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Abdul Khohar
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INDONESIA
Komunika: Jurnal Ilmu Komunikasi
Published by Universitas Muhammadiyah Prof. Dr. Hamka
ISSN : 14117029     EISSN : 26211645     DOI : https://doi.org/10.22236/komunika.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
KOMUNIKA aims to encourage research in communication studies. Topics addressed within the journal include but not limited to: Political communication. Communication that employs message and political actor or related to power, government, and policy. Cross-cultural communication. Communication between people with a different culture (for instance race, ethnic, or socio-economic) Business communication. Idea or opinion exchange, information, instruction among people (personal or non-personal) through a various symbol to achieve company goal. Organizational communication. Discusses organizational behavior and explained about interactions between people within the organization. Health communication. Discusses a communication strategy to distribute health information within a community or society. The aim of health communication is persuading individuals or society in making a decision about health activity.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 95 Documents
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Peran Social Media Officer pada Akun @Bukaproject dalam Membangun Brand Awareness Azzahra, Heyssa Itsara; Ramdani, Guruh; Fachrurizzal, Fikry
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.22039

Abstract

This study examines the role of the Social Media Officer (SMO) in managing the @bukaproject Instagram account to build brand awareness for Buka Project, a creative industry company located in Bogor, using the Honeycomb Model framework approach. This study used a descriptive qualitative method through participant observation, in-depth interviews, and document studies during the internship period. The analysis results show that of the seven Honeycomb functional blocks, Buka Project's social media officer strategy relies predominantly on three main elements: Identity (maintaining visual consistency and tone of voice), Sharing (systematic content distribution based on content mapping), and Relationships (managing production team collaboration and audience interaction). The implementation of this strategy has proven effective in strengthening brand recognition, as evidenced by a 217.2% increase in account reach and the stability of user interaction. The study concludes that the success of the SMO lies not only in the technical aspects of scheduling, but also in the ability to maintain content quality (media richness), work integration between divisions, and data-based performance evaluation. 
Strategi Humas BAZNAS RI dalam Memperbaiki Citra Lembaga (Studi Kasus Pemberitaan Negatif BAZNAS di Media Online) Mas'ud; Fajarina
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.22127

Abstract

This study analyzes the communication strategies used by the Public Relations Department of BAZNAS RI to restore the institution’s image following negative online media coverage between 2022 and 2024. The controversies centered on alleged misappropriation of zakat funds in regional BAZNAS offices and BAZNAS RI’s partnership with McDonald’s Indonesia, both of which threatened public trust. Using a qualitative case study method based on Robert K. Yin’s framework, data were collected through in-depth interviews with key informants and analysis of media content and official statements. The study applies the Excellence Theory by Grunig and Hunt, Ronald D. Smith’s Strategic Public Relations Theory, and the image-building concept by Soemirat and Ardianto. BAZNAS RI’s communication strategy involved four stages: (1) Formative Research through issue mapping and media monitoring; (2) Strategic Formulation using the “3A” principles (Sharia Compliance, Regulatory Compliance, National Integrity); (3) Tactical Implementation via clarifications, leadership statements, social media, and media relations; and (4) Evaluation through media and public response monitoring. Challenges included low public literacy about BAZNAS’s structure and managing digital public opinion. The study concludes that BAZNAS RI applied a structured, transparent, and adaptive communication strategy that effectively addressed the crisis and helped maintain public trust.
Mendemarkasi Kebenaran dalam Media Digital: Kerangka Popperian untuk Menanggulangi Berita Palsu Wijaksono, Dimas; Azwar; Kuswanti, Ana; Kusumajanti
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.22193

Abstract

The rapid spread of fake news in the digital media era has generated serious problems, including declining public trust in the media, social polarization, and distortion of democratic processes. This condition calls for a conceptual approach that can assist the public and media practitioners in distinguishing credible information from misinformation. This study aims to analyze the contribution of Karl R. Popper’s falsification theory in understanding and addressing the phenomenon of fake news within the contemporary media ecosystem. The research employed a library research method, using documentation techniques to collect data from books, academic journals, and relevant scholarly publications. The data were analyzed through systematic and thematic content analysis. Claims that cannot be empirically tested tend to have a high potential to be misinformation. The study also demonstrates that Popperian principles can be integrated with digital technologies, such as artificial intelligence and machine learning, in evidence-based hoax detection systems. In conclusion, Karl Popper’s falsification theory makes a significant contribution to strengthening media literacy, communication ethics, and public resilience against fake news. This framework is not only philosophically relevant but also practically applicable in journalistic practices and the development of information verification technologies in the digital era
Representasi Perempuan Muslim dalam Dakwah Digital: Analisis Wacana Sara Mills pada Sepuluh Postingan Instagram @muslimahdaily Muhammad Hubal Khoir, Emil
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.22411

Abstract

This study examines the representation of Muslim women in digital da'wah content on Instagram through Sara Mills’ discourse analysis. Instagram, as a visual-based platform, has become an important medium in shaping gender narratives, especially in contemporary Islamic discourse. The account @muslimahdaily was selected because it consistently produces content related to women’s piety, mental well-being, religious ethics, and modern Muslim identity. Ten posts were analyzed to reveal how subject–object relations and reader positioning construct meaning about Muslim women. The findings show that the account frames women as moral and religious subjects who are expected to embody patience, emotional discipline, and adherence to Islamic ethics. At the same time, women are positioned as vulnerable individuals who require guidance and protection, especially in navigating social pressures, digital phenomena, and religious obligations. The discourse also integrates Islamic values with modern lifestyle aesthetics, creating a hybrid identity of the “modern yet devout Muslim woman.” This study concludes that digital da'wah on Instagram not only informs but also shapes gender ideology by forming a collective identity of “Sahabat Muslimah” (Muslimah Sisters) that follows specific moral expectations embedded in the content. 
Model Bisnis Media di Era Kecerdasan Buatan (AI): Studi Kasus Transformasi Malang Post Sao, Wilhelmina; Frida Tri Palupi , Merry; Sigit Pramono , Bambang
KOMUNIKA Vol. 13 No. 1 (2026): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v13i1.22473

Abstract

The media sector has undergone tremendous change as a result of the advent of artificial intelligence (AI), and local media are under pressure as a result of the shift in information consumption habits to the digital sphere. The purpose of this study is to examine how Malang Post's business model has changed in response to the artificial intelligence age and determine how AI may help local media remain sustainable. This study employs a single case study technique and a descriptive qualitative methodology. The findings demonstrate that Malang Post's previous business model has not yet made the best strategic use of AI and still depends on conventional advantages like hyperlocal content, journalistic reputation, and community proximity. AI has not taken the position of humans in terms of originality and journalistic ethics, but it does play a supporting role in increasing the efficiency of content production. Media reputation, local social networks, and preparedness for the digital market are all variables that support change; on the other hand, limited human resources, high technological investment costs, and the lack of digital literacy among advertisers are major barriers. According to the study's findings, the viability of local media in the digital age depends on the thoughtful and prudent integration of AI

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