Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Journal of Economics, Management, Accounting and Finance is an online journal with full reference (double-blind peer review) and open access for academics, researchers, postgraduate students, early career researchers and university students, published by ADM Publisher Bengkulu, Indonesia.Jurnal Emak is a periodical publication (four times a year) in January, April, July and October. The main objective is to disseminate scientific articles in the fields of economics, management, accounting and finance. The language used in this journal is Indonesian or English. Without reducing the scientific weight, this journal accepts contributions of writings that have never been published in other print media and accepts advertisements.
Articles
501 Documents
<![CDATA[The Influence of Products and Places on Consumer Purchase Decisions at PT. Utomo Prosperous with Grago, Kaur Regency ]]>
<![CDATA[Derry Aprido Yarangga]]>;
<![CDATA[Siswanto]]>;
<![CDATA[Meiffa Herfianti]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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<![CDATA[The purpose of this study is to determine the effect of the product and place toward consumer purchasing decisions at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. The sample in this study 70 customers who purchase shrimp at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. Data collection used questionnaires and the analysis method used was multiple linear regression, determinative test and hypothesis testing. The results of the regression analysis show Y = 2,427 + 0,501X1 + 0,390 X2, this illustrates the positive regression direction. This means that if the product and place are considered equal to zero then the purchasing decision variable will remain at 2,427. The positive regression direction illustrates that as product quality increases, purchasing decisions will also increase and the more strategic the place, the purchasing decisions will also increase. The magnitude of the coefficient of determination is 0.678. This means that X1 (product) and X2 (place) influence the purchasing decision (Y) of 67.8% while the rest (100% -67.8%) of 32.2% is influenced by other variables not examined in this research. T test results for product variables (X1) have a significant value of 0,000 and place variables (X2) have a significant value of 0,000. Because the significant value of each variable is smaller than 0.05, it can be concluded the product and place variables have a significant effect partially on the consumer purchasing decision variables at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. F test results at a significance level of 0.05 explain that product and place variables have a significant effect simultaneously on consumer purchasing decisions at PT. Utomo Sejahtera Bersama Grago of Kaur Regency.]]>
<![CDATA[The Effect of Customer Value and Brand Trust on Customer Loyalty of Tabot Savings Bank Bengkulu Main Branch ]]>
<![CDATA[Fery Gustian]]>;
<![CDATA[Ahmad Soleh]]>;
<![CDATA[Mimi Kurnia Nengsih]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v2i3.58
<![CDATA[The purpose of this study is to determine the effect of customer value and brand trust on customer loyalty Tabot Savings at Bank Bengkulu Main Branch. This research is a quantitative descriptive study with data collection methods through questionnaires. The sample in this study is were 82 customers of Tabot Savings at Bank Bengkulu Main Branch. The sampling method was purposive sampling. The data analysis method used includes validity test, reliability test, multiple linear regression analysis and hypothesis testing.The results of this study indicate that customer value and brand trust partially have a positive and significant effect on customer loyalty of Tabot Savings at Bank Bengkulu Main Branch. And simultaneously customer value and brand trust have a significant effect on customer loyalty of Tabot Savings at Bank Bengkulu Main Branch.]]>
<![CDATA[The Relationship Of Services And Promotion With Purchase Decisions At Dewi Cell Counter, Kaur District ]]>
<![CDATA[Restu Sukri]]>;
<![CDATA[Karona Cahya Susena]]>;
<![CDATA[Eska Prima M. D.]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
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DOI: 10.53697/emak.v2i3.62
<![CDATA[This study aims to determine the correlation between service and purchasing decisions at Counter Dewi Cell of Kaur Regency and to determine the correlation between promotion and purchasing decisions at Counter Dewi Cell of Kaur Regency. The analytical method used is the Spearman rank correlation and hypothesis testing. Respondents of this study were 75 buyers. From the calculation of the spearman rank correlation coefficient for the correlation between service and purchasing decisions at Counter Dewi Cell of Kaur Regency, the calculated rho value is 0.863 which means it is very strong, because the correlation value lies in the correlation coefficient interval from 0.800 to 1,000, and from the hypothesis test with the t test shows that tcount > ttable (14,572> 1,666) then Ho is rejected and Ha is accepted means that service has a significant correlation with purchasing decisions at Counter Dewi Cell of Kaur Regency. While the calculation of the spearman rank correlation coefficient for the correlation between promotion and purchasing decisions at Counter Dewi Cell of Kaur Regency obtained a calculated rho value of 0.777 which means strong, because the correlation value lies in the correlation coefficient interval from 0.600 to 0.799, and from the hypothesis test with the t test shows that tcount > ttable (10.535> 1.666) then Ho is rejected and Ha is accepted means that promotion has a significant correlation with purchasing decisions at Counter Dewi Cell of Kaur Regency.]]>
<![CDATA[Impact Of Social Media Marketing On Brand Image On Purchase Decisions Of Millenials Consumers ]]>
<![CDATA[Hastuti]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
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DOI: 10.53697/emak.v2i3.65
<![CDATA[Social media marketing has a substantial and beneficial influence on brand image. Cosmetics are becoming increasingly popular among the millennial age, particularly in major cities. Previous study has found that millennials are highly worried about how others view them. Consumption of goods via online or social media is one of the qualities that might aid in the development of their identity. The goal of this study was to determine the impact of social media marketing on brand image, cosmetic purchasing decisions among millennial consumers, and the relationship between emotional aspects (self-concept connection, brand love, and emotional attachment) and brand loyalty on consumer willingness to buy Nu Skin cosmetic products. The conceptual model established in this study was evaluated in actual investigations after a review of the literature to identify gaps from prior research. Previous research was used to modify the instrument. According to the findings of this study, the influence of social media marketing on brand image has the biggest impact on cosmetic customers' brand loyalty (Nu Skin). Loyalty has shifted from a single brand to a younger consumer lifestyle when it comes to purchasing cosmetics (Nu Skin). Despite the fact that the study sample should be increased, these findings aid brand managers in establishing successful brand strategies that will secure the company's long-term viability]]>
<![CDATA[Analysis Of Marketing Strategy At Business Resources Store Bintuhan Kaur Regency ]]>
<![CDATA[Dezandra Afiro]]>;
<![CDATA[Sulisti Afriani]]>;
<![CDATA[Yanto Effendi]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
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DOI: 10.53697/emak.v2i3.90
<![CDATA[Marketing strategy is a form of plan that unravels in the marketing field. To obtain optimal results, this marketing strategy has a broad scope in the field of marketing, including strategies dealing with competition, pricing strategies, product strategies, service strategies and so on. The aim of this research is to determine the marketing strategy at Toko Sumber Bisnis Bintuhan, Kaur Regency. The sample in this study were 30 people consisting of 4 employees at Toko Sumber Bisnis Bintuhan, Kaur Regency for internal factors and 26 people for external factors, namely customers. The analysis method used was SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The results showed that the marketing strategy at Toko Sumber Bisnis Bintuhan of Kaur Regency supports the aggressive strategy, or SO strategy in SWOT matrix. The result of the sum of the strengths owned is 43.20 while the weaknesses are 26.90, then the internal quadrant of the factors is 43.20 - 26.90 =16.30 which means the ability of Toko Sumber Bisnis Bintuhan of Kaur Regency to utilize the strengths and minimize the weaknesses that exist on the internal. The chances of this strategy are 42.60 and the threat is 23.41. So the external quadrant factors are 42.60 - 23.41 = 19.19, which means that the high ability of Toko Sumber Bisnis Bintuhan of Kaur Regency to take advantage of opportunities and overcome the threats faced by companies in marketing clothes, bags and shoes.]]>
<![CDATA[Marketing Strategy Analysis Of Arco Azka Manna Kitchen Msmes, Bengkulu Selatan ]]>
<![CDATA[Devi Arsianti]]>;
<![CDATA[Siti Hanila]]>;
<![CDATA[Eska Prima Monique Damarsiwi]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
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DOI: 10.53697/emak.v2i3.91
<![CDATA[Pursuant to result of calculation of internal factor and strategy ekternal marketing of UMKM Snack Kitchen of Arco Azka got by co-ordinate value for kuadran analyse internal SWOT score wight ( 5,62) and score wight of eksternal ( 5,77). Pursuant to each calculation of kuadran above indicating that biggest value reside in at SO kuadran that is 6,72. The value obtained from calculation of strength score and opportunity score, where company maximize internal strength which owned by an company by exploiting existing opportunity. Kuadran analyse SWOT applying of strategy marketing of UMKM Snack Kitchen of Arco Azka show its position reside in at I kuadran, that strategy the yielded is strategy of SO, that is organization have the power of and opportunity where organization in a state of settled and prima. Conducive organization to continue to ekspansi, enlarging growth and reach for progress maximally. compatible strategy is (penetration of market and development of market) and product development in this time, is so that diversified by konsentrik can lessen risk related to narrow;tight product lini.]]>
<![CDATA[Effectiveness of Implementation of Siskeudes And Financial Reports of Village Funds in Rejang Lebong Regency ]]>
<![CDATA[Dwi Sinta]]>;
<![CDATA[Gayatri]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v2i3.92
<![CDATA[This research was conducted in Rejang Regency which aims to see how effective the application of village financial information system to village fund financial statements. This research is useful as an evaluation material for local governments in placing human resources engaged in financial management on the other hand information systems help operators in making financial reporting effectively, appropriately and financial reporting in accordance with village government accounting standards. The method used is a simple regression method with the retrieval of questionnaire sampel with predefined criteria. From the results of the dissemination of questionnaire data that can be processed as many as 67 questionnaires. The results of a simple regression test in the study with a value of F count 19,833 with a significance level of 0.000 < 0.005 means that in the study can be used to predict the variable effectiveness of the implementation of siskeudes and financial statements of village funds in other words, namely the implementation of the Village Financial Information System on the financial statements of village funds in an effective manner. Korelasi of 0.484 and coefficient of determination (Rsquare) of 0.243 can be concluded the influence of variable effectiveness of the implementation of siskeudesn on the financial report of village funds by 24.4%.]]>
<![CDATA[The Effect of Experiential Marketing on Customer Satisfaction of Cafe Tik Tok in Bengkulu City ]]>
<![CDATA[Yudi Ariantara]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v2i3.97
<![CDATA[The purpose of this study was to determine the effect of experiential marketing on customer satisfaction at Cafe Tik Tok in Bengkulu City. This type of research is descriptive quantitative research to obtain an overview of the effect of experiential marketing strategy on customer satisfaction at Cafe Tik Tok. The t test shows the presence or absence of the influence of one explanatory or independent variable individually in explaining the variation of the dependent variable and is used to determine the presence or absence of the influence of each independent variable individually on the dependent variable tested at a significance level of 0.05 (Ghozali, 2009) . In this study, the first hypothesis is whether there is an influence between Sense (X1) on the Customer Satisfaction variable (Y). To find out whether this hypothesis can be accepted or rejected, a test is carried out using the SPSS version 23 program. The test results for the guarantee variable (Act) show the t-count = 2.513 with a significance value of 0.013 <0.05. With a significance value below 0.05, it indicates that the guarantee (Act) has a significant effect on customer satisfaction. This means that Hypothesis 4 is accepted. The results of the test of the concern variable (Relate) show the value of t count = 2.205 with a significance value of 0.029 <0.05. With a significance value below 0.05, it shows that concern (Relate) has a significant influence on customer satisfaction. This means that Hypothesis 5 is accepted.]]>
<![CDATA[The Effect of Training and Motivation on ASN Performance in the Protocol Section of the General Bureau of the Bengkulu Province Secretariat ]]>
<![CDATA[Harsen Jenizar]]>;
<![CDATA[Karona Cahya Susena]]>;
<![CDATA[Abdul Rahman]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
Publisher : <![CDATA[Penerbit ADM ]]>
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DOI: 10.53697/emak.v2i3.98
<![CDATA[The purpose of this study was to determine the effect of training and motivation on the performance of ASN in the Protocol Section of the General Bureau of the Bengkulu Province Secretariat. This study uses quantitative research, quantitative research is a process of finding knowledge that uses data in the form of numbers as a tool to analyze information about what you want to know. The value of the coefficient of determination or R square is 0.677. So the value of the coefficient of determination is 0.677 or equal to 67.7% This number means that the motivation variable (XI) and leadership (X2) simultaneously (together) affect the performance variable (Y) of 67.7%. While the rest (100% - 67.7% = 32.3%) is influenced by other variables outside this regression equation or variables not examined. This proves that the influence of motivation and leadership on performance in this study is quite large.]]>
<![CDATA[Mangrove Tourism Development Strategy for the Prosperous Village on Baai Island, Bengkulu City ]]>
<![CDATA[Anggie Aditya Heriyanto]]>;
<![CDATA[Sri Handayani]]>;
<![CDATA[Mimi Kurnia Nengsih]]>
<![CDATA[ Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI ]]>
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DOI: 10.53697/emak.v2i3.99
<![CDATA[The aim of being able to see what development strategies are suitable for mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City. The research objective was to see the strategy for developing mangrove tourism in Kampung Sejahtera on Baai Island, Bengkulu City with a SWOT analysis. The data collection used was a questionnaire method with a list of questions to the respondents. The analysis method used is a SWOT analysis to see internal factors and external factors, which will then be entered into the SWOT matrix. The research results obtained from the analysis of internal factors and external factors. The result of the internal factor is a strength (strength) of 2.75 while the weakness (weakness) is 1.46, so the value of the internal factor is 2.75-1.46 = 1.29 while from the external factor the opportunity (opportunity) is 2 , 52 and for the threat (threat) is 1.58, the value of the external factor is 2.52-1.58 = 0.94. Based on the analysis diagram, the SWOT strategy is in the Cell (quadrant) I position. This shows that the SO strategy in the SWOT matrix is an aggressive strategy. This strategy explains that Kampung Sejahtera mangrove tourism can take advantage of the surrounding environment. The environment around mangrove tourism is still natural so that it is very likely for the community to add stages such as trading, opening food stalls, and lodging businesses around the mangrove tourism of Kampung Sejahtera on Baai Island, Bengkulu City, and Utilizing mangrove forests so as not to abrasion around mangrove tourism Kampung Sejahtera on Baai Island, Bengkulu City, which makes the tourist area safe and tourists who visit are comfortable and not worried about abrasion]]>
