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Karona Cahya Susena
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karonacahya@gmail.com
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+6281541234500
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emakjurnal@gmail.com
Editorial Address
JL. KEBUN VETERAN NO. 12, NUSA INDAH, RATU AGUNG, KOTA BENGKULU 38224
Location
Kab. bantul,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Published by Indonesian Journal Publisher
ISSN : 27980499     EISSN : 27980502     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Economics, Management, Accounting and Finance is an online journal with full reference (double-blind peer review) and open access for academics, researchers, postgraduate students, early career researchers and university students, published by ADM Publisher Bengkulu, Indonesia.Jurnal Emak is a periodical publication (four times a year) in January, April, July and October. The main objective is to disseminate scientific articles in the fields of economics, management, accounting and finance. The language used in this journal is Indonesian or English. Without reducing the scientific weight, this journal accepts contributions of writings that have never been published in other print media and accepts advertisements.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 501 Documents
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Marketing Development Strategy in the Digital Age Ibnu Habib; Dean Novansyah; Rendy Dwi Arianto; Hendika Novem Darmawan; Denny Oktavina Radianto
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1347

Abstract

Marketing development strategies in the digital age involve online platforms, digital strategies, and technology-based tools. Technological advancements and internet penetration have promoted their products or services. By using various online platforms and social media, businesses can break through geographical boundaries and increase their brand awareness in different parts of the world. This opens the door to greater business growth and increases the chances of success. Moreover, digital marketing strategies enable more effective targeting. By collecting and analysing user data, businesses can know the interests, preferences and behaviours of their potential audience. This allows them to direct their campaigns with more precision, maximise efficiency, and increase conversion rates.Hopefully, the all-digital development can attract auidens to get info related to the products to be marketed.
Analysis Of Marketing Strategies In Increasing Product Sales (Study On Home Business Brown Sugar Tulus Bersih Desa Cahaya Negeri) Cindy Silvia Putri Claudia; Kharul Bahrun
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1354

Abstract

This study aims to determine the marketing strategy used by Brown Sugar (GM) home products "Tulus Bersih 100%" in Cahaya Negeri Village, Rejang Lebong Regency. In this study, the author uses a qualitative approach as a first step, namely a research approach by researching on certain subjects and surveys using questionnaires given directly to brown sugar industry owners. Data collection through observation, interviews and documentation using SWOT analysis and data analysis techniques through data reduction, data presentation and drawing conclusions. The conclusion of this study can be stated that the marketing strategy of the Brown Sugar (GM) home product "Tulus Bersih 100%" located in Desa Cahaya Negeri Rejang Lebong Regency is that the product marketed is brown sugar which already has a logo as an identification mark and a brand, namely "Tulus Bersih 100%". While the price marketed is adjusted to the size and quality of brown sugar. Promotions carried out by business actors still utilize traditional methods and production and marketing sites are not yet strategic, still utilizing houses in alleys
The Effect Of Work Discipline Leadership and Work Loyalty On Employee Performance at the South Bengkulu Health Office Muhammad Iqbal; Marliza Ade Fitri
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1355

Abstract

The purpose of this study was to determine the influence of leadership style, work discipline, and work performance loyalty of employees at the South Bengkulu Health Office. This type of research is quantitative research. The sample in this study were 30 employees at the South Bengkulu Health Office. Data collection techniques were observation, documentation and questionnaires. The processed data was analyzed using the SPSS 25 formula. Based on the results of partial simultaneous research, there is an influence between leadership style, work discipline and loyalty on employee performance at the South Bengkulu Health Office and it can be seen from the results of the study that 66.1% of employee performance is influenced by leadership style, work discipline and loyalty.
The Influence of HRM Audit and Transformational Leadership on Employee Performance at Rafflesia Bengkulu Hospital Fitria Asyifa; Ratnawili Ratnawili
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1356

Abstract

This study aims to determine the effect of HRM audit and transformational leadership on employee performance at Rafflesia Bengkulu Hospital. This type of research uses a quantitative descriptive research method. The number of respondents in this study amounted to 90 people. The data collection method uses a questionnaire and uses analytical techniques using multiple linear regression analysis tests and hypothesis testing, namely the t test and f test. Based on the results of multiple linear regression, the regression equation 2.162 + 0.344X1+ 0.291X2 and the results of the t test and f test of this study can be concluded that HRM audit has a significant effect on employee performance, this is evidenced by the results of the t test showing the value of tcount > thitung > ttabel (6.239 > 1.663) and (sig α = 0.00 < 0.05). This means H_0 is rejected and H_a is accepted. Transformational Leadership has a significant effect on Employee Performance, this is evidenced by the results of the t test showing tcount > thitung > ttabel thitung > ttabel (4.531 > 1.663) and (sig α = 0.00 < 0.05). This means H_0 is rejected and H_a is accepted. HRM Audit (X1) and Transformational Leadership (X2) together have a significant effect on Employee Performance (Y) at Rafflesia Hospital Bengkulu City, this is evidenced by the F test showing the value of fcount > ftable , namely fhitung > ftabel , yaitu yaitu (110.033 > 3.10) dan (sig α = 0.000 < 0.05). This means H_0 is rejected and H_a is accepted.
The Effect Of Skills, Work Experience, Andwork Commitment On Performance Employees of PT. Mitsubishi Bengkulu City Branch (Dealer Employee Case Study) Raja Lutfi Abdillah; Yulius Wahyu Setiadi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1357

Abstract

This study aims to determine the Effect of Skills, Work Experience, and Work Commitment on Employee Performance at PT. Mitsubishi Bengkulu City Branch. This type of research uses quantitative methods, the object of this research is employees of PT. Mitsubishi Bengkulu City Branch with the sampling method, namely the total sampling technique. The number of respondents in this study were 50 people. In this study the authors used data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. By using data analysis techniques using Instrument Tests namely Validity Tests and Reliability Tests, Classical Assumption Tests namely Multicollinearity Tests, Normality Tests. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Test, namely t test and f test. The results of this study can be concluded that partially and simultaneously work skills have no significant effect on employee performance at PT. Mitsubishi Bengkulu City Branch, partially and simultaneously Work Experience has a significant effect on Employee Performance at PT. Mitsubishi Bengkulu City Branch, and Work Commitment has a significant effect partially simultaneously on Employee Performance at PT. .Mitsubishi Bengkulu City Branch.
The Effect of Promotion Mix on Customers' Decisions in Choosing Britama Savings Products at PT. Bank Rakyat Indonesia (BRI) Estimates Unit (BRI) Unit Betungan Radhi Saputra; Ratnawili Ratnawili
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1358

Abstract

The purpose of this study was to determine the influence of promotions, advertising and publicity on customer decisions in choosing Britama savings products at PT. Bank Rakyat Indonesia (BRI) Betungan Unit. Several factors will be discussed in this study, including the influence of promotions, advertising and publicity on customer decisions in choosing Britama savings products. The objects in this study were Britama savings customers at PT Bank Rakyat Indonesia (BRI), totaling 80 people. This research is a type of quantitative research. The method used in this research is descriptive method. Data collection techniques are observation, interviews and questionnaires. There are several data analysis techniques used in this study, including descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. The results of the study read as follows: Sales promotions have a positive effect on PT. BRI Betungan Unit thus the higher the sales promotion will increase the customer's decision in choosing the Britama savings product at PT. Bank Rakyat Indonesia (BRI) Betungan Unit. Advertising has a positive effect on PT. BRI Betungan Unit thus the higher the advertising it will increase the customer's decision in choosing the Britama savings product at PT. Bank Rakyat Indonesia (BRI) Betungan Unit. Publicity has a positive effect on PT. BRI Unit Betungan thus the higher the publicity it will increase the customer's decision in choosing the Britama savings product at PT. Bank Rakyat Indonesia (BRI) Betungan Unit. Sales promotions, advertising and publicity together show an influence on customer decisions in choosing Britama savings products at PT. Bank Rakyat Indonesia (BRI) Betungan Unit.
The Effect Of Training And Work Environment on Employee Performance on Badan Pendapatan Daerah Kota Tasikmalaya Rahmi Radhiah Ramadhani; Arga Sutrisna; Kusuma Agdhi Rahwana
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1359

Abstract

This research was conducted with the aim of knowing the effect of training and the work environment on employee performance at the Tasikmalaya City Regional Revenue Agency. This research uses a quantitative approach using the method in this study is the associative method (causality) using data obtained directly through questionnaires distributed to 50 respondents who are employees and have attended training. The technique used in this study is multiple linear regression. The research results show that: (1) Training and work environment simultaneously have a significant effect on employee performance; (2) Partial training has no significant effect on employee performance; (3) Work environment partially has a significant effect on employee performance
The Effect of Teamwork and Supervision On Employee Performance (Survey of Production Department Employee at CV. Sukahati Pratama Tasikmalaya) Didah Nurhidayah; Barin Barlian; Mila Karmila
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1361

Abstract

This study aims to determine “The Effect of Teamwork and Supervision on Employee Performance in the Production Department of CV. Sukahati Pratama Tasikmalaya”. The population in this study amounted to 260 people and the sample used in this study were 43 people in the production division. This research method is quantitative using multiple linear regression. The result of this study are that teamwork and simultaneous supervision can have a significant effect on the performance of production employees at CV. Sukahati Pratama Tasikmalaya. Partially teamwork has no significant effect on employee performance in the production section of CV. Sukahati Pratama Tasikmalaya and Supervision partially have a significant effect on the perfoemance of employees in the production section of CV. Sukahati Pratama Tasikmalaya
The Effect of Training and Compensation on Work Achievement (Census of Polyester Production Employees at PT. Bineatama Kayone Lestari Tasikmalaya) Resa Rismayanti; Kusuma Agdhi Rahmawa; Arga Sutrisna
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1362

Abstract

The purpose of this study was to determine the effect of training on work performance at PT. Bineatama Kayone Lestari Tasikmalaya in the Polyester Division and to determine the effect of training and compensation on work performance at PT. Bineatama Kayone Lestari Tasikmalaya in the Polyester Division. The sample taken was 120 respondents, the research was conducted by collecting data using a questionnaire data collection technique, then testing the data with multiple linear regression. The results of the study show that training compensation affect work ferpormance at PT. Bineatama Kayone Lestari Tasikmalaya in the Polyester Division Compensation for work performance at PT. Bineatama Kayone Lestari in the Polyester Division. There is an effect of training and compensation on work performance at PT. Bineatama Kayone Lestari Tasikmalaya in the Polyester Division
Busines Feasibility Analysis Of Sri Rasa Crackers Factory In Bengkulu City Maya Roma; Sulisti Afriani; Herlin Herlin
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1364

Abstract

Feasibility studies are very important for Sri Rasa Cracker Factory Businesses that plan to expand their business with maximum profit that has been undertaken.  This study aims to analyze and determine the cost of revenue, profit, and business feasibility of the Sri Rasa Crackers Factory in Bengkulu City. The analysis method used to determine the feasibility of a business or investment based on legal aspects, market and marketing aspects, technological aspects, environmental aspects, and financial aspects using the Payback Period (PP) method, Net Present Value (NPV), Internal Rate Of Return (IRR), Profitability Index (PI), and Avarage Rate Of Return (ARR). The results of this study indicate that the feasibility test from the legal aspects, market and marketing aspects, technological aspects, and environmental aspects of the Sri Rasa Crackers Factory Business is feasible to run. From the financial aspect with the Payback Period (PP) method is 4.25 months Payback Period is now smaller than the economic life of 3 years, then the Sri Rasa Cracker Factory Business is feasible to develop. From the Net Present Value (NPV), the Sri Rasa Cracker Factory business is feasible to run because it gets a positive value, namely (Rp.485,589,698.8). From the Internal Rate of Return (IRR), the Sri Rasa Cracker Factory business is feasible to run because it has obtained a yield greater (22%> 20%) than the loan interest. From the Profitability Index (PI), the Sri Rasa Cracker Factory business obtained a result of 8.35, so it is feasible to develop. From the Avarage Rate Of Return (ARR), the Sri Rasa Cracker Factory business is feasible to run, because it gets a result of 8.35%.

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