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Abdul Khohar
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INDONESIA
Komunika: Jurnal Ilmu Komunikasi
Published by Universitas Muhammadiyah Prof. Dr. Hamka
ISSN : 14117029     EISSN : 26211645     DOI : https://doi.org/10.22236/komunika.v8i2
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
KOMUNIKA aims to encourage research in communication studies. Topics addressed within the journal include but not limited to: Political communication. Communication that employs message and political actor or related to power, government, and policy. Cross-cultural communication. Communication between people with a different culture (for instance race, ethnic, or socio-economic) Business communication. Idea or opinion exchange, information, instruction among people (personal or non-personal) through a various symbol to achieve company goal. Organizational communication. Discusses organizational behavior and explained about interactions between people within the organization. Health communication. Discusses a communication strategy to distribute health information within a community or society. The aim of health communication is persuading individuals or society in making a decision about health activity.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 81 Documents
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Kolaborasi Jurnalisme dan Artificial Intelligence di Indonesia Rahmat, Felisianus Novandri
KOMUNIKA Vol. 12 No. 1 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mendeskripsikan kolaborasi yang berlangsung antara jurnalime dan kecerdasan buatan (AI) di Indonesia, serta mengidentifikasi langkah strategis ke depan agar teknologi ini dapat dimanfaatkan secara positif. Adapun metode yang digunakan adalah studi kasus dengan pendekatan kualitatif. Data akan dikumpulkan melalui wawancara mendalam dengan para informan yang berkaitan langsung dengan isu-isu jurnalisme dan AI, seperti jurnalis dan pemimpin redaksi media. Hasil penelitian menunjukkan, kolaborasi keduanya meliputi: membantu proses riset dan mendapatkan inspirasi, membantu mempercepat proses penulisan berita, membantu chek dan mengoreksi typo pada tulisan berita secara otomatis, membantu tranksrip wawancara dan subtitle otomatis, membantu membuat dan mengedit video serta bank data. Singkatnya, kolaborasi AI dan jurnalisme di media-media Indonesia saat ini hampir menyasar semua proses mulai dari tahapan pengumpulan berita, produksi berita hingga penyerbarluasan berita tersebut kepada khalayak luas. Sementara upaya strategis yang perlu dilakukan kedepannya ialah mendorong pedoman penggunaan AI bagi media di Indonesia segera dibakukan, meningkatkan kompetensi para jurnalis serta kesiapan infrastruktur penunjan sehingga kolaborasi jurnalisme dan AI bisa berdampak positif.
Analisis Framing Pemberitaan Kasus Bebas Bersyarat Jessica Wongso: Studi Kasus Liputan di Detik.com dan Tribunnews.com Rizky, Juandilan Fadil; Prathisara, Gibbran
KOMUNIKA Vol. 12 No. 1 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i1.17968

Abstract

Media dan Hukum memiliki hubungan yang saling berkaitan. Dengan adanya media, masyarakat dapat mengetahui hukum yang sedang ramai yang diberitakan oleh media. Berita tentang Bebas Bersyarat Jessica Wongso menimbulkan perdebatan baru di bidang hukum dan sosial. Kasus yang telah lama diperdebatkan kembali menjadi perhatian public. Metode penelitian ini menggunakan pendedkatan kualitatif analisis framing teks media. Pengumpulan data dilakukan dengan dokumentasi, studi pustaka, dan observasi terhadap berita Bebas Bersyarat Jessica Wongso yang dimuat Detik.com dan Tribunnews.com dengan memilih dua berita yang berbeda. Teknik analisis data yang digunakan dalam penelitian ini menggunakan model analisis framing Robert N. Entman. Hasil penelitian menunjukan bahwa terdapat perbedaan yang cukup relevan dalam pengemasan berita Bebas Bersyarat Jessica Wongso. Detik.com menunjukan pemberitaan secara mendalam melalui perasaan kepada publik, sedangkan Tribunnews.com memberikan pemberitaan yang mencakup hal Visual yang mencolok dalam pengemasan berita Bebas Bersyarat Jessica Wongso. Detik.com menunjukan perasaan lega yang dirasakan Jessica Wongso ketika bebas, sedangkan Tribunnews.com menunjukan kesan visual yang menunjukan reaksi dan tindakan pada beritanya.
The Efektivitas Iklan Layanan Masyarakat untuk Pencegahan Stunting: Ditinjau dari Health Belief Model Fauziah, Hanifa; Sarwititi Sarwoprasodjo
KOMUNIKA Vol. 12 No. 1 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i1.18261

Abstract

Penelitian ini bertujuan mengevaluasi efektivitas Iklan Layanan Masyarakat (ILM) dalam meningkatkan persepsi dan perilaku pencegahan stunting pada ibu-ibu anggota posyandu di Desa Babakan. Dengan menggunakan desain one-group pretest-posttest, penelitian ini mengukur perubahan persepsi dan perilaku responden sebelum dan sesudah intervensi berupa penayangan video ILM. Elemen Health Belief Model (HBM), seperti persepsi kerentanan, keparahan, manfaat, hambatan, efikasi diri, dan isyarat untuk bertindak, dianalisis untuk melihat hubungan dengan tindakan pencegahan stunting. Hasil penelitian menunjukkan bahwa ILM efektif meningkatkan persepsi kerentanan, keparahan, dan hambatan, tetapi tidak signifikan pada persepsi manfaat, efikasi diri, dan isyarat untuk bertindak. Dari segi perilaku, ILM efektif mendorong tindakan menjaga kebersihan lingkungan, tetapi tidak memberikan perubahan signifikan pada pemberian makanan bergizi dan konsultasi kesehatan. Hubungan antara karakteristik ibu dan elemen HBM menunjukkan bahwa tingkat pendidikan berhubungan signifikan dengan persepsi kerentanan dan isyarat untuk bertindak, sementara elemen lain tidak signifikan. Secara keseluruhan, ILM efektif pada aspek tertentu, tetapi diperlukan intervensi tambahan yang lebih praktis untuk mendorong perubahan perilaku secara menyeluruh
Implementasi Strategi AISAS pada Instagram Carousel untuk Meningkatkan Engagement di Museum Muhammadiyah raden, Muhammad Nasimul Haq
KOMUNIKA Vol. 12 No. 1 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

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Abstract

Penelitian ini mengkaji efektivitas strategi AISAS (Attention, Interest, Search, Action, Share) dalam meningkatkan engagement pada akun Instagram Museum Muhammadiyah melalui konten carousel. AISAS berfokus pada interaksi berkelanjutan antara merek dan audiens. Data engagement selama enam bulan (Januari–Juni 2024) dianalisis secara kuantitatif, dengan hasil menunjukkan peningkatan signifikan dalam metrik seperti jumlah suka, komentar, bagikan, simpan, dan aktivitas profil. Unggahan carousel dengan strategi AISAS berhasil menarik perhatian audiens baru, dengan jumlah suka mencapai 1.200 dan dibagikan sebanyak 20 kali, sejalan dengan temuan bahwa konten visual interaktif memperpanjang durasi interaksi (Zhang & Wang, 2020). Tahapan Pencarian dan Tindakan mendorong eksplorasi lebih lanjut, yang tercermin dalam peningkatan aktivitas profil (259 interaksi), sebagaimana dikonfirmasi oleh studi lokal (Mardhika et al., 2022). Penelitian ini merekomendasikan penggunaan konten carousel dengan penerapan strategi AISAS untuk meningkatkan engagement audiens museum. Meskipun terbatas pada satu institusi dan periode waktu yang singkat, temuan ini memberikan wawasan praktis bagi pemasaran digital di sektor budaya.
Peran Storytelling dalam Membentuk Narasi yang Berdampak pada Era Digital Wahyudi, Suryadi Ali; Praptiningsih , Novi Andayani; Hayat, Heni
KOMUNIKA Vol. 12 No. 2 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i2.18265

Abstract

Storytelling, particularly in the form of digital storytelling, has evolved into a highly effective tool for building emotional connections and influencing audience decisions in the digital age. This study aims to analyze the role of storytelling in shaping audience perception and decisions, as well as the essential elements in digital storytelling. The method used is a literature review analyzing various sources related to digital storytelling, storytelling techniques, and its impact on social media audiences. The findings show that elements such as exposition, triggering actions, climax, falling actions, and resolution play a significant role in effectively conveying messages and capturing the audience's attention. Techniques such as the use of voice, vocal and body expressions, verbal imagery, and facial animation have been shown to enrich the audience experience and increase engagement on social media. Additionally, storytelling proves to be effective in simplifying complex messages, building emotional connections, and facilitating audience decision-making. In conclusion, storytelling is an effective tool for building personal branding, increasing audience interaction, and driving actions such as purchases or donations on digital platforms.
Representasi Daerah Istimewa Yogyakarta dalam Film Merindu di Jogja pada Konten YouTube @PaniaradyaKaistemewaan Sholihah, Wirda Amalia; Fernando, Joshua; Supiyandi, Andi; Lukitowati, Suci
KOMUNIKA Vol. 12 No. 2 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i2.18544

Abstract

Daerah Istimewa Yogyakarta (DIY) has become a popular tourist destination in Indonesia, and this popularity is further enhanced by films as a promotional medium. The short film Merindu di Jogja, uploaded to the YouTube channel @PaniaradyaKaistimewaan on June 8, 2024, is one such example that centers its narrative on Yogyakarta. Based on this phenomenon, this study aims to explore the representation of DIY in the film Merindu di Jogja using a qualitative method with text analysis. The author selected six scenes for examination through John Fiske’s semiotic analysis, which is divided into three levels: the level of reality, the level of representation, and the level of ideology. The findings of this study show that Merindu di Jogja primarily introduces DIY. At the level of reality, DIY is visually represented through codes of appearance, behavior, and environment to illustrate the customs, culture, geography, history, and philosophical axis of Yogyakarta. The level of representation is conveyed through technical codes such as lighting, cinematography, music, and sound to strengthen the impressions or realities depicted in the film, helping viewers to grasp the meaning of each scene. Meanwhile, at the level of ideology, the actions and behavior of the main character, Regita, seek to portray DIY as a nationalist region that embodies Pancasila ideology in daily life. Furthermore, the semiotic elements representing DIY suggest that this film serves as a tool to promote DIY as an attractive, authentic tourist destination capable of offering memorable experiences.
Eksplorasi Strategi Presenter dalam Memicu Transaksi di Live Shopping Tik Tok Setiawan I.S, Teguh; Damayanti, Ratih; Setyobudi, Ciptono
KOMUNIKA Vol. 12 No. 2 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i2.18863

Abstract

Live shopping is an innovative form of digital marketing that combines real-time interaction with the convenience of online shopping. This study aims to explore the communication strategies used by presenters to trigger purchasing transactions on the TikTok Live Shopping platform. Using a qualitative approach and respondent perception analysis, the findings reveal that product knowledge, direct interaction, and delivery style significantly influence consumer buying interest. Presenters who can convey information persuasively, create interactive engagement, and effectively utilize platform features have a greater potential to boost conversion rates. Facial expressions, body gestures, and vocal tone also serve as crucial nonverbal elements that affect emotional responses from viewers. Additionally, promotions, discounts, and detailed product presentations are the main attractions that draw audience attention during live sessions. TikTok, as an entertainment-based platform, allows for more expressive and personal communication strategies. Therefore, the success of live shopping on TikTok highly depends on the presenter’s ability to build dynamic two-way communication. This study concludes that presenter communication strategies are central to creating an effective digital shopping experience. The findings contribute significantly to the development of live streaming-based marketing strategies in the digital economy era.
Analisis Campaign #FindYourShade dalam Inklusivitas Perempuan di Iklan Video Marketing Instagram @TirTir_Global Tandaju, Christina; Azzahra, Wina Aulia; Koli, Nicodemus
KOMUNIKA Vol. 12 No. 2 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i2.19147

Abstract

One of the main beauty standards for women shaped by media construction is that women must have fair, clean skin. TirTir, through the beauty campaign #FindYourShade, promotes cosmetic products to support skin tone diversity and emphasizes that all women are beautiful. The aim of this research is to examine how women are represented as part of the inclusivity message in the #FindYourShade TIRTIR marketing video. The research uses a qualitative semiotic method by Roland Barthes to analyze how media constructs inclusivity through the representation of diverse women, which can also be seen as part of the feminist movement. The research findings show that in the #FindYourShade marketing video on Instagram @tirtir_global, inclusivity messages about beauty for women from various backgrounds, races, ethnicities, and skin tones are represented.
Representasi Gentle Parenting dalam Konten YouTube: Studi Semiotika Kanal Nikita Willy Official Gucci, Mayang Sari; Rachmawati, Farikha
KOMUNIKA Vol. 12 No. 2 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i2.19151

Abstract

The development of digital technology has brought major changes to communication patterns and social behavior, including in the realm of parenting. Social media platforms, notably YouTube, have become primary sources of parenting guidance for young parents in Indonesia, replacing traditional resources such as books and direct consultations. This study aims to describe the representation of gentle parenting, as conceptualized by Sarah Ockwell-Smith, in Nikita Willy’s YouTube content, using John Fiske’s semiotic analysis framework. A qualitative research method with a descriptive analytical approach was employed, with data collected through documentation of three most-viewed videos related to gentle parenting on the “Nikita Willy Official” YouTube channel. The analysis identified Fiske’s three levels of representation: reality, representation, and ideology. Findings indicate that gentle parenting is portrayed through gentle interactions, positive communication, and an emphasis on understanding children’s emotions, avoiding physical punishment and psychological pressure. Nikita Willy’s content exemplifies empathetic, respectful, and understanding parenting practices, with clear yet supportive boundaries, aligning with Sarah Ockwell-Smith’s gentle parenting principles. These findings are supported by a literature review of journal and non-journal sources, highlighting the role of digital media in shaping modern parenting interpretations. The study concludes that Nikita Willy’s representation of gentle parenting serves as a positive reference for young parents, promoting the adoption of humanistic parenting approaches in Indonesian society, which is predominantly characterized by authoritative parenting styles.
Penerapan Teori Penetrasi Sosial dalam Analisis Komunikasi Interpersonal Keluarga Non-Biologis pada Family by Choice Putri , Cindyka Ardelia; Ike Desi Florina; Sarwo Edy
KOMUNIKA Vol. 12 No. 2 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i2.19155

Abstract

This research aims to analyze the dynamics of interpersonal communication within non-biological families through the Korean drama "Family by Choice," using the Social Penetration Theory by Altman and Taylor as an analytical framework. The phenomenon of non-biological families is increasingly common in society due to several factors. Therefore, interpersonal communication is essential to foster self-disclosure and emotional closeness in the process of relationship development. The drama "Family by Choice" represents the communication processes in non-biological families as a reflection of this social phenomenon. This qualitative study employs documentation techniques, and the findings are analyzed through a process of categorization and interpreted according to the stages of relationship development: orientation, exploratory effective, effective, and stable. The results show the development of relationships among characters in accordance with these theoretical stages, beginning with general and awkward conversations, personal information disclosure, involving feedback and suggestions on discussed topics, until achieving emotional closeness and high trust. These findings illustrate how interpersonal communication in media is portrayed based on real processes in social life. This research reinforces the relevance of social penetration theory as a communication analysis tool in audiovisual works and contributes to the development of studies on interpersonal communication and representations in popular media.

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