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Journal of Entrepreneurship & Business
Published by Universitas Surabaya
ISSN : -     EISSN : 2721706X     DOI : https://doi.org/10.24123/jeb.v1i2
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Entrepreneurship & Business (JEB) publishes all forms of quantitative and qualitative research articles and other scientific studies related to the field Accounting & Financial Management, E-Business Management, Entreprenuerhsip, Human Resources Management, Marketing Management, Operation & Supply Chain Management, and Strategic Management. The Editors attempts JEB could be the major vehicle for the exchange of ideas and research among business scholars. The JEB is an open access journal that is published by UBAYA School of Business, University of Surabaya Indonesia.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 91 Documents
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A Comparative Study of Financial Performance between Sustainable and Conventional Investment Anita Handayani; Rofikoh Rokhim
Journal of Entrepreneurship and Business Vol. 4 No. 2 (2023): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i2.5691

Abstract

Purpose: This study aims to examine the attractiveness of sustainable investments to investors and assess the potential disparity in returns between sustainable and conventional investment in Indonesia. It addresses the fundamental question of whether a statistically significant difference exists in the financial performance of these two investment types. Method: The study focused on evaluating the performance of green bonds, green equities, and green mutual funds, compared to conventional one between 2018 and 2023. Specifically, it involved a comparative analysis of the yields or return of both type of investment using an independent sample t-test. Result: The findings reveal that there is no statistically significant difference in the yield or return of sustainable and conventional investment instruments. While both categories demonstrate comparable profit potential, distinctions arise in terms of price volatility. This research contributes to the existing scientific literature on sustainable investing, providing valuable insights to investors in making well-informed decisions that encompass both environmental considerations and financial objectives.
The Impact of Consumer Purchase Intention and Halal Brand Equity on Halal-Labeled Instant Noodle Products in Indonesia Ceini Anggar Kusuma; Dudi Anandya
Journal of Entrepreneurship and Business Vol. 4 No. 2 (2023): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i2.5719

Abstract

Purpose: This research aims to examine the impact of consumer purchase intention and halal brand equity from a halal perspective, namely halal brand image, halal brand perceived quality, halal brand satisfaction, halal brand trust, and halal brand loyalty. Method: This research employs an online questionnaire to collect data from 210 respondents aged 17 and above who have experience consuming halal-labeled instant noodles in Indonesia. Based on the research objective, it falls under basic research. Based on the research type, it falls under causal research. Based on the research approach, this research is classified as quantitative research. Furthermore, this research aims to elaborate on the relationships between halal brand image, halal brand perceived quality, halal brand satisfaction, halal brand trust, halal brand loyalty, purchase intention, and halal brand equity. The theoretical model with hypothesized relationships was developed and tested using the structural equation modeling procedure in SPSS AMOS. Result: The findings of this research indicate that halal brand image has a significant and positive influence on halal brand perceived quality, halal brand satisfaction, halal brand trust, halal brand loyalty, and purchase intention. Similarly, halal brand perceived quality, halal brand satisfaction, halal brand trust, and halal brand loyalty have a significant and positive influence on purchase intention. Furthermore, halal brand satisfaction significantly and positively influences halal brand equity, but the relationship between halal brand trust and halal brand equity could not be established.
A Study of Player Behavior And Social Influences to Purchase Intention Mobile Legends: Bang Bang In-Game Item Subarkah, Windu Praditiyo; Santoso, Adi; Widhianingrum, Wahna
Journal of Entrepreneurship and Business Vol. 4 No. 3 (2023): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i3.5639

Abstract

Purpose: This quantitative study aims to analyze the interest in buying items and skins in the online game Mobile Legends in Indonesia, especially in East Java Province by looking at the psychological and social factors of game players. Player behavior is a psychological factor and social factors are social influence variables. Design/methodology/approach: The number of samples in this study was 310, the sampling method used purposive sampling. Respondents are active Mobile Legends game players who have participated in answering our research questionnaire. The data collection method uses online questionnaire distribution using Google Forms. Measurement of data using answers with a Likert scale of 1 to 10 with 1 point strongly disagree and 10 points strongly agree. Data were analyzed using the PLS-SEM method using Smart PLS 3.0 software. Findings: Player behavior includes achievement, challenge, escapism, and social interaction. Social influences consist of network externality and community involvement. The results of our research show that player behavior consists of achievement, challenge, escapism, and social influences such as network externality, and community involvement have a significant positive effect on Purchase Intention. Originality/value: This study explores the purchase intention of virtual item in the mobile legends game using the uses and gratifications theory (U&G). The application of U&G theory is seen from the behavior of the players. Social influences is also applied to see the influence from outside the players.
Optimizing Customer Segments of SMEs by Transforming Business Model Canvas Herald Galingga Wira Shenta; Fontana, Avanti
Journal of Entrepreneurship and Business Vol. 4 No. 3 (2023): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i3.5712

Abstract

This research examines the business model canvas in developing customer segments through e-commerce channels for Small and Medium Enterprises (SMEs). SMEs are expected to be sustained by reviewing their business model canvas (BMC) and finding the most potential block of BMC to be developed so that the SMEs could keep contributing to the growth of the Gross Domestic Product. However, not all SMEs have qualified managerial and technical skills to determine their potential. The BMC analysis helps SMEs to unlock their potential value. This study uses a qualitative approach by assisting one of the SMEs from Jakarta, Indonesia. The tools used to analyze are; Business Model Canvas, Porter's Five Forces, VRIO analysis, and SWOT analysis The results of the new mapping of the business model canvas by updating certain parts of the business model canvas impact increasing market access for SMEs. They can open a new paradigm for increasing SME market access, which can be done by changing one of the components of the business model canvas.
Application Failure Mode Effect Analysis for Risk Management in New Costumer Acceptance Project in Garment Industry with approaching Project Management Body of Knowledge Rahmawati, Diah; Redi , A.A.N. Perwira
Journal of Entrepreneurship and Business Vol. 4 No. 3 (2023): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i3.5726

Abstract

Purpose: This research aims to identify risks at the time of fulfillment of the requirements set by the customer and determine their mitigation. Method: In order to achieve the goal, researchers use the PMBOK approach that focuses on risk management by creating WBS and RBS. From the existing risks assessed using the FMEA method by conducting a survey to get the S, O and D values then calculating the RPN. Result: the highest RPN value in this study is 330 at risk 5.2. The understanding of PIC system and procedures in making the system, based on the result of brainstorming is decided that the mitigation is recruiting employee who is experienced in applying BSCI and factory evaluation audits due to the unavailability of employees who will become PIC compliance.
The Effect of Online Customer Reviews on Purchase Intention With Customer Trust as A Variable in Purchase Decision on Sociolla Consumers Tanuwijaya, Christina Kelly; Ellitan, Lena; Lukito, Robertus Sigit Haribowo
Journal of Entrepreneurship and Business Vol. 4 No. 3 (2023): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i3.5764

Abstract

Purpose: This study aims to analyze the effect of Online Customer Reviews on purchase intention with customer trust as a purchasing decision variable for Sociolla consumers. Method: This research is using the Non Probability Sampling method with Purposive Sampling. The sample used in this study was 250 respondents with characteristics; Men and women aged 17 years and over, know and have an account on the Sociolla website, and have also shopped at Sociolla in the last 3 months. Data was collected by distributing questionnaires and using the SEM-PLS Software 4.0 analysis technique for analysis. Results: The results of this study indicate that Online Customer Reviews has a positive influence on customer trust on the Sociolla website, customer trust has a positive influence on consumer buying interest to shop online, and Online Customer Reviews has a positive influence on consumer buying interest through customer trust to shop on line.
The Effect of Flow Factor on Brand Attitude and Purchase Intention in Mobile Legend: Bang-Bang Anandya, Dudi; Darsono, Brilliant Prabowo Agung; Indarini
Journal of Entrepreneurship and Business Vol. 4 No. 3 (2023): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i3.5812

Abstract

Purpose: This research aims to analyze the influence of flow antecedents, which can elicit brand attitudes and purchase intentions. Method: By design, this research is included in causal research, which aims to examine causal relationships between variables. The scale used is an interval of 7 points. The target population is active mobile legends: Bang-bang players who play at least two games daily. The player must have purchased at least two items in the last six months and be 17 years old. Purchase decisions must be made with the player's considerations. The number of samples collected was 300 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. The analysis technique used is structural equation modeling with two stages. The analysis technique used is structural equation modeling with two stages. Hypothesis testing uses a t-test with an alpha of 10%. Result: Only skills that do not contribute to the formation of flow. This result is in line with previous research, so the role of skill as an antecedent needs to be studied further. Flow has been shown to shape brand attitudes and purchase intentions.
The Mediating Role of Networking Competence in The Relationship Between Market Knowledge Capability on SMES Performance Yakin, Nur
Journal of Entrepreneurship and Business Vol. 4 No. 3 (2023): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i3.5929

Abstract

PurposeThis article investigated market knowledge capability’ role in enhancing performance and the impact of networking competence on SMEs’ performance.Method: The samples studied were 162 export-oriented furniture SMEs from Sukoharjo. The purposive sampling technique collected the data. Only 142 samples were declared complete and feasible to continue hypothesis testing. Structural Equation Modeling (SEM) was implemented to check the hypothesis model.Result: This study found that the market knowledge capability constructs positively and significantly affected SMEs’ performance. Market knowledge positively influenced networking competence, while networking competence positively and significantly affected SMEs’ performance.
The Influence of Financial Literacy, Attitude toward Debt, Risk Perception, and Religiosity on Financial Satisfaction (Study on Bank Employees in East Java) Wijayanti, Risna; Cahyaningtyas, Sindy Eka Yulianti; Ismayanti, Niken Wahyu
Journal of Entrepreneurship and Business Vol. 4 No. 3 (2023): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i3.5944

Abstract

Purpose: to contribute to further research on the conceptualization of financial satisfaction as a specific individual satisfaction domain based on subjective behavioral studies using a judgment approach. Financial Satisfaction is mostly studied based on standard economic theory which uses an objective approach in determining individual satisfaction with their financial conditions such as income, socio-demography, socio-capital, and socio-economy. This research examines several subjective variables in the form of judgment and examines the integrated relationship between these variables such as financial literacy, risk perception, attitudes toward debt, and religiosity. Method: The sample for this research was 100 bank employees in East Java using a random sampling method. The analysis technique used is SEM PLS. Result: The results show that financial literacy influences financial satisfaction among bank employees in East Java. Likewise, attitudes toward debt and religiosity also show an influence on financial satisfaction. Meanwhile, risk perception has no effect on financial satisfaction among bank employees in East Java.
Determining Factors of Vocational Students' Entrepreneurial Intentions in Indonesia Hamidi, Nurhasan; Zakiah, Lina Nurul
Journal of Entrepreneurship and Business Vol. 5 No. 2 (2024): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i2.6008

Abstract

Pupose: This study aims to examined: the influence of self efficacy on the entrepreneurial intention of college students and the influence of family support on the entrepreneurial intention of college student. Method: The population of the study was students who have participated in the college level entrepreneurship development program in 2022. The sample was 239 students using the Simple Random Sampling technique. Data collection techniques used questionnaires and documentation. Data analysis method used SEM-PLS (Structural Equation Modeling-Partial Least Square) with the SmartPLS program. Result: The results of the study showed that there was a positive and significant influence of self efficacy on the entrepreneurial intention of college student and there was a positive and significant influence of family support on the entrepreneurial intention of college students

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