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Visi Sosial Humaniora
Published by Universitas HKBP Nommensen
ISSN : 27227316     EISSN : 27231275     DOI : 10.51622
Core Subject : Economy, Science, Education, Art, Social,
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Focus dan Scope Jurnal Humaniora mencakup berbagai bidang kajian ilmu pengetahuan yang bersifat multidisiplin ilmu Sosial Humaniora. Seperti Ekonomi, Ilmu Hukum, Linguistik, Agama, dan ilmu sosial lainnya.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 123 Documents
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Peranan Kepemimpinan Kepala Desa Dalam Meningkatkan Kinerja Pemerintahan Desa Hilimbowo Idanoi Kecamatan Gunungsitoli Idanoi Marniwati Laoli; Fatolosa Hulu; Meiman Hidayat Waruwu; Jeliswan BIJ Gea
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2539

Abstract

The Leadership Role of the Village Head in Improving the Performance of the Hilimbowo Idanoi Village Government, Gunungsitoli District. Thesis. Supervisor Fatolosa Hulu, S.E., M.M This study aims to analyze the Leadership of the Village Head, as the initial argument in this study, that the village apparatus and the village head are the lowest base of community services. The quality of services provided depends not only on the performance of the village officials as subordinates, but also on the leader. A person's leadership will determine the progress or decline and the life or death of the organization he leads. The village government, like the central and local governments, is required to provide maximum services for the community and be able to answer the increasing demands of the community, both in terms of quality and quantity. Given the importance of leadership as a determining factor in the success or failure of an organization and business, this study aims to see how the leadership efforts of the Village Head in improving the productivity of the Apparatus performance and how the relationship between the leadership of the Village Head in improving the productivity of the Village Government performance in Hilimbowo Idanoi Village, Gunungsitoli Idanoi District, Gunungsitoli City. The research method used is descriptive qualitative analysis. The informants in this study were the village head and all government officials of Hilimbowo Idanoi Village. Data collection was carried out using interview, observation and documentation techniques. In this study, researchers tried to describe each answer given by the informant during the interview. The results showed that the Hilimbowo Idanoi Village Head had carried out the role of building interpersonal relationships, the role of dealing with information and the role of making decisions in improving the performance of the Hilimbowo Idanoi Village government, Gunungsitoli Idanoi District. Education, work experience and discipline of village officials are factors that influence the performance itself. So it can be concluded that the Hilimbowo Idanoi Village Head has carried out his duties as a leader in improving the performance of the Hilimbowo Idanoi Village government. The roles performed are the role of building interpersonal relationships, the role of dealing with information and the role of making decisions.
Analisis Strategi Promosi Digital Dalam Meningkatkan Volume Penjualan Pada UMKM Lingkungan Pasar Yaahowu Helentina Zebua; Emanuel Zebua; Yupiter Mendrofa; Idarni Harefa
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2540

Abstract

This study examines the digital promotion strategies implemented by Micro, Small, and Medium Enterprises (MSMEs) in Yaahowu Market, Gunungsitoli City, and their impact on increasing sales volume. In the increasingly advanced digital era, the adoption of digital technology is important for MSMEs to increase the competitiveness and visibility of their products. This study found that education and training on the use of digital platforms such as social media and e-commerce are crucial for MSMEs who are new to digital technology. Social media has proven effective in attracting new customers, while online marketplaces such as Tokopedia, Bukalapak, and Shopee provide opportunities for MSMEs to expand their market reach. This conclusion highlights the importance of evaluating and adjusting strategies based on the data obtained to ensure the effectiveness of digital promotion campaigns, as well as the need for ongoing support for MSMEs in facing challenges in the digital era.
Analysis Of The Role Of The Deputy Principal For Student Affairs In Development And Improvement Intra-School Student Organization Work Ethos At SMAS St. Xaverius Gunungsitoli Mendrofa, Elvienna Sally Juwita; Trisman Harefa; Riswan Zega; Kristof Marthin Telaumbanua
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2547

Abstract

This study aimed to analyze the role of the Deputy Principal for Student Affairs in the development and improvement of the performance of the Intra-School Student Organization (OSIS) and in addition to analyzing what strategies were carried out by the Deputy Principal for Student Affairs in developing the work ethic of the Intra-School Student Organization (OSIS) at St. Xaverius Gunungsitoli SMAS. The method used was a qualitative approach with data collection techniques through interviews, observations, and documentation. There are 3 data analysis techniques used, namely: 1. Data Reduction, namely selecting and sorting the results of interviews to be more focused on the direction of research, 2. Data Display, namely describing the results of research using tables or charts, 3. Drawing Conclusions and Verification, namely providing conclusions from the results of interviews to be more relevant to the research results. The results showed that the Deputy Principal's role is very important in providing guidance, moral support, and administration needed to improve the performance of the Intra-School Student Organization (OSIS). In addition, the Deputy Principal's involvement in the activities of the Intra-School Student Organization (OSIS) contributes to the development of student leadership and increased participation in various school activities. The strategies provided by the Deputy Principal for Student Affairs to improve the performance of the Student Council were approaching or collaborating with other schools and also with teachers within the school, conducting evaluations, providing encouragement, motivation and suggestions to improve the performance of the Intra-School Student Organization. This study recommends the need for increased communication between the school and students to maximize the role of the Intra-School Student Organization (OSIS) in the school environment. Keywords: Deputy Principle for Student Affairs, Intra-School Student Organization (OSIS)
Juang Tjitjih: Pejuang Pendidikan, Ekonomi, Politik dan Emansipasi Wanita di Cianjur Tahun 1940-1964 Maulidan, Aldi Cahya; Noeha, Oellien
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2558

Abstract

This research examines the role and contribution of Juang Tjitjih as a female fighter in Cianjur in the period 1940-1964. The research focuses on four main areas of her struggle: education, economy, politics, and women's emancipation. This research aims to analyse and document the role and contribution of Juang Tjitjih in her struggle to advance women in Cianjur in 1940-1964 through various efforts in the fields of education, economy, politics, and women's emancipation. Through a historical research method with a biographical approach, this study analyses various primary and secondary sources, including archival documents, interviews with family and historical witnesses, and related literature. The results show that Juang Tjitjih played a significant role in advancing women's education through the establishment of women-only schools. In the economic sphere, she established women's cooperatives and skills training programmes to increase women's financial independence. In the political sphere, her contribution is reflected in her efforts to encourage women's participation in public decision-making. The women's emancipation struggle she led became an important foundation for the women's empowerment movement in Cianjur. This research concludes that Juang Tjitjih's comprehensive approach in integrating various aspects of the struggle has had a long-term impact on the progress of Cianjur society, especially women.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen di PT. Indomaret Pattimura Koota Gunungsitoli Liberti Daeli; Idarni harefa; Yupiter Mendrofa; Emanuel Zebua
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2560

Abstract

Business activities such as minimarkets are now an interesting phenomenon. Businesses are currently experiencing increasingly fierce competition, so it is mandatory for businesses to improve the quality of their business in order to excel in competitive competition. PT. Indomaret Pattimura Gunungsitoli City must consider consumer satisfaction. In business competition, customer satisfaction is very important. If the desired results do not meet expectations, customer dissatisfaction arises. Customer satisfaction is viewed from the customer's perspective, namely how customers feel the service provided compared to what they want. If an industry or service company does not really understand what its customers expect, customer satisfaction with the product or service is something that is difficult to achieve. Efforts to meet consumer needs and expectations are very important because in a business one of the keys to success is consumers, service quality and price are very important things to help businesses improve their business. Service quality can create comfort for consumers who shop and feel satisfied, resulting in repeat purchases. And price can also be the value determined by the company in return for the goods or services sold. In other words, price can determine purchasing decisions. This research aims to analyze the influence of service quality and price on consumer satisfaction at PT Indomaret Pattimura, Gunungsitoli City. Service quality and price are important factors that influence consumer decisions in choosing a place to shop. Service quality is measured through five dimensions: reliability, empathy, responsiveness, tangibility and assurance. This research uses quantitative methods with data collection techniques through questionnaires distributed to 100 Indomaret Pattimura consumers. Data analysis was carried out using SPSS software with multiple linear regression methods to see the simultaneous and partial influence of service quality and price variables on consumer satisfaction. The research results show that service quality and price simultaneously have a significant influence on consumer satisfaction. Partially, these two variables also have a significant positive influence on consumer satisfaction. The conclusion of this research is that PT Indomaret Pattimura needs to maintain and improve service quality and offer competitive prices to increase consumer satisfaction. Suggestions for further research are to expand the research location and include other variables that might influence consumer satisfaction.
Analisis Perilaku Konsumen Dalam Pengambilan KeputusanMemilih Layanan Service Komputer di CV.Rineo Nias Persada Kota Gunungsitoli restu Zega; Yupiter Mendrofa; Emanuel Zebua; Eliagus Telaumbanua
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2565

Abstract

Consumer behavior greatly influences decisions regarding purchases or services. It is highly recommended for a company to know its target market and know and learn about consumer behavior first so that the marketing of its products or services can be maximized. In the research, the main problem is consumer behavior in responding to consumer needs in consumer decision making. The aim of this research is to determine consumer behavior in choosing computer service at CV. Rineo Nias Persada Gunungsitoli city, to find out decision making in choosing computer service services at CV. Rineo Nias Persada Gunungsitoli city and to find out the factors that influence consumer behavior in making decisions about choosing computer service services at CV. Rineo Nias Persada, Gunungsitoli city. The research uses qualitative research. Data collection techniques are observation, documentation and interviews. Data analysis techniques using data reduction, data presentation and drawing conclusions. The research results obtained from the data collection were analyzed using consumer behavior analysis in drawing conclusions. Based on the results of research carried out by researchers at CV. Rineo Nias Persada Gunungsitoli City, from the results of the research analysis previously stated, namely from the analysis of consumer behavior in making decisions about choosing computer service services at CV. Rineo Nias Persada Gunungsitoli City is that consumers consider several important factors, namely cultural, social, personal and psychological factors, where these factors play an important role in influencing consumer purchasing decisions in choosing computer service services.
Analisis Strategi Pemasaran Dalam Meningkatkan Minat Peserta Didik Baru di SMA Abdi Pusaka Indonesia Eva Indah Sari Zebua; Otanius Laia; Maria Magdalena Bate'e; Yupiter Mendrofa
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2566

Abstract

This study aims to analyze the marketing strategies implemented at SMA Abdi Pusaka Indonesia, as well as identify factors that influence the interest of new students and formulate more effective marketing strategies. The research method used is qualitative, with an in-depth approach to social and human phenomena. This study found that the marketing strategies currently implemented, such as brochure distribution, visits to junior high schools, and the use of social media, have been running but are not optimal. Factors that influence student interest include the quality of teaching, school promotion, and evaluation and adaptation to the needs of prospective students. To improve marketing effectiveness, schools are advised to develop more structured and interactive social media campaigns, and conduct ongoing evaluations to adjust strategies to the feedback received. Implementing the right marketing strategy can help schools increase the number of applicants and maintain their competitiveness in the education market.
Analisis Kebijakan Kesetaraan Gender Dalam Meningkatkan Kepuasan Pegawai Dinas Perhubungan Kota Gunungsitoli Meiman jaya hulu; Odaligoziduhu Halawa; Eliyunus Waruwu; Meiman Hidayat Waruwu
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2568

Abstract

Hulu, Meiman Jaya. 2023. Analysis of Gender Equality Policy in Improving Employee Satisfaction at the Transportation Agency of Gunungsitoli City. Thesis. Supervisor: Odaligoziduhu Halawa SE., M.M. The research is motivated by the challenges and opportunities related to gender equality and the empowerment of women in the environment of the Transportation Agency of Gunungsitoli City. With a focus on women's participation in employment and positions within the structure, strategic decision-making, and working conditions, the research seeks to identify the possible limitations faced in efforts to enhance gender equality. The study aims to delve into the issues of gender equality and women's empowerment in the Transportation Agency of Gunungsitoli City, focusing on women's participation in structural positions, strategic decision-making, and working conditions. Through a qualitative approach involving secondary data analysis and in-depth interviews, the research reveals limitations in comprehensive data access related to women's participation at various organizational levels. The research methodology used is descriptive qualitative, involving data collection through observation and interviews with female employees and structural leadership in the Transportation Agency of Gunungsitoli City. The findings of this research recommend the development of more specific empowerment programs, provision of specialized support and training, and the integration of gender equality in organizational policies. The conclusion of the study is that the Transportation Agency of Gunungsitoli City has provided access support to female employees, but further efforts are needed to enhance women's involvement and training development. Therefore, it is expected that the findings of this research can help formulate more effective strategies in supporting gender equality and women's empowerment in the workplace.
Analisis Fungsi Koordinasi Kepala Desa Guna Meningkatkan Pembangunan Di Desa Sifalaete Kecamatan Gunungsitoli Idanoi Erna Ningsih Laowo; Fatolosa Hulu; Palindungan Lahagu; Syah Abadi Mendrofa
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2569

Abstract

Laowo, Erna Ningsih. 2024. Analysis of the Coordination Function of the Village Head to Improve Development in Sifalaete Village, Gunungsitoli Idanoi District. Undergraduate Thesis. Supervisor: Fatolosa Hulu, S.E., M.M. This research aims to examine the coordination function of the village head in improving development in Sifalaete Village, Gunungsitoli Idanoi District, particularly in the context of village development planning. Additionally, the study seeks to identify the challenges faced by the village head in coordinating efforts to enhance village development. The phenomenon observed is that the village head’s coordination in Sifalaete Village still encounters various challenges, including limited resources, lack of community participation, and ineffective coordination among involved parties. One of the main challenges identified is the disagreement of the Village Consultative Body (BPD) in signing the village development planning approval letter, which seriously impacts the development process in the village. This study employs a qualitative research method with a case study approach. Data were collected through in-depth interviews, observations, and documentation from various parties involved in the development process in Sifalaete Village. The findings indicate that the coordination function of the village head plays a crucial role in enhancing the effectiveness and efficiency of village development. However, there are significant challenges, such as ineffective communication between the village head and the BPD and low community participation in the development planning process. Based on the research findings, it is recommended that the village head and BPD improve cooperation and harmonious communication in planning and implementing village development. Moreover, efforts should be made to increase community participation at every stage of development to ensure a smoother process and more optimal outcomes. Better coordination is expected to address existing challenges and drive more effective development goals in Sifalaete Village.
Faktor-Faktor Yang Mempengaruhi Literasi Keuangan Masyarakat Desa Caritas Sogawunasi, Kecamatan Lolomatua, Kabupaten Nias Selatan Nanny Artatina Bu'ulolo; Aferila Halawa; Idarni Harefa; Aferiaman Telaumbanua
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2617

Abstract

Meskipun literasi keuangan menjadi semakin penting di era globalisasi dan modernisasi, namun masih banyak masyarakat di daerah pedesaan yang belum memiliki pemahaman yang memadai tentang konsep keuangan, hal ini dapat terjadi karena beberapa faktor yang mempengaruhi seperti minimnya pendidikan formal, kurangnya akses informasi keuangan serta kurangnya pemahaman tentang manfaat dari literasi keuangan. Penelitian ini bertujuan untuk menganalis pengaruh pendidikan terhadap literasi keuangan masyarakat, menganalis pengaruh pengalaman terhadap literasi keuangan masyarakat, menganalisis pengaruh informasi terhadap literasi keuangan masyarakat, serta menganalis pengaruh budaya terhadap literasi keuangan masyarakat. Penelitian ini dilakukan di wilayah khusus desa Caritas Sogawunasi kecamatan Lolomatua kabupaten Nias Selatan. Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Berdasarkan hasil penelitian terhadap 80 responden diperoleh variabel pendidikan (X1) terbukti secara statistik berpengaruh terhadap variabel (Y) dimana nilai sig. < 0,05 atau 0,009 < 0,05, variabel pengalaman (X2) terbukti secara statistik berpengaruh terhadap variabel (Y) dimana nilai sig. < 0,05 atau 0,001 < 0,05, variabel Informasi (X3) terbukti secara statistik berpengaruh terhadap variabel (Y) dimana nilai sig. < 0,05 atau 0,001 < 0,05, variabel budaya (X4) terbukti secara statistik berpengaruh terhadap variabel (Y) dengan dimana nilai sig. < 0,05 atau 0,001 < 0,05. Perhitungan simultan uji F menunjukkan nilai signifikan untuk pengaruh X1, X2, X3, dan X4 secara signifikan terhadap variabel Y adalah 0.001 < 0.05 dan nilai F hitung 129.095 > 2.49, sehingga dapat disimpulkan bahwa pengujian ini diterima yang berarti terdapat pengaruh X1, X2, X3, dan X4 secara simultan terhadap Y.

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