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Jurnal Dakwah dan Komunikasi
Published by Institut Agama Islam Negeri Curup
ISSN : 25483293     EISSN : 25483366     DOI : http://doi.org/10.29240/jdk
Core Subject : Religion, Education, Social,
Religion Languange, Linguistic, Communication & Media Social Sciences
Jurnal Dakwah dan Komunikasi is a scientific journal published by IAIN Curup. This journal specializes in the study of dakwah and communication. The managers invite scientists, scholars, professionals, and researchers in the disciplines of Dakwah and Communications to publish their research results after the selection of manuscripts, review of partners, and editing process. This journal is published every May and November every year.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 232 Documents
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Audience Decoding Position on the Use of Language and Humor in Gus Miftah's Lectures Sitti Hamsiyah; Firdaus Muhammad; St. Nasriah
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16385

Abstract

Purpose − The high average screen time and number of TikTok users in Indonesia indicate a change in the communication patterns of society. Da'wah practices in the contemporary era have also evolved. Da'wah is now delivered through digital access. The context of digital da'wah in the contemporary era requires not only visual beauty, but also the right strategy. This study departs from the strategy of using language and humor in da'wah, which is still a matter of debate, because not all circles accept the use of humor in da'wah in the same way. Gus Miftah is one of the preachers who receives mixed responses from his audience because of the language and humor he uses in his speech.This study aims to examine the audience's response to the use of language and humor in Gus Miftah's preaching, as well as the meanings that emerge from the audience's response to the language and humor in Gus Miftah's preaching. Method − This research is a descriptive qualitative study using an audience reception approach. The reception approach refers to the understanding that the dynamics of message reception cannot be understood solely through the process of message production and delivery, but also through how the audience receives, understands, interprets, and negotiates the meaning of the message. Findings − The results of the study show that based on the classification using Stuart Hall's reception model, the dominance of audience comments was in the opposition position, followed by the dominant hegemony position, and opposition.
Management of Marriage Guidance Programs in Enhancing The Readiness of Prospective Brides and Grooms Intan Juliani Hutasuhut; Ahmad Tamrin Sikumbang
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16594

Abstract

Purpose − The Marriage Guidance Program (Bimbingan Perkawinan/Bimwin) is a strategic initiative of the Ministry of Religious Affairs to enhance the readiness of prospective couples in building resilient families. The effectiveness of this program is closely related to the quality of management at the implementation level, particularly within the Office of Religious Affairs (Kantor Urusan Agama/KUA). This study aims to analyze the management of the Marriage Guidance Program at KUA Batang Kuis by examining planning, implementation, and evaluation functions, as well as identifying supporting and inhibiting factors. Method − A descriptive qualitative approach was employed, with data collected through observation, in-depth interviews, and documentation. Informants were purposively selected, including the Head of KUA, religious counselors, and program participants. Findings − The findings indicate that program planning and implementation have referred to official regulations and guidelines issued by the Ministry of Religious Affairs. However, program evaluation remains predominantly administrative and has not fully adopted an outcome-based approach. Supporting factors include the availability of official guidelines and facilitator competence, while inhibiting factors involve participants’ time constraints and limited evaluation mechanisms. This study provides practical recommendations for strengthening the management of the Marriage Guidance Program at the KUA level to enhance its contextual adaptability.
Da’wah Communication Strategy of Ustadz Ucay in Enhancing Religious Awareness and Understanding Ahmad Sultoni Matondang
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16664

Abstract

Purpose − This study aims to analyze the da'wah communication strategies used by Ustadz Ucay in increasing religious awareness and understanding among the community. Da'wah as a process of religious communication requires effective communication strategies so that the conveyed messages can be well understood and accepted by the audience.   Method − This research uses a qualitative approach with a library research method by examining various scientific literatures related to da'wah communication, persuasive approaches, and the use of media in da'wah activities. The data analysis technique was conducted through content analysis of various literature sources to identify patterns and effective strategies of da'wah communication. Findings − The results of the study indicate that there are three main strategies that play an important role in improving public religious awareness and understanding. First, the strategy of delivering da'wah messages in an easily understandable manner through the use of simple, systematic, and contextual language so that religious messages can be received clearly by the audience. Second, the use of persuasive and humanistic approaches that emphasize empathetic, dialogical, and respectful communication toward the social conditions of the audience, thereby creating a harmonious relationship between the preacher and the congregation. Third, the utilization of media and interaction with the congregation, which allows the da'wah process to reach a wider audience, become more participatory, and adapt to technological developments. Therefore, communicative and contextual da'wah communication strategies can enhance the effectiveness of da'wah in building religious awareness and understanding within society.
Ecological Da’wah Strategy in Environmental Conservation within the Mitra Jaya Farmers Group Association Rismawati Cahyani; Muhammad Nasor; Yunidar Cut Mutia Yanti
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16682

Abstract

Purpose − This study aims to analyze ecological da'wah strategies in environmental conservation efforts at the Mitra Jaya Farmers Group Association in Tanjung Jaya Village, Bangun Rejo Subdistrict, Central Lampung Regency Method − This study employs a qualitative descriptive approach with field research. Data collection was conducted through observation, semi-structured interviews, and documentation, and was analyzed using the Miles and Huberman framework, which includes data reduction, data presentation, and drawing conclusions. Data validity was ensured through triangulation of techniques and sources. Findings − The results reveal that ecological da’wah strategies are integrated by instilling Islamic values in agricultural activities, such as extension services, discussions, and setting an example in environmental conservation. Da’wah is also implemented through spiritual guidance during regular meetings to strengthen the spiritual awareness of the farmers’ group members. This approach encourages active member participation in environmental conservation through environmentally friendly agricultural practices. Social interaction among members contributes to the formation of a shared awareness and behavioral transformation regarding the urgency of environmental sustainability.
Followers’ Affective Responses to Tourism Information on Instagram: A Study of the @zonakalakkaro Instagram Account Dwi Dini Farah Diva; Khatibah
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16712

Abstract

Purpose − This study aims to understand the affective experiences of followers in responding to tourism information published through the Instagram account @zonakalakkaro. The research focuses on how visual content shapes followers’ emotional attraction, imagination, expectations, and evaluations of the tourist destinations presented. Method − This study employed a qualitative method with a phenomenological approach to explore the subjective experiences of followers when interacting with tourism-related content on the Instagram account. Data were collected through in-depth interviews with three active followers of @zonakalakkaro, observations of digital interactions on the account’s posts, and documentation of relevant tourism content. Data analysis was conducted using phenomenological procedures, including the identification of significant statements, the categorization of these statements into experiential themes, and the formulation of the essence of participants’ experiences. Findings − The findings reveal that followers’ affective experiences are formed through three main stages: emotional attraction to the visual representation of tourist destinations, the development of imagination and expectations regarding tourism experiences, and emotional evaluation after comparing digital representations with the actual conditions of the destinations. Furthermore, the analysis of followers’ comments indicates that most responses reflect positive emotional experiences, such as admiration, interest, comfort, and a desire to visit the featured destinations. These findings suggest that social media functions not only as a medium for disseminating tourism information but also as a space for constructing emotional experiences that influence users’ perceptions and interests toward tourist destinations.
Representation of Family Values in the Film 1 Imam 2 Makmum (2025): John Fiske’s Semiotic Analysis of Gender Representation in Popular Narrative Melinda Ratmayanti; Yudha Wirawanda
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.15170

Abstract

Purpose − This study examines the representation of family values in the film 1 Imam 2 Makmum (2025) using John Fiske’s semiotic approach. Through three levels of analysis—reality, representation, and ideology—it finds that the film portrays family dynamics constructed upon particular value systems, where men are depicted as rational decision-makers and women as emotional and domestic stabilizers.   Method − This research employs a descriptive qualitative approach within a critical paradigm, meaning the researcher serves as the primary instrument.   Findings − This method allows for an in-depth exploration of film elements related to John Fiske’s semiotic analysis. The main findings indicate that the division of roles and communication patterns are symbolically represented through visual aesthetics, dialogue, and framing, which together shape gender relations within the household. The film also illustrates processes of negotiation and emotional recognition, suggesting that family identity is constructed through a combination of authority, care, and adaptation. These subtle symbolic representations demonstrate how contemporary popular media both shapes and reflects social discourse on family and gender
Understanding Hajj Ritual Guidance Through the YouTube Platform Among Gen Z Pilgrims in 2024: A Study in Tegal City Kharisma Haurizatul Lutvitasari; Anasom
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.15566

Abstract

Purpose − The use of YouTube as a learning platform for Hajj rituals among Generation Z pilgrims in Tegal City represents an innovative approach in the digital era. This study aims to explore how YouTube enhances the understanding, spiritual engagement, and religious behavior of Gen Z pilgrims. Method − This qualitative research employed a descriptive method through interviews with eight Gen Z pilgrims who had performed the Hajj. Findings − Reveal that YouTube is an effective self-learning medium, providing clear, communicative, and easily accessible visual content. Cognitively, pilgrims demonstrated better comprehension of the Hajj procedures; affectively, they experienced emotional serenity and spiritual closeness; behaviorally, they actively rewatched videos, practiced rituals at home, and shared content with others. In conclusion, YouTube serves as an important medium for learning and internalizing spiritual values among Gen Z pilgrims, although face-to-face guidance remains essential to deepen spiritual experience and ensure doctrinal accuracy.
The Effect Of Corporate Advertising And Social Campaigns On Consumer Perceptions: A Case Study Of Coca-Cola's 'Together Tastes Better' Campaign In Indonesia During The Covid-19 Pandemic Muhammad Rozan Fikri; Vivi Silvia Huri; Lilis Satriah; Imron Rosyidi; Mohammad Afid Syafiri
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16413

Abstract

Purpose − This study aims to analyze the influence of corporate advertising, especially in the form of social campaigns, on consumer perception of the Coca-Cola brand during the COVID-19 pandemic in Indonesia. The main issue examined was how the "Together Tastes Better" campaign can create an emotional connection with consumers while conveying relevant social messages about togetherness in the face of adversity.   Method − A qualitative approach is used with the case study method, which allows researchers to explore in depth how audiences respond to advertising in the context of local social and cultural settings. The data collection technique involved semi-structured interviews, participatory observation, and documentation, with participants consisting of consumers exposed to the campaign through social media and digital platforms.   Findings − Key findings from the study show that these ads successfully elicit emotional engagement from audiences, enhance the relationship between Coca-Cola and social values such as togetherness, and strengthen the brand image in the eyes of consumers. These findings contribute to the understanding of corporate advertising that prioritizes social and cultural issues, as well as the influence of social media in amplifying message impact. In conclusion, corporate advertising that incorporates social values can strengthen relationships with consumers and increase brand loyalty. The study suggests that companies should make better use of social media as an effective advertising distribution channel, and recommends further research to explore the impact of advertising in the broader context of local culture.     
From Quiet to Vibrant: The Role of the Majelis Taklim Syiar Islam (MTSI) in Revitalizing Mosque Prosperity (A Case Study at PTPN IV Bah Jambi, Simalungun Regency) Riqotul Qolbih Mukminin; Muhammad Habibi Siregar,
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16455

Abstract

ABSTRACT Purpose − This study aims to analyze the work programs of the Majelis Taklim Syiar Islam (MTSI) of PTPN IV, Bah Jambi Plantation Unit and Palm Oil Mill Commissariat, Regional II, Simalungun Regency, in prospering the mosque, as well as to identify the supporting and inhibiting factors in its implementation. This research is important because MTSI is an Islamic da’wah institution operating within a corporate environment and possesses characteristics different from general majelis taklim, yet plays a strategic role in fostering the religious development of employees and surrounding communities. The research informants consisted of MTSI administrators as well as active congregants and community members involved in mosque activities. Method − This study employed a descriptive qualitative approach through field research methods, including in-depth interviews, observation, and documentation. Data analysis was conducted through data reduction, data presentation, and conclusion drawing using triangulation techniques. Findings − The results indicate that MTSI work programs oriented toward mosque empowerment include Qur’anic learning development, tahfiz and tilawah activities, muallaf guidance, Islamic holiday commemorations, and improvement of mosque facilities and infrastructure, which contribute to increased worship activities and congregational participation. This study recommends strengthening participatory and collaborative da’wah strategies to ensure that MTSI programs can be implemented more optimally and sustainably.       
Innovative Da'wah Strategies of BKPRMI to Improve the Quality of Mosque Youth Activities Annisa Rafsanjany Nasution; Muaz Tanjung
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.16456

Abstract

Purpose − This study aims to identify and analyze the strategies of the Indonesian Mosque Youth Communication Agency (BKPRMI) in improving the quality of da'wah activities in Medan Denai District. Method − This study used a qualitative approach to understand the nuances and dynamics that occur. Data were collected through interviews with BKPRMI administrators, observations of da'wah activities, and discussions with the youth and teenagers involved. The findings indicate that several key factors, such as strengthening BKPRMI's organizational structure, developing diverse da'wah programs, and increasing the capacity of members in da'wah skills, significantly influence youth and teenager participation. Findings − The results of this study emphasize the importance of BKPRMI's strategies in creating a conducive environment for the dissemination of Islamic values. Therefore, BKPRMI needs to design more relevant programs and improve communication to attract interest among youth and teenagers in Medan Denai District.

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