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Karona Cahya Susena
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JL. KEBUN VETERAN NO. 12, NUSA INDAH, RATU AGUNG, KOTA BENGKULU 38224
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Daerah istimewa yogyakarta
INDONESIA
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Published by Indonesian Journal Publisher
ISSN : 27980499     EISSN : 27980502     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Economics, Management, Accounting and Finance is an online journal with full reference (double-blind peer review) and open access for academics, researchers, postgraduate students, early career researchers and university students, published by ADM Publisher Bengkulu, Indonesia.Jurnal Emak is a periodical publication (four times a year) in January, April, July and October. The main objective is to disseminate scientific articles in the fields of economics, management, accounting and finance. The language used in this journal is Indonesian or English. Without reducing the scientific weight, this journal accepts contributions of writings that have never been published in other print media and accepts advertisements.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 501 Documents
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The Influence Of Brand Awareness, Brand Image, And Brand Trust On The Decision To Purchase Fried Chicken At Albaik Kampung Bali Branch In Bengkulu City Putri Utami, Aisyah; Anggriani, Ida; Rahman , Abdul
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1600

Abstract

In today's companies, they are required to compete competitively (competition rivalry) which creates and maintains loyal consumers (more specifically called customers), and one of them is through “war between brands”. In the era of globalization, producers are faced with competition to achieve brand dominance. This research aims to determine the influence of Brand Awareness, Brand Image and Brand Trust on the decision to purchase Fried Chicken at Albaik Branch, Kampung Bali, Bengkulu City. The sample in this study was 52 customers who had purchased fried chicken at Albaik Branch, Kampung Bali, Bengkulu City. Data collection techniques by questionnaires. The analytical method used is Multiple Regression analysis, t hypothesis test and f hypothesis test. The regression results show that there is a positive influence between Brand Awareness, Brand Image and Brand Trust on purchasing decisions at Albaik Branch, Kampung Bali, Bengkulu City because the direction of the regression has a positive direction, namely Y = 7,300 + 0.240X1 + 0.401X2 + 0.157X3. Brand Awareness has an influence but is not significant on purchasing decisions at Albaik Branch, Kampung Bali, Bengkulu City, because the significant value of 0.89 is greater than 0.05. This means that as attention to Brand Awareness decreases, purchasing decisions will decrease. The image brand has a significant influence on the decision to purchase fried chicken at Albaik Branch in Kampung Bali, Bengkulu City because the significant value of 0.005 is smaller than 0.05. This illustrates that as the Brand Image increases, purchasing decisions increase. Brand Trust has an influence but is not significant on the decision to purchase fried chicken Albaik Branch, Kampung Bali, Bengkulu City, because the significant value of 0.77 is greater than 0.05. This means that decreasing attention to Brand Trust will reduce the decision to purchase fried chicken at Albaik Branch, Kampung Bali, Bengkulu City. Brand Awareness, Brand Image, and Brand Trust have a significant influence together on the decision to purchase fried chicken at Albaik Branch, Kampung Bali, Bengkulu City, thus the initial hypothesis proposed is proven (Ha is accepted), namely there is a significant influence between Brand Awareness, Brand Image and Brand Trust on purchasing decisions together. The coefficient of determination of R square is 0.543. This means that Brand Awareness, Brand Image and Brand Trust influence purchasing decisions by 54.3% while the remainder (100-54.3%=45.7%) is influenced by other factors not examined in this research.
The influence of work abilities and work environment on employee performance in the seluma district regional development planning agency (bappeda) office Delvia Okmawati, Venti; Susanti, Neri; Indian Ariska, Yesi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 1 (2024): Januari
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i1.1602

Abstract

The purpose of this research is to determine the influence of work ability and work environment on employee performance at the Seluma Regency Regional Development Planning Agency (BAPPEDA) Office. This type of research is a type of quantitative descriptive research. The data collection method in this research uses observation and questionnaire techniques, with a sample of 60 respondents. The results of the research show that the multiple linear regression Y = 22.644 + 0.134 (X1) + 0.439 (X2) + 3.451. Where the coefficient is positive, meaning that there is a positive or unidirectional relationship between the work ability variable (X2) and the work environment (X1) the value is zero, then employee performance (Y) will increase by 0.439. The coefficient is positive, meaning that there is a positive or unidirectional relationship between the work environment (X2) and employee performance (Y) at the Seluma Regency Regional Development Planning Agency (BAPPEDA) office. The results of the work ability test (X1) show tcount 2.984 > ttable 1.6706 and significance 0.004 <0.05, so the results of the hypothesis Ha are accepted and Ho is rejected, meaning work ability (X1) has a positive and significant effect on employee performance (Y) in the Agency's office. Regional Development Planning (BAPPEDA) Seluma Regency. The results of the work environment test (X2) show tcount 6.638 > ttable 1.6706 and significance 0.000 <0.05, so the results of the hypothesis Ha are accepted and Ho is rejected, meaning the work environment (X2) has a positive and significant effect on employee performance (Y) in the Agency's office Regional Development Planning (BAPPEDA) Seluma Regency. The result of the Fcount value is greater than the Ftable value, namely 25.679 > 2.76, so it is concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between work ability (X1) work environment (X2) on employee performance (Y) at the Regional Development Planning Agency (BAPEDA) office. Seluma Regency. This can be seen at the significance level of 0.000 <0.05.
The Influence Of Personality, Discipline And Emotional Intelligence On Employee Performance At The Agriculture And Fisheries Department Of Lebong District Ferdiatma, Ghiyats; Anggriani , Ida; Fitriano , Yun
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1603

Abstract

The aim of this research is to determine the influence of personality, discipline and emotional intelligence at work on employee performance at the Lebong Regency Agriculture and Fisheries Service. The sample in this study was all employees at the Lebong Regency Agriculture and Fisheries Service who had become ASN, totaling 76 employees. Data were collected using a questionnaire and the analysis methods used were multiple linear regression, determination tests and hypothesis tests. The results of the multiple regression test show a positive direction with the regression equation Y = 7.565 + 0.178X1 + 0.354 X2 + 0.311X3. Variable X1 (Personality) has a significant effect on Y (performance). This can be seen from the significance value of 0.045 <0.05, so it can be concluded that hypothesis 1 is accepted. The variable X2 (Discipline) has a significant effect on Y (performance). This can be seen from the significance value of 0.000 < 0.05. then it can be concluded that hypothesis 2 is accepted. Variable X3 (emotional intelligence) has a significant effect on Y (performance). This can be seen from the significant value of 0.001 < 0.05, so it can be concluded that hypothesis 3 is accepted. Simultaneous test results show that H0 is rejected and Ha is accepted, between the independent variables, namely X1 (personality), X2 (discipline), smaller than 0.05.
Analysis of the financial performance of village fund allocation management based on the growth ratio and effectiveness ratio at the bandar agung village office Ulu manna sub-district Julaili Putri, Ela; Ahmad Soleh, E.; Fitriano, Yun
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1607

Abstract

The data sources used were primary data sources and secondary data from the Village APBDes of Bandar Agung Village, Ulu Manna Sub-District, South Bengkulu Regency. Based on the results of existing data processing, the effectiveness ratio based on the calculation of the Effectiveness Ratio it can be seenthat the Village Fund Allocation Effectiveness Ratio (ADD) for the village office in 2018 was 98.83%, in 2019 it was 99.20%, in 2020 it was 99.66%, and in 2021 it was 100% and in 2022 it was 99.88%. The effectiveness of the financial performance of the Village Fund Allocation (ADD) of the Bandar Agung Village office for 2018-2022 is categorized as Effective according to the financial performance in the village. While the growth ratio from the results of data processing, it was found that the Village Fund Allocation Revenue Growth Ratio (ADD) for the finance of the office in 2018 was 0% or normal, while in 2019 it was(-0.58%), and in 2020 it experienced another increase, namely (14.90%). In 2021 it decreased by 5.06% and in 2022 it increased by 18.47%.
The Influence Of Compensation And Organizational Culture On PT Employee Performance. YamahaThamrin Brothers Manna-Kaur Subandrio; Mafrino , Jorghi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1608

Abstract

This research aims to determine the influence of compensation and organizational culture on employee performance at PT. Yamaha Thamrin Brothers Manna-Kaur. This type of research uses quantitative descriptive research methods. The population used in this research were employees from PT. Yamaha Thamrin Brothers Manna-Kaur. The number of respondents in this study was 50 people. The data collection method uses a questionnaire and uses analysis techniques using multiple linear regression analysis tests and hypothesis testing, namely the t test and f test. Based on the results of multiple linear regression, the regression equation form Y = 2.224 + 0.531 X1 + 0.497 (2.192> 1.677) and (sig α = 0.001 < 0.005). This means H_0 is rejected and H_a is accepted. Organizational culture has a positive and significant effect on employee performance, this is proven by the results of the t test showing the value of tcount > ttable (2.097 > 1.677) and (sig α = 0.001 < 0.005). This means H_0 is rejected and H_a is accepted. Compensation (X1) and Organizational Culture (X2) together have a significant effect on Employee Performance (Y) at PT. Yamaha Thamrin Brothers Manna- Kaur, this is proven by the F test showing the value of fcount > ftable, namely 11.254 > 3.19 and (sig α = 0.000 < 0.005). This means H_0 is rejected and H_a is accepted.
The Influence Of Product Quality And Price Perception On Interest In Buying Realme Smartphones At Cahaya Cell Argamakmur Handayani, Lesti; Islamuddin
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1609

Abstract

The aim of the research is to determine the influence of product quality and price perception on Smartphone Realme consumer buying interest at Cahaya Cell Argamakmur. And to find out which factors most dominantly influence consumer buying interest. This research used quantitative methods on 160 respondents. The population used in this research were consumers at Cahaya Cell Argamakmur and sampling in this research was a non-probability sampling technique. Based on the results of multiple linear regression, the regression equation Y = 5.347 + 0.225 (X1) + 0.261(X2) is obtained. The research results and hypothesis show that product quality and price perception have a partial or simultaneous positive effect on consumer purchase interest
Effect of Work Life Balance on Job Satisfaction to Improve Employee Performance (PT. Agro Muko) Sismanto, Adi; Haristo , Ivan
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1610

Abstract

This study aims to determine the effect of work life balance and reward system on employee job satisfaction at Pt.Agro Muko Estate. The sample used in this study amounted to 65 people. In this study the authors used data collection methods by means of observation, questionnaires and interviews. Based on the results of this study, it states that work life balance (X1) has an effect on job satisfaction (Y) in using the product, this can be seen from the results of research conducted with a path coefficient of 0.780 while the reward system (X2) has an effect on job satisfaction (Y) in using the product. It can be seen from the results of the research conducted that is equal to 0.821, and Job Satisfaction (Y) on Employee Performance (Y1) at PT Agro Muko. This can be seen from the efficiency β of 0.567 or 56.7% with a significant level of 0.000 <0.050, then H0 is rejected, which means that there is a positive and significant effect between Work Life Balance on Employee Performance.
The Influence Of Motivation And Work Environment On Employee Productivity Of The Tirta Hidayah Regional Public Company (Perumda) Of Bengkulu City Tabuma, Romi; Islamuddin
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1612

Abstract

A good organization is an organization that seeks to improve the capabilities of its human resources, because this is a key factor for increasing employee work productivity. The purpose of this study was to determine the effect of motivation and work environment on the productivity of employees of the Tirta Hidayah Regional Public Company, Bengkulu City.This research can be classified as causal associative quantitative research. Respondents are permanent employees at the Tirta Hidayah Regional Public Company, Bengkulu City. Data were collected through questionnaires and data analysis using multiple linear regression models and processed with SPSS software.The results showed that work motivation had an effect on the work productivity of employees of the Tirta Hidayah Regional Public Company, Bengkulu City t_count (3.320) > t_table (1.986). This explains that the higher the employee's work motivation, the higher the work productivity will be. The work environment influences the work productivity of employees of the Tirta Hidayah Regional Public Company, Bengkulu City t_count (6.017) > t_tabel (1.986). This explains that the better the work environment, the higher work productivity will be. Work motivation and work environment influence the work productivity of employees of the Tirta Hidayah Regional Public Company, Bengkulu City F_count (67.122) > F_count (19.485). This explains that the higher the employee's work motivation and the better the work environment, the higher the work productivity will be.
The Effect Of Training And Career Development On Employee Performance PT. Indofood Bengkulu City Subandrio; Saputra , Andika M
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1613

Abstract

This study aims to determine the influence of training and career development on the performance of PT employees. Indofood Bengkulu City. This type of research uses quantitative descriptive research methods. The population used in this study was employees of PT. Indofood Bengkulu City. The number of respondents in the study amounted to 55 people. The method of data collection is using questionnaires and using analysis techniques using multiple linear regression analysis test and hypothesis test i.e. test t and f test. Based on the results of multiple linear regression, the form of regression equation Y= 2.441 + 0.479 X1 + 0.351 X2 and the results of t test and f test this study can be concluded that Training has a positive and significant effect on Employee Performance, this is evidenced by the results of t test showing the value of thitung > ttable (3.392 > 1.674) and (sig α = 0.002 < 0.005). This means that H_0 is rejected and H_a is accepted. Career Development has a positive and significant effect on Employee Performance, this is evidenced by t test results showing thitung values > ttable (3.197 > 1.674) and (sig α = 0.001 < 0.005). This means that H_0 is rejected and H_a is accepted. Training (X1) and Career Development (X2) together have a significant effect on the Performance of Employees (Y) at PT. Indofood City Bengkulu, this is proved by the F test showing a count value > ftable, i.e. 21,277 > 3.17 and (sig α = 0.000 < 0.005). This means that H_0 is rejected and H_a is accepted.
The Influence Of Environment, Promotions And Price Perceptions On Clothing Purchase Decisions In Ptm Bengkulu City Ghea Nofarera, Jessica; Ratnawili
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1618

Abstract

The title of this research is The Effect of Environment, Promotion and Price Perception on Clothing Purchasing Decisions at PTM Bengkulu City. This study aims to determine which factors are most dominant in influencing Purchasing Decisions. The research was conducted from November 2023 to January 2024. The sample of this research is consumers who have made purchases and have consumption experience at the Modern Traditional Market (PTM) Bengkulu City. This research uses quantitative methods on 170 respondents. The sampling technique is probability sampling, the method used in this research is quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows. Based on the results of multiple linear regression, the regression equation Y = 1.189 + 0.438 (X_1) + 0.251 (X2) + 0.641 (X3) and the coefficient of determination Adjusted R Square (R2) obtained a value of 0.683 or around (68.3%). The research results and hypotheses in this study indicate that Environment, Promotion and Price Perception have a positive effect partially or simultaneously on consumer purchasing decisions at the Modern Traditional Market (PTM) Bengkulu City.

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