Egg Production in Indonesia Using a Robust Stochastic Approach of Planning Sri Sulandjari
Journal of Management and Entrepreneurship Research Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2024.12.05.2-51

Abstract

Objective: This study aims to address the challenges of demand variability in Indonesia's poultry industry, which often leads to production inefficiencies, including overproduction and shortages, by proposing a stochastic production plan that minimizes costs associated with these inefficiencies within the context of the Indonesian cooperative funding system. Research Design & Methods: A stochastic lot-sizing model was developed, and an experiment was set up with five assessment strategies: basic average demand plan, high reliability demand coverage, cumulative demand, cyclical surplus adjustment, and consecutive surplus adjustment plans. The evaluation phase was conducted at two confidence levels (α = 0.90 and α = 0.95) to assess each plan's ability to minimize total costs effectively. Findings: The results revealed that the cumulative demand strategy consistently outperformed other strategies, minimizing surplus and shortage costs at both α = 0.90 and α = 0.95. This plan demonstrated the lowest surplus-to-demand ratio, making it the most effective in managing production inefficiencies and reducing costs. Implications and Recommendations: Implementing the cumulative demand strategy could significantly enhance the efficiency of production planning in Indonesia's poultry industry by reducing waste and optimizing resources, especially in cooperative funding systems. Contribution & Value Added: This study contributes to the literature by providing an empirical analysis of production planning strategies in the context of demand variability, offering valuable insights into cost-effective solutions for handling production inefficiencies in the poultry industry.
Destination Image and Travel Motivation as Predictors of Revisit Intention: A Study of Domestic Tourists in Alor Island Mesak Yamres Awang; Elia Maruli
Journal of Management and Entrepreneurship Research Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2024.12.05.2-54

Abstract

Awareness of Consumer: Consumer Purchase Intention and Purchase Behavior towards Halal Products Devi Yulia Rahmi; Fikri Alwi; Ratni Prima Lita; Fatma Poni Mardiah
Journal of Management and Entrepreneurship Research Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.1-60

Abstract

Objective: The study aims to examine the effect of halal awareness, halal logo, religiosity, and price on consumers' intention to buy food products with a halal logo. This study also examines the effect of purchase intention on consumer purchase behaviour of food products with the halal logo Research Design & Methods: This study uses a quantitative method with 200 respondents who consume food products with the halal logo in West Sumatra. Data were analyzed using the PLS-SEM (Partial Least Square-Structural Equational Modeling) method. Findings: The results of the study show that the halal logo, religiosity, and price are significant for purchase intention. No significant effect was found on halal awareness and attitude towards purchase intention. Moreover, the study's results show that purchase intention significantly affects purchase behaviour. Implications and Recommendations: This research implies that consumers of food products labelled halal consider the halal logo on a product before consuming it, so food producers must try to sell products that have a halal logo Contribution & Value Added: This study addresses the existing literature by modifying the research model regarding the purchase behaviour of halal products. In practical, companies in the halal food industry should focus on maintaining and enhancing product quality, obtaining halal certification, and establishing a trusted halal label to foster consumer purchase intention and behavior.
Analysis of Stock Market Reactions to the Israel-Palestine Conflict: Case Study on Energy Sector Stocks in Indonesia Fitroh Agung Dimas Tetuko; Rindang Matoati; Eka Dasra Viana; Ali Mutasowifin
Journal of Management and Entrepreneurship Research Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.1-57

Abstract

E-Marketplace Brand Equity: A Study on Generational Cohort Yan Enggal Asmara; Albert Kriestian Novi Adhi Nugraha
Journal of Management and Entrepreneurship Research Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.1-56

Abstract

Reward Distribution Strategies towards Ensuring Industry 4.0 Performance in Banking Industry: A Correlate and Effect Omolabi Issa; Abdulrasaq Ajadi Ishola; Jimoh Rafiu Amosa; Ebenezer Oluwadamilare Balogun
Journal of Management and Entrepreneurship Research Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.1-61

Abstract

Overcoming Barriers to Digital Payment: Insights from QRIS Adoption in Rural West Sulawesi Gunawan Purbowo; Irwan Trinugroho
Journal of Management and Entrepreneurship Research Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.1-58

Abstract

Objective: We examine the key factors influencing QRIS adoption in rural West Sulawesi, focusing on access to information, infrastructure availability, user perceptions, and financial literacy. Research Design & Methods: We applied a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze survey data from 410 respondents. Constructs were based on the Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT). Findings: We found that QRIS adoption is significantly influenced by access to information, infrastructure, and user perceptions. While financial literacy does not have a significant direct effect. Among the control variables, age and education show significant positive relationships with adoption, whereas gender and spending levels have no direct impact. Implications and Recommendations: Improving ICT infrastructure and promoting targeted information campaigns can enhance QRIS adoption. Policymakers should leverage community leaders and educational programs to build trust and positive perceptions, while focusing on younger and educated demographics to act as digital ambassadors. Contribution & Value Added: Our research highlights the critical role of infrastructure, social influence, and user perceptions over financial literacy in driving digital payment adoption, providing actionable insights for enhancing financial inclusion in rural contexts.
The Impact of Scarcity and Flash Sale Techniques on Impulse Buying of Cosmetics Vera Rachmania; Muhammad Inzaghi Ramadhan; Siska Ernawati Fatimah
Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.2-64

Abstract

Objective: This study examines the impulsive buying behaviour of cosmetic consumers on e-commerce platforms through the application of scarcity and flash sale techniques. Research Design & Methods: A total of 398 respondents from Cirebon City participated in this quantitative study, selected using an accidental sampling method. Data were collected through an online survey and analysed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Findings: Both scarcity and flash sale techniques influence impulse buying behaviour, with scarcity having the stronger effect. Flash sales stimulate urgency through limited-time offers, while scarcity enhances perceived value due to product limitation. Implications and Recommendations: Marketers are encouraged to combine flash sales and scarcity techniques to increase urgency and desirability. Brief, strategic discounts can effectively encourage unplanned purchases. Contribution & Value Added: This study provides valuable insights into e-commerce strategies that enhance impulse buying behaviour in the digital beauty sector.

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