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Visi Sosial Humaniora
Published by Universitas HKBP Nommensen
ISSN : 27227316     EISSN : 27231275     DOI : 10.51622
Core Subject : Economy, Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Focus dan Scope Jurnal Humaniora mencakup berbagai bidang kajian ilmu pengetahuan yang bersifat multidisiplin ilmu Sosial Humaniora. Seperti Ekonomi, Ilmu Hukum, Linguistik, Agama, dan ilmu sosial lainnya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 142 Documents
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Student’s Needs Towards Speaking Materials In Students’ Book For The First Year Of SMA Swasta Xaverius Gunungsitoli In 2023/2024 Telaumbanua, Elfin Kurnia; Yasminar Amaerita Telaumbanua; Kristof Marthin Efori Telaumbanua; Nursayani Maruao
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2602

Abstract

This study aims to analyzing of the students’ needs towards speaking materials in students’ book for the first year of SMA Swasta Xaverius Gunungsitoli. To conduct this research, the researcher using a narrative method with a qualitative approach. Data were collected through interview and field note techniques. Data analysis was conducted through the stages of data reduction, data display, and conclusion drawing. The results of the research study show that students' needs are : 1. Dialogue. Dialogue is : students need practice for conversation. 2. Vocabulary. Vocabulary is : Students need a wide and specific vocabulary to be able to speak fluently and effectively. 3. Grammar. Grammar is : Students need to understand correct and effective sentence structure to convey messages clearly. 4. Pronunciation. Pronunciation is : Proper pronunciation is very important to be understood by the listener. The researcher concluded that students' needs for speaking materials in English books are very important to be considered in the learning process. Proper needs analysis and relevant textbooks can help students to develop their speaking skills effectively.
Pengaruh Latar Belakang Pendidikan Terhadap Kinerja Guru Pada SMP Negeri 2 Susua Kecamatan Susua Osarao Laia; Yamolala Zega; Eliagus Telaumbanua; Odaligoziduhu Halawa
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2612

Abstract

The purpose of this study was to determine the effect of educational background on teacher performance at SMP Negeri 2 Susua, Susua District. This type of research uses quantitative research and sampling techniques using probability sampling with a sample size of 43 respondents. Data collection techniques used were observation, questionnaires and documentation. Based on the results of the study, a correlation coefficient value of 0.583 was obtained, which means that the level of relationship between educational background and teacher performance is at a sufficient level. At SMP Negeri 2 Susua, Susua District, it is important to understand how teacher education can affect the quality of teaching and student learning outcomes. Research in recent years has shown that educational background can have a significant impact on the way teachers teach and their effectiveness in educating. Academic education includes all types of training and education that teachers receive before they start teaching, including bachelor's degrees, professional training, and additional certifications
Regulasi Penyiaran dalam Wacana Glokalisasi pada Viralitas Berita Jalan Rusak Lampung Dwi Ayu Setiowati; Chairunisa
Visi Sosial Humaniora Vol. 6 No. 2 (2025): Visi Sosial Humaniora Edisi : Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i2.3123

Abstract

The development of digital communication technology has fundamentally changed the global broadcasting system, which was previously linear and territorial, into an interactive and cross-border communication space. The viral phenomenon of news about damaged roads in Lampung is a case study that illustrates how local issues can penetrate the global space through digital network mechanisms. This study aims to analyze the transformation of the broadcasting system in the digital era using the Media Convergence theory (Jenkins, 2006) and the Geo-Cybernetic paradigm (Puspitasari, 2022) as theoretical frameworks. Convergence theory explains how old and new media interact within the digital communication ecosystem, while the geo-cybernetic approach highlights the interconnectedness between geographical and cybernetic spaces in the global circulation of information. The method used was descriptive qualitative with a literature study approach, which included analysis of Law Number 32 of 2002 concerning Broadcasting, academic articles, and online media data related to the virality of Lampung news. The results of the study show that the digital broadcasting system works adaptively and decentralistically, where social media algorithms create a feedback loop mechanism that expands the reach of information without institutional control. This shows that broadcasting regulations in Indonesia are still limited to frequency-based broadcasting, so they are not yet able to accommodate the dynamics of global digital communication. Thus, a new regulatory paradigm is needed that integrates algorithmic ethics, digital literacy, and participatory governance within a geo-cybernetic framework.
An Analysis Of Translation Techniques And Translation Orientations Used ByY The Fifth Semester Students Of Nommensen HKBP UNIVERSITY In Translating Narrative Text From English To Indonesian Abdi Putra Arianto Simanjuntak; Harpen H.P. Silitonga; Kammer Sipayung
Visi Sosial Humaniora Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v7i1.3234

Abstract

This study examines the translation techniques and orientation applied by fifth-semester students of the English Education Study Program at HKBP Nommensen University in translating the narrative text The Legend of Lake Toba from English into Indonesian. Using a descriptive qualitative design supported by quantitative data, the study analyzed 24 students’ translations based on Molina and Albir’s (2002) translation techniques and Nida’s (1964) theory of formal and dynamic equivalence, following Miles and Huberman’s (1994) interactive model.The findings reveal ten translation techniques with 2,016 total occurrences. Literal Translation was dominant (65.63%), followed by Modulation (19.84%) and Amplification (8.09%), while other techniques appeared in minimal percentages. The predominance of Literal Translation indicates a strong source-oriented approach, particularly formal equivalence. Overall, students tend to prioritize structural accuracy over communicative naturalness, suggesting the need to strengthen their understanding of translation orientation and the balanced application of translation techniques in narrative texts.
An Analysis Of Illocutionary Speech Acts In Prabowo Subianto's Speech At The Unite Nations General Assembly On September 23, 2025 Agustina rotua Purba; sahlan tampubolon; Harpen H.P Silitonga
Visi Sosial Humaniora Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v7i1.3235

Abstract

This research investigates the use of illocutionary speech acts in Prabowo Subianto’s speech at the United Nations, aiming to identify the types of illocutionary acts and their functions in political discourse. The study employs a qualitative descriptive approach grounded in pragmatic theory, focusing on the classification of speech acts based on Searle’s framework: representative, directive, commissive, expressive, and declarative. The data were collected from the speech transcript and analyzed through data condensation, data display, and conclusion drawing. The findings reveal that representative acts dominate the speech 50%, indicating the speaker’s emphasis on conveying facts, beliefs, and social or humanitarian realities. Directive acts account for approximately 23,08%, reflecting efforts to persuade and motivate the audience to take collective action. Commissive acts represent 19,23% of the utterances, demonstrating commitments and promises, particularly concerning Indonesia’s contributions to global peacekeeping and international development. Expressive acts make up around 7,69%, showing emotional engagement and moral concern, while declarative acts are absent, suggesting a focus on persuasion and ethical appeal rather than formal institutional action. The study concludes that Prabowo Subianto’s speech effectively combines informative, persuasive, and ethical strategies, with a strong emphasis on representative and directive illocutionary acts to inform, inspire, and mobilize the international audience. This research contributes to the understanding of pragmatic functions in political discourse and provides insights for speakers, educators, and researchers in applying illocutionary theory to real-world communication. In conclusion, the dominance of representative acts, supported by directive and commissive acts, demonstrates that Prabowo Subianto’s speech functions mainly as a diplomatic and persuasive political discourse aimed at informing, influencing, and fostering international cooperation. This study contributes to the field of pragmatics by providing insight into the use of illocutionary speech acts in political speeches delivered at international forums.
A Comparative Study of Extrovert and Introvert Students in Storytelling Performance on Speaking Ability at The Eleventh Grade Students of Smks Ywka Medan Agnesia Yohana M Purba; Lastri Wahyuni Manurung; Ernawati Tampubolon
Visi Sosial Humaniora Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v7i1.3239

Abstract

Purba Agnesia Yohana M 22120069.2026 A Comparative Study of Extrovert and Introvert Students in Storytelling Performance on Speaking Ability at the Eleventh Grade Students of Smks Ywka Medan.Thesis. Program Studi Pendidikan Bahasa Inggris Fakultas Keguruan Dan Ilmu Pendidikan Universitas HKBP Nommensen Medan. This study aimed to compare the storytelling performance in speaking ability between extrovert and introvert students at the eleventh grade of SMKS YWKA Medan. Storytelling is an important activity in developing students’ speaking skills, and personality type is believed to influence students’ performance in oral communication. This research employed a quantitative approach with a causal-comparative research design. The population of this study consisted of all eleventh-grade students of SMKS YWKA Medan in the academic year 2025/2026, totaling 51 students. The sample was selected using purposive sampling and consisted of 28 students from two classes. The Eysenck Personality Inventory (EPI) questionnaire was used to identify students’ personality types, while a storytelling speaking test was administered to measure students’ speaking performance. The storytelling performances were assessed by two raters using a speaking rubric covering pronunciation, fluency, vocabulary, expression, confidence, and content organization. The data were analyzed using descriptive statistics and an independent-samples t-test with SPSS version 26. The results of the study showed that there was a significant difference in storytelling performance between extrovert and introvert students, in which extrovert students tended to achieve higher speaking performance scores than introvert students. Therefore, it can be concluded that personality type has a significant influence on students’ storytelling performance in speaking ability.
Dominasi Platform Digital dan Penyalahgunaan Posisi Dominan: Telaah Ekonomi atas Putusan KPPU terhadap Google LLC dalam Skema Google Play Billing Raden Ayu Rani Mutiara Dewi; Angelica Caesar Budianto
Visi Sosial Humaniora Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v7i1.3258

Abstract

The dominance of digital platforms in the modern economy poses new challenges for the enforcement of competition law, particularly in relation to the abuse of dominant position. The practices of Google LLC, specifically through the mandatory use of Google Play Billing (GPB) in the distribution of digital applications in Indonesia, have been alleged to restrict the choices of developers and consumers and to create barriers to entry for competitors. This study employs a normative juridical method, utilizing statutory approaches, decisions of the Komisi Pengawas Persaingan Usaha (KPPU), and economic analysis of competition. The findings indicate that the GPB policy reflects an abuse of dominant position through the imposition of unilateral trading conditions and vertical integration within Google’s digital ecosystem. Decision No. 03/KPPU-I/2024 issued by the KPPU, which imposed administrative fines and mandated the opening of alternative payment methods, constitutes an important step toward restoring competitive market structures. However, the effectiveness of such corrective measures remains contingent upon continuous regulatory oversight. This study underscores the importance of incorporating economic approaches into competition law to address the dominance of global digital platforms and to safeguard the sustainability of the national creative industry.
Pengaruh Intensitas Penggunaan Smartphone Terhadap Pola Perilaku Siswa di SMAN 7 Medan Eni Meliani Sipayung; Lasma Siagian; Nova Yunita Sari
Visi Sosial Humaniora Vol. 7 No. 1 (2026): Visi Sosial Humaniora Edisi : Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v7i1.3269

Abstract

The rapid development of digital technology has led to an increase in smartphone use among students. However, uncontrolled smartphone use can affect students' behavior patterns in their daily lives and in their learning activities at school. Previous studies have focused more on smartphone use in general, so more specific studies are needed on the effect of smartphone use intensity on student behavior patterns in the school environment. This study aims to determine the effect of smartphone usage intensity on student behavior patterns at SMAN 7 Medan. This study uses a quantitative approach with a correlational method. The population in this study was all 360 students in grade XI at SMAN 7 Medan in the 2026/2027 academic year. A sample of 80 students was taken using cluster sampling. The data collection instrument used a questionnaire with a Likert scale that had been tested for validity and reliability. Data analysis was performed through normality tests, linearity tests, and simple linear regression analysis using SPSS version 26. The results showed that there was a significant effect between the intensity of smartphone use and student behavior patterns. This is evidenced by a t-value of 5.977, which is greater than the t-table value of 1.991 (5.977 > 1.991) with a significance value of 0.000 < 0.05. The F-test results also show The F-value is 35.727 with a significance of 0.000 < 0.05, so the regression model is significant. The coefficient of determination (R Square) value of 0.314 shows that 31.4% of the variation in student behavior patterns is influenced by the intensity of smartphone use, while 68.6% is influenced by other factors outside the scope of this study.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Produk VCO di Koperasi Konsumen Osseda Faolala Perempuan Nias Fatisa Bawamenewi; Nov Elhan Gea; Aferiaman Telaumbanua; Yuterlin Zalukhu
Visi Sosial Humaniora Vol. 6 No. 2 (2025): Visi Sosial Humaniora Edisi : Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i2.2988

Abstract

In the Osseda Faolala Nias Women's Consumer Cooperative, researchers found that the existence of Virgin Coconut Oil (VCO) products produced has not been able to compete optimally in the local market. The promotional strategy implemented by Osseda Faolala Nias Cooperative is still not maximized and has not been able to reach the market widely and effectively.The purpose of this study was to determine the effect of promotion on Purchasing Decisions of VCO Products, data collection techniques by means of observation, and distributing questionnaires (questionnaires) to employee and customer respondents as many as 75 people. While testing the data analysis using validity test, reliability test, correlation coefficient analysis, coefficient of determination, and hypothesis testing. In this study using quantitative research with data calculations using SPSS to obtain accurate values. The results of this study, the t test of variable X promotion is 5.124 with a significance level of 5%, the t table is 0.67787. It is known that the Sig value = 0.000 <0.05. Then according to the interpretation: If the Sig value <0.05 or t count> t table then there is an influence between variable X on variable Y, on the contrary, if the Sig value> 0.05 or t count < t table then there is no influence between variable X on variable Y. So it can be concluded that the influence of promotion is positive and significant on Purchasing Decisions. In the results of the calculation of the coefficient of determination (R-Square) of the promotion on performance, it can be concluded that the amount of influence of the Promotion on Purchasing Decisions is 92,7%. For 7,3% influenced by other factors not discussed in this study
Pengaruh Social Media Marketing Facebook Terhadap Minat Beli Konsumen Quinsha Bakery Gunungsitoli Harry Chrisman Halawa; Nov Elhan Gea; Yupiter Mendrofa; Tiarni Duha
Visi Sosial Humaniora Vol. 6 No. 2 (2025): Visi Sosial Humaniora Edisi : Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i2.2989

Abstract

The development of information technology has encouraged businesses to optimize digital marketing strategies, particularly through social media platforms such as Facebook. However, Quinsha Bakery Gunungsitoli’s current use of Facebook for marketing is limited to basic features and lacks the utilization of advanced tools such as Facebook Ads and Marketplace. This study aims to determine and measure the influence of Facebook-based social media marketing on consumer purchase intention at Quinsha Bakery. The research employed a quantitative approach with a survey method using questionnaires. The sample consisted of 98 respondents who were active followers of the "Quinsha Baker" Facebook account and had seen promotional content and made purchases. Data analysis techniques included validity tests, reliability tests, normality and heteroskedasticity tests, simple linear regression, t-test (partial), and the coefficient of determination (R²). The results revealed that social media marketing has a positive and significant effect on consumer purchase intention. The t-test showed a t-value of 16.528, which is greater than the t-table value of 1.98498, with a significance value of 0.000 < 0.05, confirming that Ha is accepted. The coefficient of determination (R²) was 0.740, indicating that 74% of the variation in purchase intention is influenced by social media marketing, while the remaining 26% is influenced by other factors. In conclusion, Facebook-based social media marketing significantly enhances consumer purchase intention at Quinsha Bakery. Therefore, it is recommended that the business optimize Facebook’s advanced marketing features to expand audience reach and promotional effectiveness.

Page 13 of 15 | Total Record : 142

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