Pinisi Business Administration Review
Pinisi Business Administration Review published with the process of peer review and open access with ISSN (Print): 2086-6364. published twice a year in March and September in the field of business administration. Pinisi Business Administration Review is a publication media to channel scientific work of lecturers, theoretical, and practitioners in the fields of business administration, economics, management and observers of business administration.This journal was published by the Business Administration Study Program of the Faculty of Social Sciences, Makassar State University. Publish the results of research, original thinking, development, teaching, popular writing, and book studies in the fields of business administration, economics, management with peer review and open access processes.
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<![CDATA[The Of Business Performance on Tourism Empowerment Of Tanjung Bira Bulukumba District ]]>
<![CDATA[Awalia, Yusniharti]]>;
<![CDATA[Suyuti, Muh Rizal]]>;
<![CDATA[Rivai, Andi Muhammad]]>
<![CDATA[ Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024 ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.26858/pbar.v6i2.65720
<![CDATA[This study aims to determine how much influence business performance has on empowering Tanjung Bira tourism in Bulukumba Regency. To achieve this goal, researchers use indicators to measure these variables. In the variable business performance indicators used are increased sales, increased profits and satisfactory growth. The tourism empowerment variable uses involvement, trust, and communication indicators. This study uses quantitative research. Data collection techniques carried out are through observation and questionnaires. The population in this study were UMKM business actors in the Bira beach area of Bulukumba Regency with a total of 50 respondents. The sampling technique used in this study was the Nonprobability Sampling Technique by collecting sample data using a questionnaire. Data obtained from research results were processed using data analysis and SPSS version 25 application consisting of validity and reliability tests, descriptive statistical data analysis techniques and inferential statistical analysis. The results of this study indicate that the indicators used for each variable of business performance and tourism empowerment are in the sufficient category. Based on the test of the determinant coefficient between the two variables, there is an effect of 58.0%. Based on the simple linear regression coefficient shows a positive value, so it can be said that the direction of the influence of variable X on Y is positive. So, it can be concluded that there is a significant positive influence between business performance and tourism empowerment.Keywords: Business Performance, Tourism Empowerment. ]]>
<![CDATA[The Effect Of Consumer Buying Interest On The Purchase Decision Of Thrift Goods In Minasa Maupa Main Market, Gowa District ]]>
<![CDATA[Madulu, Jeni]]>;
<![CDATA[Sakawati, Herlina]]>;
<![CDATA[Syarifuddin, Syarifuddin]]>;
<![CDATA[Rivai, Andi Muhammad]]>
<![CDATA[ Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024 ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.26858/pbar.v6i2.65725
<![CDATA[This study aims to determine the effect of consumer buying interest on the decision to purchase thrift goods at the Minasa Maupa Main market, Gowa Regency. This research uses quantitative research. Data collection techniques were carried out through observation, questionnaires, and documentation. The sample used in this study was 100 respondents. The data obtained from the research results were processed using data analysis and using the help of the SPSS software program version 24 which consisted of validity tests and reliability tests of research instruments, descriptive data analysis techniques and inferential statistical analysis. The results showed that the indicators used in each variable showed that consumer buying interest was in the very good category. For indicators on purchasing decision variables are in the very good category. Based on the results of the t test, the calculated t value is greater than the t table, so it can be concluded that there is an influence between consumer buying interest on purchasing decisions for thrift goods at the Minasa Maupa Main market, Gowa Regency.]]>
<![CDATA[Relationship Between Socia-Economic Status and Parental Education Towards Students Entrepreneurial Interests ]]>
<![CDATA[Oktarina, Harti]]>;
<![CDATA[Agung, Eka Adnan]]>
<![CDATA[ Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024 ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.26858/pbar.v5i2.52322
<![CDATA[The purpose of this study was to determine (1) how the perception of parental employment status, parental education level, and students' entrepreneurial interest at SMK Jaya Negara Makassar, and (2) whether there is a relationship between parental employment status and parental education level with students' entrepreneurial interest. This study investigated the relationship between descriptive methods and other methods. Questionnaires and instructions were the data collection methods. The research tool was tested on 27 respondents. The analysis prerequisite test consisted of normality and linearity tests, reliability tests using Cronbach alpha, and instrument validity tests using the product moment formula. Hypothesis testing used correlation tests. The results of the study show several things. First, there is a positive and significant correlation between the employment status of students of SMK Jaya Negara Makassar and their desire to become entrepreneurs. Based on the analysis, the correlation coefficient rxy is 0.585 (rxy of 0.585 is greater than rtable 0.367). Second, there is a positive and significant correlation between the level of education of students' parents and their desire to become entrepreneurs. The correlation coefficient rxy is 0.669 (rxy of 0.669> rtable 0.367).]]>
<![CDATA[The Influence Of The Quality Of Mobile Banking Services On Customer Loyalty At The Bni Bank, Bumi Tamalanrea Permai ]]>
<![CDATA[Savira, Reza]]>;
<![CDATA[Aslinda, Andi]]>;
<![CDATA[Siraj, Muhammad Luthfi]]>;
<![CDATA[Kasmita, Maya]]>
<![CDATA[ Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024 ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.26858/pbar.v6i2.65823
<![CDATA[This study aims to determine the effect of the quality of mobile banking services on customer loyalty at BNI Bank Bumi Tamalanrea Permai Cash Office. The research method used was quantitative method with data collection techniques namely observation, questionnaires and documentation, and analyzed using descriptive statistical analysis techniques and inferential statistical analysis techniques with a study population of 945 customers and a sample of 90 customers in this study. The data obtained from the research results were processed using data analysis and using the SPSS software application which consisted of validity and reliability tests, percentage descriptive analysis techniques, simple linear analysis and T tests. The results of the research and data analysis in this study regarding the effect of mobile banking service quality on customer loyalty at BNI bank, Bumi Tamalanrea Permai office in the very good category, based on these data, there is a significant influence between service quality and customer loyalty, customers are satisfied with the service provided. given, where from the results of the product moment correlation test analysis, namely r count is greater than r table which means that service quality partially has an influence on customer loyalty. Keywords: Service Quality, Customer Loyalty ]]>
<![CDATA[The Effect Of Reward On Employee Performance At PT BRI Asuransi Indonesia (BRI Insurance) Makassar Branch ]]>
<![CDATA[Widayani Ridwan, Fahra]]>;
<![CDATA[Guntur, H. Muhammad]]>;
<![CDATA[Lutfhi Siraj, Muhammad]]>
<![CDATA[ Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024 ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.26858/pbar.v6i2.65726
<![CDATA[This research aims to determine the effect of giving rewards on employee performance at PT BRI Asuransi Indonesia (BRI Insurance) Makassar branch partially and simultaneously. This type of research is a type of quantitative research using variable simple paradigm designs. The population in this study were all employees who worked at the PT office. BRI Asuransi Indonesia (BRI Insurance) Makassar Branch. The sample in this study was 35 employees of PT. BRI Asuransi Indonesia (BRI Insurance) Makassar Branch selected randomly. Data collection techniques are carried out through observation, filling out questionnaires and documentation. The data obtained from the research results were analyzed using the SPSS version 24 software program which consists of validity and reliability tests on research instruments, descriptive statistical analysis and inferential statistical analysis. Based on the research results, it shows that: (1) The percentage of rewards obtained is: 72.62% is in the Good category and the achievement percentage of employee performance is 78.45% in the Good category. (2) The correlation coefficient obtained is 0.337, which means that the relationship between Rewards and Employee Performance is low. The coefficient of determination obtained is 0.114 or 11.4%, which means that the influence of rewards on employee performance is 11.4% (assuming that other factors are constant). So it can be concluded that giving rewards has a significant effect on employee performance at PT BRI Asuransi Indonesia (BRI Insurance) Makassar branch.Keywords: Reward, BRI Insurance, Employee Performance]]>
<![CDATA[Public Policy Strategy to Improve the Quality of Education in Makassar City ]]>
<![CDATA[Zainal, Henni]]>
<![CDATA[ Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024 ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.26858/pbar.v6i2.66272
<![CDATA[Improving the quality of education is one of the priorities in the development of Makassar City. This study aims to analyze effective public policy strategies in improving the quality of education in Makassar City. The research method used is a qualitative approach with data collection techniques through in-depth interviews, observations, and analysis of policy documents. The results of the study indicate that efforts to improve the quality of education in Makassar City require collaboration between the government, schools, communities, and the private sector. Policies that include improving the quality of educators, developing educational infrastructure, providing access to information technology, and providing scholarships for outstanding students from underprivileged families are effective strategies to improve the quality of education. This study recommends that the Makassar City government continue to innovate in policy formulation and prioritize a participatory approach to ensure that the policies implemented can meet the needs of all stakeholders. Thus, it is hoped that the quality of education in Makassar City can continue to improve and be able to compete at the national and international levels.]]>
<![CDATA[The Effect Of Clean Water Product Quality on Customer Satisfaction of Regional Public Water Company Makassar City in Manggala Dictrict ]]>
<![CDATA[Rofifah.M, Aliyah]]>;
<![CDATA[Aslinda, Andi]]>;
<![CDATA[S, Muh Rizal]]>
<![CDATA[ Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024 ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.26858/pbar.v6i2.65722
<![CDATA[This study aims to determine how much influence the quality of clean water products has on customer satisfaction at the Makassar City Public Water Company in Manggala District. This study uses a quantitative descriptive type of research with data collection techniques through observation, literature study, interviews, questionnaires, and documentation. The sample used in this study is 100 customers. The data of this study were obtained from the results of data processing using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results of this study indicate that the variables of Clean Water Product Quality and Customer Satisfaction at the Regional Public Water Company of Makassar City in Manggala District have a significant influence. This is evidenced by the results of a simple linear regression test and a correlation coefficient test of 0.662, which means that the relationship between the Quality of Clean Water Products and Customer Satisfaction is strong/high. The coefficient of determination was obtained at 0.438, which means that the effect of Clean Water Product Quality on Customer Satisfaction at the Makassar City Public Water Supply Company in Manggala District obtained a value of 43.8% which was included in the medium category interval.]]>
<![CDATA[Comparative Analysis of Employee Welfare According to the Labor Law VS Omnibus Law ]]>
<![CDATA[Wardah, Siti Syarifah Wafiqah]]>
<![CDATA[ Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024 ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.26858/pbar.v6i2.61857
<![CDATA[The passing of the Job Creation Law or Omnibus Law is a new law that combines regulations and cuts several articles from previous laws, including articles on employment in the Labor Law, into simpler regulations inviting various parties who agree and disagree. This study aims to provide a comparative analysis between Law Number 13 of 2003 concerning Labor and Law Number 6 of 2023 concerning Job Creation in terms of employee welfare. The research method uses normative juridical with analytical descriptive research specifications, Primary materials collected include the 1945 Constitution, Law Number 13 of 2003, and Law Number 6 of 2023 on the employment cluster. Secondary materials consist of books, experts' opinions, the internet, e-journals, and other written works related to the research subject. Based on the results of the study, due to simplification by the Omnibus Law there are several articles that have been eliminated which were previously regulated by the Labor Law, this has led to a decrease in welfare for the Employees.]]>
<![CDATA[Application of Cooperative Learning Model Type Numbered Heads Together (NHT) to Improve Students Motivation To Learn Economics Resources Economic Education Patompo University ]]>
<![CDATA[Hajar Aswad, Sitti]]>;
<![CDATA[Latif, Angraeni]]>;
<![CDATA[Ismawati, Ismawati]]>;
<![CDATA[Elpisah, Elpisah]]>;
<![CDATA[Nurfalaq S, Muqtakdir]]>
<![CDATA[ Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024 ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.26858/pbar.v6i2.65727
<![CDATA[ABSTRAKPenelitian ini bertujuan untuk mengevaluasi efektivitas penerapan Model Pembelajaran Kooperatif Tipe Numbered Heads Together (NHT) dalam meningkatkan Motivasi Belajar Ekonomi Sumber Daya dan Prestasi Belajar Ekonomi Sumber Daya pada Mahasiswa Universitas Patompo. Penelitian dilakukan selama dua siklus dengan pendekatan kolaboratif dan partisipatif. Metode pengumpulan data melibatkan observasi partisipan, penyebaran angket, dan pemberian tes. Analisis data menggunakan pendekatan analisis deskriptif kuantitatif dengan persentase untuk menggambarkan data kuantitatif yang diperoleh. Berdasarkan hasil penelitian, dapat disimpulkan bahwa penerapan Model Pembelajaran Kooperatif Tipe Numbered Heads Together (NHT) terbukti efektif dalam meningkatkan Motivasi Belajar Ekonomi Sumber Daya pada Mahasiswa Universitas Patompo. Temuan ini diperkuat oleh data penelitian yang mencatat peningkatan persentase skor Motivasi Belajar Ekonomi Sumber Daya melalui observasi. Pada siklus I, skor observasi mencapai 78,46%, yang kemudian meningkat menjadi 83,93% pada siklus II, mengalami peningkatan sebesar 5,47%. Selain itu, hasil dari angket yang disebar kepada mahasiswa juga menunjukkan peningkatan skor Motivasi Belajar Ekonomi Sumber Daya sebesar 3,12%, dari 78,31% pada siklus I menjadi 81,43% pada siklus II. ]]>
<![CDATA[Marketing Mix and Purchase Decisions on the Shopee Marketplace in Makassar City ]]>
<![CDATA[Atiqah, Zahirah Urjuwani]]>;
<![CDATA[Yamin, Muh Nur]]>;
<![CDATA[Syarifuddin, Syarifuddin]]>
<![CDATA[ Pinisi Business Administration Review Volume 6 Nomor 2 September, 2024 ]]>
Publisher : <![CDATA[Universitas Negeri Makassar ]]>
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DOI: 10.26858/pbar.v6i2.65724
<![CDATA[Marketing Mix and Purchase Decisions on the Shopee Marketplace. Business Administration Study Program. Supervised by Muh. Nur Yamin and Maya Kasmita.. This study aims to determine the marketing mix and purchasing decisions on the shopee marketplace in Makassar City. This research uses Quantitative research type. Data collection techniques carried out are primary data (Questionnaire, Observation, and Documentation). The sample used was a sample formulated using the Slovin formula, as many as 100 respondents. Data is obtained from research results that are processed using data analysis. The results of the study show that the regression coefficient of 1.329 means that the marketing mix has a positive effect on purchases at the shopee marketplace in Makassar City. This shows that with the marketing mix, there is an increase in purchases on the shopee marketplace and vice versa if there is no marketing mix, the increase in purchases on the shopee marketplace will not increase. The value of the coefficient of determination is obtained at 0.626 or 62.6% which means that the influence of Marketing Mix (X) on Purchasing Decisions (Y) is in the High or Strong category (assuming that other factors are constant). ]]>
