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Dynamic Management Journal
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 25802127     DOI : http://dx.doi.org/10.31000/dmj
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other
Dynamic Management Journal (e-ISSN 2580-2127), adalah jurnal akademis yang dipublikasikan oleh Program Studi Manajemen, Universitas Muhammadiyah Tangerang, Indonesia. Dynamic Management Journal merupakan sarana bagi dosen, peneliti, ataupun praktisi manajemen untuk mempublikasikan hasil dari penelitiannya. Ruang lingkup penelitian ini membahas kajian terkait dengan bidang Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, dan Manajemen Operasional
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 252 Documents
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STRATEGIC FINANCIAL MANAGEMENT: TEMASEK HOLDINGS AS DANANTARA’S BENCHMARK FOR BUILDING NATIONAL WEALTH AND SUSTAINABLE DEVELOPMENT Sazly, Syukron; Erri, Dirgahayu; Tambunan, Diana; Herlan, Hasta
Dynamic Management Journal Vol 9, No 4 (2025): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i4.15131

Abstract

This study highlights the urgency of strategic and sustainable national wealth management through the establishment of Danantara, Indonesia’s sovereign wealth fund that adopts the successful model of Temasek Holdings in Singapore, yet operates within a more complex national economic and political context. The purpose of this research is to analyze Danantara’s strategic factors using the SWOT approach, formulate strategies based on the TOWS matrix, and provide policy recommendations aligned with the Indonesia Emas 2045 vision. The research employs a qualitative analysis through a comparative study, literature review, and examination of official documents. The findings reveal Danantara’s strengths in asset scale and political support but weaknesses in governance and operational capacity. The study’s contribution and novelty lie in formulating portfolio separation strategies, strengthening independent governance, and focusing investments in digital sectors, green energy, and global partnerships.
FROM LOCAL CHAMPION TO GLOBAL PLAYER: A SWOT ANALYSIS AND STRATEGIC ROADMAP FOR ELEVATING BANK SYARIAH INDONESIA INTO THE TOP 3 GLOBAL ISLAMIC BANK BY 2030 Indah K, Agus Tri; Al Rasyid, Harun; Sazly, Syukron
Dynamic Management Journal Vol 9, No 4 (2025): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i4.15118

Abstract

Bank Syariah Indonesia (BSI) is the result of a merger between three national Islamic banks and holds strong potential to become a global player. However, as of 2024, BSI remains outside the top three global Islamic banks, with total assets of USD 25 billion, lagging behind Al Rajhi Bank, KFH, and DIB. This study aims to analyze BSI's position using a SWOT approach and to evaluate its performance through RGEC indicators (Risk Profile, Good Corporate Governance, Earnings, Capital) and the Global Composite Index. A descriptive qualitative method was employed, including literature review, financial report analysis (2020–2024), and benchmarking against 10 global Islamic banks. Results show BSI is in a sound financial position, with an NPF of 2.2%, ROA of 1.4%, and CAR of 19.3%, but has a relatively low Global Composite Index score (52/100) compared to Al Rajhi (89/100) and KFH (84/100). Recommended strategies include regional expansion, digital transformation, and strengthening capital through global investors. Limitations include restricted access to internal data and comparative benchmarking.
CELEBRITY ENDORSEMENT AND BRAND IMAGE ON INSTAGRAM ON ZOYA'S HIJAB PURCHASE DECISION: A STUDY ON UMT STUDENTS Utomo, Eko Narto; Hasan, Muh; Astuti, Teri
Dynamic Management Journal Vol 9, No 4 (2025): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i4.15069

Abstract

The development of social media, especially Instagram, has changed the marketing strategy of Muslim fashion products among the younger generation. The phenomenon of using celebrity endorsements and strengthening brand image is an important factor in shaping consumer purchase decisions. This study aims to analyze the influence of Instagram social media, celebrity endorsements, and brand image on the decision to purchase Zoya hijab among female students of the University of Muhammadiyah Tangerang. The research method used was quantitative with a survey approach, involving 95 seventh-semester female student respondents. Data analysis was carried out through the stages of validity, reliability, classical assumption, multiple linear regression, and hypothesis test using SPSS version 26. The results of the study show that the three independent variables partially or simultaneously have a positive effect on purchasing decisions. These findings contribute to the digital marketing literature and consumer behavior, especially in the context of Muslim fashion. The novelty of this research lies in the integration between social media platforms, public figures, and brand perceptions in shaping purchasing decisions in the student segment, which is still rarely explored empirically in the local context
OPTIMIZING MANAGEMENT AND SERVICE QUALITY IN IMPROVING MEMBER SATISFACTION: A CASE STUDY ON THE ITB AHMAD DAHLAN STUDENT COOPERATIVE Zulkifli, Muhamad; Wirawan, Aldy
Dynamic Management Journal Vol 9, No 4 (2025): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i4.15112

Abstract

Student cooperatives play a vital role in fostering economic empowerment and entrepreneurial development within higher education institutions. However, challenges such as high management turnover, low member participation, and suboptimal service management often hinder their ability to achieve member satisfaction. This study aims to analyze the influence of service management and service quality on member satisfaction in the Student Cooperative of ITB Ahmad Dahlan. Using a quantitative approach, data were collected through questionnaires distributed to active members, and the relationships among variables were examined using structural modeling analysis. The findings reveal that both service management and service quality have a positive effect on member satisfaction. The urgency of this research lies in the need to strengthen the managerial and service functions of student cooperatives to remain adaptive and relevant in the digital transformation era. The study contributes practically by providing recommendations for improving service governance and quality, and theoretically by enriching literature on service management within educational cooperatives. The novelty of this study lies in its integrative approach, combining managerial and service quality dimensions to explain member satisfaction, specifically in the context of student-based cooperative organizations.
THE INFLUENCE OF BRAND IMAGE AND PROMOTION IN INFLUENCE PURCHASING DECISIONS AND PURCHASE INTEREST IN TIKTOK SHOP Sari, Ratna; Ismail, Ikhwan Nur; Purnomo, Satrio; Sani, Maulana
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11853

Abstract

Thei usei of teichnology and thei flow of information which is also followeid by thei growth of moving forward meidia makeis companieis compeitei in impleimeinting it wheirei onei of thei concreitei eivideinceis of teichnology is thei eixisteincei of ei-commeircei seirviceis that makei it eiasieir for customeirs to acceiss and placei ordeirs from various placeis. This study aims to eixaminei thei eiffeict of brand imagei and promotion on purchasing deicisions and purchasei inteintions at thei Tiktok shop. In deiteirmining thei samplei, thei reiseiarcheir useid thei nonprobability sampling meithod and thei data colleiction teichniquei was meiasureid using a Likeirt scalei from primary and seicondary data sourceis. Afteir thei data is colleicteid, thei analytical meithod useid in this reiseiarch is Quality Teist, Classical Assumption Teist, Multiplei Reigreission Analysis and hypotheisis teisting. Thei reisults showeid that partially, thei brand imagei variablei has a positivei and significant influeincei on purchasei inteintion. Promotion has a positivei and significant eiffeict on purchasei inteintion.  Purchasing deicision variablei has a positivei and significant influeincei on purchasei inteintion. And simultaneiously, thei reisults of thei f teist show that brand imagei, promotion and purchasing deicisions havei a positivei and significant eiffeict on purchasing deicisions.
ANALYSIS OF THE IMPLEMENTATION OF QUALITY CONTROL DEFECT PRODUCT IN SUGAR PRODUCTION OF PT SINERGI GULA NUSANTARA – PG GLENMORE, BANYUWANGI REGENCY Sari, Dinda Puspa; Setyowati, Trias; Hafidzi, Achmad Hasan
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10639

Abstract

This research explores the causes of defects (reprocessing) in sugar production at PT Sinergi Gula Nusantara using a fishbone diagram approach. The critical factors identified include the lack of discipline and accuracy of employees (human factors), old and damage-prone machines (machine factors), unfavorable working environment conditions, such as hot air temperature and machine noise (work environment factors), and the absence of product standards in the winnowing process (work method factors). This study describes the implications of each factor on the quality of sugar products, proposes improvement solutions, and emphasizes the importance of increased discipline, machine maintenance, improved work environment conditions, and the establishment of product standards to increase the efficiency and effectiveness of sugar production in the company. The results of this study provide a holistic view of the dynamics of sugar production.
THE INFLUENCE OF PERCEPTION OF EASY AND PERCEPTION OF BENEFIT ON INTENTION TO USE FINANCIAL TECHNOLOGY AS A TOOL OF PAYMENT AMONG STUDENTS IN THE CITY OF JEMBER Ferdiansyah, Moch Farhan; Hafidzi, Achmad Hasan; Umamy, Septy Holisa
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10051

Abstract

Technology will continue to evolve to meet all human needs, which always require faster mobility than what is seen today. Startup businesses are developing financial technology to meet the demand for a profitable and convenient payment system. The purpose of this study is to determine and explore how perceived benefits and convenience can influence students' intention to use financial technology as a payment method in Jember City. This study used a proportional random sampling process and a quantitative approach with a sample size of 400 students in Jember City. In this study, a questionnaire was used as a data collection tool. The survey was distributed offline and online using Google Forms links to measure the impact of each variable. A statistical program called SPSS 21 was used to conduct multiple linear regression analysis in this study. The findings show that the propensity to use financial technology as a payment method is influenced, both simultaneously and partially, by perceived benefits and convenience.
THE INFLUENCE OF PRODUCT KNOWLEDGE, PRODUCT VARIATIONS AND SALES PROMOTION ON PURCHASING DECISIONS AT PT SAN TRACO ADIDAYA BATAM Diksen, Diksen; Husda, Nur Elfi
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10716

Abstract

Penelitian ini dilakukan pada PT San Traco Adidaya. Permasalahan yang didapati dari perusahaan ini adalah konsumen masih kurang memahami secara luas produk Blasting Helmet yang akan dibeli. Permasalahan selanjutnya yang didapati adalah variasi produk Blasting Helmet yang dijual kurang bervariasi dengan pesaingnya. Permasalahan lainnya yang didapati adalah promosi penjualan Blasting Helmet yang dilakukan tidak terealisasi dengan baik sesuai dengan jumlah target konsumen yang diharapkan. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan produk, variasi produk, dan promosi penjualan terhadap keputusan pembelian di PT San Traco Adidaya. Dengan menggunakan sampel sebanyak 105 responden dan menerapkan teknik non probability sampling yaitu sampel jenuh. Pengumpulan data dilakukan melalui penyebaran kuesioner dan analisis data menggunakan uji kualitas data, seperti uji validitas, uji reliabilitas, dan uji asumsi klasik termasuk uji normalitas, uji multikolinieritas, serta uji heteroskedastisitas. Uji pengaruh melibatkan analisis regresi linier berganda dan analisis koefisien determinan, sementara uji hipotesis melibatkan uji t. Hasil penelitian menunjukkan pengetahuan produk, variasi produk dan promosi penjualan secara parsial terhadap keputusan pembelian di PT San Traco Adidaya.
What Drives Customer Loyalty in Culinary Businesses Arianto, Boby; Humairoh, Humairoh; Wijaya, Steven Surya
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11656

Abstract

Warunk Upnormal is renowned for its popularity as a favored dining establishment, thanks to its distinctive concept, inviting ambiance, and effective marketing techniques that contribute to its success. Currently, Warunk Upnormal is facing a contrasting situation, characterized by issues such as a decline in tourists, which has resulted in the closure of several of its stores. Hence, the author perceives that this phenomena indicates the presence of a disparity, which may serve as the foundation for this investigation. The objective of this study is to assess the impact of Food Quality, Price, Service Quality, Location, and Environment on Customer Loyalty by means of Customer Satisfaction at Warunk Upnormal. This study employs a survey methodology with a quantitative orientation. The data collection method employs a questionnaire. The Non Probability Sampling Technique was employed to collect samples, specifically using the Judgmental Sampling approach. These samples were disseminated to a total of 240 consumer respondents from Warunk Upnormal. The testing tool employs the SmartPLS software. The research findings indicate that all variables have been deemed valid and trustworthy, and satisfy the criteria for both Inner Model and Outer Model testing. The research findings indicate that Food Quality, Price, and Service Quality positively impact Customer Satisfaction, whereas Location and Environment have little impact on Customer Satisfaction. In addition, Customer Satisfaction has a beneficial impact on Customer Loyalty.
COMPANY PERFORMANCE MODEL BASED ON STRATEGIC ALLIANCES, STRATEGIC INNOVATION AND SOCIAL MEDIA FOR CONTEMPORARY BEVERAGE PRODUCTS Sudarman, Daman; Hananto, Djoko; Dadang, Dadang; Hasan, Diana
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10407

Abstract

The aim of this research is to see how the performance of contemporary beverage companies is influenced by Strategic Alliances, Strategic Innovation mediated by Social Media. This research method was designed with a quantitative approach, namely an approach that emphasizes aspects of social behavior that can be calculated and patterned. This research is based on the prositivism paradigm, namely research based on objectivity and intelligence to produce knowledge. The research results show that Strategic Alliances do not have a positive effect on Company Performance directly but must be through Social Media, while Strategic Innovation has a direct effect and through Social Media on Marketing Performance. 

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