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Journal of Sustainable Community Development (JSCD)
Published by Sekolah Tinggi Manajemen IPMI
ISSN : 27152080     EISSN : 27470040     DOI : https://doi.org/10.32924/jscd
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences
Journal of Sustainable Community Development (JSCD) is published by Sekolah Tinggi Manajemen IPMI with a strong identity of blending the locally embedded and globally connected wisdom. JSCD is a biannual refereed journal concerned with the practice and processes of community development. It provides a forum for academics, practitioners and community representatives to explore issues and reflect on practices relating to the full range of community development activity. This journal is a peer-reviewed online journal dedicated to the publication of high-quality research focused on research, implementation of community development policy. The journal is an open access journal and accepting all papers on community engagement from Indonesia and overseas countries. The journal will emphasize the implementation of local wisdoms of Indonesia and also the blend with the global goals supporting the Sustainable Development Goals of the United Nations.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 108 Documents
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Program Pendampingan Strategi Pemasaran Digital untuk IKM Renafa Food Hetty Karunia Tunjungsari; Frangky Slamet; Bagus Mulyawan
Journal of Sustainable Community Development (JSCD) Vol 3 No 3 (2021): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v3i3.62

Abstract

ABSTRACT Kegiatan PKM ini dilakukan degan melibatkan mitra IKM Renafa Food yang berlokasi di Tanjung Gedong, Kecamatan Grogol Petamburan, Jakarta Barat. Kegiatan berlangsung dari bulan Juli hingga Oktober 2021 yang diawali dengan identifikasi permasalahan, analisis kebutuhan, hingga program pendampingan. Hasil identifikasi permasalahan yang dilakukan oleh tim menunjukkan bahwa IKM Renafa Food membutuhkan bantuan untuk mendesain strategi pemasaran digital dalam memasarkan produknya. Dengan demikian, tujuan kegiatan PKM ini adalah untuk menyusun strategi pemasaran digital bagi IKM Renafa Food, khususnya pemasaran di media sosial. Dalam kegiatan ini, tim PKM melakukan komunikasi intensif dengan pemilik IKM Renafa Food baik secara daring maupun luring. Hasil kegiatan ini berupa materi pemasaran digital yang dapat digunakan oleh IKM Renafa Food untuk melakukan promosi di media sosial. Secara keseluruhan, kegiatan PKM dapat berjalan dengan lancar tanpa kendala yang berarti. Manfaat dari kegiatan PKM ini secara langsung dapat dirasakan oleh IKM Renafa Food untuk membantu melengkapi materi promosi di media sosial Instagram dalam bentuk poster digital. Keywords: UMKM, strategi, pemasaran digital, pendampingan ABSTRACT This community engagement activity was carried out by involving the MSME's partner, Renafa Food, which located in Tanjung Gedong, Grogol Petamburan District, West Jakarta. The activity takes place from July to October 2021, starting with problem identification, analysis of partner's needs, and mentoring programs. From the identification of the problems, team indicates that Renafa Food needs assistance in designing digital marketing strategies in marketing their products. Thus, the purpose of this community engagement activity is to develop a digital marketing strategy for Renafa Food, especially marketing on social media. In this activity, the community engagement team had intensive communication with the owners of Renafa Food both online and offline. The results of this activity are in the form of digital marketing materials that can be used by Renafa Food to promote their products on social media. Overall, these activities can run smoothly without any significant problems. The benefits of these activities give advantages directly to Renafa Food to equip promotional materials on Instagram in the form of digital posters. Keywords: MSMEs, strategy, digital marketing, mentoring
Edukasi Eksistensi dan Keberlanjutan Ekosistem Hutan Mangrove untuk Remaja Nafiah Solikhah
Journal of Sustainable Community Development (JSCD) Vol 3 No 3 (2021): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v3i3.63

Abstract

Indonesia has 3.4 million hectares or 24% of the world's 13.8 million hectares of mangrove forests. In its development, Indonesia's mangrove area continues to decline and it is recorded that an area of ​​637,624 hectares (18.95%) is in critical condition due to canopy cover which is less than 60%. Mangrove forests can absorb large waves including tsunamis, prevent abrasion, absorb carbon dioxide 5 times greater than tropical forests in the highlands, and are a habitat for several types of wildlife. Thus, Indonesia has a very significant role in the existence and sustainability of the world's mangrove forests. Based on 2018 data, DKI Jakarta Province has 300 hectares or about 10.7% of the total mangrove forest in Indonesia which is spread in the Angke Kapuk Nature Park, Muara Angke Wildlife Sanctuary, Angke Kapuk Protection Forest and Kamal Muara Production Forest as well as part of the last remaining mangrove forest in DKI Jakarta province. Based on this phenomenon, efforts are needed to maintain the existence and sustainability of mangrove forests, especially in the city of Jakarta. One of the important actors in this effort is the youth with growing awareness of environmental issues. Teenagers as future milestone holders need to understand the importance of the existence and sustainability of mangrove forests. The problem faced is the need for an educational activity that is by the characteristics of adolescents. Therefore, the implementing team initiated education on the existence and sustainability of the mangrove forest ecosystem for youth (12-24 years old) in Tanjung Gedong Village who are members of the At-Taufiq Tanjung Gedong Mosque Youth with an Experiential Learning Discovery Journey approach which was carried out in 3 (three) stages, namely the introduction stage by providing infographics and videographics materials, the observation stage with a visit to the Mangrove Nature Tourism Park, Angke Kapuk, North Jakarta; and the reflection stage through reflection instruments filled out by partners. Based on the results of the activity, it is known that all respondents have theoretical experience about the existence and sustainability of mangrove forests obtained from the school. Community service activities (PkM) provide new experiences in the creative process to understand the topic of PkM, namely the existence and sustainability of mangrove forest ecosystems in Jakarta. Abstrak Indonesia memiliki 3,4 juta hektar atau 24% dari total 13,8 juta hektar hutan mangrove dunia. Dalam perkembangannya, luas mangrove Indonesia terus mengalami penurunan dan tercatat seluas 637.624 hektar (18,95%) dalam kondisi kritis karena penutupan tajuk yang kurang dari 60%. Hutan mangrove bermanfaat untuk meredam gelombang besar termasuk tsunami, mencegah abrasi, menyerap karbondioksida 5 kali lebih besar daripada hutan tropis di dataran tinggi, dan sebagai habitat bagi beberapa jenis satwa liar. Dengan demikian, Indonesia memiliki peranan yang sangat signifikan bagi eksistensi dan keberlanjutan hutan mangrove dunia. Berdasarkan data tahun 2018, Propinsi DKI Jakarta memiliki 300 hektar atau sekitar 10,7% dari total hutan mangrove di Indonesia yang tersebar di Taman Wisata Alam Angke Kapuk, Suaka Margasatwa Muara Angke, Hutan Lindung Angke Kapuk dan Hutan Produksi Kamal Muara sekaligus merupakan bagian dari hutan mangrove terakhir yang tersisa di provinsi DKI Jakarta. Berdasarkan fenomena tersebut, maka diperlukan upaya untuk menjaga eksistensi dan keberlanjutan hutan mangrove khususnya di Kota Jakarta. Salah satu aktor penting dalam upaya tersebut adalah kalangan remaja dengan tumbuhnya kesadaran akan isu lingkungan. Remaja sebagai pemegang tonggak masa depan perlu memahami pentingnya eksistensi dan keberlanjutan hutan mangrove. Permasalahan yang dihadapi adalah perlunya sebuah kegiatan edukasi yang sesuai dengan karakteristik bagi remaja. Oleh karena itu, tim pelaksana menginisiasi edukasi eksistensi dan keberlanjutan ekosistem hutan mangrove bagi remaja (berusia 12 – 24 tahun) di Kampung Tanjung Gedong yang tergabung dalam Remaja Masjid At-Taufiq Tanjung Gedong dengan pendekatan Experiential Learning Discovery Journey yang dilaksanakan dalam 3 (tiga) tahap, yaitu tahap pengenalan dengan memberikan materi infografis dan videografis, tahap observasi dengan kunjungan ke Taman Wisata Alam Mangrove, Angke Kapuk, Jakarta Utara; dan tahap refleksi melalui instrumen refleksi yang diisi oleh mitra. Berdasarkan hasil kegiatan, diketahui seluruh responden telah memiliki pengalaman teoretis tentang eksistensi dan keberlanjutan hutan mangrove yang diperoleh dari bangku sekolah. Kegiatan pengabdian kepada masyarakat (PkM) memberikan pengalaman baru dalam proses kreatif untuk memahami topik PkM yaitu eksistensi dan keberlanjutan ekosistem hutan mangrove di Jakarta.
Meningkatkan Kesadaran Mengenai Toxic Relationship Pada Emerging Adult Menggunakan Sosial Media Instagram Caroline Ersalina Christie; Frederica Ranithya Lubuk; Ricky Aldiputra; Vincent Nathaniel Jusuf; Yohana Ratrin Hestyanti
Journal of Sustainable Community Development (JSCD) Vol 4 No 1 (2022): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK Salah satu tahap perkembangan individu menuju kedewasaan adalah emerging adult. Dalam tahap tersebut, individu dapat memasuki hubungan romantis dengan individu lainnya, tetapi ada kemungkinan bahwa hubungan romantis menjadi tidak sehat, misalnya toxic relationship. Hubungan yang toxic memberikan dampak negatif pada individu yang mengalami. Berdasarkan Catatan Tahunan Komisi Nasional Anti Kekerasan Terhadap Perempuan 2019, dari 13.568 kasus kekerasan yang tercatat, jumlah kekerasan dalam pacaran mencapai 2.073 kasus. Ini menunjukkan bahwa masih banyak individu yang terlibat dalam hubungan yang tidak sehat. Banyak emerging adult yang tidak menyadari bahwa mereka sedang berada dalam toxic relationship. Tujuan dari psikoedukasi ini untuk meningkatkan kesadaran mengenai berbagai aspek dalam toxic relationship. Program dilakukan dengan memberikan informasi yang mendalam mengenai toxic relationship, mulai dari ciri-ciri, dampak yang ditimbulkan, cara menghadapi, dan menjelaskan hubungan yang sehat. Psikoedukasi ini dilakukan melalui media sosial Instagram dan telah memiliki sebanyak 119 akun yang mengikuti akun ini. Psikoedukasi ini berjalan selama kurang lebih dua bulan dan masih akan tetap berjalan untuk melihat perkembangan yang telah dicapai. Psikoedukasi yang kami lakukan cukup banyak menunjukkan hasil yang positif dan bermanfaat terlihat dari hasil kuis interaktif yang kami buat untuk audiens yang menunjukkan bahwa 94% dari audiens sudah menjawab dengan benar pertanyaan-pertanyaan seputar toxic relationship. Sebanyak 51% audiens menganggap bahwa konten yang telah kami buat menarik dan 35 % audiens kami menganggap bahwa kuis interaktif yang telah kami buat menarik dengan pemaparan informasi melalui media Instagram karena akses yang mudah dan terjangkau bagi individu dewasa muda. ABSTRACT One of the stages of individual development towards adulthood is emerging adult. In this stage, individuals enter romantic relationship with others, but there is a possibility that romantic relationships become unhealthy, such as toxic relationship. Toxic relationship has a negative impact on the individual who experiences it. Based on the 2019 National Commission of Anti Violence Against Women Annual Records, of the 13,568 cases of violence recorded, the number of violence in dating reached 2,073 cases, these indicates that there are many individuals involved in unhealthy relationships. Many adults are unaware that they are in a toxic relationship. This psychoeducation’s objective is to provide in-depth information about toxic relationships. The program is carried out by providing characteristics, impacts, how to deal with toxic relationships, and explaining healthy relationships. This psychoeducation is carried out by Instagram media and has 119 accounts that have followed this account and this psychoeducation has been running for approximately two months and will continue to see the progress that has been achieved. The psychoeducation has positive effects and can be seen from the results of the quiz we have created for the audience which shows that 94% of the audience has correctly answered information and questions regarding toxic relationships. 51% of our audience thinks that the content we have created is interesting and 35% of our audience thinks that the quiz is interesting with information exposure through the media of Instagram because of easy and affordable access for emerging adults.
Penguatan Jejaring Bisnis melalui Kualitas Layanan di Perum Peruri Leonnard Ong
Journal of Sustainable Community Development (JSCD) Vol 4 No 1 (2022): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v4i1.65

Abstract

Peruri merupakan salah satu BUMN yang memberikan dampak besar bagi perekonomian di Indonesia. Era transformasi digital berimplikasi pada pentingnya pemahaman terkait dengan pemasaran dan konsep produk dan jasa, dimana perkembangan teknologi digital juga turut mempengaruhi dinamika bisnis tanah air. Dalam kaitannya dengan penguatan konsep pemasaran dan produk pada era digital tersebut, pengabdian pengajar kepada masyarakat dilakukan melalui penyuluhan dan diskusi terbuka dengan perusahaan, khususnya dengan tema Pemasaran Stratejik pada Era Digital serta Konsep Produk dan Jasa. Aktivitas pemasaran pada banyak penelitian menunjukkan adanya dampak positif baik pada loyalitas pelanggan dan pada ekuitas merek (brand equity) pada berbagai sektor. Bagi Peruri, realisasi strategi pemasaran membawa dampak positif bagi perusahaan dengan terciptanya beberapa kerjasama dalam negeri maupun luar negeri. Peruri juga memiliki 7 jenis produk (uang kertas dan logam, logam non uang, kertas berharga non uang solusi bisnis digital, Peruri Code, Peruri Sign, serta Peruri Trust) yang memiliki posisi pada tahap siklus hidup yang berbeda. Posisi yang berbeda tersebut tentu juga memerlukan pemahaman dan aktivitas pemasaran yang berbeda pula. Pemahaman terhadap konsep pemasaran serta produk dan jasa bagi seluruh jajaran staf dan manajemen Peruri perlu terus ditingkatkan agar tindakan dari seluruh organisasi mampu mewujudkan kebijakan strategis yang dijalankan pada tahun 2021, serta meningkatkan kinerja perusahaan secara keseluruhan secara jangka panjang. Lebih lanjut, penelitian praktis untuk mengevaluasi dan mengukur aktivitas pemasaran dan dampaknya terhadap Peruri perlu dilakukan menggunakan penelitian survei yang lebih komprehensif.
The Relationship of Sustainable Buying Behavior Dimensions Among the Gen Z: Modeling the Impact of Psychological Factors Eunice Mareth Querol Areola, Phd HSG; Irvin Perono; Joan Camille Ilagan
Journal of Sustainable Community Development (JSCD) Vol 4 No 1 (2022): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v4i1.66

Abstract

Sustainable consumption has continuously become a trend in the behavior of consumers over the recent decades due to drastic changes in technological advancement, economic development, and population growth on a global scale. This research aimed to establish the relationship among the dimensions of sustainable purchase behavior of the Gen Z living in Metro Manila, Philippines. Multiple regression analysis was used to establish the psychological factors of Generation Z's overall sustainable purchase behavior. Findings revealed that the Perceived Knowledge About Sustainability Issues (PKSI), Attitude Towards Sustainable Purchasing Behavior (ATS), Sustainable Purchase Behavior (SPB), Spirituality (SP), Perceived Consumer Effectiveness (PCE), Drive for Environmental Responsibility (DER), and Perceived Marketplace Influence (PMI) dimensions were positively correlated among each dimensions.
Push and Pull Factors Influencing Destination Satisfaction For Sustainable Cultural Heritage Tourism Business Model: The Case Of Intramuros Eunice Mareth Querol Areola, Phd HSG; Fernando Trinidad III
Journal of Sustainable Community Development (JSCD) Vol 4 No 1 (2022): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v4i1.67

Abstract

Intramuros is one of the country’s acknowledged premier Cultural Heritage Tourism (CHT) destination site. With the objective of formulating a CHT model toward destination satisfaction and loyalty, the study assessed its destination attributes from the perspectives of the visitors through the PUSH and PULL Framework. It employed a mixed quantitative and qualitative methods using a researcher-made survey questionnaire administered using purposive sampling to 305 visitors. The findings were also examined and justified through a Focused Group discussion (FGD) among different tour operators within the Intramuros area. Intramuros CHT visitors are predominantly female, young; single; living within Metro Manila; with income up to P500,000 and below; Bachelor’s Degree holder and student/employee or professional; has visited it more than once together with friends, partner and family; for holiday and leisure and family togetherness; and came to know of Intramuros through the Internet and word of mouth; with trip of less than 24 hours; using either his personal car or public transport as mode of transportation. The push factor of “seeking relaxation” and the pull factor of “Cultural Heritage Features” had the strongest influence on levels of satisfaction accounting for 90 per cent of the visitors who signified their intention to go back and recommend the site to other tourists; although there are significant differences of level of satisfaction among them when they are grouped according to their profile.The study found moderate and positive relationships between push and pull factors and the attributes of the heritage site and the overall satisfaction of the visitors. Findings of the study were used to craft a Cultural Heritage Tourism Business Model for Customer Satisfaction and Customer Loyalty for Intramuros.
Discussion with Sinodo Dili: The Social Role of the Church in Timor Leste Posma Sariguna Johnson Kennedy
Journal of Sustainable Community Development (JSCD) Vol 4 No 1 (2022): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v4i1.68

Abstract

The implementation of this community service aims to deepen issues regarding the role of the Church in Timor Leste in dealing with social problems in serving and protecting its people through discussions with Sinodo in Dili, Timor Leste. This topic needs to be explored because Timor Leste is a neighboring country of Indonesia. It is directly adjacent to the Province of Nusa Tenggara Timur, so it is necessary to know its character and socio-culture so that friendship between countries can be carried out properly, especially in managing state borders that prioritize welfare. The Church in Timor Leste should have a balanced appearance, that is, in worship/sacrament appearances and social appearances. Good cooperation is needed between the hierarchy (church leaders) and the laity (the people) to mobilize the Church's role in overcoming social conditions or situations among the people or society. The role of the Church has been relentless, starting from the Timor-Portugal period and through the Timor-Indonesian period to the present-day Independent Timor.
Discussion to Improved Understanding: The TNI Role in Helping Villages for Community Empowerment in the Border Area of Nusa Tenggara Timur Posma Sariguna Johnson Kennedy
Journal of Sustainable Community Development (JSCD) Vol 4 No 1 (2022): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v4i1.69

Abstract

The most difficult 'enemy' to face on the Indonesian border in the Province of Nusa Tenggara Timur (NTT) and the State of Timor Leste is poverty. We can only fight poverty with community empowerment. Community empowerment at national borders is one of the Indonesian National Armed Forces (TNI). The method of implementing this activity is to conduct discussions to increase understanding of the TNI's duties to assist local governments in community empowerment programs in the border areas of NTT. The method of writing this paper is to use a qualitative approach by reviewing various literature and discussions conducted with Korem 161/Wirasakti Kupang and Kodim 1605 Belu NTT. At the NTT border, the Border Security Task Force (Satgas Pamtas) 742/SWY TNI performs the main task of Border Security and explores the community's potential, and empowers this potential. There are many creations of this unit in "fighting poverty," namely through the five programs of the Wira Yudha House. Rumah Wira Yudha has programs in Education, Health, Love Pancasila, Entrepreneurship, and Wira Yudha Sharing to answer the needs and limitations in border villages. All these activities are full of activities based on Pancasila values.
Praktik dan Dampak Model Locality Development di Indonesia Terhadap Masyarakat Setempat Thesalonika Tarigan; Risna Resnawaty
Journal of Sustainable Community Development (JSCD) Vol 4 No 2 (2022): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v4i2.70

Abstract

Community development still need and need to be carried out in Indonesia. One model of community development that is often applied in Indonesia is locality development. This article will discuss the practice and impact of the locality development model that has been implemented in various regions in Indonesia from four (4) journal articles about study case research on locality development. It was found that not all practices used community development techniques as a tool to support their practice. The resulting impact is in accordance with the objectives of locality development, although only one of the eight articles has a significant impact on the economic condition of the community.
The Creating Sustainability Through Talent Management Improvement: A Case of Sekolah Tinggi Manajemen IPMI Fadhillah Indra Budi
Journal of Sustainable Community Development (JSCD) Vol 4 No 2 (2022): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v4i2.71

Abstract

In this fast changing era, where every institutions organization should be adapted in order to be survived, MBA students of IPMI International Business School were conducting research about IPMI organization itself and share their findings and recommendation in order not only to be survive, but also to be competitive with other educational institutions.

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