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Drs. I Gusti Ngurah Agung Suprastayasa, M.Ed
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INDONESIA
Jurnal Kepariwisataan
Published by Politeknik Pariwisata Bali
ISSN : 14125498     EISSN : 25811053     DOI : -
Core Subject : Economy, Education, Art, Social,
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Journal of Tourism Studies (Jurnal Kepariwisataan/JPAR) is aimed to spread critical analysis from researchers and academic practitioners on various travel and tourism issues local, national and internationally. The writing is published after undergoing a peer-review process by providing an exclusive analysis on social and political issues from various perspectives. Journal of Tourism Studies provides high quality study outcomes and new thoughts for academic practitioners, researchers and decision makers to break down the complexity and dynamics of contemporary sociopolitical changes. Published two times a year, JPAR provides itself as a medium for – also invites- researcher, academic practitioners and intellectuals to submit their critical writings and to contribute to the development of social and political sciences. Topics of this Journal focuses on tourism specialization areas include: Tourism culture and cultural heritage in a tourism perspective (local culture, history & tourism, cultural heritage environment and so on) Health, Safety and Security Issues for the Tourism Industry Tourism and economic growth Study Travel (Museums and conservation, festivals and events in the tourism industry) New Tourism Trends (special interest tourism, dark tourism, medical tourism, sports tourism and so on) Ecotourism and sustainable tourism Planning tours, new tourist destinations, climate and tourism MICE in tourism (meetings, incentives, conventions and exhibitions, MICE marketing and management) Information and communication technology, data collection on Tourism, trend tourism & forecasting, social media Impact of terrorism on tourism and crisis management
Arjuna Subject : Umum - Umum
Articles 512 Documents
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IMPLEMENTASI SAK ETAP PADA TAMAN REKREASI KELUARGA KEMBENGAN SARI Ni Made Rukmiyati
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.480

Abstract

Micro, small and medium enterprises (MSMEs) make a major contribution to the Indonesian economy and are the main drivers. MSMEs need financial reports that play an important role in providing accounting information that serves as a credible basis for successful economic decision making. One of the causes of MSME business failure is the low quality of the financial reports produced by MSMEs. The aim of the study is to determine how to apply SAK ETAP at the Kembengan Sari Recreational Park and what impediments there are. This study is important in order to investigate the comprehension and use of SAK ETAP in SMEs. The method used in this research is qualitative. Based on the findings of this study, Kembengan Sari Recreation Park has made financial records, although it is still very basic and does not meet industry standards. This is due to a number of barriers identified in this study.  
STRATEGI MANAJEMEN RISIKO PADA BISNIS PERJALANAN DI MASA PANDEMI COVID-19 I Putu Esa Widahartana
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.488

Abstract

Risks in the travel business company has been widely identified at this time to the pandemic requires attention and priority handling to overcome huge losses experienced by different companies. Risk management is one of the important elements in running the company's business, especially in the field of travel business because of the growing world of the company, the increasingly fierce competition, and the increasing complexity of company activities resulting in the increasing level of risk faced by the company. The purpose of writing this article is to explain the concept of risk management and risk management in a company or organization. The writing method is based on literature review. This research uses qualitative research methods through netnographic data, namely analysis to explore a phenomenon in a group. Qualitative analysis techniques to be able to determine the right results and strategies regarding the handling of Covid-19 in Indonesia, especially in the field of travel. The findings of this study provide recommendations for implementing a nature-based rural tourism model that minimizes the scope of the crowd but still looks attractive with various packaging activities carried out by tourism actors in the village.
PANDEMI COVID-19 DAN ERA TATANAN KEBIASAAN BARU DALAM PERSPEKTIF PSIKOLOGI PARIWISATA Ni Desak Made Santi Diwyarthi
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.492

Abstract

The COVID-19 Pandemic, which has existed for almost two years, has had a major impact on human life and the world of tourism. The development of tourism has undergone major changes with the implementation of health protocol standards. This paper provides additional horizons of information regarding the COVID-19 pandemic and the new order of life, the New Normal Era, in the world of tourism. Since the pandemic has changed society’s habits, and life has become a new norm. This study uses qualitative research methods with literature studies on the psychological situation of tourism conditions that occur, especially in Bali.  The COVID-19 pandemic raises awareness of the importance of hygiene, health, and safety for the community. Hotel management obtained a certificate for cleanliness, health, safety, and environmental implementation. There are some local wisdoms, such as Sagilik Saguluk, Briuk Sapanggul, Briuk Sapanggul, Tri Hita Karana, and Desa Kala Patra, in society. The conclusion of this research is that the COVID-19 Pandemic has made the tourism world slump. It has to follow the strict health protocol standards as a New Normal Era.
STRATEGI PROMOSI UNTUK MENJAGA HUBUNGAN DENGAN WISATAWAN DI KAWASAN WISATA KUTA PADA ERA NEW NORMAL Anak Agung Ananda Pradnya Pramitha; Hanugerah Kristiono Liestiandre; Dewa Ayu Made Lily Dianasari
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.495

Abstract

This research aims to create an integrated promotional strategy to maintain relationships with tourists in Kuta tourism area in the new normal era. The strategy was formed using a reference from Customer Relationship Marketing (CRM). Customer Relationship Marketing (CRM) is a marketing activity that aims to find, establish and maintain relationships with customers. Data collection techniques are carried out through documentation, literature studies, observations and interviews. The sampling technique used is Purposive Sampling. The data obtained is analyzed using qualitative descriptive analysis techniques. Based on the research that has been done formed several strategies that can be used to maintain good relationships with tourists or customers. The strategies are grouped into 4 categories. The four categories are trust, commitment, communication and problem handling. In these circumstances maintaining a relationship with a traveler or customer is very important. The right strategy is needed so that when the tourism gate has reopened, then tourists or customers will not be reluctant to come visit.
PENGARUH MEDIA SOSIAL DAN DAYA TARIK WISATA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN DOMESTIK DI PANTAI MELASTI, BALI Ni Komang Krisnayani; Hanugerah Kristiono Liestiandre; I Gusti Putu Ade Pranjaya
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.496

Abstract

The emergence of various kinds of social media has an impact on the industrial revolution in  the tourism sector, marked by the ease of accessing information through social media. The  tourism transformation of the 4.0 era changes the entire cycle of the tourism ecosystem,  especially in terms of the dissemination and consumption of information on social media  related to travel activities. The purpose of this research is to see the impact of media social and  tourist attraction on the domestic tourist visit-decision in Melasti Beach, Badung. This  research was designed using quantitative methods with multiple linear regression analysis.  Using qualitative and quantitative data, with total sample of 250 respondents from domestic  tourists visiting Melasti Beach. Sampling was done by distributing 30 questionnaires to visitors  at Melasti Beach. The analysis technique was tested using the classical assumption test. Most  of the respondents came from Jakarta, most of whom were women. The results of this study  indicate that there is an influence between social media and tourist attraction on the decision  to visit domestic tourists classified as positive.
RESILIENSI EKONOMI MASYARAKAT DESA WISATA PENGLIPURAN DI TENGAH PANDEMI COVID-19 Ida Bagus Putra Negarayana
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.497

Abstract

Penglipuran Tourism Village feels the negative impact of the Covid-19 pandemic on its tourism activities. Before the pandemic, the rapid tourism activity in Penglipuran Tourism Village made many rural communities dependent on the tourism sector. However, due to the prolonged pandemic, many people have to change professions to be able to survive and the economy can not run properly. Therefore, this study aims to analyze the economic resilience of the local community of Penglipuran Tourism Village in the midst of the Covid-19 pandemic. This study uses quantitative and qualitative methods (Mix Method). The study showed that the economic condition of the Penglipuran Tourism Village Community experienced a decline in the midst of the Covid-19 Pandemic, this was influenced by several things, namely the decline in tourism activities in the village due to restrictions on activities and government policies, livelihood sources that changed for the worse and a decrease in income and public spending. The Economic Resilience of the Penglipuran Tourism Village Community is carried out in tourism activities by implementing the CHSE health protocol, village promotion, and village planning through improvements and additions to facilities and infrastructure support livelihood resilience efforts are carried out by digitizing products with online promotions, as well as the existence of delivery services that benefit buyers, the role of the government in resilience is to provide direct cash assistance to the community.
PERANAN KOMUNIKASI INTERNAL PIMPINAN DALAM MENINGKATKAN KINERJA KARYAWAN DI HOTEL ASHYANA CANDIDASA BEACH RESORT KARANGASEM, BALI I Ketut Murdana
JURNAL KEPARIWISATAAN Vol 21 No 1 (2022): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v21i1.486

Abstract

The research aimed at studying and analyzing the roles of internal management communication in order to increase the staff performances at Ashyana Candidasa Hotel Beach Resort, Karangasem, Bali. The primary research data are directly collected from the management of Ashyana Beach Resort Hotel as a key informan during the structured interview processes and also from the research questionnaires compilation. The informan were using abundant sampling techniques with the total numbers of 25 samples are analysed. The research revealed that 6,25% answered the 13 questions by “YES” which meant that the internal communication has run well meanwhile 5 questions were answered by “YES/NOT” or about 5,25% which meant that internal communication has not yet run well.  
PENGARUH CELEBRITY ENDORSER DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG WISATAWAN DI DESTINASI WISATA UBUD Averina Novta; Hanugerah Kristiono Liestiandre; Dewa Ayu Nyoman Aridayanti
JURNAL KEPARIWISATAAN Vol 21 No 1 (2022): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v21i1.604

Abstract

One of the efforts to increase interest of visiting is to design a marketing strategy and one of them is an endorser strategy. Endorsers is celebrities or experts who have expertise, awareness and attractiveness, which can represent the image of the product they promote in order to increase visiting interest. Interest of visiting tourists can appear driven by the quality of information provided through promotional strategies carried out by a tourist destination. This research aims to see the influence of celebrity endorsers and destination image on the interest of visiting tourists in Ubud tourist destinations.This research belongs to the type of research with a quantitative approach. The population in this research is millennial domestic tourists who has visited Ubud and sample a total of 200 respondents. The sampling method in this research used purposive sampling with data collection using a questionnaire distributed online with the help of google form and analyzed technique using Structural Equation Modeling (SEM) with SmartPLS 3.0 software. The results of the analysis can be concluded that celebrity endorser and destination image hava a significant influence to visiting intention.
PERSEPSI WISATAWAN DOMESTIK MILENIAL TERHADAP KUALITAS DESA CANGGU SEBAGAI DESTINASI PARIWSATA DI BALI Putu Haris Chandra Hartana; Dewa Ayu Made Lily Dianasari; Luh Nyoman Tri Lilasari
JURNAL KEPARIWISATAAN Vol 21 No 1 (2022): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v21i1.609

Abstract

The quality of tourist destinations is one of the important things for the success of Canggu Village as a tourist destination in Bali. Perception is the process of a person how to selects, organizes, and interprets input information to create a meaningful overall picture. The existence of a good tourist perception of Canggu Village will affect return visits, as well as indirect promotion media among tourists. This study aims to determine the perception of millennial domestic tourists on the quality of Canggu Village as tourist destination in Bali. The sampling technique used purposive sampling technique with 96 tourists as respondents. For the analysis technique using quantitative descriptive analysis technique by looking for the average value of each variable. The perception of millennial domestic tourists who visited Canggu Village showed good results on the quality of Canggu Village as a tourism destination in Bali with a score of 3.68 included in the good category and including a positive value, while the lowest variable value was accessibility with a score of 3.21 including neutral value and fairly good value category.
STRATEGI PENINGKATAN BRAND AWARENESS DAN AKTIFITAS PROMOSI DALAM SPORT EVENT (STUDI KASUS: EVENT MAYBANK BALI MARATHON 2019, GIANYAR, BALI) Dwi Novita Cahyaningtyas Permatasari
JURNAL KEPARIWISATAAN Vol 21 No 1 (2022): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v21i1.697

Abstract

Sporting events are one of the subjects in MICE related to the niche tourism development. Various promotional activities through sport event is used to increase brand awareness. It brings strong implications for many aspects of tourism development. Marathon has become very popular sport in 2019. Maybank made a breakthrough strategy to take advantage of this trend through organizing Maybank Bali Marathon 2019. Maybank Marathon achieved “Bronze Label” from World Athletics, became the first in Indonesia. However, Maybank's level of brand awareness in Bali needs to be evaluated. Based on the preliminary research conducted, most of the people were aware of the event but were not familiar with the bank's financial products. The method used in this study is a mix method by conducting survey of 100 respondents with random sampling technique and analyzed using descriptive analysis. Brand awareness is measured by characterizing four elements of David A. Aaker's theory namely top of mind, brand recall, brand recognition, unaware of brand. The results show that Maybank does not occupy the top of mind or brand recall levels, and there are only few respondents who recognize the logo and tagline, 60% of respondents do not aware Maybank brand. Interesting fact, although most respondents are not familiar with Maybank, almost all respondents (91%) are aware of the Maybank Bali Marathon event. Maybank's promotion scheme was analyzed using The Marketing Funnel theory by Adam Cohen and finally strategy was formulated using SWOT analysis.

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