Calathu: Jurnal Ilmu Komunikasi
Calathu: Jurnal Ilmu Komunikasi membuka peluang bagi para peneliti untuk menuliskan naskah hasil penelitian dalam lingkup ilmu komunikasi, topik tidak dibatasi dan beragam, mulai dari kajian media dan budaya, periklanan, penyiaran, jurnalisme, humas, komunikasi pemasaran terpadu, ekonomi politik komunikasi, etika dan filsafat komunikasi, literasi media, komunikasi politik, komunikasi pariwisata, komunikasi lintas budaya, komunikasi kebijakan publik, komunikasi visual, komunikasi interpersonal dan organisasi, maupun studi khalayak. Naskah diharapkan mengikuti perkembangan ilmu komunikasi dan mampu mendorong pertumbuhan pengetahuan dalam bidang keilmuan.
Articles
78 Documents
<![CDATA[Analisis Wacana Queer pada Iklan Durex Versi Restoran Favorit Baru Hanya Untuknya: #SayangBeneran ]]>
<![CDATA[Samuel Rihi Hadi Utomo]]>
<![CDATA[ Calathu: Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2020): Calathu: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[School of Communication Science and Media Business ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37715/calathu.v2i2.1572
<![CDATA[Penelitian ini mengeksplorasi bagaimana wacana queer dijelaskan dalam iklan Durex #SayangBeneran versi “Restoran Favorit Baru hanya Untuknya” dan untuk mengetahui bagaimana iklan bekerja memanggil target audiens untuk menempati posisi subjek yang ditawarkan ideologi dalam iklan. Meminjam analisis multimodal Kress dan van Leeuwen (1996), serta perspektif semiotika iklan Williamson (1978), wacana queer dalam iklan ini menunjukan menjadi product as signifier menempeli makna terkait kesetaraan gender dalam penggunaan teknologi dan sensitivitas terhadap partner. Sebagai product as generator, iklan ini membangkitkan rasa senang, nyaman dan handal terhadap partner. Maka melihat secara keseluruhan sebagai product as currency, makna tersebut hanya bisa didapatkan dari produk Durex, sebagai bukti #SayangBeneran. Wacana queer dalam iklan ini menunjukkan kebahagiaan bukanlah sesuatu yang monolitik, serta memungkinkan negosiasi dan resistensi dari wacana yang dominan. Meskipun maskulinitas dan kode dari wacana heteroseksual dan patriarki, serta kebahagiaan yang jelas diresepkan industri terlihat dalam iklan ini tetapi appellation menunjukkan ada agensi untuk tidak menempati posisi subjek yang ditawarkan ideologi dalam iklan. Kata kunci: wacana, queer, multimodal, semiotika, iklan]]>
<![CDATA[Peran Aktivis Media Sosial (Buzzer) Sukarela: Studi Kasus Member Independen Herbalife Nutrition ]]>
<![CDATA[Ibnu Akmal]]>;
<![CDATA[Irwansyah Irwansyah]]>
<![CDATA[ Calathu: Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2020): Calathu: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[School of Communication Science and Media Business ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37715/calathu.v2i2.1574
<![CDATA[Kehadiran buzzer di era media sosial yang tumbuh pesat banyak dimanfaatkan oleh perusahaan atau pihak-pihak tertentu karena memiliki pengaruh dalam menyampaikan pesan kepada khalayak, yang tentu saja mendatangkan kembali keuntungan bagi buzzer sebagai sumber pemasukan. Dalam media sosial, meski banyak buzzer yang memiliki motif ekonomi, namun ada pula buzzer yang menggunakan media sosial untuk menunggah hal-hal yang disukai secara sukarela tanpa imbalan. Hal ini terlihat jelas pada Herbalife Nutrition, sebuah direct selling company yang umumnya keberadaan distributor atau member (anggota) hanya berorientasi pada keuntungan penjualan produk dan mengembangkan downline. Penelitian ini bertujuan untuk menganalisis dan mengungkap buzzer sukarela yang menjadi garda terdepan sebuah brand atau perusahaan. Penelitian ini menggunakan pendekatan deskriptif kualitatif yang mengungkap kenyataan atau fakta, keadaan, fenomena, variabel serta keadaan yang ada. Hasilnya, member independen Herbalife Nutrition yang mencintai produk dan menyukai gaya hidup sehat aktif sesuai dengan filosofi perusahaan, kemudian merasa memiliki ikatan dan menjadi buzzer sukarela yang berperan sebagai penjaga citra perusahaan atau brand. Hal ini tentu mengangkat sisi baru atas kegiatan buzzer di media sosial. Kata kunci: buzzer sukarela, multi-level marketing; Herbalife Nutrition]]>
<![CDATA[The Public Relations Role Towards the Success of Waste Collecting Point Program in Banda Aceh ]]>
<![CDATA[Zakirah Azman]]>;
<![CDATA[Deni Yanuar]]>;
<![CDATA[Munawir Syarif]]>
<![CDATA[ Calathu: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2021): Calathu: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[School of Communication Science and Media Business ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37715/calathu.v3i1.1894
<![CDATA[This study attempted to determine the role of Public Relation (PR) of Banda Aceh’s Environmental, Cleanliness, and the Beauty of the City Agency on the “Waste Collecting Point (WCP) program. The theory used was role theory developed by Redfield, Linton, and Herskovits. The method which was being used wasdescriptive qualitative, which the subject of the study was PR division and societies. The finding showed that PR division played a very important role in the success of Waste Collecting Point (WCP) program from the beginning until the outcome being shown on the cleanliness of the districts. Starting from the socialization process, the program showed significant success. Persuasive communication was being used to conduct the program. PR division made initial socialization by informing the societies about the danger of the waste if not managed properly then followed by monthly evaluation on the cleaning leader. Keywords: Public Relation, role theory, waste collecting point, Banda Aceh]]>
<![CDATA[Peran Media Massa dan Teknologi dalam Transformasi Keintiman di Indonesia ]]>
<![CDATA[Rinta Arina Manasikana]]>;
<![CDATA[Ratna Noviani]]>
<![CDATA[ Calathu: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2021): Calathu: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[School of Communication Science and Media Business ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37715/calathu.v3i1.1895
<![CDATA[This research aimed to identify how the current development in technology and mass media is affecting the form and the way people fulfill intimacy in Indonesia by using Anthony Giddens' concept of intimacy transformation. In his book The Transformation of Intimacy Sexuality, Love, and Eroticism in Modern Societies (1992), Giddens stated that there are changes in intimacy relations in society from time to time which are influenced by the pace of modernity. This research showed that there are influences from mass media and technology in changing concept of intimacy and how to fulfill it in society, where previously only recognizing the concept of matchmaking and marriage as way to fulfill it, are now beginning to shift in other ways, such as the use of matchmaking columns in mass media, online dating applications, to the internet and games. However, patriarchal culture is something that still limits change with all existing stereotypes and rules, especially for women. This reflected in the negative stigma of their active role and the potential for sexual harassment in cyberspace when fulfilling intimacy. Keywords: mass media, intimacy, transformation of intimacy, Anthony Giddens]]>
<![CDATA[Jurnalisme Konstruktif dalam Berita Varian Baru Covid-19 (Analisis Semiotika Roland Barthes terhadap Berita di Okezone.com) ]]>
<![CDATA[Yudha Wirawanda]]>;
<![CDATA[Kholif Huda Arrasyid]]>
<![CDATA[ Calathu: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2021): Calathu: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[School of Communication Science and Media Business ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37715/calathu.v3i1.1896
<![CDATA[The purpose of this study was to review the text of news related to the new variant of Covid-19. This was because in the midst of the Covid-19 pandemic news emerged related to new variants of the virus. The discussion focused on written news text related to the new variant of Covid-19 on the news portal okezone.com. This research used the concept of constructive journalism to analyze written news texts. The study used Roland Barthes semiotics to analyze the data. The result of this research was that some written news texts obtained some elements of constructive journalism. Keywords: constructive journalism, Covid-19, semiotics]]>
<![CDATA[Vaksinasi COVID-19 dan Polemik Raffi Ahmad dalam Framing Pemberitaan Media Tirto.id dan Detik.com ]]>
<![CDATA[Khumaid Akhyat Sulkhan]]>
<![CDATA[ Calathu: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2021): Calathu: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[School of Communication Science and Media Business ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37715/calathu.v3i1.1897
<![CDATA[This study aims to analyze how the media Tirto.id and Detik.com frame the violation of Raffi Ahmad's health protocol after receiving the first batch of Covid-19 vaccinations, using the framing analysis approach developed by Robert N. Entman. The concept of Entman framing analysis is often used to examine how the media selects and accentuates certain realities before publishing them as news. Entman has four approaches in the concept of analysis to study news as text, namely by looking at how the media defines problems, diagnosing causes, then making moral decisions, and offering treatment recommendations. In this study, researchers found that Tirto.id not only troublesome Raffi Ahmad for violating health protocols after being vaccinated, but also troublesome President Joko Widodo era, which still uses celebrities or influencers to support its policies, even though it has resulted in weaknesses. Meanwhile, Detik.com tends to inflict all problems on Raffi Ahmad and has so far stopped on emphasizing social sanctions against these celebrities as punishment. Keywords: framing analysis, Covid-19 vaccine, Raffi Ahmad, media construction]]>
<![CDATA[Pola Komunikasi Humanistik antara Orang Tua dan Anak atas Dampak Negatif Bermain Online Game pada Prestasi di Sekolah Dasar ]]>
<![CDATA[Rahayuning Tirta Kencanawati]]>;
<![CDATA[Lamria Raya Fitriyani]]>
<![CDATA[ Calathu: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2021): Calathu: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[School of Communication Science and Media Business ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37715/calathu.v3i1.1898
<![CDATA[Nowadays online games are played by various groups, starting with adults to the young especially children in elementary school and Mobile Legends is one online game that is played by children. However, sometimes children playing this online game over time impact their grade and achievement in school. The purpose of this research was to understand humanistic communication patterns between parents and elementary school children regarding the negative impact of playing Mobile Legends on school achievement. All information was gathered through interviews with three families whose child played Mobile Legends in total eight interviewees. The method used was descriptive qualitative and data analysis method from Miles, Huberman & Saldana. The results signified the interpersonal humanistic communication approach in two families were suitable for the five stages that are openness, empathy, supportiveness, positiveness, and equality. Whereas in one other family was not suitable for the five stages of the humanistic approach, but only the four stages and there was no equality. The results indicated the balanced split pattern of two families and the other one family refers to the unbalanced split pattern. Keywords: humanistic communication patterns, communication family, online game]]>
<![CDATA[Polarisasi “Liyan” dalam Meme Please Help Me: Contraceptive Pills ]]>
<![CDATA[Dwi Oktalina Lestari]]>
<![CDATA[ Calathu: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2021): Calathu: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[School of Communication Science and Media Business ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37715/calathu.v3i1.1899
<![CDATA[Contraceptives are considered to be the key to solving poverty problems by controlling women's reproductive systems. In campaigning for poverty solutions, women's bodies are presented in the Please Help Me: Contraceptive Pills meme through a representation system. Representation is closely related to the use of stereotypes which are subjective and prejudiced labeling. The first discussion is about how women's cultural identity is represented in the sign relation of a Please Help Me: Contraceptive Pills meme and what ideological practices that works behind the meme. This paper aims to analyze the representation system of women's cultural identity in a meme, Please Help Me: Contraceptive Pills. In addition, this paper seeks to show the pervasive discrimination through sign relations. This qualitative research uses the semiotic method in interpreting signs in memes. The results of this analysis state that the practice of the representation system has limited the flow of meaning so that in this meme there is an imbalanced represention of women's cultural identity and that the responsibility for procreation is only a woman's concerns. Keywords: discrimination, identity, meme, representation, the Other]]>
<![CDATA[Skena “Teras Kolektif”: Dinamika Kolektiva dan Resistensi Musik Mahasiswa ]]>
<![CDATA[Justito Adiprasetio]]>;
<![CDATA[Annisa Winda Larasati]]>
<![CDATA[ Calathu: Jurnal Ilmu Komunikasi Vol. 2 No. 1 (2020): Calathu: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[School of Communication Science and Media Business ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37715/calathu.v2i1.2089
<![CDATA[Teras Kolektif is a music collective that is active in Jatinangor, carrying the spirit of punk and the culture of Do It Yourself. But unlike other punk scenes, Teras Kolektif does not carry the essentialist burden which is always obedient to the puritanism of music and other identity standards. Teras Kolektif scene arises from the anxiety of students who want a space where a frame of “old-fashioned” morality does not tie them up. This study relies on participatory ethnography as a methodology, with the aim of capturing the dynamics and various behavioral pattern of the Teras Kolektif. Data collection techniques were also strengthened by in depth interviews with 18 subjects consisting of actors as well as those who intersected directly with Teras Kolektif activities. The findings of this study are that the Teras Kolektif is a student public sphere, where not only music is mixed, but also where political discussion and education take place. Teras Kolektif also succeeded in becoming a space for discourse exchange between students on various campuses. There are things that need to be evaluated by Teras Kolektif as a progressive collective: the hyper-masculine character that is at risk of damaging the spirit that they carry, also related to the regeneration of the Teras Kolektif to maintain its existence and consistency going forward.]]>
<![CDATA[Gamifikasi Sistem Kerja dan Siasat Pengemudi Gojek ]]>
<![CDATA[Devita Aditya Wicaksono]]>
<![CDATA[ Calathu: Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2020): Calathu: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[School of Communication Science and Media Business ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.37715/calathu.v2i2.2091
<![CDATA[This study aims to identify how gamification is in the work system of Gojek and how its drivers handle it. This study was conducted through observations and interviews with Gojek drivers operating in Yogyakarta. Based on the concept of sharing economy and gamification, this study revealed that the gamification work system blurs the boundaries between working and playing. A driver's job is not just taking passengers, delivering goods or food. However, it is like playing a "game". The driver has to calculate the mission, target points, bonus, and performance to earn income. The driver is also feared of termination of business partnership termination if he/she violates the applicable rules. This gamification system is closely related to the "partnership" between the driver and the Gojek company. Instead of having an equal relationship, this relationship creates the illusion of freedom and gamification of the work system and the lure of a bonus. Thus, this gap can be exploited by Gojek.]]>
