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Adi Permana Sidik
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Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)
Published by Universitas Sangga Buana
ISSN : 27742342     EISSN : 27742202     DOI : -
Core Subject : Religion, Humanities, Science, Education, Social,
Religion Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) is a scientific journal published by the Sangga Buana YPKP Social and Political Science Study Program with p-ISSN 2774-2342,e-ISSN 2774-2202 published 2 times and 1 year (June-December). The articles published have gone through the review process of the reviewers, which are related to communication science. The articles that are published can also be in the form of scientific ideas, theoretical and conceptual studies, as well as practical applications from both academics or practitioners in the field of communication. The scope of the Buana Communications Journal includes: Interpersonal Communication, Public Communication, Organizational Communication, Mass communication, Political Communication, Cultural Communication, Communication Ethics, and Religious communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 10 Documents
 1 
Search results for , issue "Vol 6 No 2 (2025): Agustus" : 10 Documents clear
Dedi Mulyadi's Political Communication Strategy in The 2024 West Java Gubernatory Election: Analysis Through The Agenda Setting Approach Yunita, Ai Norma; Millani, Al Haura; Syafitri, Anissa Rizqi; Agustin, Citra Dewi
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4491

Abstract

Dedi Mulyadi's successful 2024 West Java Gubernatorial Election campaign integrated traditional Sundanese culture with digital media, a strategy analyzed through a descriptive qualitative methodology examining academic sources, online news, and social media. His consistent portrayal as a compassionate, humble, and approachable leader, amplified by positive content on YouTube, Facebook, and TikTok, was central to his political communication. Mulyadi deliberately utilized Sundanese cultural symbols to reinforce his political identity, while significant support from a coalition of political parties broadened his electoral reach. Through an effective agenda-setting strategy, he successfully framed crucial issues positively, thereby countering negative campaigns and offering valuable insights for future local political communication approaches that blend digital and cultural elements.
Peran Media Partner sebagai Instrumen Public Relations untuk Penguatan Citra Radio Pikiran Rakyat FM Bandung Farida, Farida; Rahman, Firda Kurnia
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4511

Abstract

This study examines the strategy of Radio Pikiran Rakyat FM (PRFM) in implementing a media partner program designed to reinforce a positive brand image and expand audience reach. Employing a descriptive qualitative methodology, data were obtained through in-depth interviews with PRFM’s internal stakeholders (General Manager, Head of Marketing Communication, Editor in Chief) and external media partners, as well as through participant observation. The findings reveal the enactment of five key image dimensions—credibility, trust, security, transparency, and engagement—strengthened by the professionalism of PRFM’s team, the flexibility of full barter and semi-barter collaboration models, and responsive communication practices. Media partners reported enhanced event exposure and expressed strong loyalty toward ongoing collaboration. Although formal evaluation currently focuses on partner retention, the introduction of quantitative and qualitative feedback mechanisms is recommended to support continuous program improvement. The study concludes that PRFM’s media partner program effectively solidifies its positive image and fosters strategic synergy while highlighting the importance of structured evaluation and the diversification of promotional platforms to optimize collaborative outcomes.
Exploring Consumer Motivations and Perceptions in Thrifting as a Lifestyle Choice Ramdan, Deden; Pertiwi, Shofira
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4600

Abstract

Thrifting, or buying second-hand fashion items, is becoming increasingly popular among Indonesian Generation Z as a response to sustainability concerns and criticisms of the fast fashion industry. This study explores the motivations and perceptions of Gen Z consumers in adopting thrifting as a sustainable lifestyle. Using a qualitative case study method, in-depth interviews were conducted with nine young urban thrifting consumers. The findings indicate that economic and aesthetic motives are dominant, while environmental awareness emerges later, shaped by digital content and social campaigns. Social stigma and limited environmental education remain barriers. This research provides insight into sustainable consumer behavior and strategic recommendations for fashion industry players and public communication campaigns.
Systematic Literature Review: Pengaruh Komunikasi Interpersonal Terhadap Keberhasilan Kerja Tim Sholihah, Imro'atus; Khoirinnisa’, Nurul; Milad, Khusnu
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4369

Abstract

This study examines the impact of interpersonal communication on teamwork success through a systematic literature review (SLR) of 15 scientific articles from 2020-2025. The results show that interpersonal communication is very important in building trust, reducing conflict, increasing cohesion, and strengthening team collaboration. With effective communication, team performance increases significantly. This study concludes that interpersonal communication is a strategic aspect in human resource management that supports the achievement of organizational goals through optimal teamwork.
Strategi Digital Marketing Melalui Tiktok Dalam Membangun Brand Trust Generasi Z Hansdoko, Rahasdita Reo; Ayuningtyas, Fitria; Maella, Nurannafi Farni Syam; Widiarto, Didik Sugeng
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4595

Abstract

This study aims to analyze digital marketing strategies through the TikTok platform in building brand trust among Generation Z. TikTok is highly relevant due to its large Gen Z user base and interactive features that support viral content distribution. Using a descriptive qualitative approach, this research analyzes digital content from the MS Glow brand during the period of January to June 2025. The findings indicate that strategies such as storytelling, collaboration with micro-influencers, user-generated content, and social value campaigns are effective in enhancing brand trust. This study offers practical insights for marketers in designing relevant digital communication strategies for Gen Z.
Digital Communication Strategies Through GPS Technology For Monitoring Driver Performance Apriyanti, Tri; Sidharta, Veranus
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4607

Abstract

This study explores the use of GPS-based digital communication strategies to monitor driver performance at PT Mitra Jaya Persada. Using a descriptive qualitative approach, data were collected through in-depth interviews, observation, and documentation involving three key informants. The findings show that the company utilizes tools such as WhatsApp, SMS, and GPS Tracker to deliver instructions and track driver locations in real time. The monitoring team plays a central role in operational coordination. Key challenges include signal disruptions and the lack of formal training for drivers. Despite these limitations, the system has proven effective in improving discipline and accountability. The study recommends strengthening digital communication infrastructure and enhancing human resource competence in logistics operations.
Makna Simbolik Tari Salonreng: Ekspresi Budaya dan Pelestarian Warisan di Desa Ara, Indonesia Akram, Reyna Salsabila; Sonni, Alem Febri; Akbar, Muh.
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4664

Abstract

Indonesian traditional dance, as part of cultural heritage, contains deep symbolic values. One interesting example is the Salonreng Dance from Ara Village, South Sulawesi, which reflects the relationship between humans and nature, culture, and spiritual power. Although it plays an important role in the lives of the local community, understanding of the symbolic meaning contained in the movements, music, costumes, and rituals of this dance is still limited. This study aims to explore the symbolic meaning in the Salonreng Dance and its role in strengthening the cultural identity of the Ara Village community. This study uses a qualitative approach with semiotic analysis, specifically Ferdinand de Saussure's theory, to understand the relationship between the signifier and the signified in each dance movement. Data was collected through interviews with key informants, participatory observation, and documentation. The results of the study show that each movement in the Salonreng Dance contains symbolic meanings that reflect local cultural values, such as happiness in marriage, acceptance, and maintaining harmony in the household. In addition, Salonreng Dance also plays an important role in strengthening social relationships and preserving ancestral traditions. The significance of these findings lies in a deeper understanding of the role of dance in maintaining local cultural identity and facing the challenges of globalization. This research also contributes to the preservation of Salonreng Dance as a cultural heritage that must be preserved and passed on to future generations.
Branding dan Media Lokal: Strategi Komunikasi Pemasaran Pariwisata Sejarah di Aceh Besar Khairina, Ulfa; Samaliah, Nur
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4675

Abstract

Aceh Besar is rich in mature tourist destinations that can be used as a source of creative economic growth for the community. In addition, the iconic historic tourism destination, Aceh Besar has many tourist destinations that can be branded through the use of local media. This study aims to further examine the use of local media in creating the historic tourism marketing communications in Aceh Besar. Data collection was conducted through interviews and participatory observation. The results show that the Aceh Besar Tourism and Youth Agency (DISPARPORA) does not build relationships with local media, but instead uses tourism ambassadors as spokespersons and outdoor media for each event. Meanwhile, local media brands promote tourism through articles produced as part of their support for tourism in Aceh Besar.
Strategi Pengajaran Publik Speaking dalam Membangun Kepercayaan Diri Peserta: Wawasan dari Trainer di Makassar Sahabuddin, Munadian Yunadia; Akbar, Muh.; Sultan, Moehammad Iqbal
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4746

Abstract

This article aims to explore the teaching strategies used by public speaking trainers in Makassar City in building participants' confidence, with a focus on strengthening ethos, pathos, and logos as important factors in improving public speaking skills. This study uses a qualitative approach with a descriptive study method, with data collected through in-depth interviews with two main informants, namely Putri Kumalasarisultan and Yudha Prawira Hasta, both of whom are experienced public speaking trainers in Makassar. The results of the study show that the teaching strategies used by both trainers involve experiential learning methods, personal coaching, and the creation of a safe emotional climate to build participants' confidence. Participants' ethos is strengthened through direct experience and personal feedback, while pathos is developed through psychologically supportive classroom design. Participants' logos were strengthened through simulation and role-play techniques that provided real-life speaking experiences and improved their ability to construct logical and structured arguments.
Peran Psikologi Komunikasi dalam Membangun Iklim Organisasi Kemahasiswaan Himpunan Mahasiswa Ilmu Komunikasi yang Kondusif Sophia, Evie; Hamidah, Hamidah
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 2 (2025): Agustus
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.2.4797

Abstract

This study examines the role of communication psychology in fostering a conducive organizational climate in the Student Association of Communication Studies (HIMAKOM). The study aims to analyze how interpersonal communication practices, member motivation, conflict resolution, and leadership based on communication psychology contribute to a positive organizational climate. The research employed a qualitative approach with a descriptive method. Data were collected through in-depth interviews with HIMAKOM administrators, including the chairperson, secretary, and treasurer, as well as participatory observation of organizational activities. The findings reveal that open, routine, and two-way communication plays a crucial role in building a conducive organizational climate. While the formal structure provides a framework, the effectiveness of the organizational climate is largely influenced by psychological factors and the quality of communication among members. The study concludes that the application of communication psychology is not merely a tool for information delivery but a strategic approach to fostering healthy interpersonal relationships, reinforcing value alignment, and creating a productive, harmonious, and conducive organizational climate in HIMAKOM

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