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International Journal of Economics, Management, Business, and Social Science
Published by CV ODIS
ISSN : -     EISSN : 27745376     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
International Journal of Economics, Management, Business, and Social Science (IJEMBIS) is a research journal in the discipline of economics, management, business and social science which is expected to contribute to a new or state-of-the-art for academic development or real-world applications, or both. This journal encompasses original research articles, including: Economics Monetary Economics, Finance, and Banking International Economics Public Economics Economic development Regional Economy Management Financial Management Marketing Management Human Resource Management Strategic Management Operations Management Change Management Management Information Systems Management Education Management of Sharia Tourism Management Organizational Behavior Corporate Governance Industrial Relations Business Entrepreneurship Knowledge and People Management Performance Management Innovation Business Risk Social Science Sociology Political science History Law in society
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 398 Documents
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Environmental Preservation Of Bromo Tengger Semeru National Park Using Green Marketing Strategy Puspita, Nadya Mega; Julian, Mezi; Ekawaty, Donna; Fahreza, Gilang
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 4 No. 1 (2024): January 2024
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v4i1.306

Abstract

The establishment of Bromo Tengger Semeru National Park as 10 Priority Tourism Destinations by the Ministry of Tourism, caused Bromo Tengger Semeru National Park to experience a significant increase in visits and also has implications for tourism development in Bromo Tengger Semeru National Park and its surroundings. This shows the weakness of natural tourism management whose success is only measured by the number of visitors. Green Marketing which is carried out sustainably is the result of corrections to the development of mass tourism which has had many negative impacts on the natural environment and local communities. This research aims to identify the impact of tourism on the environment, analyze the market, apply the marketing mix, and develop a Green Marketing strategy for preservation in Bromo Tengger Semeru National Park. Based on the results of the analysis, environmental impacts arise due to a lack of awareness from tourists and the community, a lack of human resources from managers, and mass tourism
The Influence of Brand Image, Customer Experience, and Word of Mouth on The Interest In Rebuying Samsung Smartphone Products at The Alwar Depok Store Wardhana, Al Fiansyah; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.307

Abstract

This study aims to determine the influence of brand image, customer experience, and word of mouth on repurchase interest. This study used primary data obtained from the distribution of questionnaires to 96 respondents who had bought Samsung smartphone products at the Alwar Depok store for at least one year of use and processed using Statistical Product and Service Solution (SPSS). The method in this study uses descriptive analysis and inferential analysis. Data were analyzed using instrument tests, multiple linear regression correlations, model feasibility tests, and t-test hypothesis testing. The conclusion of the hypothesis with a partial t-test obtained the results of a calculated value of 2,073 < a table of 1.986 and a significance of 0.041. (0.041<0.05), then on the customer experience variable with a calculated value of 2,363 < table 1,986 and a significance of 0.020. (0.020<0.05) then on the word of mouth variable with a calculated value of 3,360 < 1.986 table and significance of 0.041. (0.041<0.05). So it is partially concluded that the three independent variables have a positive and significant influence on the dependent variable. The results of this study show that the variables of brand image, customer experience, and word of mouth have a positive and significant effect on repurchase interest, this means that if the three independent variables increase, it will increase Samsung's repurchase interest.
The Influence of Brand Image, Healthy Lifestyle, and Product Quality on The Purchase Decision of Antis Handsanitizer in South Jakarta Jessica; Elwisam; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.308

Abstract

This research is the result of research on the Influence of Brand Image, Healthy Lifestyle, and Product Quality on the Purchase Decision of Antis Hand Sanitizer in South Jakarta. The research method used is quantitative. The analysis method uses descriptive analysis and inferential analysis. Data analysis of several tests, namely instrument tests, classical assumption tests, model feasibility tests, multiple liner analysis, and t hypothesis testing, the subject of this study is the buyer of Antis Hand Sanitizer with a data collection method through questionnaires. Primary data was obtained through the distribution of questionnaires and processed with SPSS 23 tools. The results of regression analysis in this study show a positive and significant influence on purchasing decisions, which is shown in the coefficient table in the regression equation model. The results of the model feasibility test are shown with significant values that mean the model in this study is feasible to use based on the significant value obtained. The results of the conclusion of the hypothesis with the t-test obtained significant values on brand image variables, healthy lifestyle variables, and product quality variables. So it can be stated that the three independent variables have a significant influence on the dependent variable, namely the purchase decision.
The Influence Of Product Quality, Price Perception And Brand Ambassadors On The Repurchase Interest Of Aloe Vera Nature Republic Products On NCT 127's Fanbase On Social Media Twitter Herawati, Amelia Putri; Elwisam; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.309

Abstract

This study aims to determine Product Quality, Price Perception, and Brand Ambassador regarding Nature Republic's Aloe Vera Product Repurchase Interest in NCT 127 Fanbase on Twitter Social Media. This data uses primary data in the form of a questionnaire distributed to consumers who have used aloe vera nature republic products to 100 respondents, using the purposive sampling method. Using purposive sampling techniques, samples are expected to be by the requirements or criteria needed in this study. The data used is primary data by distributing questionnaires. Data analysis techniques using the SmartPLS program. Results were found after data processing analysis with the following conclusions: product quality, price perception, and brand ambassadors positively and significantly affect repurchase interest. It has previously been tested against question items that were declared valid as well as reliable
The Influence of Product Variations, Korean Wave, and Electronic Word of Mouth On NCT's K-Pop Merchandise Purchase Decisions on Twitter Social Media In DKI Jakarta Andriani, Adinda; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.310

Abstract

This study aims to determine the influence of Product Variations, Korean Wave, and Electronic Word of Mouth on NCT's K-pop Merchandise Purchase Decisions on Twitter Social Media in DKI Jakarta. The sample in this study was 100 respondents, namely NCT fans who had made a purchase of NCT Merchandise on Twitter social media at least once. This study used quantitative methods using primary data. The data collection technique used was a questionnaire distributed to 100 respondents. In this study, researchers used inferential analysis techniques with multiple linear regression and used the Statistical Product and Service Solution (SPSS) program version 26.0. Based on the results of the research conducted, the results of multiple linear regression analysis, using a t-test where Product Variation (X1) has a positive and significant effect on Purchasing Decisions. Korean Wave (X2) has a positive and significant effect on Purchasing Decisions and Electronic Word of Mouth (X3) has a positive and significant effect on Purchasing Decisions. So it can be concluded that Product Variation, Korean Wave, and Electronic Word of Mouth have a positive and significant effect on Purchasing Decisions.
The Influence of Service Quality, Product Variety, and Location on Customer Satisfaction at Bapade's Coffee Kemanggisan West Jakarta Pratama, Andhika Yoga; Hardini, Resti; Digdowiseiso , Kumba
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.311

Abstract

This study aims to determine the influence between Service Quality, Product Variety, and Location on Customer Satisfaction at Bapades Coffee Kemanggisan West Jakarta. The sample studied in this study amounted to 121 respondents, data collection methods using questionnaire methods with Likert scales and data analysis techniques using Multiple Linear Analysis using the SPSS program version 23. The results of the study have a regression equation Y = 0.616 X1 + 0.53 X2 + 0.192 X3 Based on the results of the T Test shows an influence between Service Quality (X1) on Customer Satisfaction (Y) based on T count 6,949 > T table 1,660 and sig value 0.000 < 0.50. For the variable Product Variation (X2) does not have a significant effect on Customer Satisfaction (Y) based on T, calculate 0.738 < 1,660 T table and sig value 0.462 > 0.50. For the Location variable (X3) shows an influence on Customer Satisfaction (Y) based on the calculated T value of 2,183 > 1,660 T table and the sig value of 0.31 < 0.50. The results of this study have concluded that the variables of Service Quality and Location have a significant effect on Customer Satisfaction. Another conclusion from this study is that Product Variation does not have a significant effect on Customer Satisfaction.
Marketing Thirst Saleh, Muhammad Surya; Agustiani, Fitri; Pradini, Gagih; Kusumaningrum, Anisa Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 2 (2023): May 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i2.312

Abstract

Drinks are an indispensable part of human daily life. Various types of drinks are present to meet various needs and tastes. One of Jakarta's most popular beverage brands today is HAUS, which offers various variants of refreshing drinks. Culinary tourism is one of the tourism concepts that are developing throughout the world. Culinary is also one of the supporting elements that are very important in the success of tourism in a destination. Culinary, especially local culinary, is even able to describe the entire culture of the people in an area. Likewise, in Indonesia's Special Economic Zone (SEZ), the development of local culinary is an opportunity to encourage the development of this region. Drinks are an indispensable part of human daily life. Various types of drinks are present to meet various needs and tastes. One of Jakarta's most popular beverage brands today is HAUS, which offers various variants of refreshing drinks. The purpose of this journal is to understand more deeply the HAUS brand beverage, how to market its integrity, marketing mix or 4P, and STP (Segment, Target, Positioning). Not only that, we also analyzed the SWOT of Albert Humphrey on the HAUS beverage brand.
Salihara Lodging as a Small and Medium Business Soraya, Zahra; Agustiani, Fitri; Pradini, Gagih; Kusumaningrum, Anisa Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 2 (2023): May 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i2.313

Abstract

Lodging is a business that has developed quite rapidly because competition between companies is getting tighter because of the increasing number of similar restaurants offered. This competition will have an impact on the company because the tighter the competition, consumers will have a selection of the product. MSMEs (Micro, Small and Medium Enterprises) play a very large role in advancing the Indonesian economy. Apart from being one of the new job alternatives, MSMEs also played a role in encouraging the pace of economic growth after the 1997 monetary crisis when large companies experienced difficulties in developing their businesses. Currently, MSMEs have contributed greatly to regional income and Indonesian state revenue. This journal discusses one of the inns in the Pasar Minggu area, in this study, we analyze a SWOT (Strengths, Weaknesses, Opportunities, Threats) of the inn
Marketing Management Analysis of An MSME Restaurant Kebuli Cairo Case Study Iskandarmouda, Elena Edelweis; Pradini, Gagih; Agustiani, Fitri; Ash-Syifa, Muhammad Azfa; Kusumaningrum, Anisa Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.314

Abstract

Marketing is very important in line with the increasing and increasing needs of the community for quality products making competition tighter in a business environment that continues to grow. With good product marketing, it will be able to increase sales and seize market share. If that has happened then it can be ascertained that the company will 2 get maximum profit. If the marketing of the product is not done or is not appropriate, there will be a decrease in sales which will have an impact on the revenue received by the company. SWOT analysis is the systematic identification of various factors to formulate a company's strategy. This analysis is based on logic that can maximize strengths and opportunities, but simultaneously minimize weaknesses and threats.
Marketing Business Integrity Café "Haus Indonesia" Fitri, Novita Iza; Pradini, Gagih; Agustiani, Fitri; Rosdianti, Adella Syahrany; Kusumaningrum, Anisa Putri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 3 No. 3 (2023): September 2023
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/ijembis.v3i3.315

Abstract

Micro, Small and Medium Enterprises (MSMEs) make the largest contribution to the provision of employment. In 2021, MSMEs accounted for 97% of the total workforce in Indonesia. MSMEs are considered one of the sectors that play a very important role in the economic recovery process in Indonesia. MSMEs cover various sectors of job creation, such as culinary, agribusiness, clothing, and so on. Various innovations are created by business people to maintain their business amid fierce competition. In this era of globalization, one of the trending MSME sectors is Cafe/Tavern/Coffee Shop. This place is often visited by various ages, from children to teenagers, to adults. Usually, cafes or taverns provide facilities such as wifi, free chargers, and seating for visitors who order drinks, coffee, tea or food. Therefore, the café can be used as a place to discuss, chat casually or negotiate business. Currently, MSME Cafe or Tavern players, continue to innovate so that consumers become interested in products from their business brands. Business actors must also choose a good marketing strategy to manage marketing communication effectively so that a strong association is formed. Through these brand associations, it is expected to form brand awareness of the company's product brands.

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