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Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Published by Universitas Bina Bangsa
ISSN : 27746437     EISSN : 27746429     DOI : https://doi.org/10.46306/vls
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Valuasi Adalah Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan yang terbit secara daring pada bulan Januari dan Juli. untuk mempublikasikan hasil-hasil penelitian dalam bidang Ilmu Manajemen. Jurnal Valuasi mencakup kajian ilmu manajemen yang terdiri dari :Manajemen Pemasaran; Manajemen Sumber Daya Manusia; Manajemen Keuangan dan Perbankan; Manajemen Operasi dan Produksi; Manajemen Stratejik; dan Kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 204 Documents
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STRATEGI MARKETING MIX PRODUK MAKANAN KOREA DALAM MENINGKATKAN KEPUASAN KONSUMEN PADA HOME INDUSTRY UNNIEFOOD TULUNGAGUNG Yuniar Dwi Pangestu; Siswahyudianto Siswahyudianto
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.111

Abstract

The influence of globalization creates changes in people's lifestyles, especially young people. One of the influences of globalization is that the lifestyle in choosing foods that are in demand is more inclined towards Korean style. The Korean Wave or Hallyu Wave is one of the impacts of the globalization of food style changes from traditional to modern in Indonesia. The explosion of Korean trends in Indonesia has made culinary business actors go with this flow. This is the reason why the Unniefood Home industry is one of the home businesses that sells a variety of Korean foods that have a spicy taste. The increasingly fierce competition makes this business have a strategy that is carried out for consumer satisfaction, namely using a marketing mix and a consumer satisfaction strategy.  The purpose of this study is to determine the application of the marketing mix strategy and the application of the consumer satisfaction strategy in the home industry of Unniefood Tulungagung. The research method used in this study is a type of field research with a qualitative approach using descriptive methods. Data collection techniques use observation, interview, and documentation methods. The results of this study show that the application of the marketing mix strategy with the 11p indicator has been implemented properly and correctly. There are only two indicators that are not well implemented, namely place and physical evidence, which still makes Consumers and Unniefood resellers feel disappointed. The implementation of the consumer satisfaction strategy has been implemented properly and correctly to make consumers and resellers feel satisfied
ANALISIS FAKTOR INTERNAL PERUSAHAAN DAN AGENCY COST TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN RITEL Erna Apriani
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.112

Abstract

This study aims to examine the effect of financial ratios of profitability, liquidity, leverage and agency costs on financial distress. The financial ratios tested are profitability, liquidity, leverage, and agency cost ratios. This type of research is casuality research and the data used is secondary data, the population of this study is retail companies listed on the IDX for the 2018-2020 period, the sampling technique was carried out with purposive sampling techniques, based on the criteria obtained a sample of 13 companies, the data analysis used in this study used binary logistic regression. Based on the results of the research conducted, it shows the results of the profitability ratio of the liquidity ratio, the leverage ratio which has no effect on the possibility of financial distress, and agenct costs affecting the positive direction of the possibility of financial distress. Limitations in this study.  First, the study was conducted only on retail companies. Second, this study only focuses on financial factors that can affect financial distress.  Third, the research period is only from 2018-2020. These four studies are only focused on research variables. This research contribution can be used as a reference for companies or individuals to analyze the possibility of financial distress, and for academics it can be used as a repression for continuous research
EFEK MEDIASI PROFITABILITAS: PADA ANALISIS PENGARUH KEPUTUSAN INVESTASI TERHADAP NILAI PERUSAHAAN ERA PANDEMI COVID-19 Hairudin Hairudin; Rini Loliyani; Rina Loliyana
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.113

Abstract

This study aims to determine the effect of investment decisions proxied by total assets growth (TAG) on the value of companies proxiedwith price to book value (PBV) with profitability proxied by return on assets (ROA) as an intervening variable in mining sector companies listed on the Indonesia Stock Exchange for the 201 6-20 period  20. The population and samples used in this study were 26 balanced sector companies that had complete financial statements and were listed on the Indonesia Stock Exchange for the period 201 6-2020. The data analysis method used in this study is Path Analysis. The results of this study show that: 1) Investment decisions (TAG) have a positive and significant influence on company value (PBV): 2) Investment decisions (TAG) have a positive and significant influence on profitability (ROA): 3) Profitability has a positive and significant effect on company value: 4)  Profitability is able to mediate the influence  of investment decisions (TAG)  on company value (PBV) in mining sector companies on the Indonesia Stock Exchange for the 2016-2020 period during the Covid-19 pandemic era
PENGARUH WORD OF MOUTH, KESADARAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN Putri Dwi Cahyani; Nadia Utami; Sekar Bibit Lestari
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.114

Abstract

This study aims to determine whether there is an influence of Word of Mouth (x1), Brand awareness (x2) and product quality (x3) on purchasing decisions (y) on Consumers of Mie Gacoan in Yogyakarta.  This research is a quantitative research, using descriptive analysis. By sampling using the nonprobability sampling technique method with questionnaire instruments. Meanwhile, the data retrieval technique uses purposive sampling. The sample in this study was 122 respondents calculated by the ancient rao formula. Analyzed using multiple regression analysis. The results showed that the Word Of Mouth variable (x1) had no influence on the purchase decision (y) as evidenced by the significance value of 0.395 > 0.05 and the T-count value of -0.853 < the T-table value of 1.980 then Ho1 was accepted and Ha1 was rejected. And there is an effect of Brand Awareness (x2) on the Purchase decision (y) the significance value of 0.000 < 0.05 and the T-count value of 5.679 > T-table 1.980 then Ho1 is rejected and Ha2 is accepted. And there is an effect of Product Quality (x3) on purchasing decision (y) with a significance value of 0.000 < 0.05 and a T-count value of 8.230 > T-table 1.980, then Ho1 is rejected and Ha2 is accepted. And from the results of the coefficient of determination analysis test, it is known that the value of R Square is 0.747, this means that the variables word of mouth (WOM) (x1), brand awareness (x2), and product quality (x3) simultaneously affect the variable purchase decision (y) which is 74.7%. Based on the calculations above, it can be concluded that there is an influence of brand awareness variables (x2) and product quality (x3) on purchasing decisions. Meanwhile, there is no influence on the Word of Mouth (x1) variable on purchasing decisions. Based on the analysis above, it can be concluded that there is a simultaneous influence of the variables word of mouth, brand awareness, product quality on the purchasing decision of Mie Gacoan in Yogyakarta
PENGARUH KEPEMIMPINAN DAN PENGAWASAN TERHADAP DISIPLIN KERJA PADA DINAS KETENAGAKERJAAN KOTA BIMA Mardiana Mardiana; Sri Ernawati
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.115

Abstract

This study aims to determine the Effect of Leadership and Supervision on Work Discipline at the Manpower Office of Bima City. The research method used is a survey method using a questionnaire distributed to 43 samples. While the instrument quality testing techniques include validity and reliability tests. The classical assumption test technique uses normality test, multicollinearity test, and heteroscedasticity test. As for testing the hypothesis using multiple linear regression analysis, t test (partial), and f test (simultaneous). The results showed that the Leadership variable (x1) had a significant influence on work discipline (y) as evidenced by the correlation coefficient of the leadership variable (x1) with an rcount test value of 0.490 > rtable 0.300, while the supervisory variable (x2) had an rcount of 0.490 which the value is greater than rtable 0.300. This proves that there is a significant influence between supervision (x2) on work discipline (y). based on the f test shows that the probability value < 0.05, it can be said that there is a significant influence jointly between the independent variables on the dependent variable. This means that there is a positive influence between leadership (x1) and supervision (x2) on work discipline (y). The conclusion of the study is based on calculations, there is a significant influence between leadership and supervision on work discipline. Based on the results of the analysis, it can be concluded that together leadership and supervision have a significant positive influence on work discipline in the Bima City Manpower Office
PENGARUH LINGKUNGAN KERJA DAN MOTIVASI KERJA TERHADAP DISIPLIN KERJA GURU Teten Syahrul Ramdhona; Kusuma Agdhi Rahwana; Arga Sutrisna
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.119

Abstract

This research was conducted with the aim of knowing the effect of the work environment and work motivation on teacher work discipline. A case study of teachers at Vocational High School Muhammadiyah Tasikmalaya. The method used in this study is a survey method using data obtained directly through questionnaires distributed to 30 respondents who are teachers of Vocational High School Muhammdiyah Tasikmalaya. The technique used in this research is Path Analysis. The results showed that: (1) the work environment had a positive and significant effect on the work Motivation of teachers at Vocational High School Muhammadiyah Tasikmalaya; (2) the work environment has a positive and significant effect on work discipline; (3) there is a positive and significant influence of work motivation on work discipline for teacher of Vocational High School Muhammadiyah Tasikmalaya (4) the work environment has a significant effect on work discipline through work motivation
PENGARUH MEDIA SOSIAL INSTAGRAM DAN REPUTASI PERUSAHAAN TERHADAP MINAT BELI KAOS MERK HOUSE OF POLOS DI KOTA TASIKMALAYA Vina Rahmi Maulida
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.130

Abstract

This research is motivated by the background that business development from the beginning of the month has increased gradually, until the month of Ramadan and holidays arrives, but after the holidays there is also a gradual decline, this is influenced by various factors, including: People's purchasing power decreased due to the Covid-19 pandemic which affected economic development, Promotion of SME companies to be stagnant because the T-shirt model was a little not up to date,  The company's reputation was also disrupted by the covid-19 pandemic, customers/buyers wanted to always be the latest models, while the production of House of Plain T-shirts was a bit monotonous in models and colors. Based on this information, that Instagram can be the most strategic social media to become a marketing medium, Instagram content can be said to be very important because it can influence someone's behavior or interests. This study aims to determine the influence of instagram social media and company reputation partially on the buying interest of consumers of House of Polos T-shirts. This research uses a quantitative approach with a survey method and uses a causal associative method using a quantitative approach. The population studied was 100 respondents. The data collected is in the form of secondary and primary data. Data analysis in this study used Multiple Regression Analysis using SPSS software version 24. Based on the discussion and the results of the study showed that: 1) Instagram social media and company reputation simultaneously have a significant effect on the interest in buying House of Polos Brand T-shirts in Tasikmalaya City. 2) Instagram social media partially has a significant effect on the interest in buying House of Polos Brand T-shirts in Tasikmalaya City. 3) The company's reputation partially has a significant effect on the interest in buying House of Polos Brand T-shirts in Tasikmalaya City
PENGEMBANGAN JIWA EDUPRENEURSHIP SISWA MELALUI KEPEMIMPINAN YANG DEMOKRATIS DI SEKOLAH Zakaria Zakaria; Ganefri Ganefri; Asmar Yulastri
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.132

Abstract

In our country we face several important and crucial issues regarding poverty. One of them is to overcome unemployment. One thing that needs to be increased is the number of entrepreneurs must be increased. So, the purpose of this writing is to describe the development of the edupreneurship spirit through democratic leadership in educational institutions and to foster an entrepreneurial spirit in students. This study uses a qualitative approach with a literature study method by reviewing books and journals. The formulation of the problem in this research is how to develop the spirit of edupreneurship through democratic leadership in educational institutions. This study uses a qualitative approach with a background in edupreneurship and democratic leadership in educational institutions. The results of the discussion state that (1) the development of the edupreneurship spirit and democratic leadership, where students are instilled the edupreneurship spirit so that they can be entrepreneurs and can create businesses and open job vacancies taught by facilitators such as school principals, teachers who have a democratic leadership spirit (2 ) fostering the spirit of edupreneurship through the teaching factory, where this activity receives orders, analyzes, states readiness to work on orders, quality control, and submits orders, which can foster significant edupreneurship and entrepreneurial spirit, confidence, dare to take risks (3) foster edupreneurship spirit through the bussines center, where business practices use market observations, place orders or purchases from the bussines center
STRATEGI PROMOSI DESA WISATA TANJUNGJAYA KEK TANJUNG LESUNG MELALUI PLATFORM DIGITAL Anang Martoyo; Ninuk Wiliani; Hasan Basri
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.136

Abstract

The COVID-19 pandemic has paralyzed the economy, especially the tourism industry. The government's decision to reopen tourist areas because the spread of the corona has subsided raised the enthusiasm of the tourism village managers. Advances in information technology are utilized by tourism service managers as a medium to communicate superior tourism service products. This study aims to find out how the promotion strategy by utilizing the Digital Platform in increasing the number of visitors in the Tanjungjaya Tourism Village KEK Tanjung Lesung and developing the surrounding area. The research method used is descriptive qualitative with research instruments in the form of primary data derived from observations, interviews from several visitors, and exposure of local officials as well as secondary data from other relevant literacy studies. The data collection technique used triangulation method with inductive analysis referring to positive beliefs, perceptions, certain criteria, and the relationship between variables. Based on the results of observations and analysis of the marketing situation in Tanjungjaya Tourism Village, it can be concluded that the digital platform-based promotion strategy that has been carried out by tourism service managers is 1) Use of the website belonging to the Ministry of Tourism and Creative Economy, the website of the Tourism and Culture Office of Pandeglang Regency, and the website Official CBT Tourism Village Community, 2) Utilization of social media consisting of Facebook, Instagram, and Youtube, 3) Integrated Marketing Communication (IMC) by involving business actors by utilizing marketplaces such as planethotels, traveloka, agoda, en.tiket, and tripadvisor
PENGARUH MARKETING MIX TERHADAP LOYALITAS NASABAH TABUNGAN PADA PT. BPR MUARO BODI Saiful Anwar; Imron Eriyas Saleh
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2022): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v2i2.142

Abstract

This study aims to analize the effect of the marketing mix (product, price, promotion, place of people, physical evidence and process) on customer loyalty savings at PT. BPR Muaro Bodi. This research is a quantitative study. The data sources used in this study are primany data in the form of questionnaires and secondary data in the form of books and journals. The population used is 71 cuetomers who make savings books at PT BPR Muaro Bodi who where selected using accidental sampling, technical data analysis using. Instrument test, classical assumption test, multiple linear regression analysis and t test. The results of the study show that the product variable has a positive and significant effect on customer loyalty, the price variable has a positive and insignificant effect on curtomer loyalty, the promotion variable has a positif and significant effect customer loyalty, the place variable has a positif and significant effect customer loyalty, the person variable has a positif and notsignificant effect. Significant effect on customer loyalty, the physical evidence variable has a positif and significant effect on customer loyalty and the process variable has a positif and significant effect on customer loyalty

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