cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Nancy Nopeline
Contact Email
nancynopeline@uhn.ac.id
Phone
+6285211304551
Journal Mail Official
visisosialhumaniora@uhn.ac.id
Editorial Address
Jalan Sutomo No 4 A Medan.
Location
Kota medan,
Sumatera utara
INDONESIA
Visi Sosial Humaniora
Published by Universitas HKBP Nommensen
ISSN : 27227316     EISSN : 27231275     DOI : 10.51622
Core Subject : Economy, Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Focus dan Scope Jurnal Humaniora mencakup berbagai bidang kajian ilmu pengetahuan yang bersifat multidisiplin ilmu Sosial Humaniora. Seperti Ekonomi, Ilmu Hukum, Linguistik, Agama, dan ilmu sosial lainnya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 142 Documents
 11   12   13   14   15 
Pengaruh Identitas Merek Terhadap Loyalitas Konsumen Pada Toko Vivin Gunungsitoli Lesnawati Zebua; Serniati Zebua; Yupiter Mendrofa; Maria Magdalena Batee
Visi Sosial Humaniora Vol. 6 No. 2 (2025): Visi Sosial Humaniora Edisi : Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i2.2993

Abstract

This study aims to determine the influence of brand identity on consumer loyalty at Toko Vivin in Gunungsitoli City. The sample in this study consisted of 90 consumers who had made purchases more than once at Toko Vivin within the past year. The research method used is quantitative, with data analysis performed using simple linear regression. The results of the study indicate that the hypothesis test yielded a t-value of 0.830 with a significance value of 0.000. With a significance threshold of 0.05 and a t-table value of 0.2072, it shows that t-count > t-table (0.830 > 0.2072), which means the alternative hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected. Thus, it can be concluded that brand identity has an influence on consumer loyalty at Toko Vivin in Gunungsitoli City. In the coefficient of determination (R Square) test, a value of 0.690 was obtained. When converted using the formula KD = r² × 100%, the result is 69%. This means that brand identity contributes 69% to the increase in consumer loyalty, while the remaining 31% is influenced by other variables not included in this research model, such as price, product quality, service, or other factors that may affect consumer loyalty.
Analisis Penerapan Disiplin Kerja Dalam Meningkatkan Kinerja Karyawan PT Tiki Jalur Nugraha Ekakurir Kota Gunungsitoli Melinawati Napitupulu; Fatolosa Hulu; Sukaaro Waruwu; Meiman Waruwu
Visi Sosial Humaniora Vol. 6 No. 2 (2025): Visi Sosial Humaniora Edisi : Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i2.3066

Abstract

This research was conducted at PT Tiki Jalur Nugraha Ekakurir Gunungsitoli City branch with the aim of analyzing the implementation of work discipline and strategies undertaken to improve employee performance at PT Tiki Jalur Nugraha Ekakurir Gunungsitoli City. This study used a qualitative research method by interviewing 5 informants, namely the branch manager, package couriers and SCO JNE Express Gunungsitoli City branch. The results of this study indicate that the implementation of work discipline at PT Tiki Gunungsitoli is implemented through work hour arrangements, punctuality, and monitoring with MyOrion and SCA. The implementation is flexible to adjust to field conditions. Couriers usually start at 09.00, many arrive earlier, and go home depending on the number of packages. Obstacles are usually due to external factors such as weather, damaged roads, long distances, vehicle damage, incomplete addresses, unavailable customers, late sorting, and weak internet connections. The impact is small if only 1-2 couriers are involved, but can disrupt operations and customer satisfaction when they are simultaneously involved. The strategy to improve discipline is carried out firmly but humanely, with gradual sanctions and coaching through briefings, communication, and meetings. The courier assessed the sanctions as fair, but suggested rewards for discipline, time management training, and better work facilities. Discipline can be improved through rules, appreciation, training, and supporting facilities.
Pengaruh Promosi Dan Kualitas Layanan Terhadap Kepuasan Pelanggan Pada PT. Narindo Solusi Komunikasi Di Kota Gunungsitoli Chrysostomus Hia; Nov Elhan Gea; Nani Artatina Buulolo; Tiarni Duha
Visi Sosial Humaniora Vol. 6 No. 2 (2025): Visi Sosial Humaniora Edisi : Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i2.3067

Abstract

This study aims to determine the effect of promotion and service quality on customer satisfaction at PT. Narindo Solusi Komunikasi in Gunungsitoli City. The research method used in this study is Quantitative Research Method. The t-test results for the Promotion variable show a calculated t-value of 6.949 > t-table of 1.7032, with a significance level of 0.000. Because the significance value is less than 0.05, it can be concluded that the promotion variable has a significant effect on customer satisfaction. The Service Quality variable shows a calculated t-value of -0.182 < t-table of 1.7032, with a significance level of 0.857. This value is well above the 0.05 threshold, so it can be concluded that service quality does not have a significant effect on customer satisfaction. Based on the results of the regression analysis, the R Square (R²) value was 0.642. This value indicates that 64.2% of the variation in the Customer Satisfaction variable can be explained by two independent variables: Promotion and Service Quality.
The Use Of Drill Method to Improve Student's Writing In Recount Text At Tenhth-2 Grade Of SMA Perguruan Nasional Yos Sudarso
Visi Sosial Humaniora Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v7i1.3233

Abstract

This research aimed to improve students’ ability in writing recount texts through the implementation of the Drill Method. The study employed Classroom Action Research (CAR) consisting of two cycles, each involving planning, action, observation, and reflection. The participants of this research were 33 tenth-grade students at the senior high school level. Data were collected through writing tests, namely pre-test, Post-test I, and Post-test II, as well as classroom observations. Quantitative data were analyzed by calculating the students’ mean scores based on the analytic scoring rubric adapted from H.Douglas Brown, (2001), which uses a scale of 1–25 covering five aspects of writing. The findings revealed a significant improvement in students’ writing ability after the implementation of the Drill Method. The pre-test results showed that students’ initial writing ability was still low, with a mean score of 11.00. After the implementation of the Drill Method in Cycle I, the mean score increased to 15.55. Further improvement was achieved in Cycle II, in which the mean score increased to 18.58. These results indicate that systematic and repeated drilling activities effectively improved students’ mastery of recount text structure and the use of simple past tense. In conclusion, the Drill Method proved to be effective in improving students’ ability to write recount texts and can be considered an alternative teaching strategy in writing instruction.
Difficulties Faced by Eleventh Grade Students in Translating English Narrative Texts into Indonesian at SMA Swasta Katolik Mariana Medan yuni manullang; Kammer Sipayung; Dewi Silalahi
Visi Sosial Humaniora Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v7i1.3259

Abstract

This study aimed to investigate the types of translation difficulties faced by eleventh-grade students in translating English narrative texts into Indonesian and to identify the factors causing these difficulties. The research employed a descriptive qualitative method, using translation sheets and interview transcripts as the primary data sources. The findings revealed that students experienced three main types of difficulties: lexical, grammatical, and semantic, with lexical difficulties being the most dominant (42.5%), followed by grammatical (32.5%) and semantic difficulties (25%). The factors causing these difficulties were classified into linguistic factors, including limited vocabulary, grammar and sentence structure problems, lack of contextual understanding, and reliance on literal translation, as well as non-linguistic factors such as fear of making mistakes, low self-confidence, and lack of practice. The study concluded that both linguistic competence and psychological factors significantly influenced students’ translation performance, suggesting that improvement in vocabulary, grammar mastery, contextual understanding, and learning support is essential to enhance students’ translation skills. Keywords: Translation difficulties; English narrative texts, lexical, grammatical, semantic, linguistic and non-linguistic factors.
Analisis Students' Strategies in Translating Narrative Texts From English into Indonesian Bella Widya Situmeang; Kammer Sipayung; Yessy Octaviana Pasaribu
Visi Sosial Humaniora Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v7i1.3260

Abstract

This study aimed to analyze the translation strategies used by students in translating English narrative texts into Indonesian and to identify the reasons behind their choices. The research employed a descriptive qualitative method, using translation sheets and interviews as data sources. The findings revealed that students applied all seven strategies proposed by Vinay and Darbelnet, namely borrowing, calque, literal translation, transposition, modulation, equivalence, and adaptation. Among these strategies, literal translation was the most dominant (53.75%), followed by modulation (15.00%) and transposition (11.25%), while borrowing (7.50%), calque (5.00%), equivalence (3.75%), and adaptation (3.75%) were used less frequently. The dominance of literal translation indicates that students tend to rely on direct translation due to similarities in sentence structure between English and Indonesian and their preference for simple techniques. The study also found that students’ strategy choices were influenced by linguistic factors, such as limited vocabulary, grammatical difficulties, and lack of contextual understanding, as well as non-linguistic factors, including low confidence and fear of making mistakes. It can be concluded that students still depend on basic translation strategies, suggesting the need for more practice and guidance to improve their translation competence in producing more natural and contextually appropriate translations.grammar mastery, contextual understanding, and learning support is essential to enhance students’ translation skills.
Teknik Permainan Saxofon Alto Oleh Jetro Manalu Dalam Mengiringi Repertoar: Studi Kasus Upacara Pernikahan di Sidikalang Algoboy N. Nainggolan; Hendrik L. Simanjuntak; Kamaluddin Galingging
Visi Sosial Humaniora Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v7i1.3264

Abstract

This study aims to examine Jetro Manalu's alto saxophone playing technique and analyze its application in performing repertoire at traditional Batak Toba wedding ceremonies in Sidikalang. This study uses a qualitative approach with data collection methods through observation, interviews, and documentation. The research results show that before performing music, Jetro Manalu focuses on two main aspects: instrumentation and instrumentalist. Instrumentation includes warm-up exercises, long tones, scales, and mouthpiece, reed, and tuning checks to achieve optimal and clear sound quality. Meanwhile, the instrumental aspect is related to mastery of tempo, dynamics, and expression in playing. In addition, this study found a process of adapting the sulim voicing technique in the Toba Batak music tradition into saxophone playing, especially when performing the Gondang Si Bunga Ri repertoire. The adaptations include three main techniques: mangarutu, mandila-dilai, and manganak-anaki. These three techniques contribute to shaping the gondang melody, enriching its musical articulation, and providing a saxophone sound that reflects the regional nuances of the Toba Batak.
Analisis Pemanfaatan Teknologi Sequencer dalam Aransemen Musik Ibadah di Gereja Bethel Indonesia (GBI) Miracle: Indonesia Samuel Ferdinata Sirait; Hendrik L. Simanjuntak; Ronald H. Saragih
Visi Sosial Humaniora Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v7i1.3268

Abstract

This study aims to analyze the concept and the impact of sequencer usage in worship music arrangement at Gereja Bethel Indonesia Miracle Medan. The research employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The findings indicate that the sequencer plays a significant role in maintaining tempo stability, enriching musical arrangements through sound layering, and supporting the management of dynamics and song transitions. The production process includes song selection, tempo determination, click track creation, addition of digital instruments, and structuring of the song within a digital audio environment. However, its use is not applied to all songs, particularly in sections that require flexibility and improvisation. Overall, the use of a sequencer contributes positively to musical quality and the creativity of the music team, although it also presents technical challenges and requires adaptation in its implementation.
Penyajian Teknik Bernyanyi Pada Lagu No’Ufabu’U Karya Vian Waruwu: Indonesia Noverman Lawolo; Manalu, Kartini R. M; Emmi Simangunsong
Visi Sosial Humaniora Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v7i1.3270

Abstract

This study examines the presentation of singing techniques in the song No’ufabu’u composed by Vian Waruwu within the context of a recital performance. The purpose of this research is to analyze the application of vocal techniques and interpretative approaches used in performing the song. The study employs a qualitative approach with a descriptive method, utilizing observation, documentation, and reflective analysis of the author’s performative experience during the rehearsal process and the recital performance. The findings indicate that the performance of No’ufabu’u involves the application of various techniques, including both musical and vocal elements. The musical techniques encompass dynamics, tempo, legato, and staccato, while the vocal techniques include phrasing, breathing, and posture. These techniques are interconnected in supporting both the technical and expressive quality of the performance. Furthermore, the study identifies several challenges encountered during the performance process, particularly in breath control when singing high notes in measures 55–56, which require optimal respiratory management. The song No’ufabu’u is presented in a solo vocal format accompanied by a band ensemble consisting of electric guitar, bass guitar, drums, and piano. The success of the performance is not solely determined by the mastery of vocal techniques but also by physical readiness, the ability to maintain vocal quality, and the management of the performer’s health condition. This study is expected to contribute to the development of vocal technique studies, particularly in the presentation of regional songs within the context of musical performance.
Diversifikasi Produk Kopi Sidikalang: Pengembangan Scrub Berbasis Bahan Alami & Kearifan Lokal Untuk Mendorong Ekonomi Kreatif Lesmita Munthe; Sanggam Pardede; Lasma Siagian
Visi Sosial Humaniora Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v7i1.3271

Abstract

This study aims to develop a preliminary design for a Sidikalang coffee-based scrub product and to formulate strategic steps to preserve and strengthen the local identity of the Sidikalang coffee-based scrub in order to support the growth of the creative economy. This study also analyzes the potential of Sidikalang coffee as an alternative ingredient for body care and formulates preservation strategies through product innovation. The method used is Research and Development (R&D) with the ADDIE model, which includes the Analysis, Design, Development, Implementation, and Evaluation stages. The analysis stage was conducted to identify the characteristics of the coffee and product development needs. The design stage covered the formulation, texture, and packaging design based on local identity. The development stage was carried out through prototype creation and expert validation. Implementation involved limited testing with users, while evaluation was conducted to assess the product’s feasibility and identify improvements. The research results indicate that Sidikalang coffee possesses characteristics suitable for use as a natural scrub ingredient and can be developed without compromising local cultural values. The product received a 97.76% rating from validators and elicited positive user feedback with an average feasibility score of 92.5%. Consequently, the Sidikalang coffee scrub product is deemed feasible and has the potential to support the preservation of local wisdom and the development of the region’s creative economy.

Page 14 of 15 | Total Record : 142

 11   12   13   14   15 

Filter by Year

2020 2026


Reset
Filter By Issues
All Issue Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026 Vol. 6 No. 2 (2025): Visi Sosial Humaniora Edisi : Desember 2025 Vol. 6 No. 1 (2025): Visi Sosial Humaniora: Edisi Juni 2025 Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024 Vol. 5 No. 1 (2024): Visi Sosial Humaniora: Edisi Juni 2024 Vol. 4 No. 2 (2023): Visi Sosial Humaniora: Edisi Desember 2023 Vol. 4 No. 1 (2023): Visi Sosial Humaniora: Edisi Juni 2023 Vol. 3 No. 2 (2022): Visi Sosial Humaniora: Edisi Desember 2022 Vol. 3 No. 1 (2022): Visi Sosial Humaniora: Edisi Juni 2022 Vol. 2 No. 2 (2021): Visi Sosial Humaniora: Edisi Desember 2021 Vol. 2 No. 1 (2021): Visi Sosial Humaniora: Edisi Juni 2021 Vol. 1 No. 2 (2020): Visi Sosial Humaniora: Edisi Desember 2020 Vol. 1 No. 1 (2020): Visi Sosial Humaniora: Edisi Juni 2020 More Issue