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Dynamic Management Journal
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 25802127     DOI : http://dx.doi.org/10.31000/dmj
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Dynamic Management Journal (e-ISSN 2580-2127), adalah jurnal akademis yang dipublikasikan oleh Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Indonesia. Dynamic Management Journal merupakan sarana bagi dosen, peneliti, ataupun praktisi manajemen untuk mempublikasikan hasil dari penelitiannya. Ruang lingkup penelitian ini membahas kajian terkait dengan bidang Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, dan Manajemen Operasional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 271 Documents
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CUSTOMER SATISFACTION MODERATES EXPERIENTIAL MARKETING ON GRAB-BIKE USER LOYALTY Muh Hasan; Eko Narto
Dynamic Management Journal Vol. 10 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v10i2.16209

Abstract

Intense competition in the online transportation industry requires companies to create unique customer experiences, particularly through experiential marketing. GrabBike, as a leading service provider in Tangerang City, faces significant challenges in maintaining customer loyalty. This study aims to examine the effect of experiential marketing on customer loyalty with customer satisfaction as a moderating variable among GrabBike users. A quantitative approach with a descriptive-associative design was employed. The sample comprised 100 respondents selected through purposive sampling, and the data were analyzed using SmartPLS 4.0. The results indicate that experiential marketing significantly affects customer satisfaction but does not directly affect customer loyalty. However, customer satisfaction significantly affects loyalty, and experiential marketing does so through customer satisfaction as a moderating variable. This study contributes theoretically by clarifying the role of customer satisfaction as a moderator rather than a mediator—in the experiential marketing-loyalty relationship, an area rarely explored in the online transportation context. The novelty lies in revealing that satisfaction strengthens the indirect effect of experiential marketing on loyalty, offering a nuanced understanding of their interrelationship. Practically, these findings provide strategic insights for GrabBike management to prioritize satisfaction-driven experiential marketing. Methodologically, this study demonstrates the application of SmartPLS to test moderating effects in a non-linear service setting, specifically among GrabBike users in Tangerang, an emerging urban market.
THE ROLE OF FIRM SIZE IN MODERATING GREEN ACCOUNTING, INNOVATION, AND STAKEHOLDER ENGAGEMENT ON FIRM VALUE Amalia Indah Fitriana
Dynamic Management Journal Vol. 10 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v10i2.16220

Abstract

Objective: This study examines the moderating role of firm Size in the relationships among green accounting, green product innovation, stakeholder involvement, and firm value in manufacturing companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2024.Method: A quantitative approach was employed using panel data regression analysis (Eviews 12) on a sample of manufacturing firms.Results: The findings reveal that: (1) green accounting negatively affects firm value; (2) green product innovation also negatively affects firm value; (3) stakeholder involvement has no significant effect; (4) firm Size significantly moderates the effect of green accounting on firm value, but (5) firm Size does not moderate the effects of green product innovation or stakeholder involvement.Novelty: This study offers three key novelties. First, it provides empirical evidence from an emerging market (Indonesia), where sustainability practices are still voluntary, in contrast to prior studies from developed countries with mandatory disclosure regimes. Second, it demonstrates that firm size acts as a pure moderator selectively only for green accounting, not for innovation or stakeholder engagement, refining contingency theory in the context of environmental strategy. Third, unlike most prior research that assumes linear positive effects, this study reveals short-term value destruction from green practices, challenging the conventional "win-win" paradigm.Contribution: The findings advance theory by integrating legitimacy theory and trade-off theory, demonstrating that firm Size determines whether green accounting translates into value. In practice, managers of small- and medium-sized manufacturing firms should anticipate short-term cost overruns when adopting green accounting, while large firms may leverage their size to absorb such costs.
THE STRATEGIC EXECUTION PLAN FOR ENHANCING FINANCIAL STRENGTH AND DIGITAL PERFORMANCE IN INDONESIA’S DIGITAL BANKING INDUSTRY Syukron Sazly; Harun Al Rasyid; Agus Tri Indah K
Dynamic Management Journal Vol. 10 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v10i2.16231

Abstract

This study aims to analyze the financial performance and digital performance of the five largest digital banks in Indonesia in 2025, and to formulate development strategies based on SWOT–TOWS analysis using a quantitative descriptive-analytical approach. The study integrates financial  indicators such as ROA, CAR, NPL and LDR , as well as digital performance; customer acquisition speed, innovation capability, ecosystem integration, and digital transaction growth. Data were obtained from  OJK , annual financial statements , and secondary industry sources. The results show,  digital banks demonstrate strong advantages in digital aspects, particularly in rapid user growth, service innovation, and integration with digital. All all banks maintain strong capital positions; however, profitability performance  relatively low. The SWOT–TOWS analysis indicates that strategies should emphasize ecosystem-based expansion (SO), improvement of profitability and service monetization (WO), strengthening competitiveness against conventional banks (ST), and risk management and sustainability (WT). Theresult, Indonesia’s digital banking industry is in a rapid growth phase but is not yet fully financially mature, requiring a balanced strategy between digital expansion and financial stability to achieve long-term sustainability.
THE EFFECTS OF ENTREPRENEURIAL PASSION AND FAMILY SUPPORT ON ENTREPRENEURIAL DECISION: A STUDY OF WOMEN ENTREPRENEURS Indri Berlianita; Yuhendri Leo Vrista
Dynamic Management Journal Vol. 10 No. 3 (2026): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/gzxhp992

Abstract

This study seeks to examine how female entrepreneurs in the handicraft subsector in Padang City make entrepreneurial decision based on entrepreneurial passion and family support. Earlier research has produced mixed evidence concerning the effect of family support on entrepreneurial decision, while evidence focusing on women entrepreneurs in the handicraft subsector remains limited. This study is distinct in that it simultaneously examines the influence of entrepreneurial passion and family support on the entrepreneurial decision of women entrepreneurs in Padang's handicraft industry. Quantitative research methods were employed using questionnaires distributed to female entrepreneurs in the handicraft subsector in Padang City. Multiple linear regression was used to examine the influence of entrepreneurial passion and family support on entrepreneurial decision. The findings show that entrepreneurial passion significantly influences entrepreneurial decision, whereas family support has no significant partial effect. However, both variables jointly produce a significant regression model in explaining entrepreneurial decision. The findings suggest that entrepreneurial decision is driven primarily by entrepreneurial passion. The results of this study might not apply to other industries or areas because it only looked at women business owners in Padang City's handicraft subsector. The results provide insights for academics and practical references for stakeholders in understanding the factors influencing women's entrepreneurial decision.  
ENTREPRENEURIAL ALERTNESS AMONG HIPMI STUDENTS: THE ROLE OF SOCIAL CAPITAL AND PROACTIVE BEHAVIOR Farid Revaldo; Yuhendri Leo Vrista
Dynamic Management Journal Vol. 10 No. 3 (2026): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/3rzs4804

Abstract

Entrepreneurship plays an important role in economic growth and job creation, particularly in the context of increasing global competition. However, entrepreneurial alertness among university students remains relatively limited, especially in recognizing and utilizing business opportunities. This study aims to analyze the influence of social capital and proactive behavior on entrepreneurial alertness among HIPMI students at Padang State University. A quantitative causal research design was employed using a census sampling technique involving 90 active members of HIPMI PT UNP. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The findings indicate that social capital and proactive behavior positively and significantly influence entrepreneurial alertness. Social capital enables students to access broader entrepreneurial information, networking opportunities, and business insights, while proactive behavior encourages initiative-taking and responsiveness toward entrepreneurial opportunities. Furthermore, proactive behavior was found to have a stronger influence on entrepreneurial alertness compared to social capital. This study contributes to the entrepreneurship literature by emphasizing the importance of networking and proactive attitudes in strengthening students’ entrepreneurial alertness within entrepreneurship-oriented student organizations.
Pengaruh Struktur Modal, Ukuran Perusahaan, Integrasi Vertikal, dan Intensitas Ekspor Terhadap Profitabilitas Dan Nilai Perusahaan Periode 2021-2024 Aditya Gunadi; Budiana Gomulia; Amelia Setiawan
Dynamic Management Journal Vol. 10 No. 3 (2026): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/tapbvj35

Abstract

The textile and textile products (TPT) industry is one of Indonesia’s strategic manufacturing sectors, yet its profitability and firm value have been challenged by increasing import competition, rising production costs, and global market uncertainty. This study examines the effect of capital structure, firm size, vertical integration, and export intensity on profitability and firm value of TPT companies listed on the Indonesia Stock Exchange during 2021-2024. A quantitative research design was employed using secondary data from annual financial statements, analyzed through Partial Least Squares (PLS). Profitability was measured by Gross Profit Margin (GPM), while firm value was measured by PRICE-TO-BOOK Value (PBV). The findings reveal that capital structure and vertical integration positively and significantly influence profitability, whereas firm size and export intensity have no significant effect. In addition, capital structure, firm size, and profitability positively affect firm value, while vertical integration and export intensity show no significant influence. This study contributes to the literature by providing empirical evidence on the determinants of profitability and firm value in Indonesia’s TPT industry and highlights profitability as a key mechanism linking financial decisions to firm value. The study offers practical insight for managers and investors in improving corporate financial performance and value.
THE ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT AND EMPLOYEE ENGAGEMENT IN OPTIMIZING EMPLOYEE PERFORMANCE Ali Koesoema Wardhana; Rabitha Fazira
Dynamic Management Journal Vol. 10 No. 3 (2026): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/rhv68a12

Abstract

Employee performance is a crucial factor determining organizational success. The declining trend in sales target achievement at PT Tiga Pilar Doa Suplindo indicates performance issues presumably related to negative perceptions of organizational support and low employee engagement. This study aims to analyze the influence of perceived organizational support (POS) and employee engagement on employee performance and identify the dominant predictor. This quantitative research employed total sampling involving all 41 employees. Data were collected through a validated and reliable Likert-scale questionnaire and analyzed using descriptive statistics, classical assumption tests, and multiple linear regression with SPSS version 24. The findings reveal that POS and employee engagement simultaneously have a positive and significant effect on employee performance. Partially, employee engagement is proven to have a positive and significant effect on employee performance, while POS shows a positive but non-significant effect. These findings indicate that employee engagement is a more dominant predictor in improving performance compared to POS. The novelty lies in examining the simultaneous influence of POS and employee engagement within the Indonesian distribution company context and identifying employee engagement as the dominant performance predictor. This study contributes theoretically to human resource management literature and provides practical implications for designing engagement-based performance improvement interventions.
HARD SKILLS, INTRINSIC MOTIVATION, AND CAREER DEVELOPMENT ON EMPLOYEE PERFORMANCE M. Imam Muttaqijn; Dwi Putra Muhammad Dhiya Hibatullah
Dynamic Management Journal Vol. 10 No. 3 (2026): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/gdt63d65

Abstract

Purpose – This study examines the influence of hard skills, intrinsic motivation, and career development on employee performance at Point Coffee Tangerang 1. Methodology – A quantitative approach with a descriptive survey design was employed. The population comprised 121 employees, with a sample of 93 respondents. Data were collected through structured questionnaires using a 5-point Likert scale. Instrument validation included content validity assessment and reliability testing. Data analysis encompassed descriptive statistics, classical assumption tests, multiple linear regression, and hypothesis testing. Findings – The results demonstrate that hard skills, intrinsic motivation, and career development each exert a positive and significant effect on employee performance. Simultaneously, the three variables significantly influence employee performance, collectively explaining a substantial proportion of the variance. The findings confirm that technical competence, internal drive, and career advancement opportunities are critical determinants of workforce productivity. Originality – This study contributes to the human resource management literature by examining these variables within the Indonesian coffee shop context, extending Human Capital Theory, Self-Determination Theory, and Career Development Theory to the hospitality sector.
THE MODERATING ROLE OF PROFITABILITY ON CAPITAL STRUCTURE AND STOCK PRICES: EVIDENCE FROM INDONESIA Andi Kusuma Negara
Dynamic Management Journal Vol. 10 No. 3 (2026): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/36y3j578

Abstract

This study examines the moderating role of profitability on the relationship between asset structure and capital structure on stock prices in food and beverage sub-sector companies listed on the IDX during 2019–2023. The novelty lies in using profitability as a moderating variable, rarely tested in this post-pandemic sector, and integrating three financial variables in one model examining direct and interaction effects simultaneously. The population covers all related sub-sector companies, with 21 samples selected through purposive sampling, yielding 105 observations. The analysis employs panel data regression with Fixed Effect Model (FEM) after Chow and Hausman tests, using Eviews 13. The results show capital structure (DER) has a negative significant effect on stock prices, while asset structure has no significant effect. Profitability (ROE) has a positive significant effect. The main finding, which also constitutes the novelty, is that profitability significantly moderates the influence of both asset structure and capital structure on stock prices, indicating that earnings performance reinforces market responses to financing and investment policies. The implications suggest that investors should consider profitability as a reinforcing signal, and management should balance debt usage and profitability efficiency to enhance firm value.
BUILDING STRATEGIC CAPABILITY IN ENHANCING COMPETITIVE ADVANTAGE: EVIDENCE FROM BANK BJB IN INDONESIA’S DIGITAL BANKING TRANSFORMATION Natal Indra; Syukron Sazly; Suryanto Sosrowidigdo
Dynamic Management Journal Vol. 10 No. 3 (2026): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/ne1k4q84

Abstract

This study examines how digital capability, strategic agility, and innovation capability contribute to the competitive advantage of Bank BJB amid intensifying digital banking competition in Indonesia. The rapid growth of financial technology (fintech), the QRIS ecosystem, artificial intelligence (AI)-based banking services, and changing customer behavior has accelerated digital transformation across the banking industry. This study adopts a qualitative descriptive case study approach using secondary data collected from annual reports, banking industry publications, government reports, and credible media sources. The findings indicate that Bank BJB has strengthened its digital banking ecosystem, customer-oriented service innovation, and strategic responsiveness through mobile banking expansion, QRIS integration, digital payment systems, and operational digitalization initiatives. These capabilities collectively enhance organizational competitiveness, adaptability, operational efficiency, and long-term sustainability. The study recommends strengthening AI-driven banking services, cybersecurity systems, fintech collaboration, and digital customer experience. The study is limited by its qualitative approach and reliance on secondary data.

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