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Pinisi Business Administration Review
Published by Universitas Negeri Makassar
ISSN : 26566524     EISSN : 27757102     DOI : 10.26858
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other
Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work of lecturers, theoretical, and practitioners in the fields of business administration, economics, management and observers of business administration.This journal was published by the Business Administration Study Program of the Faculty of Social Sciences, Makassar State University. Publish the results of research, original thinking, development, teaching, popular writing, and book studies in the fields of business administration, economics, management with peer review and open access processes.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 14 Documents
 1   2 
Search results for , issue "Volume 3, Number 2, September 2021" : 14 Documents clear
Eiger Coffee Marketing Strategy in Makassar Nurul Aulia Achmad; Hasnawi Haris; Muh Rizal
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24361

Abstract

This research aims to find out the marketing strategy of Eiger Coffee Makassar, where the data analysis techniques used are SWOT analysis techniques (Strength, Weakness, Opportunities, Threats). Researchers also find out what Eiger coffee Makassar's marketing strategy looks like by using marketing strategy formulation, namely segmentation strategy, target market strategy, and market positioning strategy. Besides, researchers also found out the marketing mix of Eiger Coffee Makassar. This research uses a qualitative approach with descriptive analysis research type. The informants in this study are Manager / Leader Barista Eiger Coffee Makassar, Employees Eiger Cofee Makassar, and Consumer Eiger Coffee Makassar. Data collection techniques through observation methods, interviews, and documentation. The data obtained from the research results are processed using data reduction analysis, data presentation, and conclusion drawing. The results of this study showed that Eiger Coffee Makassar Marketing Strategy on the formulation of Eiger coffee segmentation marketing strategy is focused on consumers who are looking for coffee with good quality and taste but have relatively cheaper prices, targeting Eiger Coffee is a coffee lover consumer who is looking for quality and taste there is no certain age limit, and positioning Eiger Coffee into a coffee shop that focuses on the quality of products served at affordable prices. The marketing mix at Eiger Coffee Makassar includes the product, price, place, and promotion run quite well. While the results shown by swot matrix analysis where the cartesian diagram is in the first quadrant shows that the most appropriate strategy for Eiger Coffee Makassar is SO Strategywhich utilizes Strength to maximize Opportunities.
The Influence of Product Quality and Service Quality on Customer Loyalty through Consumer Satisfaction (Study on My Caramel 1994 Jl. Pramuka Samarinda) Sri Wahyuni; Arwin Sanjaya
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24240

Abstract

This study aimss to determine the effecstr of product quality and service qualityy on customer loyalty through customer ssatisfaction. The type of research used is descriptive research with a quantitativee approach. The sample is 100 respondents who are customers of My Caramel 1994 Pramuka Samarinda byy using a nnon-probabilityy sample with purposive sampling techniquese and accidental sampling. Analysis of the data used is pathh analysis. The rresults showed tthat the variable product quality and servicee quality partially had a significant influence on customer ssatisfaction, the variable customer satisfaction partially had a significant eeffect on customer lloyalty, product quality and service quality variables partially did not have a significant effect onn customer loyalty, product quality andd service quality variables simultaneously have a significant eeffect on customer satisfactionn, product quality, service quality, andd customer satisfaction variables simultaneously have a significant eeffect on customerr loyalty. Thus My Caramel 1994 Pramuka Samarinda continues to strive to improve product quality and service quality. This will influence customers to be loyal through customer satisfaction.
The Effect of Servise Quality of Old Age Security Program on Customer Satisfaction of Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan Branch Office of Makassar Suci Lestari B; Hasnawi Haris; Aris Baharuddin; Muhammad Guntur; Jamaluddin Jamaluddin
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24351

Abstract

Every public service must have service standards and be published as a guarantee of certainty for service recipients. That way through good service, customers will feel valued and do not feel neglected and finally customers as recipients of services offered by government-owned agencies will feel satisfied. This study aims to determine how the influence of the service quality of the old-age insurance program on the satisfaction of the participants of the Social Security Administration for Employment at the Makassar Branch Office. This study uses a quantitative approach with descriptive research type. Data collection techniques are carried out through observation and questionnaires/ questionnaires. The population in this study was 216,014 people by taking 10% of the sample as many as 100 people using the incidental sampling technique. The analytical method used is descriptive statistical analysis and inferential analysis. The results showed that the indicators used in each variable indicated that the quality of BPJS Ketenagakerjaan services at the Makassar Branch Office was in the very good. And for the satisfaction of BPJS Ketenagakerjaan participants, the Makassar branch office is in the high. Meanwhile, based on the correlation test, that there is a strong / high correlation between the two variables. Soit can be concluded that there is a significant influence between the service quality of the old age insurance program on the satisfaction of participants in Badan Penyelenggara Jaminan Sosial (BPJS) Ketenagakerjaan Branch Office of Makassar.
Factors That Affect Consumers Using the GO-JEK GO-FOOD Feature Aplication (Study on Students of Makassar State University Faculty of Social Sciences Business Administration Study Program) Afwa Magfhirah Saleh; Firman Umar; Muh Rizal; Maya Kasmita; Muh Luthfi Siraj
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24352

Abstract

Go-food is a service feature provided in the Go-jek application that serves food delivery service. Go-food comes as a solution for city communities that have high mobility, time constraints, and high need for food is now able to be resolved with the existence of Go-food.The purpose of this study is to find out how strong factors in influencing and knowing from several factors which are most dominant in decision making using the Go-jek go-food feature application in students majoring in business administration of the faculty of social sciences. The type of method used is descriptive quantitative. The data source is primary data, data processing using SPSS 25. Samples from this study were taken by 100 respondents. Sampling techniques are purposive sampling. Data retrieval techniques are carried out by coesioner and observation. Data analysis techniques used with descriptive statistical analysis and inferential analysis. The results of this study show factors: distribution, promotion and culture have a significant effect / very strong. The most dominant factor in influencing the decision to use the Go-jek go-food feature is the promotion factor which has a value percentage of 0.441. 
Application of The Situasional Leadership Style in PT. Bank Negara Indonesia (PERSERO) TBK, Mattoangin Branch Office Makassar Andi Lisna B; Haedar Akib; Jamaluddin Jamaluddin; Andi Caesar To Taddampali; Nurfadillah Guntur
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24357

Abstract

It is impossible to manage organizational members with different personalities, backgrounds, levels of willingness and abilities by using only a single leadership. Therefore, facing different situations or levels of employee maturity requires different leadership styles. This study aims to determine the Situational Leadership Style applied PT. Bank Negara Indonesia (Persero) Tbk, Mattoangin Branch Office Makassar, in terms of the dimensions of Telling Style, Selling Style, Participating Style and Delegating Style. The research method used is a descriptive research method with quantitative approaches. The data collection techniques used were questionnaires / questionnaire, structured interviews, direct observation and documents. The sampling technique used nonprobability sampling with saturated sampling (census) as many as 42 employees. Respondents' answers were analyzed using descriptive analysis through frequency distribution and percentage. The results of this study indicate that the application of a Situational Leadership Style which consists of four dimensions, namely the Telling Style is quite good and has a percentage of 77.30 %. Selling Style is good and has a percentage of 84.32%. Participating Style is very good and has a percentage of 85, 95%. Meanwhile, Delegating Style is good and has a percentage of 80.00%.
Effect Of Product Quality On Customer Loyalty In Bakso Baper In Gowa District Andi Muh Israq Burhanuddin; Firman Umar; Andi Aslinda; Muh Rivai
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24358

Abstract

This study discusses the Effect of Product Quality on Customer Loyalty. In this study, researchers tried to determine whether Product Quality has an influence on Customer Loyalty. This research is a quantitative study using a survey method. The data was collected by means of a questionnaire and analyzed using a statistical formula, namely Simple Linear Regression Analysis, which is calculated using SPSS assistance. The results of this study are that there is an influence between Product Quality and Customer Loyalty, with a value of 0.990.
Relationship Between Coffe Steam Prototype Innovation and Coffe Farmers Cikoro Village Gowa Regency Henni Zainal; Sri Kartina; Andi Tenry Sose; Darmawati Manda; Ismail Ismail
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.28375

Abstract

Temperature greatly affects the drying process of coffee, while the village of Cikoro is one of the cold-temperature areas. to produce a hot temperature before the community had tried oven techniques but it was less successful, so the alternative used so far was to do drying in Makassar. In the study that became participants were coffee farmers in Cikoro. The purpose of the studies we conducted clearly provided solutions to the community for the problems experienced. To understand and resolve this problem we use the desigen thinking method that focuses on users or users with several stages, namely sense and sensitivity, empathy study, collecting data, clustering, insight, statement, persona, ideation, prototype, and co-coreation then obtained more accurate data so as to create an innovation in the form of a prototype coffee drying machine (Coffee Steam) as a solution for coffee farmers in Cikoro. The purpose of this study was to determine the response of the community in accepting the innovation of coffee steam prototype.
Improving Student Learning Outcomes through the Snowball Throwing Model in Personnel OTK Learning Evriaty Mahiwa
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.27769

Abstract

The Snowball Throwing model can be used as a learning alternative to increase students' learning motivation because the Snowball Throwing learning model refers more to efforts to increase and encourage student activity to interact in the classroom during teaching and learning activities. The purpose of this study was to find out how the description of the application of the Snowball Throwing model can improve student learning outcomes in learning OTK Personnel Class XII OTKP C SMK Negeri 1 Luwuk. The design of this research is classroom action research (CAR). The types of data in this study are qualitative data and quantitative data. Qualitative data was collected by using an observation sheet, while quantitative data was collected by giving a test at the end of each cycle. Data analysis in this study is to reduce data, present data, and verify or draw conclusions. Based on the results of the classroom action research above, the researcher can draw the conclusion that the Snowball Throwing Model can improve learning outcomes for Class XII Personnel OTK learning OTKP C SMK Negeri 1 Luwuk in the 2019/2020 school year.
Improving Student Learning Outcomes through the Snowball Throwing Model in General Administration Learning Class X OTKP1 SMK Negeri 2 Palu Burhanudin Santabang
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.24904

Abstract

Snowball Throwing is one of the new learning methods and one of the effective learning models applied in schools, where this model can train and motivate students in participating in the teaching and learning process in the classroom. The location of this classroom action research is at SMK Negeri 2 Palu, which is located at Jalan Setia Budi No. 58 Palu, Central Sulawesi. The research subjects were 33 students of class X OTKP1 consisting of 6 boys and 27 girls. The design of this research is classroom action research (CAR). This study uses 2 cycles and each cycle consists of 4 stages, namely Planning, Implementation, Observation, and Reflection. There are two types of research data, namely qualitative data collected by using the Observation sheet, namely conducting a series of direct observations of the research and quantitative data collected after giving a test at the end of each cycle. The data analysis techniques carried out are data reduction, presenting data, and drawing conclusions/verification. The results of the research conducted indicate that the application of the Snowball Throwing model can improve student learning outcomes in the subjects of General Administration in class X OTKP1 SMKN 2 Palu.
Improving Teacher Performance in Developing Learning Implementation Plan during the Covid-19 Pandemic through in House Training Yoritha Yoritha
Pinisi Business Administration Review Volume 3, Number 2, September 2021
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pbar.v3i2.27547

Abstract

Distance learning is something that needs to be carefully planned and needs to be included in the Learning Implementation Plan, with the distance learning system, of course the lesson plans must be rearranged to achieve the desired learning outcomes. The design of this research is school action research. Data collection techniques in this study were interviews, and observation. The validity test in this study used a triangulation credibility test by applying a triangulation form of data collection techniques. While the data analysis in this study used descriptive qualitative and quantitative analysis techniques. The results showed that the implementation of In House Training (IHT) activities was proven to be able to improve the performance of teachers at SDN Inpres Tompudau in compiling Learning Implementation Plan  during the Covid-19 pandemic, as evidenced by the increase in the results of the performance assessment of teachers at SDN Inpres Tompudau in preparing future lesson plans. the Covid-19 pandemic where in the initial conditions the average value was 46.25 and was included in the Less (L) category.

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