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Jurnal SOLUSI terbit dua kali dalam setahun, setiap bulan Mei dan Desember. STIE SBI Jurnal SOLUSI: Kajian Ekonomi dan Bisnis Jl. Ring Road Utara No.17, Ngringin, Condongcatur, Kec. Depok, Kabupaten Sleman, Daerah Istimewa Yogyakarta 55283
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Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
Solusi: Jurnal Kajian Ekonomi dan Bisnis
Published by STIE Solusi Bisnis Indonesia
ISSN : 19072376     EISSN : 27978699     DOI : 10.51277
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
Fokus dan ruang lingkup SOLUSI: jurnal Kajian Ekonomi dan Bisnis merupakan jurnal Ekonomi dan bisnis yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi SBI Yogyakarta sebagai media komunikasi, media hasil penelitian yang bertujuan untuk mempublikasikan berbagai hasil kajian empiris dari para akademisi maupun praktisi yang mempunyai perhatian di bidang ekonomi khususnya manajemen dan akuntansi. Jurnal SOLUSI terbit dua kali dalam setahun, setiap bulan Mei dan Desember. Redaksi menerima artikel dari dosen atau peneliti dari manapun yang ditulis dalam bahasa Indonesia dengan berbagai tema, topik sebagai berikut : • Pasar Modal dan Investasi • Perbankan • Kewirausahaan • Strategi bisnis dan manajemen • Manajemen pemasaran • Manajemen operasi • Perilaku organisasi • Bisnis • Akuntansi sektor publik • Akuntansi manajemen • Perpajakan • Akuntansi perilaku • Asuransi
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 178 Documents
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PENGARUH LITERASI DIGITAL DAN CASHLESS HABIT TERHADAP MINAT BELI PRODUK KULINER UMKM GEN Z DI YOGYAKARTA Fawwaz Lutfi Mahri; Nerys Lourensius L Tarigan
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.281

Abstract

This study investigates the influence of digital literacy and cashless habits on the purchasing intentions of Generation Z consumers toward UMKM culinary products in Yogyakarta. The rapid advancement of digital technology has transformed consumption patterns; however, limited digital literacy within this demographic poses challenges related to online transaction security and associated risks. A quantitative methodology, employing multiple linear regression, was used to evaluate the effects of digital literacy and cashless habits on purchasing intention. The sample consisted of 133 respondents, including students, schoolchildren, and other individuals actively engaged in digital technology and cashless transactions. The results demonstrate that both digital literacy and cashless habits significantly affect the purchasing intentions for UMKM products, with the model explaining 60.5% of the variance. These findings provide insights into how improving digital literacy and encouraging cashless habits can enhance the marketing of UMKM products among Generation Z. The study contributes to the understanding of digital consumption behavior and offers recommendations for technology-driven marketing strategies for UMKM.
FACILITATING CONDITION DAN LIFESTYLE SEBAGAI PREDIKTOR PENGGUNAAN LAYANAN BUY NOW PAYLATER (BNPL) : TINJAUAN EMPIRIS DENGAN FINANCIAL LITERACY SEBAGAI VARIABEL MODERASI PADA GEN Z Adelya Yohana; Abdul Hadi Hari; Junaidi Affan
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.282

Abstract

This study investigates the influence of Facilitating Conditions, Lifestyle, and financial literacy on the use of Buy Now Paylater (BNPL) services, a growing trend in digital finance. The purpose of this research is to understand the factors that drive consumer adoption of BNPL services and the role of financial literacy in moderating this adoption. Using a quantitative approach with a correlational design, the study surveyed 500 consumers aged 18-40, selected through purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships among the variables. The results indicate that Facilitating Conditions positively influence the use of BNPL, while Lifestyle, particularly symbolic consumption, also drives BNPL adoption. Additionally, financial literacy plays a mediating role, strengthening the relationship between Facilitating Conditions and Lifestyle on BNPL usage. The findings contribute to the theoretical understanding of consumer behavior in digital financial services and offer practical insights for BNPL providers to improve their platforms by integrating financial literacy programs. Keywords: Buy Now Paylater (BNPL), Facilitating Conditions, Lifestyle, financial literacy, consumer behavior, Structural Equation Modeling (SEM), symbolic consumption.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIS PRODUCT DI KABUPATEN PURWOREJO Kuswadi Rustam; Damar Eko Cahyono; Alief Indita Agustiani
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.284

Abstract

Ais Product is a household business engaged in bamboo and broom handicrafts. In this business the company is engaged in production and sales. The progress of Ais Product's business depends on the quality of the product, the planning of the products produced by the company must be truly in accordance with the needs of consumers. This is to be in accordance with the objectives of the company where the products produced can be accepted and in accordance with consumer needs and can satisfy consumers. This study aims to analyze the effect of Product Quality, Price, and Promotion on Purchasing Decisions on Ais Products. This study uses a method that is "descriptive" which is a research method by investigating the circumstances, conditions and situations in which the results are presented in the form of reports. The types of data used by the author are quantitative and qualitative data. The data source in this study uses primary data and secondary data. The primary data of the author obtains data from the results of the distribution of questionnaires (questionnaires) that are distributed and interviewed data about the effect of product quality, price, and promotion on purchasing decisions on Ais Product. Secondary data the authors obtained data from library studies and documentation obtained from company owners and sources related to the decision to purchase at Ais Product. Data analysis in this study uses Multiple Linear Regression with the SPSS program. The results showed that the variable ability of Product Quality, Price, and Promotion in explaining the purchase decision variable was 30,1% correctly based on the determination test, based on the t test it can be seen that the price variable did not influence and significantly influence the purchasing decision, while the product quality variable and promotion has a positive and partially significant effect on purchasing decisions. F test analysis is known that the F value of variable product quality, price, and promotion simultaneously have a significant effect on purchasing decisions on Ais Product.
PERBEDAAN KINERJA MARKETING UMKM KONVENSIONAL DAN UMKM GO DIGITAL Lucia Ika Fitriastuti; Yohannes Vemberi; Arief Dermawan; Saifudin Zuhri
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.285

Abstract

MSMEs play a significant role in developing the national economy. The large number of MSMEs indicates that some still employ conventional marketing strategies, while others have gone digital. The purpose of this study is to quantitatively determine whether there are differences in marketing performance between conventional MSMEs and those that have gone digital, particularly in Daerah Istimewa Yogyakarta. This study utilized primary data obtained from a survey of 100 MSMEs in Daerah Istimewa Yogyakarta. The data analysis technique used was quantitative descriptive analysis with the nonparametric Mann-Whitney U test. The results indicate a difference in marketing performance between conventional MSMEs and those that have gone digital. This study recommends that conventional MSMEs employ alternative strategies to improve their marketing performance, such as developing digital marketing strategies or utilizing e-marketing.
PENGARUH LOKASI DAN KUALITAS LAYANAN TERHADAP TINGKAT KEPUASAN TAMU DI RISS HOTEL MALIOBORO YOGYAKARTA Luluk Kholisoh; Kemala Fidela Salvia Saputro; Rini Susilawati; Aris Risdiana; Sapta Aji Margiutomo
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.289

Abstract

The development of the hotel industry in Yogyakarta, particularly in the Malioboro area, has driven increasingly fierce competition among hotels. Riss Hotel Malioboro, as a star-rated hotel, is required to maintain and enhance guest satisfaction through location and service quality. This study aims to determine the influence of location and service quality on guest satisfaction at Riss Hotel Malioboro Yogyakarta. This study used quantitative methods. Data were obtained through a questionnaire distributed to 127 respondents and then analysed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that both location and service quality have a positive and significant effect on guest satisfaction, both partially and simultaneously. The results indicate that the more strategic the hotel's location and the better the service quality, the higher the level of guest satisfaction at Riss Hotel Malioboro. Keywords: Location, Service Quality, Guest Satisfaction, Riss Hotel Malioboro
MOTIVASI BISNIS DAN STRATEGI ADAPTASI KOMUNITAS MADURA DALAM FENOMENA WARUNG KELONTONG DI DAERAH ISTIMEWA YOGYAKARTA Saifudin Zuhri; Lucia Ika Fitriastuti; Vetriana Agustiningrum; Syaiko Rosyidi; Christina Dini Ika Handayani
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.291

Abstract

Tujuan penelitian ini untuk menganalisis motivasi bisnis orang asal Madura yang mendirikan usaha warung kelontong di Daerah Istimewa Yogyakarta. Selama ini khazanah kajian terhadap kewirausahaan orang Madura didominasi analisis yang mendeskripsikan perilaku bisnis melalui narasi etos kerja dan karakter budaya yang bersifat esensialistik. Dominasi pendekatan tersebut akan dikritisi dalam penelitian ini dengan menggunakan perspektif kewirausahaan etnis dan konsep ekonomi tertanam (embedded economy). Metode penelitian yang digunakan adalah kualitatif dengan pendekatan etnografi melalui observasi partisipatif dan wawancara mendalam. Penelitian ini menghasilkan temuan bahwa orang Madura dalam berbisnis tidak hanya dimotivasi oleh kebutuhan ekonomi, tetapi juga dipengaruhi oleh nilai-nilai dasar yang melekat dalam identitas, kultur, dan sistem sosialnya, seperti harga diri, tanggung jawab keluarga, pengalaman migrasi, serta jaringan sosial sesama perantau. Fenomena kehadiran usaha warung kelontong Madura di tengah determinasi waralaba modern maupun masyarakat lokal Yogyakarta bermakna sebagai strategi bisnis, kemampuan adaptasi ekonomi, namun juga sekaligus menjadi arena reproduksi identitas dan solidaritas sosial. Temuan penelitian ini memberi kontribusi pengkayaan khazanah kajian manajemen sumber daya manusia untuk konteks UMKM dengan memperkenalkan konsep embedded motivation sebagai pendekatan konseptual dalam memahami manajemen SDM yang bergerak dalam ranah kewirausahaan etnis.
FAKTOR PENENTU KINERJA KEUANGAN PEMERINTAH DAERAH DI PROVINSI SUMATERA SELATAN Vicky Fernanda Anggraini; Sukhemi
Kajian Ekonomi dan Bisnis Vol. 21 No. 1 (2026):
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v21i1.297

Abstract

Regional financial performance is measured by the ability of a locality to productively deploy its budgetary resources, collect, and manage its own available funds to address local demands with a degree of fiscal independence from national budgetary support. The objective of this investigation is to assess how locally-generated income, infrastructure investment, and budgetary surplus determine the fiscal performance of local administrations. Employing a quantitative methodology, this research utilizes secondary data sourced from the official Local Government Budget Realization Reports, officially published by the Supreme Audit Agency (BPK) and the Department of Financial Supervision (DJPK). The study population includes all regencies/cities in South Sumatra province for the 2022-2024 period, with 54 samples selected using a saturated sampling method. Statistical analysis was carried out using multiple linear regression, with computational operations executed through SPSS v.25. Findings show that local government fiscal performance depends on regional revenue and public capital spending. Budgetary surplus is not a determining factor in the financial outcomes of regional administrations. An integrated assessment confirms that own-source revenue, capital expenditure, and fiscal surplus jointly contribute significantly to determining local government financial performance. Keywords: Local revenue, capital expenditure, budget surplus, local government financial performance
ANALISIS PENGARUH RENCANA KEBIJAKAN REDENOMINASI RUPIAH TERHADAP SISTEM PEMBAYARAN DIGITAL DI INDONESIA Irfan Mustofa; Fadilah Falah Syifa; Neisya Widayani
Kajian Ekonomi dan Bisnis Vol. 21 No. 1 (2026):
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v21i1.299

Abstract

The development of digital payment methods in Indonesia is accelerating rapidly alongside the increasing use of e-wallets, QRIS, marketplaces, and mobile banking in public transactions, making digital payment systems a fundamental element in supporting monetary policy, including the planned rupiah redenomination. Rupiah redenomination is a policy aimed at simplifying the nominal value of the currency without changing its real value or purchasing power, with the objective of improving efficiency and governance within the financial system. This article analyzes the impact of the planned rupiah redenomination policy on digital payment methods in Indonesia using a descriptive literature review approach by examining various relevant sources. The findings indicate that Indonesia’s digital payment system is relatively ready to support the implementation of redenomination, although challenges remain in terms of technological adjustments, cybersecurity threats, and the potential for public confusion. In the long term, rupiah redenomination has the potential to enhance efficiency and transparency in Indonesia’s digital payment system.
PENGARUH BOIKOT DAN KINERJA KEUANGAN TERHADAP NILAI PERUSAHAAN Siti Fatimatul Zahro; Naning Margasari
Kajian Ekonomi dan Bisnis Vol. 21 No. 1 (2026):
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v21i1.302

Abstract

This study aims to determine the effect of boycott and financial performance (CR, TATO, DER, and ROA) on firm value (P/E Ratio). The research method used was a quantitative approach with the period 2022-2024. The sample was selected using purposive sampling, resulting in 9 boycotted companies related to the boycott of pro-Israel products. The model specification test in this study employed panel data regression using the fixed effect model. The findings of this study indicated that: (1) boycott had a negative and significant effect on firm value, (2) company performance proxied by CR had no effect on firm value, (3) company performance proxied by TATO had no effect on firm value, (4) company performance proxied by DER had a negative and significant effect on firm value, and (5) company performance proxied by ROA had a negative and significant effect on firm value.
A DETERMINANTS OF DIVIDEND POLICY: EMPIRICAL EVIDENCE FROM INDONESIAN PUBLICLY LISTED COMPANIES Theresia Trisanti; Algifari Algifari; Astuti Purnamawati; Conny Tjandra Rahardja
Kajian Ekonomi dan Bisnis Vol. 21 No. 1 (2026):
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v21i1.303

Abstract

This study examines the determinants of dividend policy among Indonesian listed manufacturing firms. Specifically, it investigates the effects of sales, profitability, leverage, and asset growth on dividend payout ratio. The study employs secondary data obtained from 80 manufacturing firms listed on the Indonesia Stock Exchange during the 2023–2025 period, resulting in 320 firm-year observations. Multiple regression analysis is used to test the proposed hypotheses. The findings reveal that sales and profitability have a positive and significant effect on dividend payout, indicating that firms with stronger financial performance tend to distribute higher dividends to shareholders. In contrast, asset growth has a negative and significant effect, suggesting that firms with higher growth opportunities prefer to retain earnings for expansion. Meanwhile, leverage shows a negative but statistically insignificant relationship with dividend payout. Overall, the results highlight the trade-off between growth opportunities and dividend distribution decisions in emerging market contexts.

Page 17 of 18 | Total Record : 178

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