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INDONESIA
Jurnal Kepariwisataan
Published by Politeknik Pariwisata Bali
ISSN : 14125498     EISSN : 25811053     DOI : -
Core Subject : Economy, Education, Art, Social,
Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Journal of Tourism Studies (Jurnal Kepariwisataan/JPAR) is aimed to spread critical analysis from researchers and academic practitioners on various travel and tourism issues local, national and internationally. The writing is published after undergoing a peer-review process by providing an exclusive analysis on social and political issues from various perspectives. Journal of Tourism Studies provides high quality study outcomes and new thoughts for academic practitioners, researchers and decision makers to break down the complexity and dynamics of contemporary sociopolitical changes. Published two times a year, JPAR provides itself as a medium for – also invites- researcher, academic practitioners and intellectuals to submit their critical writings and to contribute to the development of social and political sciences. Topics of this Journal focuses on tourism specialization areas include: Tourism culture and cultural heritage in a tourism perspective (local culture, history & tourism, cultural heritage environment and so on) Health, Safety and Security Issues for the Tourism Industry Tourism and economic growth Study Travel (Museums and conservation, festivals and events in the tourism industry) New Tourism Trends (special interest tourism, dark tourism, medical tourism, sports tourism and so on) Ecotourism and sustainable tourism Planning tours, new tourist destinations, climate and tourism MICE in tourism (meetings, incentives, conventions and exhibitions, MICE marketing and management) Information and communication technology, data collection on Tourism, trend tourism & forecasting, social media Impact of terrorism on tourism and crisis management
Arjuna Subject : Umum - Umum
Articles 512 Documents
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PENGARUH PEMASARAN DIGITAL DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN IN-HOUSE EVENT DI SEMINYAK, BALI I Nengah Wirata
JURNAL KEPARIWISATAAN Vol 20 No 1 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i1.436

Abstract

Through digital marketing, hotels in Seminyak publish their products in the form of in-house events with interesting themes to welcome New Year's Eve. On average they publish it on social media, this aims to facilitate promotion and streamline the time, effort, and costs incurred during the promotion process. The research objective was to examine how digital marketing and brand image influence purchasing decisions at home events in the Seminyak Bali area. The number of samples used was 182 respondents with the purposive sampling technique. Data processing is used with multiple linear regression analysis in the SPSS version 23. The results show that there is a partial positive relationship with digital marketing (X1) 3.151 with a significantly less than the ? value (0.002 <0.05), brand image of 5.999 with less significance. from the value of ? (0.000 <0.05) on the purchase decision at the event house in Seminyak, Bali. Simultaneously, digital marketing and brand image have a significant effect on purchasing decisions at home events in the Seminyak Bali area with a value of Fount greater than Fable, namely 98.458> 3.05 and a significance value of 0.000.  
TATANAN KEHIDUPAN BARU DI ERA ADAPTASI KEBIASAAN BARU OLEH PELAKU PARIWISATA PADA MASYARAKAT KELOMPOK SADAR WISATA DI DESA WISATA MUNGGU MENGWI, BADUNG, BALI I Ketut Murdana
JURNAL KEPARIWISATAAN Vol 20 No 1 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i1.437

Abstract

The research in general aimed at studying or analyzing a case study of the implementation of new normal life at the new habit adaptation by tourism practitioners of tourism care group at Munggu Tourism Village, Mengwi, Badung, Bali. The primary research data are directly collected from the case study of research informan/responden who are the tourism business staff during the interview process and also from the research questionnaires. The informan/respondens were selected using purposive, snowball and abundant sampling techniques with the total numbers of 50 samples are analysed. The research revealed that based on the structured interviews 4 questions were answered by “NO” or “NOT YET” which are the cases agains the new normal, whereas based on the questionnaire 6 questions were answered by “NOT” by 35 informan/respondens of the amount of 18% were also the cases related to the new normal.  
MEMAHAMI DAN MENGELOLA DAMPAK PARIWISATA Victor Bangun Mulia
JURNAL KEPARIWISATAAN Vol 20 No 1 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i1.439

Abstract

This paper aims at providing information and understanding about the impacts of tourism on the economic sector, sociocultural living, and environmental. Globally, tourism is considered as one of the leading sectors contributing huge numbers in the global GDP. Now wander many countries rely on the tourism sector as the source of income and many countries do their best to develop the tourism potency had. The rapid dan massive development of tourism in the world brings both negative and positive aspect to those three sectors; economic, socio-cultural, and environmental. The negative impacts of tourism should be anticipated and managed well by the government, stakeholder, and community. One thing that can be done is by implementing visitor management that is an administrative action to maintain the environment, socio-cultural living, and economic sector without neglecting the satisfaction of tourists. Visitor management is implemented by balancing the tourist’ needs, local community’s needs, stakeholders’ needs, and the current situation and potency of the destination. The implementation visitor management leads to the sustainable tourism.  
SIAPA ITU WISATAWAN? MEMAKNAI PERKEMBANGAN KONSEPTUAL DAN PRAKTIS DALAM STUDI PARIWISATA Putu Diah Sastri Pitanatri; Made Uttari Pitanatri
JURNAL KEPARIWISATAAN Vol 20 No 1 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i1.442

Abstract

In early 2020, the terminology of who is a tourist has become a debate again when the Covid-19 pandemic broke out. The question arises whether the locals "deserve" the title "tourists"? Whether they are included in the category of domestic tourists? Are they categorized as tourist? With the rapid development of the understanding of this terminology, several questions have arisen that have led to the calculation of the number and distribution of tourists in travel destinations. Therefore, this work aims to unravel the tangled threads using the basic conceptual approach of tourism terminology. The literature study method is carried out by bibliometric examination. Hopefully this article provides a clearer construction to reduce confusion over the use of the term "tourist".  
BENTUK DIGITALISASI DESA WISATA DI MASA NORMAL BARU STUDI KASUS DESA SAYAN UBUD BALI I Gede Gian Saputra
JURNAL KEPARIWISATAAN Vol 20 No 1 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i1.448

Abstract

The digitization of tourism village amidst limited human resource capabilities is a challenge for Sayan Village Ubud Bali. This study aims to analyze the form of digitization of Sayan tourism villages in the new normal era. This study was designed with a qualitative descriptive analysis method followed by a case study approach. In addition to in-depth interviews and focus group discussions, 102 respondents were successfully obtained in distributing questionnaires to support the results that have been carried out. The results of the study reveal that form of digitization seen in the tourism village product marketing. Social media applications such as Facebook, Instagram, Youtube and Google were the digital tools that dominate the form of digitization done by the managers of Sayan Tourism Village. However, Sayan Tourism Villagehave very positive efforts in starting digitization through the collaboration with the Godevi as the marketplace of tourism village.
PERSEPSI WISATAWAN TERHADAP KUALITAS DESTINASI PARIWISATA BALI Hanugerah Kristiono Liestiandre
JURNAL KEPARIWISATAAN Vol 20 No 1 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i1.449

Abstract

One of the strategic efforts in maintaining customer satisfaction and loyalty can be done by maintaining service quality. Service quality can be defined as the level of guest or consumer satisfaction. The level of guest satisfaction is obtained from the comparison of real services received by visitors, with the previously expected quality values. This research will explore the extent of tourists' perceptions of the quality of Bali destinations. The respondents who will provide information in this study are tourists who meet the requirements as respondents to be able to fill in and provide the information needed when filling out the questionnaire. There were 200 respondents with a composition of 200 domestic tourists and 100 foreign tourists. The analysis technique used in this study was measured using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) methods. The results showed that domestic tourists and foreign tourists have different levels of satisfaction and performance appraisals. As a recommendation, the result of this study could be considered as an evaluation of the quality of tourism destinations in Bali.
ANALISIS PENGELOLAAN WISATAWAN MANCANEGARA DI DESTINASI PARIWISATA NUSA LEMBONGAN KABUPATEN KLUNGKUNG BALI Dewa Ayu Made Lily Dianasari; Ni Made Tirtawati; Hanugerah Kristiono Liestiandre; Ida Bagus Putra Negarayana; I Gede Gian Saputra
JURNAL KEPARIWISATAAN Vol 19 No 1 (2020): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v19i1.472

Abstract

The purpose of this study is to determine the perceptions of tourists towards Nusa Lembongan as a destination and the management of tourists in Nusa Lembongan. The determination of the sample in this study was to obtain data on the characteristics of tourists visiting Nusa Lembongan with 103 respondents using qualitative analysis techniques. The results of the study are tourists’ perceptions of Nusa Lembongan from indicators of awareness 58.43% (agree), attractiveness 65.2% (agree), availability 63.08% (agree), accessibility 62.95% (agree), destination appreciation (66.3%), assurance 58.2%, activity 45.6%, appearance 58.3% (agree).
KARAKTERISTIK WISATAWAN YANG MENGINAP DI HOMESTAY DAN PERSEPSI WISATAWAN MENGENAI UBUD SEBAGAI DESTINASI WISATA Chintia Pinaria; Ida Ayu Kalpikawati; I Gusti Agung Febrianto
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.456

Abstract

Ubud is one of the world's tourist destinations in Gianyar Regency, Bali. Ubud has a wellpreserved artistic and cultural attraction. The number of tourist visits to Ubud continues to increase every year and is directly proportional to the increase in the number of homestay accommodations. In addition to the growing number of tourists and homestays, another interesting thing to observe about Ubud as a tourist destination is news about traffic jams and damaged infrastructure. This study aims to determine the characteristics of tourists staying at homestays in Ubud and tourists' perceptions of Ubud as a tourist destination. The data collection technique used is through distributing questionnaires. The research approach used in this research is descriptive quantitative. Respondents in this study were tourists who stayed at homestays as many as 319 respondents. Tourists' perceptions of Ubud as a tourist destination are rated not good and quite good. The point that gets a bad rating is that the roads in Ubud can be passed smoothly. This must immediately get special attention from the government and the community to solve the problem so that the image of Ubud as a leading tourist destination in Bali can be maintained properly.
DAMPAK PANDEMI COVID-19 TERHADAP EKONOMI DAN LINGKUNGAN FISIK DI DESA WISATA DI BALI Dewa Ayu Made Lily Dianasari
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.469

Abstract

The COVID-19 pandemic had a very significant impact on tourism in Bali, as evidenced by decreasing tourist visits to Bali. The decline of tourist visits had an impact on the economy and the physical environment in Bali, especially in Tourism Villages. The survey was conducted on the local communities involved in the management of tourist villages in Bali as many as 100 respondents to get the community's perception of the impact given to the economy and the physical environment during the COVID-19 pandemic. The sampling technique used was purposive sampling and quota sampling then analyzed by using confirmatory factor analysis. Community perceptions in tourist villages in Bali about the impact of the COVID-19 pandemic on the economy have a negative impact. This can be seen from the highest average value which has the highest loading factor matrix value of 0,773. The perception of communities in tourist villages in Bali about the impact of Covid-19 on the environment tends to have a positive impact. This can be seen from the results of the highest loading factor value in a positive statement with a value of 0,868; that is cleaner water conditions in the tourism village.
PERBANDINGAN EFEKTIVITAS MEDIA KONVENSIONAL DAN DIGITAL MARKETING TERHADAP MINAT PENGUNJUNG BALI BLUES FESTIVAL NUSA DUA BALI I Nengah Wirata
JURNAL KEPARIWISATAAN Vol 20 No 2 (2021): Jurnal Kepariwisataan
Publisher : Pusat penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v20i2.479

Abstract

The use of digital marketing for tourism development must be supported by the implementation of various event activities that can attract visitors to come to enjoy various cultural attractions. Visitors who are satisfied with the events that are presented will have an impact on influencing others. The purpose of this study is to compare the effectiveness of conventional media and digital marketing on the interest of visitors to the Bali Blues Festival Nusa Dua Bali. This research was conducted with a quantitative approach by taking a sample of 100 people and using a non-probability sampling method with a purposive sampling technique. The data analysis tool used was simple linear regression analysis using the SPSS program. Version 23.0. The results show that digital marketing media has a higher level of effectiveness than conventional media with a difference in the percentage of contribution in attracting visitors to the Bali Blues Festival Nusa Dua Bali by 14%.

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