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RISQO M. WAHID
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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 6 Documents
 1 
Search results for , issue "Vol. 4 No. 3 (2023)" : 6 Documents clear
The Influence of Transformational Leadership and Motivation on Employee Performance at Anugerah Palembang Hotel Agung Wijaya; Muhammad Wadud; M. Kurniawan DP
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1149

Abstract

This study aims to analyze the effect of transformational leadership and motivation on employee performance at Anugerah Palembang Hotel. The number of samples in this study were 35 respondents. The data collection technique utilizedquestionnaires. The data analysis technique utilized multiple linear regression analysis. This study finds that transformational leadership and motivation have a significant effect on employee performance partially and simultaneously. The results of this study are expected to provide benefits for Hotel Anugerah Palembang to improve employee performance through transformational leadership and motivation.
Burden of Regulation on the performance and growth of SMEs: Empirical analysis in Silte Zone, Southern, Ethiopia Ali Nasir; Tarik Kechema
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1373

Abstract

The main purpose of this study was to investigate the perception  to wards the burden of regulation on the performance and growth of SMEs in Silate Zone, SNNPRS, Ethiopia . To attain the intended objective the study used quantitative research of descriptive statistics and multiple regression for pooled least squares estimations method used. Bassed on the accessed data, there were 1718 formally registered SMEs in the form of private limited companies and sole proprietor types of legal status in Silte Zone, SNNRS from 2016 to 2021. The result of this mixed approach explores that SMEs face challenges from different factors but, they perceived challenges from regulatory burden outweigh other factors. Pooled multiple regression for all independent and control variables simultaneous indicated that, except for inapproprate enforcement of regulatory fream works (0.157) and compatibility in the globa market of SMEs rate (0.213) all variables had negative coefficient. At the same time, apart from debt ratio p-value (0.258) all variables are significant at 1 percent degree of freedom. The value of adjusted R2 is 75.2 percent; while Durbin-Watson and F-statistic are, 1.47 and 25.81 respectively. The result also identifies mechanisms mostly used by SMEs to mitigate problems from regulations and how much the regulators have smooth contact with them and to what extent the regulators made inspection, consultation and communication. Moreover, the result identifies the relation between regulations and SMEs performance and growth based on their view i.e. they have positively related each other. As a whole, the study suggests a series of measures which could be taken by the government policy makers/regulators and for SMEs. This measure includes to adopt government impact assessment task force and review the existing regulations how much they enable and constrain businesses and at the same manner suggest for SMEs to incorporate different mechanisms to comply with regulation rather than rely more on specific mechanisms.
The Influence of the Principal's Leadership Style on Increasing Teacher Performance at SMK Negeri 1 Tulung Selapan Gelisa Gelisa; Muhammad Wadud; M Kurniawan DP
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1338

Abstract

This study aims to investigate how the influence of the principal's leadership style on teacher performance at SMK NEGERI 1 Tulung Selapan. The sample used in this study was 55 respondents. Data collection techniques using questionnaires, interviews, documentation. The analysis used was by testing the reliability data, t-test, correlation, hypotension test, simple linear test, correlation coefficient test (r), coefficient of determination (r2). The results of the study prove that the Leadership Style affects teacher performance by 29.54%. R Square of 0.141 or 14.1% indicates that the variable of teacher performance that can be explained by leadership style is 14.1% while 0.859 or 85.9% is explained by other factors not explained by this study. Based on the results of a simple linear analysis of Leadership Style on Teacher Performance, the constant value (a) is 21.082 and the Leadership Style (X) has a regression coefficient of 0.268 so Y = 21.082 + 0.268X, thus Y = 21.35.
The Effect of Work Ethics on Employee Performance CV. Gaza Perdana Palembang Ego Goper; Muhammad Wadud; Susi Handayani
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1343

Abstract

This study aims to analyze the effect of work ethic on employee performance CV. Gaza Perdana Palembang. Data collection techniques were carried out by distributing questionnaires and interviews. The sample used in this study was 37 employees. The data analysis technique used is Simple Linear Regression Analysis, t-test, and Coefficient of Determination Analysis. The results showed that there was a positive and significant effect of work ethic on employee performance. The results show the value of the Correlation Coefficient (R) is 0.401 which shows the relationship between work ethic and employee performance is 40.1%. Furthermore, research using the analysis of the coefficient of determination (R2) obtained a value of 0.161, this value means that the contribution and influence of the work ethic variable on employee performance is 16.1%.
The Effect of Compensation and Motivation on Employee Performance in PT. Sarana Pembangunan Palembang Jaya (PT. SP2J) Dian Mellany; Luis Marnisah; M. Kurniawan DP
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1344

Abstract

This study aims to determine whether there is an effect of compensation and motivation on the performance of employees at  PT. Sarana Pembangunan Palembang Jaya (PT. SP2J) Oil and Gas Business Unit of Palembang City. The number of samples in this study was 45 employee respondents. data collection techniques in this study by means of a questionnaire. Data analysis using multiple linear regression analysis. Based on the results of testing with SPSS 21, compensation on employee performance has a significant effect between compensation and motivation on employee performance. Research is expected to assist Companies in affected compensation and motivation variables on employee performance
Promotional Influence Strategy through Social Media and Word of Mouth on Consumer Purchase Decisions in Pindang Sederhana Restaurant Palembang Nur Jumarni; Siti Komariah; Emilda Emilda
International Journal of Marketing & Human Resource Research Vol. 4 No. 3 (2023)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v4i3.1345

Abstract

This study aims to determine the effect of promotion strategies through social media and word of mouth on consumer purchasing decisions at Pindang Sederhana Restaurant. The technique of collecting data was questionnaires. The technique is employed as an accidental sampling technique, which is a sampling technique based on coincidentally met by the author that can be presented as a sample. The results prove that the promotion strategy has a higher or significant effect than word of mouth on consumer purchasing decisions at the Palembang simple restaurant. The results of the study using the Correlation Coefficient Test (R) obtained a value of 0.595. So it can be concluded that the relationship between the promotional strategy variables and word of mouth has a strong relationship to consumer purchasing decisions. This research is expected to assist restaurants to consider promotional strategies through social media and world of mouth to increase revenue

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