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Ekobis: Jurnal Ilmu Manajemen dan Akuntansi
Published by Universitas Boyolali
ISSN : 25023055     EISSN : 26221756     DOI : https://doi.org/10.36596/ekobis
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekobis diterbitkan oleh Fakultas Ekonomi Universitas Boyolali secara berkala (setiap 6 bulan) pada bulan Juni dan Desember dengan tujuan untuk menyebarluaskan informasi tentang Ilmu Manajemen dan Akuntansi berupa kajian konseptual dan hasil penelitian.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 189 Documents
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PENGARUH KUALITAS PELAYANAN, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN (STUDY KASUS PADA DISTRO ANTIVIRUS BOYOLALI) Aditya Wahyu Prasetyo; Listyowati Puji Rahayu; Hari Purwanto
EKOBIS Vol 11 No 1 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i1.853

Abstract

ABSTRACT This study aims to determine whether service quality, price and promotion affect consumer satisfaction at the Boyolali Antivirus distribution. The population in this study are consumers who make purchases at the Boyolali Antivirus distribution. Data collection techniques by distributing questionnaires with a sample of 100 respondents. The research method is a quantitative method. Testing of data instruments was carried out with validity and reliability tests, for data analysis used normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, and hypothesis testing to determine whether the variables have a significant relationship. The results of this study are based on the results of the t test and the service quality variable 0.248 < t table 1.984 and the value of sig 0.804 > sig 0.05 which means that it is not significant, then Ho is accepted and Ha is rejected. This shows that the service quality variable partially has no effect on customer satisfaction, in other words the service quality variable has no significant effect on customer satisfaction, sig 0.00 t-table has a value of 1.984, and sig 0.000 sig 0.05 means significant, Ho rejected and Ha accepted. This shows that the promotion variable has a partial effect on consumer satisfaction, namely the promotion variable has a large effect on consumer satisfaction. Based on the results of the F test Sig.0,000<0,000. 0.05 means that all variables act simultaneously. By using a level (alpha) of 0.05 or 5%, Ho was successfully rejected and Ha was not. The rejection of Ho is evidenced by the calculation of the Sig value which can be concluded. Based on the acceptance test, we found the Rsqure value to be 0.88. This shows that the variables of service quality, price, and advertising together can explain 88% of consumer satisfaction variables, and the remaining 12%. With variables other than above. studied. Keywords : Quality of Service, Price, promotion and Customer Satisfaction
ANALISIS PENGARUH LOKASI, HARGA, PROMOSI DAN CUSTEMER SERVICE TERHADAP CITRA MINIMARKET TOKO DEVANDA KEBONDALEM KECAMATAN JAMBU KABUPATEN SEMARANG Agus Listiyaningsih; Listyowati Puji Rahayu; A Fidhdiarr Ariestanto TNK
EKOBIS Vol 11 No 1 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i1.867

Abstract

Tujuan Dari Penelitian Ini Yaitu Untuk Menganalisis Dari Pengaruh Lokasi, Harga, Promosi Dan Customer Service Secara Parsial Terhadap Citra Mini Market Toko Devanda Dan Untuk Menganalisis Dari Pengaruh Lokasi, Harga, Promosi Dan Customer Service Secara Simultan Terhadap Citra Mini Market Toko Devanda. Penelitian Dilaksanakan Pada Toko Devanda Kebondalem Kecamatan Jambu Kabupaten Semarang Dan Penelitian Ini Termasuk Kategori Penelitian Eksplanasi (Explanatory Research). Metodologinya Memakai Metodologi Kuantitatif Karena Menggunakan Statistik Dalam Menganalisis Data Dengan Skala Likert Sebagai Tingkat Signifikansi. Sampel Penelitian Berjumlah 100 Peserta Dengan Teknik Pengumpulan Data Menggunakan Angket. Hasil Penelitian Menunjukkan Bahwa: 1) Lokasi Berpengaruh Positif Dan Signifikan Terhadap Citra Minimarket Di Toko Devanda Kebondalem Kecamatan Jambu, Dengan Demikian Hipotesis 1 Diterima. 2) Harga Berpengaruh Positif Dan Signifikan Terhadap Citra Minimarket Di Toko Devanda Kebondalem Kecamatan Jambu, Dengan Demikian Hipotesis 3 Diterima. 3) Promosi Berpengaruh Positif Dan Signifikan Terhadap Citra Minimarket Di Toko Devanda Kebondalem Kecamatan Jambu, Dengan Demikian Hipotesis 3 Diterima. 4) Customer Service Berpengaruh Positif Dan Signifikan Citra Minimarket Di Toko Devanda Kebondalem Kecamatan Jambu, Dengan Demikian Hipotesis 4 Diterima. 5) Berdasarkan Pengujian Model Summary, Diperoleh R Hitung Sebesar 0,735 Lebih Besar Dari R Table 0, 256 Maka Dapat Disimpulkan Bahwa Terdapat Pengaruh Antara Lokasi, Harga, Promosi Dan Customer Service Terhadap Citra Minimarket Di Toko Devanda Kebondalem Kecamatan Jambu. Dengan Demikian Hipotesis 5 Diterima
PERSEPSI AUDITOR INTERNAL TERHADAP REMOTE AUDIT TERKAIT BIAYA AUDIT & KEPUASAN KERJA SETELAH PANDEMI Dhanang Yan Minarhadi; Sri Trisnaningsih; Andria Referli
EKOBIS Vol 11 No 1 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i1.1006

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana bagaimana persepsi internal auditor terhadap remote audit terkait dengan biaya audit dan kepuasan kerja setelah pandemi. Hal ini menarik karena remote audit menjadi cara audit yang paling banyak dilakukan di masa pandemi. Pada saat ini yang sudah memasuki masa paska pandemi maka menarik untuk dilakukan penelitian apakah remote audit membuat biaya audit menjadi efisien dan auditor puas dengan metode remote yang selama ini banyak dilakukan. Metode penelitian ini menggunakan pendekatan kualitatif dengan teknik survey dan interview. Responden dari penelitian ini adalah dua puluh responden internal auditor di Jakarta dan Surabaya dengan berbagai tingkatan umur, jenjang profesi audit, dan lama bekerjanya sebagai internal auditor. Hasil penelitian ini membuktikan bahwa remote audit membawa efisiensi dalam biaya audit, terkait dengan kepuasan kerja auditor puas dalam proses perencanaan dan pelaporan audit, namun auditor tidak puas dalam proses pekerjaan lapangan. Auditor juga menyarankan agar digunakan hybrid audit agar efisiensi biaya tetap terjaga namun auditor tetap mendapatkan informasi yang sesuai dengan harapan pada saat pekerjaan lapangan
MODEL REGRESI LOGISTIK BINER PADA MINAT BEKERJA DI LUAR KOTA Ningrum Fajar Wati; Ida Ayu Rachmawati Kusasih
EKOBIS Vol 11 No 1 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i1.1029

Abstract

This study aims to determine the factors that influence the interest in working outside the city. Various factors include age, education level, income on interest in working outside the city. To achieve this goal, the type of data in this study is quantitative data. The data used is primary (obtained directly from the source through a questionmaire) with the analysis technique using the Binary Logistic Regression Technique because the variables are dichotomous, namely using a dummy scale. From the results of the calculation of the Slovin formula, a total sample of 99 people was obtained, but this research was conducted with 100 respondents. Data analysis was carried out using the SPSS application version 16.0 for windows. The results showed that the variables of age and income had a significant effect on interest in working outside the city, while the level of education had no significant effect on the interest in working outside the city.
KAJIAN STUDI LITERATUR PEOPLE MANAGEMENT: PENGARUH KEPEMIMPINAN TERHADAP KINERJATIM Meiana Maulida Hikmawati; Amin Kiswantoro; Amri Amirrulloh; Muhammad Syaifulloh
EKOBIS Vol 11 No 1 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i1.1030

Abstract

Transformational and transactional leadership are two types of leadership that haveanappeal to be studied in research studies. This study discusses the descriptions andperspectives of each type of leadership based on literature and previous research. Transformational leadership is a more visionary type of leadership and is able tobringemployees to continue to make changes through meaningful ideas, ideas and actions. Meanwhile, transactional leadership is more structural which includes rewards andpunishments as motivation for employees. Its implementation depends on the situationandconditions as well as the culture that exists within an organization. The actions of thesetwotypes of leadership af ect team performance in an organization. Ef ective leadershipwillaf ect the success of the organization to achieve its goals. The actions of a leader arealsoable to increase the growth and development of his followers (employees), especiallypersonal growth. This motivates employees to continue to grow and develop so that theresulting performance
PENGARUH MORALITAS INDIVIDU, KOMITMEN ORGANISASI DAN TRANSPARANSI PENGELOLAAN KEUANGAN TERHADAP KECURANGAN BUMDES DI KECAMATAN DAWAN KLUNGKUNG Rai Dwi Andayani W; I Komang Adnyana
EKOBIS Vol 11 No 1 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i1.1040

Abstract

This study aims to determine the effect of individual morality, organizational commitment and transparency of financial management on Village Enterprises Fraud (DUMDes) in Dawan Klungkung District. The population in this survey is all BUMDes employees in Dawan Klungkung Regency. There are still 10 BUMDes with a total of 101 employees. The sample size of this study was 101 people and was tested using multiple linear regression analysis techniques. The results of this study indicate that fraud can be overcome by increasing individual morality. Increasing organizational commitment will reduce the level of fraud. if transparency can be carried out then fraud in the organization can be avoided.
KONSEP DAN TERAPAN SISTEM PENGGAJIAN/KOMPENSASI DALAM PENINGKATAN KINERJA PEGAWAI SEKTOR PUBLIK Gita Puspita Sari; Imam Rozikin; John Carles Edison Nababan
EKOBIS Vol 11 No 1 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i1.1043

Abstract

Dengan berlandaskan pembahasan diatas, maka dapat disimpulkan bahwa penggajian yang saat ini diimplementasikan oleh Pemerintah berdasarkan sistem merit dan manajerial. Secara merit, ASN dibekali dengan hak tunjangan kinerja yang disesuaikan dengan jabatan, tugas dan tanggung jawabnya. Sedangkan dari sisi manajerial, ASN dibedakan menjadi PNS dan PPPK yang membedakan hak-hak seperti fasilitas, jaminan pensiun, hari tua, dan kepangkatan. UU No. 5/14 Tentang ASN memberikan suatu transformasi pengelolaan birokrasi di Indonesia. Salah satu yang dianut adalah prinsip sistem merit. Secara regulatif, idealisasi sistem merit mengharapkan bahwa penempatan, rekrutmen, promosi, dan lain sebagainya didasarkan pada kemampuan, prestasi, dan pencapaian individu. Dalam praktiknya, sistem merit yang digaungkan Pemerintah sejak tahun 2014 melalui UU ASN masih belum sepenuhnya optimal. Salah satu hal yang dinilai bertentangan adalah sistem pemberian tunjangan kinerja yang masih mengacu pada Perka BKN tahun 2011. Tukin dianggap menyamaratakan kinerja pejabat pada satu strata yang sama dan wilayah kerja yang sama meski beban kerja dari masing-masing individu serta capaian prestasi dari masing-masing tergolong berbeda.
ANALISA SWOT STRATEGI PEMASARAN DAN KEPUASAN PELANGGAN DI PERUSAHAAN ALFAMART BOYOLALI (Studi Kasus Alfamart Jl. Pandanaran No.194, Banaran, Kecamatan Boyolali, Kabupaten Boyolali) Ummah, Mar'atus Sholikhatul; Rahayu, Listyowati Puji; Safitri, Unna Ria; Purwanto, Hari
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.599

Abstract

This study aims to determine and improve the right marketing strategy, as well as the relationship between the level of customer satisfaction and marketing strategy and SWOT analysis at Alfamart Boyolali. The method used in this research is qualitative, namely research that emphasizes the analysis more on the process of deductive and inductive inferences on the dynamics of the observed phenomena using scientific logic. The data used is the result of distributing questionnaires to strengthen the results of the analysis as well as conducting surveys, problem identification, literature study, identification of research variables, validity testing and data analysis. The results of the research are data analysis from interviews with resource persons and distributing questionnaires which include Internal environmental analysis including discussions of company strengths and weaknesses which include company management based on POAC, marketing based on 5P, research, development and information systems used. External Environmental Analysis on micro-relationships between suppliers and well established. Customer satisfaction based on the questionnaire that was analyzed got the highest results on the opportunity variable with an average of 44.4, the strength variable with an average of 33.85 and the weakness variable got an average of 38.24. The comparison becomes a problem because the weakness is greater than the strength, so to achieve maximum strength, it is necessary to increase or change.
PELAYANAN JASA SERVIS MOBIL DALAM MENINGKATKAN KEPUASAN PELANGGAN (STUDY KASUS DI BENGKEL CHANDRA MOTOR SPOORING BOYOLALI) Kusuma, Taufiq Chandra; Hegy Suryana, Alean Kistiani; Puji Rahayu, Listyowati; Safitri, Unna Ria; Purwanto, Hari
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.614

Abstract

Memberi pelayanan karyawan harus bersikap baik dalam pelayanan yang mereka suguhkan, tidak hanya itu juga harus memiliki ketepatan waktu yang cepat, efektif dan selesai terhadap pelayanan yang diberikan ke konsumen, membuat pelanggan maupun konsumen bahagia dengan pengalamannya disini dan pelayanan yang berkesan baik dan memuaskan diberikan perusahaan itu adalah sikap dasar prinsip usaha yaitu melayani. Penelitian ini merupakan penelitian kuantitatif yang metode survey untuk mendapatkan data primer. Intrumen penelitian berisi sejumlah pertanyaan di mana jawaban yang disediakan merupakan jawaban yang terukur dengan skala likert. Data yang diperoleh kemudian dianalisis dengan SPSS pada taraf kepercayaan 95% sehingga mampu menjawab hipotesis penelitian. Hasil analisis penelitian menyatakan bahwa setiap butir pernyataan di instrumen penelitian yang digunakan adalah valid dan reliabel. Hasil uji asumsi klasik menyatakan bahwa data yang terkumpul terdistribusi normal (sig 0,200 > 0,05), tidak terjadi multikolinearitas di mana nilai VIF untuk variabel X1, X2, X3, X4, X5, masing-masing adalah 1,863; 3,058; 2,708; 2,459; 1,581. Sementara itu, nilai Tolerance untuk masing-masing variabel X1, X2, X3, X4, X5 adalah 0,537; 0,327; 0,369; 0,407; 0,633. Hasil uji autokorelasi adalah tidak terjadi autokorelasi dU<d<4-dU (1,65<2,182<4-1,44). Hasil uji t menyatakan bahwa reliabiliti, responsiveness, assurance, dan empathy secara parsial tidak berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan tangibles secara parsial berpengaruh terhadap kepuasan pelanngan. secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil uji F menyatakan bahwa reliabiliti, responsiveness, assurance, empathy, dan tangibles secara simultan berpengaruh signifikan terhadap kepuasan pelanggan. Kesimpulan dari penelitian antara lain reliabiliti, responsiveness, assurance, dan empathy secara parsial tidak berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan tangibles secara parsial berpengaruh terhadap kepuasan pelanngan. secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil uji F menyatakan bahwa reliabiliti, responsiveness, assurance, empathy, dan tangibles secara simultan berpengaruh signifikan terhadap kepuasan pelanggan.
PENGARUH CITRA MEREK, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN JASA PENGIRIMAN J&T EXPRESS Hastuti, Anik Puji; Rahayu, Listyowati Puji; Suryana, Alean Kistiani Hegy; Purwanto, Hari; Safitri, Unna Ria
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.828

Abstract

The purpose of this study was to determine the influence of brand image, price and service quality on the purchase decision of delivery services at the J&T Express branch in Boyolali. The study's population was service users at the J&T Express branch in Boyolali. Data collection technique through the distribution of questionnaires with a sample of 100 respondents using the Accidental Sampling method. Using quantitative methods and descriptive analysis of case studies. Testing of data instruments is carried out with validity tests and reliability tests, for data analysis, normality tests, multicholinearity tests, heteroskedasticity tests, autocorrelation tests are used. The t test and the f test and the determination test (R2) are used for hypothesis testing. Validity tests, reliability tests and classical assumption tests whose data have been met are then processed to produce regression equations: Y = 3,455 + 0.168 X1 + 0.186 X2 + 0.535 X3. Partially the brand image and price variables do not affect the purchase decision variable, while the service quality variable affects the purchase decision variable indicated by hypothesis testing, namely test t. The results of the f test are shown simultaneously the influence of the three free variables on the bound variable. It is stated that the results of the determination test (R2) that the value of R Square is 0.599, which means that the variable bound by the purchase decision with a value of 59% is able to explain the three free variables and the value of the remaining 41% is explained by variables outside the study such as location, facilities and so on. Keywords: Brand Image, Price, Service Quality and Purchase Decision

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