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Abdul Khohar
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INDONESIA
Komunika: Jurnal Ilmu Komunikasi
Published by Universitas Muhammadiyah Prof. Dr. Hamka
ISSN : 14117029     EISSN : 26211645     DOI : https://doi.org/10.22236/komunika.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
KOMUNIKA aims to encourage research in communication studies. Topics addressed within the journal include but not limited to: Political communication. Communication that employs message and political actor or related to power, government, and policy. Cross-cultural communication. Communication between people with a different culture (for instance race, ethnic, or socio-economic) Business communication. Idea or opinion exchange, information, instruction among people (personal or non-personal) through a various symbol to achieve company goal. Organizational communication. Discusses organizational behavior and explained about interactions between people within the organization. Health communication. Discusses a communication strategy to distribute health information within a community or society. The aim of health communication is persuading individuals or society in making a decision about health activity.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 102 Documents
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Peran Social Media Officer pada Akun @Bukaproject dalam Membangun Brand Awareness Azzahra, Heyssa Itsara; Ramdani, Guruh; Fachrurizzal, Fikry
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.22039

Abstract

This study examines the role of the Social Media Officer (SMO) in managing the @bukaproject Instagram account to build brand awareness for Buka Project, a creative industry company located in Bogor, using the Honeycomb Model framework approach. This study used a descriptive qualitative method through participant observation, in-depth interviews, and document studies during the internship period. The analysis results show that of the seven Honeycomb functional blocks, Buka Project's social media officer strategy relies predominantly on three main elements: Identity (maintaining visual consistency and tone of voice), Sharing (systematic content distribution based on content mapping), and Relationships (managing production team collaboration and audience interaction). The implementation of this strategy has proven effective in strengthening brand recognition, as evidenced by a 217.2% increase in account reach and the stability of user interaction. The study concludes that the success of the SMO lies not only in the technical aspects of scheduling, but also in the ability to maintain content quality (media richness), work integration between divisions, and data-based performance evaluation. 
Strategi Humas BAZNAS RI dalam Memperbaiki Citra Lembaga (Studi Kasus Pemberitaan Negatif BAZNAS di Media Online) Mas'ud; Fajarina
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.22127

Abstract

This study analyzes the communication strategies used by the Public Relations Department of BAZNAS RI to restore the institution’s image following negative online media coverage between 2022 and 2024. The controversies centered on alleged misappropriation of zakat funds in regional BAZNAS offices and BAZNAS RI’s partnership with McDonald’s Indonesia, both of which threatened public trust. Using a qualitative case study method based on Robert K. Yin’s framework, data were collected through in-depth interviews with key informants and analysis of media content and official statements. The study applies the Excellence Theory by Grunig and Hunt, Ronald D. Smith’s Strategic Public Relations Theory, and the image-building concept by Soemirat and Ardianto. BAZNAS RI’s communication strategy involved four stages: (1) Formative Research through issue mapping and media monitoring; (2) Strategic Formulation using the “3A” principles (Sharia Compliance, Regulatory Compliance, National Integrity); (3) Tactical Implementation via clarifications, leadership statements, social media, and media relations; and (4) Evaluation through media and public response monitoring. Challenges included low public literacy about BAZNAS’s structure and managing digital public opinion. The study concludes that BAZNAS RI applied a structured, transparent, and adaptive communication strategy that effectively addressed the crisis and helped maintain public trust.
Mendemarkasi Kebenaran dalam Media Digital: Kerangka Popperian untuk Menanggulangi Berita Palsu Wijaksono, Dimas; Azwar; Kuswanti, Ana; Kusumajanti
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.22193

Abstract

The rapid spread of fake news in the digital media era has generated serious problems, including declining public trust in the media, social polarization, and distortion of democratic processes. This condition calls for a conceptual approach that can assist the public and media practitioners in distinguishing credible information from misinformation. This study aims to analyze the contribution of Karl R. Popper’s falsification theory in understanding and addressing the phenomenon of fake news within the contemporary media ecosystem. The research employed a library research method, using documentation techniques to collect data from books, academic journals, and relevant scholarly publications. The data were analyzed through systematic and thematic content analysis. Claims that cannot be empirically tested tend to have a high potential to be misinformation. The study also demonstrates that Popperian principles can be integrated with digital technologies, such as artificial intelligence and machine learning, in evidence-based hoax detection systems. In conclusion, Karl Popper’s falsification theory makes a significant contribution to strengthening media literacy, communication ethics, and public resilience against fake news. This framework is not only philosophically relevant but also practically applicable in journalistic practices and the development of information verification technologies in the digital era
Representasi Perempuan Muslim dalam Dakwah Digital: Analisis Wacana Sara Mills pada Sepuluh Postingan Instagram @muslimahdaily Muhammad Hubal Khoir, Emil
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.22411

Abstract

This study examines the representation of Muslim women in digital da'wah content on Instagram through Sara Mills’ discourse analysis. Instagram, as a visual-based platform, has become an important medium in shaping gender narratives, especially in contemporary Islamic discourse. The account @muslimahdaily was selected because it consistently produces content related to women’s piety, mental well-being, religious ethics, and modern Muslim identity. Ten posts were analyzed to reveal how subject–object relations and reader positioning construct meaning about Muslim women. The findings show that the account frames women as moral and religious subjects who are expected to embody patience, emotional discipline, and adherence to Islamic ethics. At the same time, women are positioned as vulnerable individuals who require guidance and protection, especially in navigating social pressures, digital phenomena, and religious obligations. The discourse also integrates Islamic values with modern lifestyle aesthetics, creating a hybrid identity of the “modern yet devout Muslim woman.” This study concludes that digital da'wah on Instagram not only informs but also shapes gender ideology by forming a collective identity of “Sahabat Muslimah” (Muslimah Sisters) that follows specific moral expectations embedded in the content. 
Model Bisnis Media di Era Kecerdasan Buatan (AI): Studi Kasus Transformasi Malang Post Sao, Wilhelmina; Frida Tri Palupi , Merry; Sigit Pramono , Bambang
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.22473

Abstract

The media sector has undergone tremendous change as a result of the advent of artificial intelligence (AI), and local media are under pressure as a result of the shift in information consumption habits to the digital sphere. The purpose of this study is to examine how Malang Post's business model has changed in response to the artificial intelligence age and determine how AI may help local media remain sustainable. This study employs a single case study technique and a descriptive qualitative methodology. The findings demonstrate that Malang Post's previous business model has not yet made the best strategic use of AI and still depends on conventional advantages like hyperlocal content, journalistic reputation, and community proximity. AI has not taken the position of humans in terms of originality and journalistic ethics, but it does play a supporting role in increasing the efficiency of content production. Media reputation, local social networks, and preparedness for the digital market are all variables that support change; on the other hand, limited human resources, high technological investment costs, and the lack of digital literacy among advertisers are major barriers. According to the study's findings, the viability of local media in the digital age depends on the thoughtful and prudent integration of AI
Strategi Barter Kolaborasi dengan Influencer untuk Promosi Pariwisata Smartway Tours Revinda Mauliatiz Zahroh Hakiki; Nurudin
KOMUNIKA Vol. 13 No. 2 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i2.21896

Abstract

The paradigm shift toward Society 5.0 demands tourism promotion strategies that are authentic and capable of addressing cost-related challenges. This study analyzes the implementation and effectiveness of influencer collaboration through barter as an adaptive promotional model. Using a descriptive qualitative approach with source triangulation through interviews, observations, and documented studies, the findings show that influencer selection prioritizes value fit and authentic storytelling quality over quantitative metrics as the initial screening. This model is sustained through a rational exchange in which brands gain cash-flow optimization, visibility, and credibility, while influencers gain experience and long-term credibility maintenance. This strategy has proven effective in generating curiosity and producing strategic lead generation at the Middle of the Funnel (MOFU), ultimately supporting conversions.
Vacuum of Leadership: Analisis Kegagalan Komunikasi Pemerintah dalam Penanganan Banjir Sumatera Hanifah Nurdin; Fitri Meliya Sari; Fakhruddin Lahmuddin
KOMUNIKA Vol. 13 No. 2 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i2.22858

Abstract

his study stems from the government’s communication crisis during its handling of the 2025 flash floods in Sumatra, which resulted in a large number of fatalities and highlighted the state’s slow response. Amid the public’s need for timely, empathetic, and credible information, a number of statements made by officials actually sparked controversy and undermined the government’s legitimacy. This study aims to explain how a leadership vacuum is reflected through disaster communication practices. The research method employs Norman Fairclough’s three-level Critical Discourse Analysis approach: textual, discursive practice, and sociocultural practice. The data sources consist of national media news texts containing statements by the Head of the National Disaster Management Agency (BNPB), the Minister of Energy and Mineral Resources, and the President. The analysis reveals that officials’ language tends to be technocratic, top-down, and oriented toward institutional legitimacy. The findings indicate that communication failures are not merely individual errors but part of a power structure that reproduces the distance between the state and its citizens. At the linguistic level, government officials use language that is hurtful, appears lacking in empathy, and is thoughtless, thereby positioning affected communities as objects rather than subjects of communication. In discursive practices, the state acts as the producer of dominant discourse by engaging in one-way communication. In sociocultural practices, a bureaucratic culture is evident that prioritizes the stability of the state’s image.
Implementasi CSR PT. Koninis Fajar Mineral di Kabupaten Banggai Muhamad Ramdan; Ilyas; Febri Herawati
KOMUNIKA Vol. 13 No. 2 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i2.23277

Abstract

The presence of mining companies within local communities is never a simple matter. On one hand, these companies bring economic opportunities, yet on the other, they introduce tangible social and environmental risks. This is where Corporate Social Responsibility (CSR) programs should serve as a communication bridge between the company and the community. This study focuses on PT Koninis Fajar Mineral (KFM), which operates in Banggai Regency, to analyze the company's CSR communication strategy. A qualitative approach utilizing the case study method was employed. Data were gathered through in-depth interviews with company representatives, community leaders, and program beneficiaries, supplemented by field observations and document analysis. Data validity was ensured through source and method triangulation. Field findings reveal that while PT KFM has demonstrated intent and commitment regarding CSR, its communication strategy has not functioned effectively. Community needs assessment relies on incoming proposals rather than active field engagement. Some CSR programs remain administrative routines rather than responses to genuine needs. Communication largely relies on personal relationships and tends to be one-way. Program evaluation is virtually non-existent due to the lack of clear benchmarks and the absence of structured channels for community feedback. The study concludes that PT KFM’s CSR has not yet fully evolved into a strategic communication tool. The company needs to shift from a reactive approach toward communication that is genuinely two-way, planned, and consistently evaluable, thereby fostering an honest and sustainable relationship with the communities surrounding the mine. 
Pembuatan Konten Media Sosial Menggunakan Model SOSTAC untuk Promosi Digital UMKM Kota Cimahi Ramdani; Wahyu Budi Priatna
KOMUNIKA Vol. 13 No. 2 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i2.23440

Abstract

The low utilization of social media as a digital marketing medium remains one of the primary challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in Cimahi City, particularly due to limited knowledge of digital content creation and the continued reliance on conventional marketing methods. This study aims to implement the SOSTAC model in developing social media content as a digital promotion strategy for MSMEs in Cimahi City to enhance product exposure and promotional reach. The study employed an applied research method using a qualitative descriptive approach through observation, documentation, and social media insight analysis on Instagram, TikTok, Facebook, and YouTube platforms. The findings indicate that the implementation of short-form video content strategies that are informative, visually appealing, and aligned with current social media trends significantly improved account performance. The Instagram account generated 109,798 views with a reach of 48,087 accounts, TikTok achieved 24 thousand post views, while YouTube recorded 23.2 thousand views with 46.1 watch hours. Furthermore, audience engagement increased through likes, comments, shares, and follower growth across all social media platforms. These findings demonstrate that the implementation of the SOSTAC model is effective in supporting a more structured, systematic, and sustainable digital promotion process for MSMEs in Cimahi City.
Komunikasi Organisasi pada Divisi Broadcasting Diskominfo Kota Bogor Wanda Fithriana; Wahyu Budi Priatna
KOMUNIKA Vol. 13 No. 2 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The evolution of digital media has prompted government agencies to implement effective organizational communication to support the dissemination of information to the public. This study aims to analyze the organizational communication process and identify the challenges faced by the broadcasting division of the Bogor City Communication and Informatics Agency (Diskominfo). A descriptive qualitative approach was employed, utilizing data collection methods that included participant observation, in depth interviews with two broadcasting division mentors selected via purposive sampling, and a literature review. Data analysis involved data reduction, data presentation, and conclusion drawing grounded in Pace and Faules’ organizational communication theory and supported by concepts from Mandasari and Purba. The findings reveal that organizational communication operates in a structured manner through vertical communication–supported by direct interaction and digital media–with communication patterns that remain flexible to meet work requirements. Challenges identified include delayed responses, unclear directives, and the dynamic nature of the work. This study contributes insights into organizational communication practices with the broadcasting division of a government agency characterized by dynamic work, offering a basis for enhancing the effectiveness of coordination and public information dissemination. 

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