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Business Review and Case Studies
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 27216926     DOI : https://doi.org/10.17358/brcs
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Business Review and Case Studies (BRCS) receive a variety of Business case studies and Business ideas generated from research that can be used for the education of professionals in the Business field. BRCS publishes papers that contribute to understanding the world of Business and its Developments. The published papers use extensive research methods including statistical analysis, case studies, field research, and various other recent analyses. This journal puts forward articles that provide additional knowledge and information in the field of business in the broadest sense. Hopefully, this Journal contributes to the management and business education
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 109 Documents
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The Impact of Digital Application Usage on Customer Experience, Satisfaction, and Loyalty in A Life Insurance Company Alfi Yani Andranurviza; Heti Mulyati; Jono M Munnadar
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.1

Abstract

Since 2016, XYZ Insurance has measured customer satisfaction using a CXI value but it has not shown the relationship of using self-servicing digital application to customer satisfaction. This research will examine the impact of usage of digital applications on customer experience, customer satisfaction, and customer loyalty at XYZ Insurance. The research is used non-probability sampling with the quota sampling method by taking survey from 203 respondents who have used the features in the eXYZ application at least 2 times,. The specified sample criteria are customers who have used the eXYZ application at least twice since downloading the application. In this research, with an expected error rate of 5%, the number of samples required is 349, from a population of 3800 customers. then the data is processed using SEM PLS. From this research it was concluded that usage of digital applications has a significant relationship and has a positive impact on customer experience, customer experience has a significant and a positive impact on customer satisfaction, customer experience does not have a direct positive impact on customer loyalty but it has indirect impact through customer satisfaction, and customer satisfaction has a significant and a positive impact on customer loyalty. The most important factors for customers when using digital applications are digital application innovation, the convenience, and perceived value to customers. Keywords: customer experience, customer loyalty, customer satisfaction, digital applications, insurance
Qurban Animal Purchasing System During The Covid 19 Pandemic and Marketing Strategic Implication Silvia Dewi Sagita Andik; Pria Sembada; Annisa Hakim
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.23

Abstract

The Indonesian Government's regulation regarding Large-Scale Social Restrictions (PSBB) has limited interaction and communication during the COVID 19 pandemic. In Indonesia, the location is separated two zones during the COVID 19 pandemic, namely red zones and green zones. The red zone is defined as an area where there are significant number of COVID 19 cases. Meanwhile green zone is an area where there are not significant number of COVID 19 cases. Eid al-Adha is a Muslim holiday that is identical to the slaughter of sacrificial animals (cows or goats). There have been changes in consumer behaviour related to the qurban animal purchasing system during the pandemic. The purpose of this study is to analyze the change of consumer behaviour in qurban purchase system and to develop the marketing strategic during the COVID 19 pandemic to minimize the risk. The survey method using online questionnaires was chosen to collect data from 100 respondents. Analysis using descriptive cross-tabulation, and SWOT analysis. The results showed that there was a change in the behaviour of the qurban animal buying system in two different zones, namely the red zone and the green zone. Most of the consumers in the red zone have shifted to buy qurban animals online, while in the green zone there has not been too much change in the shift of buying from offline to online systems. The marketing strategic for business are they can uses the digital platform for selling their product. Keywords: consumer behavior, COVID-19 Pandemic, Indonesia, SWOT, qurban animal
Characteristics and Challenge Faced By Socio-Technopreneur in Indonesia Chairani Putri Pratiwi; Agung Hari Sasongko; Glory Aguzman; Rafki Chandra Wibawa; Rachmat Pambudy
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.13

Abstract

Nowadays socio-technopreneurship as emerging trend among start-ups. The Covid-19 pandemic could be a factor in increasing the total number of socio-technopreneurs in Indonesia. The qualitative method was applied in this study. The descriptive analysis research method was used to collect data, conduct interviews with founder, CEO and business manager, and gather evidence. The study's objectives are to define the character of a socio-technopreneur and to analyze the obstacles and challenges that socio-technopreneurs face in Indonesia. The results show the character of a socio-technopreneur as (1) collaborative, (2) concerned with a social mission, (3) have creative and innovative ideas, (4) confident, (5) dare to take risks and challenges, (6) have a leadership spirit, (7) optimism, and (8) adopt with digital/technology. Some tenants, who are MSMEs or farmers, have difficulties or are unfamiliar with the system or procedure, even after it has been demonstrated to them. Second, the use of technology or digital marketing by socio-technopreneurs creates opportunities for a larger market. In the middle of today's challenges, there are several opportunities for people to improve their wealth by becoming entrepreneurs who shift into socio-technopreneurs. Socio-technopreneurship is a critical aspect in the growth of the Indonesian economy, particularly the local economy. The growth of socio-technopreneurship based on social mission and technology adoption can accelerate the development of technological entrepreneurship, reduce social issues, create new jobs, contribute to technology transfer and innovation, and strengthen national economic growth. Keywords: entrepreneurship, local economy, social, start-up, technology
Determinants of Green Purchasing Behavior : A Scoping Review Anita Maulina; Nur Fitri Rahmawati; Budiana Ruslan; Yoka Mai Patria
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.55

Abstract

The purpose of writing this article is to provide an understanding of the theory applied to green purchasing behavior. This study uses the scoping review method of compiling articles using discourse identification from various sources of descriptive analysis in the reviews related to green purchasing behavior. This scoping review has 6 stages where the last stage is optional. Scoping reviews need to be carried out in a study, but due to the lack of references related to the preparation of scoping reviews, many researchers do not understand how to prepare a scoping review that can help finding research novelty and research positions. The results of this study indicate that most studies identify green purchasing behavior tend to be organic product not only through attitudes, subjective norms, and perceived behavior control, but several other determinants can be studied or re-examined to identify the determinants of green purchasing behavior. The Theory of Planned Behavior has become a grand theory in several articles related to green purchasing behavior. Keywords: scoping review, green behavior, green purchasing behavior, theory of planned behavior, consumer behavior
The Non-Tailing Sediment Waste Utilization Strategy at PTFI DMLZ Mine Syaiful Rachman; Hartoyo; Nimmi Zulbainarni
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.44

Abstract

Mining in PT. Freeport Indonesia (PTFI) produces tailing and non-tailing sediment waste. The purpose of the study is examining the financial feasibility analysis of managing non-tailings sediment waste through the conversion program of non-tailings sediment waste into concrete products and formulate the strategies of non-tailing sediment conversion program. Quantitative and qualitative methods are combined in this study. Capital budgeting method are used to examine financial feasibility analysis. IFAS, EFAS matrix and SWOT analysis are used for strategies formulation. Results of capital budgeting analysis have yielded a net present value (NPV) at a 9,4% discount rate of Rp12,1 billion for the conversion program of non-tailing waste, Net B/C result is greater than 1, suggesting that the project is viable from a financial standpoint. Sensitivity analysis has also demonstrated that the parameters with more significant influence on project NPV are concrete price, production cost, and sales volume. The non-tailings sediment conversion program is feasible because it provides greater economic, social, and environmental benefits when compared to non-tailings waste management using the landfilling method. The strategies that can be implemented to run the sediment waste utilization program are Strength- Opportunities strategies as follows: first is use a capital strong to access and apply the best technology, secondly increase the use of ready mix concrete made from non-tailing sediment waste for projects that require low Mpa concrete, the third, working with entities inside and outside PTFI to open the market for non-tailing sedimentary waste concrete products, and fourth utilizing good infrastructure and abundant sediment waste and fiber to diversify precast concrete products. Keywords: aggregates, capital budgeting, financial feasibility analysis, non-tailing waste, strategy, SWOT
The Mediation Role of Job Satisfaction and Organizational Commitment In The Relationship Between Person-Organization Fit (P-O Fit) and Employee Performance Tri Prasetyaningrum; Hidajat Hendarsjah
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.74

Abstract

This study aims to empirically prove the relationship between person-organization (P-O-Fit) on employee performance with job satisfaction and organizational commitment as mediating variables. The research sample was carried out by purposive sampling with 354 respondents, consisting of several regional officials, the Madiun City Government. Testing the research hypothesis used the Baron and Kenny method, with a series of multiple linear regression models. The results uncovered that (1) there was an influence of P-O Fit on job satisfaction of 8.1%. (2) There was an effect of P-O Fit on organizational commitment of 11.7%. (3) There was an influence of job satisfaction on employee performance of 13.2%. (4) There was an effect of organizational commitment on employee performance of 10.6%. However, (5) there was no effect of P-O Fit on employee performance. In addition, (6) there was a mediating effect of job satisfaction on the relationship between P-O Fit and employee performance. (7) There was also a mediating effect of organizational commitment on the relationship between P-O Fit and employee performance.
Need Assessment of Women's Prison Class IIB Batam Business Incubator Assistance Youlandita Kaka Safira Manurung; Lokita Rizky Megawati; Dikky Indrawan
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.33

Abstract

Self-reliance development of independence at the Class IIB Batam Women's Penitentiary can be indicated to be less intensive because the flow of guidance is still unclear so the purpose of fostering independence has not been fully realized. Therefore, an appropriate mentoring model is needed to complete the objectives. One of the facilities that play a role in business assistance is a business incubator. This study aims to identify the need for Tanjak independence development and the establishment of an appropriate business incubator mentoring model for the Class IIB Batam Women's Prison. Qualitative analysis is needed to identify the need for Tanjak independence development and the establishment of a business incubator mentoring model. In addition, the analysis of VPEC-T and MoSCoW is also needed as input for the mentoring model. The results of this study were designed based on the priority needs and expectations of parties related to the development of Tanjak independence. Keywords: business incubator, mentoring model, MoSCoW, Tanjak, VPEC-T
Commercialization of Hydrogel Fertilizer Slow Release Based on Organic Waste, Microbes, and Mycorrhizal for Floriculture Rio Kevin Marcello Alwi; Muhammad Samsul Maarif; Eric Verchius; Intan Delia Rustandi; Mentari May Syachanna; Fahrizal Hazra
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.63

Abstract

Floriculture production and productivity are increasing approximately 27% per year. However, its productivity still faces problems such as unfulfilled nutrients, which overcame by fertilization. Organic fertilizers from banana weevils, tofu pulp, palm liquid waste, and rice water can continuously release macro and micronutrients and increase soil microbes' diversity. Currently, no fertilizer can collect all these benefits, so is present. This activity aims to commercialize Cobio by optimizing the use of organic waste, microbes, and mycorrhizal that compete in the market. The method used is quantitative descriptive as a reference in conducting four stages: the market opportunity projection, the production stage, the marketing and distribution stage, and the evaluation stage. Data obtained after achieving sales targets in July - August 2021 and further September – October 2021 with total products sold reaching 1.263 pcs. In achieving this target, Cobio utilizes social media and marketplaces to communicate with consumers. One of which is WhatsApp Business as a marketing channel with the most significant sales figure of 918 pcs. Cobio's sales distribution has also reached 13 provinces in Indonesia show public interest in this product. Cobio has an R/C value of 1,59, which indicates its future sustainability prospects. Keywords: commercialization, floriculture, hydrogel, mycorrhizal, organic waste
Case Study of Utilization of Moringa Leaves in Adonara NTT Using Impact Business Model Canvas Benedicta Evienia Prabawanti; Ernestus Florian Lamaile
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.93

Abstract

Indonesia is one of the big countries that have abundant natural wealth. Various kinds of plants in Indonesia show that the natural wealth that exists is a producer of oxygen, minerals, vitamins, and other nutritional content needed by the human body, such as vegetables and fruits. However, behind all this wealth, according to UNICEF, Indonesia is currently facing the problem of malnutrition in which more than two million children are malnourished, and more than seven million children are stunted. This makes Indonesia one of the countries with the highest child stunting burden in the world. NTT is one part of Eastern Indonesia that is poor and has malnutrition problems. The purpose of this study was to conduct a preliminary analysis for a social entrepreneurship project by utilizing the Moringa plant that thrives in Adonara. The results of the analysis can be used as a way to overcome the problems of poverty and malnutrition through the development of social entrepreneurship. The research question posed in the study is how can IBMC analysis be used to assist in running the AMAINA social entrepreneurship project? This research is qualitative research, starting with observing environmental conditions in Adonara, then compiling questions as guidelines for conducting interviews with local residents regarding their knowledge of moringa leaf forgiveness, community empowerment, and household economic improvement. The results of this preliminary study found that the results of the IBMC analysis, financial analysis, and marketing analysis that have been carried out indicate that the AMAINA social entrepreneurship project is feasible to be developed. Keywords: social business model canvas, social enterprises, moringa plants
Analysis of Capital Structure, Profitability, and Liquidity on Indonesia Stock Exchange’s Company Dividend Distributed 2016-2020 Raihandhika Akbar; Ediwarman
Business Review and Case Studies Vol. 3 No. 2 (2022): BRCS, Vol 3 No 2, August 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.2.123

Abstract

Quantitative study approach was used to find out whether there is an influence between capital structure, profitability, and liquidity on the dividend distributed of the IDX80 company for the 2016-2020 period. The population in this study was drawn from companies listed on the Indonesia Stock Exchange using a purposive sampling approach, therefore 31 IDX80 companies were gathered during a five-year period, yielding 155 sample data in this study. Regression analysis technique was used in this study panel data with EViews Version 12 program and a significance level of 5% or 0.05. The results of this study indicate that: 1) there is no effect of the capital structure variable on dividend distributed, 2) there is an effect of the profitability variable on dividend distributed, 3) there is an effect of the liquidity variable on dividend distributed. The investors who will invest in the BEI will pay attention to the Profitability (ROA) and Liquidity (CR) of the company because it has a positive effect. Keywords: capital structure, profitability, liquidity, dividend distributed, IDX80

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