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Jurnal SOLUSI terbit dua kali dalam setahun, setiap bulan Mei dan Desember. STIE SBI Jurnal SOLUSI: Kajian Ekonomi dan Bisnis Jl. Ring Road Utara No.17, Ngringin, Condongcatur, Kec. Depok, Kabupaten Sleman, Daerah Istimewa Yogyakarta 55283
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Daerah istimewa yogyakarta
INDONESIA
Solusi: Jurnal Kajian Ekonomi dan Bisnis
Published by STIE Solusi Bisnis Indonesia
ISSN : 19072376     EISSN : 27978699     DOI : 10.51277
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
Fokus dan ruang lingkup SOLUSI: jurnal Kajian Ekonomi dan Bisnis merupakan jurnal Ekonomi dan bisnis yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi SBI Yogyakarta sebagai media komunikasi, media hasil penelitian yang bertujuan untuk mempublikasikan berbagai hasil kajian empiris dari para akademisi maupun praktisi yang mempunyai perhatian di bidang ekonomi khususnya manajemen dan akuntansi. Jurnal SOLUSI terbit dua kali dalam setahun, setiap bulan Mei dan Desember. Redaksi menerima artikel dari dosen atau peneliti dari manapun yang ditulis dalam bahasa Indonesia dengan berbagai tema, topik sebagai berikut : • Pasar Modal dan Investasi • Perbankan • Kewirausahaan • Strategi bisnis dan manajemen • Manajemen pemasaran • Manajemen operasi • Perilaku organisasi • Bisnis • Akuntansi sektor publik • Akuntansi manajemen • Perpajakan • Akuntansi perilaku • Asuransi
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 166 Documents
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PENGARUH LITERASI DIGITAL DAN CASHLESS HABIT TERHADAP MINAT BELI PRODUK KULINER UMKM GEN Z DI YOGYAKARTA Mahri, Fawwaz Lutfi; Tarigan, Nerys Lourensius L
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.281

Abstract

This study investigates the influence of digital literacy and cashless habits on the purchasing intentions of Generation Z consumers toward UMKM culinary products in Yogyakarta. The rapid advancement of digital technology has transformed consumption patterns; however, limited digital literacy within this demographic poses challenges related to online transaction security and associated risks. A quantitative methodology, employing multiple linear regression, was used to evaluate the effects of digital literacy and cashless habits on purchasing intention. The sample consisted of 133 respondents, including students, schoolchildren, and other individuals actively engaged in digital technology and cashless transactions. The results demonstrate that both digital literacy and cashless habits significantly affect the purchasing intentions for UMKM products, with the model explaining 60.5% of the variance. These findings provide insights into how improving digital literacy and encouraging cashless habits can enhance the marketing of UMKM products among Generation Z. The study contributes to the understanding of digital consumption behavior and offers recommendations for technology-driven marketing strategies for UMKM.
FACILITATING CONDITION DAN LIFESTYLE SEBAGAI PREDIKTOR PENGGUNAAN LAYANAN BUY NOW PAYLATER (BNPL) : TINJAUAN EMPIRIS DENGAN FINANCIAL LITERACY SEBAGAI VARIABEL MODERASI PADA GEN Z Yohana, Adelya; Hari, Abdul Hadi; Affan, Junaidi
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.282

Abstract

This study investigates the influence of Facilitating Conditions, Lifestyle, and financial literacy on the use of Buy Now Paylater (BNPL) services, a growing trend in digital finance. The purpose of this research is to understand the factors that drive consumer adoption of BNPL services and the role of financial literacy in moderating this adoption. Using a quantitative approach with a correlational design, the study surveyed 500 consumers aged 18-40, selected through purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships among the variables. The results indicate that Facilitating Conditions positively influence the use of BNPL, while Lifestyle, particularly symbolic consumption, also drives BNPL adoption. Additionally, financial literacy plays a mediating role, strengthening the relationship between Facilitating Conditions and Lifestyle on BNPL usage. The findings contribute to the theoretical understanding of consumer behavior in digital financial services and offer practical insights for BNPL providers to improve their platforms by integrating financial literacy programs. Keywords: Buy Now Paylater (BNPL), Facilitating Conditions, Lifestyle, financial literacy, consumer behavior, Structural Equation Modeling (SEM), symbolic consumption.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN AIS PRODUCT DI KABUPATEN PURWOREJO Rustam, Kuswadi; Eko Cahyono, Damar; Indita Agustiani, Alief
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.284

Abstract

Ais Product is a household business engaged in bamboo and broom handicrafts. In this business the company is engaged in production and sales. The progress of Ais Product's business depends on the quality of the product, the planning of the products produced by the company must be truly in accordance with the needs of consumers. This is to be in accordance with the objectives of the company where the products produced can be accepted and in accordance with consumer needs and can satisfy consumers. This study aims to analyze the effect of Product Quality, Price, and Promotion on Purchasing Decisions on Ais Products. This study uses a method that is "descriptive" which is a research method by investigating the circumstances, conditions and situations in which the results are presented in the form of reports. The types of data used by the author are quantitative and qualitative data. The data source in this study uses primary data and secondary data. The primary data of the author obtains data from the results of the distribution of questionnaires (questionnaires) that are distributed and interviewed data about the effect of product quality, price, and promotion on purchasing decisions on Ais Product. Secondary data the authors obtained data from library studies and documentation obtained from company owners and sources related to the decision to purchase at Ais Product. Data analysis in this study uses Multiple Linear Regression with the SPSS program. The results showed that the variable ability of Product Quality, Price, and Promotion in explaining the purchase decision variable was 30,1% correctly based on the determination test, based on the t test it can be seen that the price variable did not influence and significantly influence the purchasing decision, while the product quality variable and promotion has a positive and partially significant effect on purchasing decisions. F test analysis is known that the F value of variable product quality, price, and promotion simultaneously have a significant effect on purchasing decisions on Ais Product.
PERBEDAAN KINERJA MARKETING UMKM KONVENSIONAL DAN UMKM GO DIGITAL Fitriastuti , Lucia Ika; Vembri, Yohannes; Dermawan, Arief; Zuhri, Saifudin
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.285

Abstract

MSMEs play a significant role in developing the national economy. The large number of MSMEs indicates that some still employ conventional marketing strategies, while others have gone digital. The purpose of this study is to quantitatively determine whether there are differences in marketing performance between conventional MSMEs and those that have gone digital, particularly in Daerah Istimewa Yogyakarta. This study utilized primary data obtained from a survey of 100 MSMEs in Daerah Istimewa Yogyakarta. The data analysis technique used was quantitative descriptive analysis with the nonparametric Mann-Whitney U test. The results indicate a difference in marketing performance between conventional MSMEs and those that have gone digital. This study recommends that conventional MSMEs employ alternative strategies to improve their marketing performance, such as developing digital marketing strategies or utilizing e-marketing.
PENGARUH LOKASI DAN KUALITAS LAYANAN TERHADAP TINGKAT KEPUASAN TAMU DI RISS HOTEL MALIOBORO YOGYAKARTA Kholisoh, Luluk; Salvia Saputro, Kemala Fidela; Susilawati, Rini; Risdiana, Aris; Aji Margiutomo, Sapta
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.289

Abstract

The development of the hotel industry in Yogyakarta, particularly in the Malioboro area, has driven increasingly fierce competition among hotels. Riss Hotel Malioboro, as a star-rated hotel, is required to maintain and enhance guest satisfaction through location and service quality. This study aims to determine the influence of location and service quality on guest satisfaction at Riss Hotel Malioboro Yogyakarta. This study used quantitative methods. Data were obtained through a questionnaire distributed to 127 respondents and then analysed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that both location and service quality have a positive and significant effect on guest satisfaction, both partially and simultaneously. The results indicate that the more strategic the hotel's location and the better the service quality, the higher the level of guest satisfaction at Riss Hotel Malioboro. Keywords: Location, Service Quality, Guest Satisfaction, Riss Hotel Malioboro
MOTIVASI BISNIS DAN STRATEGI ADAPTASI KOMUNITAS MADURA DALAM FENOMENA WARUNG KELONTONG DI DAERAH ISTIMEWA YOGYAKARTA Zuhri, Saifudin; Ika Fitriastuti, Lucia; Agustiningrum, Vetriana; Rosyidi, Syaiko; Ika Handayani, Christina Dini
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.291

Abstract

Tujuan penelitian ini untuk menganalisis motivasi bisnis orang asal Madura yang mendirikan usaha warung kelontong di Daerah Istimewa Yogyakarta. Selama ini khazanah kajian terhadap kewirausahaan orang Madura didominasi analisis yang mendeskripsikan perilaku bisnis melalui narasi etos kerja dan karakter budaya yang bersifat esensialistik. Dominasi pendekatan tersebut akan dikritisi dalam penelitian ini dengan menggunakan perspektif kewirausahaan etnis dan konsep ekonomi tertanam (embedded economy). Metode penelitian yang digunakan adalah kualitatif dengan pendekatan etnografi melalui observasi partisipatif dan wawancara mendalam. Penelitian ini menghasilkan temuan bahwa orang Madura dalam berbisnis tidak hanya dimotivasi oleh kebutuhan ekonomi, tetapi juga dipengaruhi oleh nilai-nilai dasar yang melekat dalam identitas, kultur, dan sistem sosialnya, seperti harga diri, tanggung jawab keluarga, pengalaman migrasi, serta jaringan sosial sesama perantau. Fenomena kehadiran usaha warung kelontong Madura di tengah determinasi waralaba modern maupun masyarakat lokal Yogyakarta bermakna sebagai strategi bisnis, kemampuan adaptasi ekonomi, namun juga sekaligus menjadi arena reproduksi identitas dan solidaritas sosial. Temuan penelitian ini memberi kontribusi pengkayaan khazanah kajian manajemen sumber daya manusia untuk konteks UMKM dengan memperkenalkan konsep embedded motivation sebagai pendekatan konseptual dalam memahami manajemen SDM yang bergerak dalam ranah kewirausahaan etnis.

Page 17 of 17 | Total Record : 166

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