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INDONESIA
ARRUS Journal of Social Sciences and Humanities
ISSN : 27767930     EISSN : 28073010     DOI : https://doi.org/10.35877/soshumv1i1
Social Sciences: Anthropology, Asian Studies, Communication, Demography, Development, Gender Studies, Government & Public Policy, Human Ecology, International Relations, Media Studies, Peace and Conflict, Political Science, Science, Technology & Society, Sociology. Humanities: Cultural Studies, Education, History, Human Geography, Linguistics, Philosophy, Religion.
Articles 19 Documents
Search results for , issue "Vol. 4 No. 3 (2024)" : 19 Documents clear
Exploring EFL Teachers’ Teaching Styles at a Junior Secondary School Nurindah Fadillah Arif; Nurdin Noni; Chairil Anwar Korompot
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2624

Abstract

The study aimed to find out the teachers’ teaching styles applied at SMP Telkom Makassar, students’ perceptions, and the teachers’ obstacles faced during teaching. This study was categorized as qualitative research, and the data was collected through observation, TSI questionnaire, and interview. There were six participants in this study, consisting of three teachers, and three students. The findings of this research showed that: (1) Teachers respectively applied various teaching styles in teaching English in the classroom and no one teacher applied only one style in teaching, they applied as a facilitator, delegator, formal authority, personal, expert, academic style, audiolingual, communicative style, and task-based learning style. The dominant teaching styles applied by the participants are facilitator and delegator styles. (2) The students’ perceptions, they feel comfortable learning English with their teachers because their teachers applied various styles to teach not only focusing on the book, but their teachers providing the material using interesting PPT, audio-video conversation, ice-breaking, and games to make their class fun. Another activity that the students enjoyed learning English like discussion with pairs or groups and the atmosphere that is built by the teachers such as interaction with other students, never judging, and yelling at students when they make a mistake. (3) The obstacle that the participants faced during teaching they were exhausted from teaching in large classes that consisted of many students with different characteristics and abilities. Sometimes, they are confused about the method or strategy, and media that are suitable for their students that can increase their ability in English.
The Influence of Leadership and Work Culture through Work Motivation on Employee Performance Ni Gusti Ayu Hyeni Tryastuti; Ida Ketut Kusumawijaya; I Ketut Mustika
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2643

Abstract

The performance of employees at the Tabanan Regency Planning, Research and Development Agency has a big role in achieving organizational goals, therefore improving employee performance is very important to do. There are many factors that can affect employee performance, namely leadership, work culture and work motivation. The aims of this study were to determine (1) the direct effect of leadership and work culture on work motivation, (2) the direct effect of leadership, work culture and work motivation on employee performance and (3) the indirect effect of leadership and culture through work motivation on performance employee. The data in this study were collected using a questionnaire method which was distributed to respondents, namely as many as 55 employees at the Planning, Research and Development Agency of Tabanan Regency. The data analysis technique used to achieve the objectives of this study is path analysis which examines the direct and indirect effects between variables. The results showed that (1) leadership and work culture have a direct significant effect on work motivation, (2) leadership, work culture and work motivation have a direct significant effect on employee performance and (3) leadership and work culture have a significant influence indirectly through work motivation on employee performance.
Transformation of Ethnonationalist Ideology among Former the Free Aceh Movement Combatants After the MoU Helsinki Peace Agreement in Bireuen Regency Cut Maya Aprita Sari; Novita Sari; Lianna Fitri
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2658

Abstract

Bireuen Regency is one of the vital base areas for the Free Aceh Movement (GAM). This movement was established in 1976 and was led by Hasan Tiro. Throughout the movement, the Bireuen district became the birthplace of influential GAM fighter figures during the Aceh conflict. While actively fighting for Indonesian independence, GAM carried the ideology of Acehnese ethnonationalism. However, after the signing of the MoU on the Helsinki peace agreement on December 15, 2005, former GAM combatants transformed into a local political party in Aceh and participated in national elections. This study is interesting to examine because this transformation aligns with the acceptance of the ideology of Indonesian nationalism. Therefore, this study aims to analyze the factors that led to the transformation of ethnonationalist ideology among former GAM combatants after the Helsinki MoU in Bireuen Regency. Using qualitative methods based on interviews, the results of this study show that four factors caused the transformation of GAM ideology: peace factors, profit orientation, comfort, compulsion, and disappointment.
Price Perception and Promotion on Honda Motorcycle Purchase Decision on CV. Various Motorcycles Merry M. Pelupessy; Bin Raudha Arif Hanoeboen; Erly Leiwakabessy; Sancyes Henderina Pitna
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2663

Abstract

Does Price Perception and Promotion affect Honda Motorcycle Purchase Decisions? Benefits of research For companies, this research is expected to help as well as contribute thoughts in strategies to increase sales volume. The method used in this study uses multiple linear regression analysis with the analysis tool used is SPSS version 26. This method is deliberately used to partially test and the coefficient of determination of the influence or not between variables. The number of samples from this study amounted to 106 respondents and the sample size was determined based on consideration using the hair formula (2010) The results of the study found that based on the results of analysis using the SPSS Program found that the variable X1 or Price Perception had a significant effect on the Purchase Decision of Honda Motorcycles because the sig value of 0.029 was smaller than 0.05 and t_calculate 2.212 ˃ t_table 1.984 and variable X2 or Promotion
The Influence of Celebrity Endorsers, Brand Awareness, and Product Variety on Scarlett Whitening's Purchase Decisions In Ambon City Erlinda Tehuayo; Rukmuin Wilda Payapo; Trisna Sary Lewaru; Asmaniar Drakel
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2666

Abstract

This research is a quantitative descriptive research. The population used in this study was all consumers who had already purchased and used Scarlett Whitening. Sampling was carried out by purposive sampling technique with a sample of 160 respondents. Data was collected using questionnaires. Data analysis in this study used Multiple Linear Regression. The results of this study show that Celebrity Endorsers have a positive and significant influence on the Purchase Decision of Scarlett Whitening in the city of Ambon. Furthermore, Brand Awareness has a positive and significant effect on the Purchase Decision of Scarlett Whitening in the city of Ambon and Product Variations have a positive and significant effect on the Purchase Decision of Scarlett Whitening in the city of Ambon
Analysis of the Elasticity of Rice Demand for Poor Households in Sirimau District, Ambon City in 2024 Andre Sapthu; Fredy H. Louhenapessy; Fibryano Saptenno; Desry Louhenapessy; Ummi Duwila; Jani
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2684

Abstract

This study aims to analyze the elasticity of rice demand among poor households in Sirimau District, Ambon City. The main focus of this study is the influence of household income, number of family members, the price of Bulog rice, and the price of premium rice on rice consumption among poor households. The analytical method used involves linear regression to identify the relationships between these variables. The results of the study indicate that household income, number of family members, and the price of Bulog rice have a significant positive effect on rice consumption among poor households. Conversely, the price of premium rice does not show a significant effect on rice consumption in this household group. These findings suggest that Bulog rice pricing policies and increasing the income of poor households can be important factors in boosting their rice consumption. This research provides valuable insights for the formulation of more effective food policies to support the welfare of poor households in Sirimau District, Ambon City.
Determinants of Curly Chili Demand in Ambon City Desry J. Louhenapessy; Ummi Duwila; Andre Sapthu; Selvenco Tuasuun; Jani; Fredy H. Louhenapessy; Fibryano Saptenno
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2687

Abstract

This study aims to analyze the influence of curly chili prices, household income, and the number of household dependents on the demand for curly chilies in Ambon City using the multiple linear regression method. Primary data was collected through a survey of 300 households in Ambon City, with the dependent variable being the monthly purchase quantity of curly chilies, while the independent variables include the price of curly chilies, household income, and the number of dependents. The analysis results show that the price of curly chilies has a significant negative effect on demand, with an increase in price leading to a decrease in purchase quantity. Additionally, household income and the number of dependents also have a significant impact, where an increase in income and the number of dependents boosts demand. These results indicate the existence of complex interactions between these factors in shaping the demand for curly chilies in Ambon City, which need to be considered in policy planning and marketing strategies to maintain market stability and meet consumer needs.
The Influence of Emotional Intelligence and Organizational Citizenship Behavior on The Performance of Employees of PT. Trisamudra Ambon Saleh Tutupoho; Pieter N. R. Rehatta; Defvita Sari Salmon
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2688

Abstract

The title of this study is the Effect of Emotional Intelligence and Organizational Citizenship Behavior on employee performance at PT. Trisamudra Ambon. Respondents in the study were 55 consisting of employees of PT. Trisamudra Ambon. The data collection methods used in this study were questionnaires, interviews, and in analyzing the data using multiple linear regression analysis techniques, classical assumption test. Normality test Multicolonearity Test, Heteroscedasticity Test, Coefficient of Determination Test (R2), and Partial Test (t test). Based on the hypothesis testing, it was found that the t value of Emotional Intelligence was 2.491 > t table 1.671, while the significance value was 0.016. These results can be interpreted as a significance value smaller than 0.05 which indicates that Emotional Intelligence has a significant effect on Employee Performance while the t-value of Organizational Citizenship Behavior is 3,410 > ttable 1,671 while the significance value is 0,001. These results can be interpreted that the significance value is less than 0.05, this means that OCB has a significant effect on employee performance Thus, the hypothesis in this study which states that Emotional Intelligence and Organizational Citizenship Behavior has a positive and significant effect on employee performance
Examining Pragmatic Features in Tiktok Live Advertisement: A Case Study of Direct Selling Practices Natrio, Yeyep; Lestari, Rinda
ARRUS Journal of Social Sciences and Humanities Vol. 4 No. 3 (2024)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum2725

Abstract

This study explores pragmatic strategies in Tiktok Live advertisements to understand how sellers influence consumer purchasing decisions through direct sales. Employing a qualitative approach and a case study design, data were collected from two Tiktok Live ad videos featuring apparel and bags. The analysis focused on observing interactions between sellers and viewers, with an emphasis on the use of deixis, implicatures, presuppositions, and speech acts. The findings indicate that the use of personal and spatial deixis, hidden implicatures, presuppositions, as well as directive and commissive speech acts, is highly effective in capturing attention and driving purchases. Additionally, the study identifies “Directive Acts” as the dominant pragmatic category, with a total frequency of 38, indicating that directive actions (commands and instructions) are the most prevalent pragmatic strategy in direct selling on Tiktok Live. Language strategies such as creating urgency, personalizing interactions, and providing detailed product descriptions enhance viewer engagement. Positive viewer responses to various communication strategies underscore the success of direct sales campaigns. This research identified effective communication patterns in Tiktok Live ads and provides practical guidelines for sellers to enhance their communication skills on e-commerce platforms, thereby enriching linguistic pragmatic studies in the context of digital marketing.

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