Journal of Management and Entrepreneurship Research
JMER: Journal of Management and Entrepreneurship Research (p-ISSN: 2723-1658; e-ISSN: 2723-1666) provides a venue for high quality manuscripts dealing with management and entrepreneurship in its broadest sense. The editorial board encourages manuscripts that are international in scope; however, readers can also find papers investigating domestic issues with global relevance. JMER is published by Universitas Islam Nahdlatul Ulama Jepara (Unisnu Jepara). JMER starts publication in June 2020. This journal is published biannually (June and December). The aim of the journal is to facilitate dissemination of contemporary research in the field of business management and entrepreneurship. The scope of this journal includes empirical and theoretical articles related to the business strategy, management, human resource management, organizational behavior, marketing, supply chain management, finance, corporate governance, economics, entrepreneurship, knowledge management, and innovation.
Articles
75 Documents
<![CDATA[The Impact of Scarcity and Flash Sale Techniques on Impulse Buying of Cosmetics ]]>
<![CDATA[Rachmania, Vera]]>;
<![CDATA[Ramadhan, Muhammad Inzaghi]]>;
<![CDATA[Fatimah, Siska Ernawati]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2025.6.06.2-64
<![CDATA[Objective: This study examines the impulsive buying behaviour of cosmetic consumers on e-commerce platforms through the application of scarcity and flash sale techniques. Research Design & Methods: A total of 398 respondents from Cirebon City participated in this quantitative study, selected using an accidental sampling method. Data were collected through an online survey and analysed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). Findings: Both scarcity and flash sale techniques influence impulse buying behaviour, with scarcity having the stronger effect. Flash sales stimulate urgency through limited-time offers, while scarcity enhances perceived value due to product limitation. Implications and Recommendations: Marketers are encouraged to combine flash sales and scarcity techniques to increase urgency and desirability. Brief, strategic discounts can effectively encourage unplanned purchases. Contribution & Value Added: This study provides valuable insights into e-commerce strategies that enhance impulse buying behaviour in the digital beauty sector.]]>
<![CDATA[Optimizing Instagram Branded Content: Increase Purchase Intention through Brand Loyalty on Local Clothing Brand ]]>
<![CDATA[Handayani, Yuliasti Ika]]>;
<![CDATA[Erwita, Monica Adjeng]]>;
<![CDATA[Kristanti, Mevi Yolanda]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2025.6.06.2-63
<![CDATA[Objective: This study aims to examine the influence of branded content on Instagram on consumer purchase intention in local clothing brands, with a specific focus on the mediating role of brand loyalty. By understanding this relationship, the research provides insights into how businesses can optimize their digital marketing strategies to drive customer engagement and sales. Research Design & Methods: A quantitative approach was employed, collecting survey data from 230 respondents who are active Instagram users residing in East Java and who actively engage with local clothing brands on the platform. Statistical analysis was conducted using SPSS to test the relationships between branded content, brand loyalty, and purchase intention, ensuring data validity and reliability. Findings: The results indicate that branded content on Instagram positively influences brand loyalty. Brand loyalty significantly enhances consumer purchase intention. Engagement with branded content strengthens emotional connections with the brand, leading to higher purchase likelihood. Implications and Recommendations: Local clothing brands should invest in high-quality branded content and leverage interactive features like Instagram Stories, Reels, and influencer collaborations to strengthen consumer connections and boost brand loyalty. Continuously tracking consumer responses will help refine content marketing strategies for optimal engagement and impact. Contribution & Value Added: This study provides empirical evidence on the role of Instagram-branded content in shaping consumer behavior. It highlights the importance of brand loyalty as a key driver of purchase intention, offering actionable insights for marketers looking to strengthen their brand presence in the digital landscape.]]>
<![CDATA[Religiosity and Green Entrepreneurship Motivation: The Role of Commitment to Environment ]]>
<![CDATA[Maisaroh, Maisaroh]]>;
<![CDATA[Trisanty, Aidha]]>;
<![CDATA[Darmawan, Arief]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 6 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2025.6.06.1-59
<![CDATA[Objective: This quantitative study investigates the key predictors of motivation for green entrepreneurship. Research Design & Methods: Religiosity is identified as an independent variable, green entrepreneurship motivation as the dependent variable, while commitment to environment is the mediating variable. The sampling method was purposive random sampling from 160 SME Leaders in Yogyakarta. Data analysis used SEM PLS. Findings: The findings showed that all hypotheses are supported. Religiosity positively impacts green entrepreneurship motivation and commitment to environment, while commitment to environment positively impacts green entrepreneurship motivation. Besides that, the connection between religiosity and green entrepreneurship motivation is mediated by commitment to environment. Implications and Recommendations: The result suggests that religiosity directly affects both the drive to engage in green entrepreneurship and the commitment to environmental responsibility; the commitment to the environment serves as a key mediator, amplifying the overall motivation. A limitation of this study is its cross-sectional design, which restricts the ability to generalize the results. Therefore, future research could focus on testing the model with a larger sample and exploring religious motivation as a distinct predictor of green entrepreneurship motivation. Contribution & Value Added: Conceptually, this research contributes to existing model antecedents of green entrepreneurship motivation that have rarely been studied before, and highlights the roles of religiosity and commitment to environment. Practically, this finding opens up opportunities for policymakers to develop programs that can help MSME actors leverage their religious motivation to create more sustainable businesses.]]>
<![CDATA[When the Crowd Moves: Investor Herding in Indonesia’s Bull and Bear Markets ]]>
<![CDATA[Memarista, Gesti]]>;
<![CDATA[Prasetio, Amanda Loveyne]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2025.6.06.2-65
<![CDATA[Objective: This study aims to examine investor herding behavior in Indonesia’s capital market during distinct market conditions in 2023, specifically bullish and bearish periods. The analysis employs a quantitative research design, utilizing data from 504 publicly traded companies listed on the Indonesia Stock Exchange between late December 2022 and late December 2023. Research Design & Methods: The study employs the Cross-Sectional Absolute Deviation (CSAD) method and multiple regression analysis to investigate herding behavior across 119 bullish and 120 bearish trading days. Findings: The findings reveal no significant herding behavior during bullish markets, while substantial evidence of herding is observed in bearish market conditions. This suggests that investors tend to follow market sentiment rather than relying on independent decision-making during downturns. Implications and Recommendations: The observed behavior may be attributed to limited financial literacy and a lack of comprehensive understanding of market mechanisms. These results underscore the pressing need for targeted financial education initiatives to foster more rational investment behavior. Contribution & Value Added: The study contributes to the behavioral finance literature by providing empirical insights into market-specific herding tendencies in an emerging economy, underscoring the role of investor education in strengthening market stability and efficiency.]]>
<![CDATA[Cute-Bri: Exploring Cultural Authenticity Resource Role in Driving Competitive Advantage ]]>
<![CDATA[Putra, Febrianur Ibnu Fitroh Sukono]]>;
<![CDATA[Panjaitan, Roymon]]>;
<![CDATA[Fatmawati, Elia Resha]]>;
<![CDATA[Rumanti, Seline Widi]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2025.6.06.2-68
<![CDATA[Objective: This study investigates the mediating role of cultural heritage authenticity in enhancing competitive advantage through cultural innovation capital among SMEs producing traditional products. Research Design & Methods: Data were collected from 372 SMEs in Central Java using a structured questionnaire with a 5-point Likert scale, and analyzed using Structural Equation Modeling―Partial Least Squares (SEM-PLS) with SmartPLS 3.0. Findings: The results indicate that cultural heritage authenticity significantly influences both cultural innovation capital and competitive advantage, with cultural innovation capital acting as a key mediator that enables SMEs to maintain cultural authenticity while adapting to modern market demands. Additionally, cultural innovation capital enhances SMEs’ ability to strategically innovate while preserving cultural values, thus providing a competitive edge. Implications and Recommendations: The findings suggest that SMEs should incorporate culture-based innovation strategies, leveraging cultural innovation capital to navigate the balance between tradition and modernization. Policymakers should support such efforts through specialized training programs and resource allocation to facilitate innovation without compromising cultural integrity. Contribution & Value Added: This study makes several important scientific contributions. First, this research advances customer culture theory by exploring the dynamic relationship between cultural authenticity, innovation, and competitive advantage in the context of SMEs producing traditional products. Second, this research provides practical implications for SMEs and policymakers in balancing cultural preservation with market-driven innovation. This research enriches the literature on cultural entrepreneurship and contributes to the growing body of knowledge on the intersection of culture and business strategy, particularly in emerging economies.]]>
<![CDATA[Loyalty to Heritage Sites Based on Experience Theory ]]>
<![CDATA[Wahyudi, Lilik]]>;
<![CDATA[Trisanty, Aidha]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 6 No. 1 (2025) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2025.6.06.1-62
<![CDATA[Objective: This study examines loyalty to heritage sites through the lens of experience theory, bridging gaps in the literature on tourism, marketing, psychology, and cultural studies. Research Design & Methods: This study adopts a quantitative research design aimed at examining the relationship between visitor experience, brand image, brand trust, and brand loyalty in the context of heritage tourism. Data were collected through an online and offline structured questionnaire distributed to individuals who had recently visited a heritage site. A total of 490 valid responses were obtained. Findings: These findings confirm that visitor experiences shape loyalty in heritage tourism, with emotional engagement, local cultural authenticity, and novelty emerging as key factors. Implications and Recommendations: Practically, this study provides strategic insights for heritage site managers to balance economic benefits with cultural preservation while promoting sustainable tourism practices. This research aligns with global trends in experience-based tourism and post-pandemic recovery strategies, where trust and satisfaction play a crucial role. Beyond contributing to academic discourse, this study also offers strategic guidance for managing heritage sites to enhance visitor loyalty. Contribution & Value Added: By emphasizing the importance of experience quality and loyalty dimensions in the context of heritage tourism, this research expands the theoretical framework while addressing practical needs in the tourism industry.]]>
<![CDATA[Social Cognitive Factors Influencing Social Commerce Engagement among Generation Z in Indonesia ]]>
<![CDATA[Auliya, Zakky Fahma]]>;
<![CDATA[Suyanto, Muhammad]]>;
<![CDATA[Hidayat, Anas]]>;
<![CDATA[Roostika, Ratna]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2025.6.06.2-66
<![CDATA[Objective: This study investigates the social cognitive factors influencing social commerce engagement, focusing on Generation Z users in Indonesia. The objective is to explore the roles of subjective norms, perceived utilitarian value, self-efficacy, and the fear of missing out (FoMO) in shaping purchase intentions on platforms like TikTok. Research Design & Methods: This study uses an explanatory research design to test causal relationships between variables, focusing on Generation Z TikTok users in Indonesia. A non-probability and convenience sampling method was used, with a sample size of 325 respondents, which falls within the recommended range of 100-400 respondents. Findings: Subjective norms were found to significantly influence purchase intentions in collectivist cultures like Indonesia. Perceived utilitarian value, such as convenience and cost-efficiency, also positively impacts purchase intentions. Self-efficacy boosts consumer confidence in navigating social commerce platforms, enhancing purchase intentions. FoMO serves as a crucial mediator, especially during time-sensitive sales or influencer promotions, increasing urgency in purchasing decisions. The intention to buy strongly correlates with actual purchases. Implications and Recommendations: Marketers should leverage micro-influencers to build trust in niche communities. AI algorithms can predict trends from user behavior, while integrating augmented reality (AR) features can improve engagement. Creating exclusive content and limited-time offers can amplify FoMO, encouraging quicker purchase decisions. Clear return policies and product reviews can further enhance consumer confidence. Contribution & Value Added: This study integrates FoMO into social cognitive theory (SCT), offering valuable insights into the psychological factors shaping social commerce behavior. It provides actionable recommendations for marketers to optimize engagement and drive sales.]]>
<![CDATA[Spiritual Innovation Capability as a Mediator in Market Orientation and Marketing Performance ]]>
<![CDATA[Nuryanto, Imam]]>;
<![CDATA[Dirgantara, I Made Bayu]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2025.6.06.2-67
<![CDATA[Objective: This study aims to investigate the mediating role of spiritual innovation capability (SIC) in the relationship between market orientation (MO) and marketing performance (MP) within religious small and medium-sized enterprises (SMEs). Research Design & Methods: A quantitative research approach was employed, utilizing purposive sampling to select 245 owners and managers of religious SMEs located across Java, Indonesia. Data were gathered through structured questionnaires and analyzed using Structural Equation Modelling with Partial Least Squares (SEM-PLS) to examine the relationships among MO, SIC, and MP. Findings: The analysis revealed that higher market orientation significantly enhances spiritual innovation capability, which in turn positively influences marketing performance. SIC serves as a crucial mediator, demonstrating that religious SMEs achieve competitive advantages by embedding spiritual values into their innovation processes, thereby fostering customer loyalty and market differentiation. Implications and Recommendations: Managers in religious SMEs are encouraged to strengthen their market orientation and integrate spiritual innovation into their strategic planning to boost competitiveness. Additionally, policymakers should advocate for value-based innovation initiatives to support the sustainable growth of religious SMEs. Contribution & Value Added: This research contributes to academic literature by introducing spiritual innovation capability as a novel determinant of marketing performance in religious SMEs. It also extends the Resource Advantage Theory of Competition (RATOC) by emphasizing the pivotal role of spiritual values in driving business success.]]>
<![CDATA[From Perception to Purchase: How Anthropomorphism Shapes Buying Intentions through Product Knowledge ]]>
<![CDATA[Zahrudy, Fahrais]]>;
<![CDATA[Rany, Tarysha Aulya Putri]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2025.9.06.3-69
<![CDATA[Objective: The current study examines the effect of three types of anthropomorphic design (appearance, emotional, and image) on consumer purchase intention by taking into account product knowledge as a cognitive mediator. The research thus contributes to the knowledge on how symbolic product cues influence cognition other than causing emotional responses. Research Design & Methods: A quantitative explanatory design was used to explore relationships between variables by using Partial Least Squares Structural Equation Modeling (PLS-SEM). The study used purposive sampling to collect data on 215 Indonesian Pop Mart consumers that was analysed using SmartPLS 4. Findings: Results indicate that appearance anthropomorphism has full mediation on intention by affecting it only through product knowledge. On the other hand, emotional cues lead intention non-cognitively. Image anthropomorphism follows both routes, showing partial mediation. These results show that the anthropomorphic designs trigger different cognitive and emotional processes. Implications & Recommendations: In the modern business language, the use of emotional appeal can no longer be the only foundation of effective branding. The deliberate addition of symbolic clarity and product meaning is required in effective practice. In such circumstances, anthropomorphic design becomes most effective when it is both informative and affectively appeals. Contribution & Value Added: This study refines the S-O-R framework by highlighting product knowledge as a symbolic mediator and reveals how different anthropomorphic cues activate cognitive vs. emotional pathways in consumer behavior.]]>
<![CDATA[Enhancing SME Performance through Entrepreneurial Literacy, Innovation, and Market Responsiveness: The Mediating Role of Digital Transformation ]]>
<![CDATA[Widayanto, Mutinda Teguh]]>;
<![CDATA[Nafis, Raihan Wishal]]>
<![CDATA[ Journal of Management and Entrepreneurship Research Vol. 6 No. 3 (2025) ]]>
Publisher : <![CDATA[Universitas Islam Nahdlatul Ulama Jepara ]]>
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DOI: 10.34001/jmer.2025.9.06.3-71
<![CDATA[Objective: This study aims to examine how entrepreneurial literacy, innovation, and market responsiveness influence the performance of Small and Medium Enterprises (SMEs), with digital transformation acting as a mediating variable. The research focuses on SMEs in East Java, Indonesia, where SMEs are pivotal to regional economic development. Research Design & Methods: A quantitative research design was adopted, involving the distribution of structured questionnaires to 200 SME owners and managers across five districts in East Java. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4 to assess both direct and indirect relationships among the variables. Findings: The results show that innovation, market responsiveness, and digital transformation have significant direct effects on SME performance. Entrepreneurial literacy does not have a direct influence; however, its effect becomes significant when mediated by digital transformation. Digital transformation acts as a complementary mediator of both innovation and market responsiveness on performance. Implications & Recommendations: The findings suggest that SME development strategies should integrate digital adoption with entrepreneurial and innovation training. Policymakers and business support institutions are encouraged to promote programs that build digital capabilities as a means to strengthen SME competitiveness and resilience in the post-pandemic era. Contribution & Value Added: This research offers a comprehensive conceptual model that positions digital transformation as a critical internal enabler of SME performance. It contributes to the entrepreneurship and SME literature by combining entrepreneurial literacy, innovation, and market responsiveness within a unified framework, particularly in the context of emerging economies.]]>
